It's This Week in Bourbon for August 28th 2026. Trade negotiations between the United States and Canada have officially broken down, Humble Baron from Uncle Nearest is facing a change from Chapter 11 to Chapter 7 liquidation, and Larrikin Bourbon Co. unveils its new Australia Series.Show Notes: Brown family members clash over falling profits and cratering stock price at Brown-Forman Sazerac acquires Garrard County Distilling facility in Lancaster, Kentucky Humble Baron bankruptcy shifts toward total liquidation as judge delays final judgment Trade negotiations collapse as 50% U.S. tariff on Canadian alcohol goes into effect Legal analysis highlights growing AI compliance risks under federal and state alcohol ad laws Uncle Boojie?s research links F. Scott Fitzgerald's The Great Gatsby to Louisville bourbon history Angel's Envy unveils Distillery Series finished in Stout and Amburana barrels Belle of Louisville and Brough Brothers partner on commemorative bourbon expressions Larrikin Bourbon Co. debuts Australia Series with exotic wood finishes at Kentucky Bourbon Festival Redwood Empire Whiskey launches inaugural limited-edition series with The Hyperion Batch 001 Jack Daniel?s releases American Single Malt Whiskey nationwide across the U.S. B.R. Distilling Company launches Blue Note Cherry Wood Cask finished in wild-cherry barrels Four Roses Distillery unveils Experimental Series No. 002 Honey Cask Finish Actor Chris Hemsworth joins Archie Rose Distilling Co. as co-owner ahead of U.S. launch Dueling Grounds Distillery celebrates 10-year anniversary with Bourbon Harvest Picnic 2026 Learn more about your ad choices. Visit megaphone.fm/adchoices

Is the classic "unicorn" whiskey officially dead, or is the market just finally giving us what we?ve been asking for? On this edition of the Bourbon Community Roundtable, our panel is breaking down how 2026 is shaping up in the world of whiskey releases. With older age statements hitting shelves, pricing pressure mounting, and an avalanche of finishes and experimental wood treatments coming from both heritage giants and craft newcomers, picking a clear bottle of the year is harder than ever. We dive into the heavy hitters and sleeper hits catching everyones attention, including the Blade & Bow 12-Year Solera, Parker?s Heritage 20th Edition, Garrison Brothers Cowboy Bourbon, Dragon?s Milk Origin toasted and amaretto releases, Four Roses? latest experiments, New Riff?s 6-year wheater, Old Soul?s house distillate, Leiper?s Fork?s 10-year blend, Lost Lantern?s 50-state blend, and an Angel?s Envy stout finish that surprisingly delivered. We wrap up by asking the big question: in a flatter market overflowing with high-quality, accessible bottles, what actually makes a bottle legendary today? Show Notes: How 2026 compares to recent years with older age statements, pricing pressure, and fierce market competition. The wave of experimental finishes and wood treatments shaping consumer attention across large and craft distilleries. Highly anticipated releases on the panel's radar, including Parker?s Heritage 20th Edition, Blade & Bow 12-Year Solera, and Garrison Brothers Cowboy Bourbon. Standout craft and independent releases from New Riff, Dragon?s Milk, Old Soul, Leiper?s Fork, and Lost Lantern. The evolution of "unicorn" whiskey and whether extreme scarcity is losing its grip on the bourbon community. Learn more about your ad choices. Visit megaphone.fm/adchoices

Heaven Hill Grain to Glass returns with its wheated ?Year of Wheat? release. This 6 year, 107.8 proof bourbon brings sweet candy, maraschino cherry, cherry Pop-Tart, and creamy dessert vibes with a finish that kept us talking.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 21st 2026. Heaven Hill is joining the fun on E!?s upcoming mixology competition series, Cocktail Wars, Bardstown Bourbon Company has two new releases, and Maker's Mark Cellar Aged 2026.Show Notes: Heaven Hill partners with E!?s Cocktail Wars competition series featuring Deep Eddy and PAMA Give 270 launches Bourbon Raffles Serial No. 013 benefiting the Hanger Foundation St. Louis Bourbon Society announces 2026 St. Louis Bourbon & Cocktail Festival for October 9 Bardstown Bourbon Company reveals 2026 releases: Lochs of Jura Finish and 2026 Discovery Redemption Whiskey introduces Single Barrel Bonded Bourbon and returns 18-Year-Old Ancients expression Stranahan's debuts historic 11-Year-Old Bottled-in-Bond American Single Malt Whiskey Branch & Barrel Distilling launches first-ever corn-forward Straight Rye Whiskey in Colorado New Riff Distilling brings back award-winning Sherry Finish Malted Rye at barrel proof Koopers Whiskey releases limited 8-Year Texas Oak Bourbon finished in local toasted barrels Maker's Mark announces Cellar Aged 2026 release blending 11-, 12-, and 14-year bourbons Learn more about your ad choices. Visit megaphone.fm/adchoices

Single barrels have changed. It was once a time where it was a simple trip to a Kentucky warehouse but now it's morphed into a tech-driven, digital community experience. On this episode, we sit down with Michael Nagdi, co-founder of The Prime Barrel, and Garry?better known as "Mr. G"?chief taster and host of the Prime Barrel Chronicles. Michael shares his journey from retail into pivoting during the pandemic, taking his traditional retail setup into an online barrel club built on Discord, education, and exclusive access. But Prime Barrel isn't just picking regular old barrels?they?re leveraging tech like NFTs as digital membership cards and embedded NFC chips on bottles that let their club members unlock tasting notes, watch videos from the pick, and even provide that information back to distilleries for real-time data on where bottles are actually being opened and enjoyed. Show Notes: Behind the scenes of building The Prime Barrel and pivoting from retail to an online-first model during COVID. How Discord and digital access transformed a local bottle-picking group into a thriving nationwide community. Using NFTs and NFC-chipped bottles to unlock exclusive tasting notes, videos, and real-time consumer data. Mr. G's journey into bourbon, selecting barrels for diverse palates, and hosting the Prime Barrel Chronicles. Current market trends: high age statements, the shift away from finished whiskeys, and upcoming distillery experiments. Learn more about your ad choices. Visit megaphone.fm/adchoices

Evan Williams celebrates America?s 250th with a blue wax, 117.76 proof single barrel that takes a surprisingly different turn. Cinnamon pastry, burnt kettle corn, herbal spice, and a funky finish make this one anything but ordinary.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 14th 2026. The Bourbon and Beyond line up with set times has been announced, US Circuit Court of Appeals has reversed the decision on Bad Spaniels, and Chattanooga Whiskey has announced Chattanooga Whiskey Moldovan Ice Wine Cask Finished.Show Notes: Festival details and culinary lineup revealed for 8th annual Bourbon & Beyond in Louisville 9th Circuit Court rules for VIP Products, overturning Jack Daniel?s dog toy sales ban California craft distillers face deadline as direct-to-consumer delivery rights near expiration Next Century Spirits acquires Chicken Cock Whiskey and Grain & Barrel Spirits portfolio Brown-Forman partners with E! network for new "Cocktail Wars" competition series Indianapolis-based Circle City Whiskey Co. celebrates major growth as an independent bottler Copper & Kings expands reach with new direct-to-consumer online shipping program Hard Truth Distilling announces Master Distiller?s Reserve Dark Roast Rye for fall release Garrison Brothers reveals 2026 Cowboy Bourbon at 141 proof for September release Chattanooga Whiskey launches Moldovan Ice Wine Cask Finished bourbon Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, we?re bringing you live, boots-on-the-ground coverage directly from the Pursuit Spirits booth at the Kentucky Bourbon Festival in Bardstown. This action-packed compilation captures the energy, debates, and dynamic voices shaping modern whiskey culture. We kick off by tackling the push-and-pull between digital marketing, detailed tasting notes, and the essential trust built through live tastings. From there, we explore how fresh, diverse perspectives are breaking traditional industry molds, why balance and distillate quality beat arbitrary age statement numbers every time, and how tight-knit communities keep enthusiasts connected beyond the bottle. Plus, we throw down in a live debate comparing the innovation of craft distillers against the scale of heritage titans, and wrap up with a look at how social algorithms, hype, and online content creators drive today?s bourbon market. Pour yourself a drink and experience the best of the festival floor with us! Show Notes: Live coverage directly from the Pursuit Spirits booth at the Kentucky Bourbon Festival in Bardstown. The balance between digital marketing, detailed tasting notes, and building trust through live tastings. How fresh, diverse voices and perspectives are reshaping traditional whiskey culture. Why distillate quality and overall balance matter far more than age statements. The role of tight-knit communities in keeping whiskey enthusiasts connected beyond the bottle. A live debate comparing the innovation of craft distillers against the scale of heritage brands. How social media algorithms, hype, and online content creators drive today?s bourbon market. Learn more about your ad choices. Visit megaphone.fm/adchoices

Another PursuitPalooza is officially in the books. If you?ve never made it out for one, the whole idea is to pull back the curtain and give our listeners a completely immersive experience right here in our backyard, leveraging all the relationships we?ve built over years of running this podcast. This year?s lineup was heavy. We spent the weekend hitting spots like Old Carter, Wild Turkey, Larrikin, and Whiskey Thief?giving everyone access to rare pours, a deep dive into the actual distillation process, and a chance to hang out with some of the best folks in the whiskey community. Plus, we finally christened our new home right on Whiskey Row with a live AMA podcast recording, capped off with an exclusive single barrel selection for the Pursuit Series crew. On today?s episode, we?re recapping the whole chaotic, incredible weekend.Show Notes: Pursuit Palooza Background & History Unique Distillery Visits and Experiences Community Building and Fan Engagement Honey Hog Bourbon Release Reflection Prepping for Kentucky Bourbon Festival Learn more about your ad choices. Visit megaphone.fm/adchoices

We fresh-cracked the 2026 Michter?s 10 Year Rye to see if it still lives up to the hype. Sweet oak, cherry, and a surprise tropical twist made this one a fun pour to revisit.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 7th 2026. Old Overholt Extra Aged Cask Strength 11YR, Jack Daniel?s Distillery Series Selection #17 High Angel?s Share Straight Tennessee Whiskey, and Uncle Nearest now has a proposed court date.Show Notes: Uncle Nearest legal dispute moves forward as parties propose an October 2027 trial date. MGP Ingredients reports a 59% drop in bulk whiskey sales despite growth in premium brands. Chevalier Casks launches an online exchange for trading barrels, bulk spirits, and cooperage. Author D.T. Poole releases The Men Who Made American Bourbon to explore the real history of six pioneers. Overholt debuts its 11-year-old Extra Aged Cask Strength American Rye 2026 Edition. Middle West Spirits launches the Old Elk 10-Year Collection following its brand acquisition. Historic whiskey brand H. Obernauer & Co. revives in Pittsburgh after 110 years. Jack Daniel?s unveils its 10-year, 138.4-proof High Angel?s Share Tennessee Whiskey. Wyoming Whiskey releases State of the Union, a limited 6-year-old straight bourbon. Dancing Goat Distillery launches Stillman's Sonder with new bourbon and single malt releases. Jefferson?s Bourbon debuts an ultra-rare 20-Year-Old Founder?s Reserve finished in Bordeaux casks. Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it take to pivot from selling the hottest consumer tech of the early 2000s into leading, not one but two, distilleries? Today's guest is Luis Gonzalez. We've known Luis on our first trip out to Old Elk and he forever made an impression on us. If you've ever heard Ryan say "sanity over vanity" this the guy that shared that wisdom. Luis has an interesting journey of starting in mall kiosks selling BlackBerry before making his way to executive status at OtterBox and got the call to help build Old Elk from the ground up. His next big move is now stepping into the Chief Commercial Officer role at Middle West Spirits in Columbus, Ohio after the acquisition of Old Elk. For nearly two years, Middle West has been quietly operating in custom contract distilling, aging, and bottling behind the scenes. We talk about how Luis manages massive inventory networks, maintain transparency with customers, and how to avoid the race-to-the-bottom price wars. Plus, we get into how Middle West is already distilling Old Elk?s custom mash bills and what the future holds for all their brands. Show Notes: How a career-ending baseball injury led Luis from Baton Rouge to consumer tech sales at BlackBerry and OtterBox Building Old Elk from the ground up and mastering the long-term lead times required in whiskey forecasting Transitioning to Middle West Spirits as Chief Commercial Officer and managing commercial operations across multiple facilities The hidden power of contract distilling and how Middle West has quietly served the industry for nearly two years How Middle West manages inventory, warehouse operations, and custom mash bills while avoiding price wars What the transition of Old Elk mash bills to Ohio means for transparency, blending, and future releases Learn more about your ad choices. Visit megaphone.fm/adchoices

Bomberger?s 2026 brings a wild mix of historic Pennsylvania whiskey heritage, unique oak finishing, and some seriously unexpected flavor notes. Think cola, fruit, spice, and a pour that kept us guessing from nose to finish.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 31st 2026. 24th class of inductees into the prestigious Kentucky Bourbon Hall of Fame have been announced, More tariff wars resume, and Bardstown Bourbon Company is launching Victoria Pineapple Barrel Finish Whiskey.Show Notes: Kentucky Distillers' Association announces 24th Kentucky Bourbon Hall of Fame class Apogee 21 acquires Luca Mariano Distillery and Rod & Hammer's President Trump levies 50% tariffs on select Canadian imports Uncle Nearest receiver files major counterclaim alleging lender oversight and fraud Starlight Distillery celebrates 25th anniversary with limited-edition releases Bourbon Women SIPosium returns to Louisville for 15th anniversary event Alabama Cooperage to close Trinity plant by September 2026 US removes 10% tariff on Scotch whisky imports Moonshine University to cease operations at the end of 2026 RNDC files for Chapter 11 bankruptcy and winds down operations James B. Beam Distilling Company announces 2026 Old Grand-Dad 7-Year Bottled-In-Bond Goose Island unveils 2026 Bourbon County Brand Family stout lineup New Riff Distilling brings back annual Headliner release for 3rd year B.H. James Distillers launches Spirit 76 line of flavored Kentucky bourbon Heaven Hill Distillery debuts Heaven Hill Bottled-in-Bond Double Mash 9-year bourbon Maker's Mark launches travel retail exclusive Artist Series ? City Edition Brother's Bond Bourbon launches 7-year bottled-in-bond straight bourbon Garrison Brothers Distillery announces 1st-ever pre-sale for Hye Rye Bourbon Bardstown Bourbon Company debuts Victoria Pineapple Barrel Finish Whiskey Old Forester debuts The 117 Series Triple Char Kentucky Straight Bourbon St. Louis Bourbon Festival returns to Lemp Mansion on October 16, 2026 Bib and Tucker introduces 8-Year-Old Bottled-in-Bond Tennessee Bourbon Still Austin Whiskey Company opening massive 15,000-sq-ft venue in Austin Jefferson's Bourbon debuts ultra-limited Founder's Reserve 20-Year-Old Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week?s Bourbon Community Roundtable, our panel is tackling two massive seismic shockwaves rattling the very foundation of the spirits world. We jump straight into the first major headline: the shocking closure of Moonshine University. We break down what losing a premier educational hub like the Stave & Thief Society means for the future of spirits education, and whether this shutdown is the ultimate canary in the coal mine for a slowing craft distillery boom. Then, we turn our attention to the absolute biggest story in spirits retail: distributor giant RNDC filing for Chapter 11 bankruptcy and winding down operations. We unpack the domino effect of major supplier exits, razor-thin middle-tier margins, and unpaid invoices, analyzing the devastating fallout for small craft brands fighting for local liquor store shelf space. Finally, we throw down over what this massive distributor consolidation actually means for the three-tier system?debating whether this crisis will finally force lawmakers to rethink direct-to-consumer (DTC) shipping laws, or if we?re simply watching a maturing bourbon market undergo a painful, necessary contraction. Show Notes: The closure of Moonshine University: What losing a premier distilling school means for the spirits industry Assessing the value of bourbon certifications: Essential career springboard or mostly symbolic status? Unpacking RNDC's Chapter 11 filing: Supplier exits, thin margins, and the winding down of a middle-tier giant The ripple effect on small brands: Shelf space access, unpaid invoices, and the future of three-tier distribution Will distributor consolidation accelerate the push for direct-to-consumer (DTC) shipping legislation? State of the bourbon market: Reading the room on consumer demand amid industry contraction and adjustments Learn more about your ad choices. Visit megaphone.fm/adchoices

Heaven Hill?s Deatsville Commemorative Release had us excited from the first nose with dark cherry, chocolate, leather, and classic sweet oak. But did the palate and finish live up to the legendary warehouse hype?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

A few years ago I was given a bottle by Dr. Pat Heist and it made me say Nevada bourbon? And today, we get to hear the story of Frey Ranch with Colby and Ashley Frey. They turned a multi-generational agriculture operation into one of the most respected craft distilleries in the country. Long before the whiskeys, Colby was growing wheat, rye, barley, and corn in the high desert of Fallon, Nevada. Colby takes us through those early days of battline state legislation and assembling their custom Vendome hybrid still system. Meanwhile, Ashley walks us through crafting the brand's packaging, and if you own a bottle you know how heavy the glass bottle and and topper are. But there's a deeper meaning to it and I won't spoil it for you. From meeting in college to balancing rural farm life, raising a family, and navigating the operational pressures of scaling a modern brand, Colby and Ashley give us an inside look at how they divide responsibilities, manage controlled expansion, and roll out their latest releases. Show Notes: How generations of Nevada agriculture paved the way for a 100% estate-grown, grain-to-glass whiskey operation The early legal and legislative battles required to make craft distilling legal in the state of Nevada Designing and assembling a hybrid Vendome still system to achieve both high-volume output and maximum flavor control The story behind Ashley?s farm-inspired bottle design, including the iconic bolt topper and belt-buckle label How Colby and Ashley divide leadership responsibilities while raising a family on a working rural ranch Scaling the brand intentionally, expanding into new markets, and what to expect from their upcoming rye releases Learn more about your ad choices. Visit megaphone.fm/adchoices

Green River?s first Distillery Select release brings an 8 year toasted double oak bourbon with bakery notes, orange marmalade, buttered toast, apricot, and a touch of mango. The nose starts subtle, but the palate takes this one in a totally different direction from classic Green River.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

When your entire professional life revolves around premium spirits, late-night industry events, and endless barrel selections, the lines between work and life don?t just get blurry?they can completely disappear. The bourbon lifestyle promises a lot of camaraderie and incredible pours, but what does it actually cost your health, your calendar, and your family dinner table? On this week's episode Fred and I sit down for a deeply personal conversation about balancing bourbon with the reality of raising kids. We're not going to be hitting on tasting notes or anything like that but it's a look into our personal lives of school, sports, tracking timeboxes on a calendar, and trying to stay present for our kids as they grow up. Show Notes: Navigating school forms and schedule shifts while managing a global spirits brand The hidden physical toll of the whiskey trail: Managing sleep, health, and late-night industry expectations Kenny?s calendar timeboxing strategy for forcing boundaries between work and family Tasting vs. Consuming: Deconstructing moderation and the critical importance of drinking with intent Radical transparency: How Fred and his wife talk to their sons about alcohol, driving, and fentanyl Using the grueling discipline of youth wrestling to foster positive peer groups and work ethic The hidden financial trap of trying to turn a personal bourbon collection into a media business The reality of tax write-offs, charity auctions, and the true cost of over-collecting A definitive look at long-term responsibility, family support systems, and the power of being present Learn more about your ad choices. Visit megaphone.fm/adchoices

Found North Batch 12 continues the brand's streak of impressive Canadian whiskey releases. This 16-year-old, 128.2 proof blend is rich with brown sugar, butter, cornbread, and sweet oak, while an extra maturation in new American oak barrels adds incredible depth without overpowering the whiskey. Is this one of the best Found North releases yet? Watch our full review to find out.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 10th 2026. Fawn Weaver and Keith Weaver have been terminated from Uncle Nearest, a new investigation into Canada's ongoing boycott of American alcohol, and Barton now has their 1792 Kentucky Straight Rye Whiskey.Show Notes: Court-appointed receiver terminates Fawn and Keith Weaver from Uncle Nearest, Inc. amidst Humble Baron's collapse Jack Daniel Distillery partners with USO for national "United We Toast" campaign honoring the Armed Forces WhistlePig Whiskey sells Moriah Business Park auxiliary facility for over $17,000,000 to Zags 26 Wyoming Whiskey returns to local ownership as WW Partners, LLC acquires an 80% stake from Edrington Congresswoman Claudia Tenney introduces the "Canada Act" to investigate Canada's ongoing boycott of American alcohol Country Boy Brewing expands into spirits production with Country Boy Distilling launching this autumn Shady Knoll Orchards & Distillery fights Washington's direct-to-consumer shipping restrictions in federal appeals court Kentucky Bourbon Trail expands to 74 total stops by welcoming four new distilleries to the trail Buffalo Trace Distillery debuts "Camp Buffalo Trace" immersive overnight adult summer camp experience Knob Creek introduces limited-edition 9-Year-Old Independence Edition with a blue wax seal for America's 250th Redwood Empire Whiskey officially releases Colonel Armstrong Wheated Bourbon, a premium four-grain blend Woodinville Whiskey Company launches national rollout of premium Single Barrel Bourbon and 100% Rye program Sagamore Whiskey announces nationwide launch of its 108-proof High Rye Straight Bourbon Whiskey Brush Creek Distillery expands 2026 Heroes Edition Straight Bourbon Whiskey release to three barrels Buffalo Trace Distillery unveils the third limited-edition release of its historic medicinal Prohibition Collection B.H. James Distillers launches Spirit 76 line of flavored Kentucky Bourbons at 76 proof Jackson Purchase Distillery debuts its first house-branded Bottled in Bond and Select Bourbons Barton 1792 Distillery introduces permanent Straight Rye expression alongside ultra-aged 1792 XV Bourbon Garrison Brothers Distillery announces the return of Laguna Madre alongside a new Cask Strength companion bottle Learn more about your ad choices. Visit megaphone.fm/adchoices

Long before the modern bourbon boom, one family bet everything on a credit card cash advance business?and turned a single D.C. storefront into a legendary whiskey empire. On this week?s episode, we sit down with Prav Saraff and talk about an unbelievable immigrant success story that transformed a single, cash-strapped Washington, D.C. storefront into a premier destination for ultra-rare spirits and legendary barrel picks. Prav takes us back to his family?s roots?moving from India to Nepal before grinding through grueling hours in America as dishwashers and gas station attendants to finally buy their first liquor store in 1995. We talk about what it was like balancing high school by day and retail shifts by night, and how a chance encounter with a mentor customer completely shifted their business model away from the low-margin hustle and straight into luxury wine, dusty Van Winkle decanters, and vintage Willett bottles the rest of the industry ignored. Long before the modern bourbon boom, the Saraff family treated hard-to-sell, expensive inventory as a long-term asset, ultimately using their early producer relationships to help put powerhouse brands like Smooth Ambler, Smoke Wagon, and New Riff on the map. Prav breaks down how those foundational single barrel programs revolutionized their operation and laid the groundwork for Dream Spirits?a brand launched to honor his father's ultimate legacy. Show Notes: From India to Northern Virginia: The Saraff family?s journey and the early days of American hustle Betting the future on a 28% interest rate credit card loan to buy a D.C. liquor store in 1995 Balancing high school with retail shifts: How a customer mentor unlocked the world of high-end wine and spirits Buying what others ignored: Taking early risks on Van Winkle decanters, A.H. Hirsch, and vintage Willett Treating expensive, slow-moving inventory as long-term liquid gold How early store picks helped put Smooth Ambler, Starlight, and Smoke Wagon on the map Launching Dream Spirits: Honoring a father's legacy through independent blending and curation Inside the new Virginia estate designed for immersive, memory-making barrel pick trips Learn more about your ad choices. Visit megaphone.fm/adchoices

Angel?s Envy celebrates 15 years of Cask Strength with one of its most ambitious releases yet. This 117.8 proof port-finished bourbon delivers rich blackberry jam, honey, tobacco, leather, and sweet oak notes that had us rethinking everything we thought we knew about Angel?s Envy. Is this the ultimate version of a bourbon fan favorite?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week?s Bourbon Community Roundtable, our panel is tackling the single biggest shockwave to hit the industry this year: Gallo?s massive acquisition of Four Roses. We're diving headfirst into what this tectonic ownership shift means for one of bourbon?s most fiercely protected heritage brands. We dissect the massive changes coming to the marketing playbook as corporate retail giant Gallo takes the driver's seat, debating whether we?re about to see aggressive national distribution, mainstream sports sponsorships, or an entirely new strategy to scale the brand beyond the enthusiast bubble. Of course, it wouldn't be a roundtable without confronting the ongoing allocation drama and the future of the beloved private barrel program. The team breaks down the internal inventory pressures that strained Four Roses' retail relationships, and we debate whether Gallo?s massive logistical network can actually repair that broken industry trust. Finally, we throw down over the controversial new Experimental Collection and its debut Mizunara Oak finish, debating whether the core 10-recipe lineup should remain sacred or if it's time for the brand to push new boundaries under its new corporate umbrella. Pour a glass and join the conversation as we look past the label to see what Gallo's next move means for your wallet. Show Notes: Evaluating the industry fallout of E. & J. Gallo?s acquisition of Four Roses Fred Minnick on the Seagram's exile, the Kirin rescue, and Jim Rutledge's legendary brand revival The marketing gap: Overcoming Four Roses? historically quiet consumer footprint Streamlining the portfolio, fixing the Small Batch Select naming issue, and eyeing mainstream sports sponsorships How inventory strain damaged the beloved Four Roses private barrel program Can Gallo?s distribution footprint rebuild broken trust with retailers and whiskey clubs? The Experimental Collection debate: Pushing boundaries with Mizunara Oak vs. protecting the core 10 recipes Why the panel believes finishes and RTDs need separate branding to protect the Four Roses legacy Why Small Batch Select is still a mandatory buy on today's liquor store shelf Learn more about your ad choices. Visit megaphone.fm/adchoices

Bardstown Bourbon Company?s Mars collaboration blends Kentucky bourbon and Japanese single malt in a first-of-its-kind co-aging experiment. The result? Creamy chocolate, Rice Krispie treats, stone fruit, and a finish that completely surprised us. Is this Bardstown?s most unique release yet?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 26th 2026. Willett Distillery has officially marked a major milestone at its brand-new Washington County facility, filling its very first barrel, The Bourbon Capital Alliance has announced the launch of its new Bourbon Capital Diplomat Certification Experience, and Four Roses Distillery is stepping into a new era of bourbon innovation with the debut of its highly anticipated Experimental Series.Show Notes: Belmark partners with ADI Distilling for revenue and packaging uptime webinar Willett Distillery fills first barrel at brand-new Washington County expansion facility American Whiskey Association pushes for commercial access in historic U.S.-India trade talks Federal judge approves $2.595M Martha?s Vineyard estate sale in Uncle Nearest financing case Bourbon Capital Alliance launches Diplomat Certification Experience in Bardstown Four Roses debuts historic Experimental Series with Mizunara Oak-finished No. 001 Chattanooga Whiskey launches four-year Intergalactic Comet Crusher at 102 proof Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wonder how your favorite bottle actually gets onto the liquor store shelf? I'm not talking from a production standpoint but from the actual shipment. This is a fun episode becuase we're going to cover something almost completely invisible ito the consumer, trucking and logistics. Joining the show is Rebecca Estes, VP of Sales and Marketing at Mr. P Express. At Pursuit, we talk to logisitcs companies all the time because we're shipping pallets out the door but there's so much going on that most take for granted. Rebecca was eyeing to be a college professor but left to join the family-owned shipping network founded in 1987. Rebecca takes us through her journey from joining the family business in 2011 to managing a non-stop, 365-day operation where weather patterns, scheduling margins, and road safety dictate whether or not distilleries hit their numbers. This episode is a look into the high-stakes supply chain infrastructure that keeps the entire bourbon trail moving. Show Notes: Rebecca Estes? pivot from aspiring college professor to navigating a legacy family trucking business The invisible logistics web managing raw grains, glassware, and heavy barrel movements across the country Demystifying direct vs. brokered freight, BOLs, pro numbers, LTL, and FTL shipments Alcohol hauling regulations, DOT compliance checkpoints, and the immense pressure of control state delivery windows The dark side of whiskey supply chains: Deconstructing modern cargo theft, electronic paperwork fraud, and load diversion Fleet safety protocols, advanced tracking systems, driver training, and rigorous fleet maintenance structures The physics of hauling barrels, calculating axle weight limits, and managing rigid legal driver hours Trailer mechanics, truck cab configurations, and an honest executive outlook on autonomous self-driving fleets Inside the community-first mission of Mr. P Express, including their specialized driver training school programs Learn more about your ad choices. Visit megaphone.fm/adchoices

Blood Oath Pact 12 blends 7, 9, and 12-year bourbons with an Italian wine-finished component, creating layers of strawberry compote, pound cake, dark fruit, and earthy complexity. One of the more interesting wine-finished bourbons we've tried lately... but is it a hit or a miss?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 19th 2026. Green River Distillery Select Toasted Double Oak Bourbon, the debut of SHANG from the whiskey house, and Lost Lantern has announced the launch the United States of Bourbon collection.Show Notes: Spec?s Family Corp. acquires Lee?s Discount Liquor in first move outside Texas Give 270 launches restored 1989 Ford Bronco raffle for Kentucky Jailers Association Liberty Pole Spirits and MB Roland team up for America's 250th anniversary blend Green River Distilling Company debuts 8-Year Toasted Double Oak Bourbon Coors launches exclusive 110.5-proof Blended American Malt Whiskey in expansion into premium spirits Whiskey House of Kentucky and global partners debut innovative SH?NG baijiu whiskey line Town Branch Distillery releases groundbreaking Bourbonola Tropical Style banana seltzer Industry veteran Jason Wooler makes comeback with launch of Wooler Brands whiskey Lost Lantern launches United States of Bourbon featuring first-ever 50-state blend Belmark and ADI Distilling partner for distillery packaging and revenue webinar Learn more about your ad choices. Visit megaphone.fm/adchoices

What does it actually look like when your family dinner table conversations literally shape the history of American whiskey? Well today we're sitting down with a true legend of Kentucky distilling royalty: 2025 Bourbon Hall of Fame Inductee, Craig Beam. Growing up with a last name that defines the entire category, Craig shares what it was really like sitting at the table listening to his father, Parker Beam, and grandfather, Earl Beam, talk shop about Heaven Hill?s fermentation and equipment hurdles while simultaneously working cattle and farming. Craig takes us through his early days of pulling grunt work in vacant rickhouses in 1983, learning the legendary family jug yeast process, and eventually stepping up as Master Distiller. We even get to hear Craig's story about how casual conversations while working the farm led to the birth of Elijah Craig, Evan Williams single barrels, and the iconic Parker?s Heritage Collection. A master distiller's job used to mean grain buying, pressure washing, and lab work and not just marketing campaigns but that's why he's here today to give us the details about his exciting next chapter at Jackson Purchase Distillery. Show Notes: Craig growing up listening to Parker and Earl Beam balance Heaven Hill distilling mechanics with western Kentucky farming Craig?s journey from sweeping out empty rickhouses in 1983 to mastering the family's secret jug yeast lineage An inside look at how farming conversations birthed legendary labels like Elijah Craig and Parker?s Heritage Why historic distilling roles required hands-on labor, from grain buying and lab work to pressure washing warehouses How Craig Beam and Terry Ballard teamed up in 2021 to scale a hidden contract distilling powerhouse Technical insights into how a warmer regional climate impacts early barrel color extraction and aging physics Mapping out Jackson Purchase?s experimental library, including wheated mash bills, air-dried staves, and American single malts Learn more about your ad choices. Visit megaphone.fm/adchoices

We?ve had a great run relying on volunteers and that original bottling setup in the back of the warehouse?it got us where we are today?but to be honest, things had to change. When you?re looking at your annual sales goals and trying to maintain a consistent product across the board, you eventually hit a ceiling where "the way we?ve always done it" just doesn?t cut it anymore. We spent a lot of time weighing our options, looking at contract bottling and beefing up our hand-lines, but at the end of the day, investing in our own internal infrastructure made the most sense for the future of Pursuit. Today on the podcast, we?re pulling back the curtain on the process of installing our new bottling line. We?re talking about the headaches, the logistical hurdles, and the small wins that proved we were finally at the scale point to make this a reality. We also get into the weeds on our latest Meat Church collaboration: the Honey Hog Bourbon release. We discuss the inception of the project and, more importantly, the technical challenge of working with honey compared to the wood-finished profiles we?re typically known for. It?s a deep dive into the operational side of the spirits business that you don?t usually get to see.Show Notes: Investing in a Bottling Line Challenges and Learning Curves with New Equipment Future Needs and Scaling Up Considering Bottling for Other Brands Navigating Tax Challenges in Distilling The Importance of Operational Control Future Considerations for Growth Quality Control in Bottling Introducing the Honey Hog Collaboration Reflections on Product Development Learn more about your ad choices. Visit megaphone.fm/adchoices

Beyke Blue Corn Double Oaked Batch 1 takes the original blue corn bourbon to another level. Blueberry smoothie vibes, chocolate drizzle, creamy oak, and big dessert energy at 118 proof. This one disappeared FAST for a reason.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 12th 2026. $500,000 of Noble Oak bourbon has been stolen in a truck heist, An organized crime ring targeting high-end whiskey collectors has been solved from the Madisonville Police Department, and Booker's "The Milkshake Batch" Bourbon gets released.Show Notes: Philadelphia Police and FBI Investigate $500,000 Noble Oak Bourbon Heist Lawrenceburg Historic Homes to Host Exclusive Screening and Guided Tours This July Madisonville Police Disrupt FB Group Whiskey Scam Defrauding Buyers of $86K Whiskey House of Kentucky Lays Off 30% of Staff Amid Industry Slowdown Give 270 Announces Next 20/20 Unicorn Raffle Featuring Rare Brown-Forman 150th Anniversary Bottle Orphan Barrel Unveils 25-Year Night Sage Blended Canadian Whisky Allies for Cherry Point Partners with Bespoken Spirits for Final Flight Reserve Harrier Tribute Thirty-One Lengths Launches $1,500 Ultra-Premium Bourbon Honoring Secretariat?s Legendary Victory Adventure Spirits Distilling Partners with Toledo Mud Hens for Stadium Craft Cocktails Hard Truth Distilling Co. Welcomes Back Double Oaked Sweet Mash Rye at 113 Entry Proof Penelope Flips Strategy to Debut New Classic Everyday Bourbon and Rye Series Old Fourth Distillery Teams Up with Dragon Con for 2nd Annual Landmark Anniversary Bourbon James B. Beam Distilling Company Rolls Out Booker's "The Milkshake Batch" Bourbon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week's episode, Kevin Carlson returns to the show and takes total control of the conversation with a rapid-fire set of ?whiskey myth-busting? questions that every enthusiast needs to hear. We tackle the age-old debate head-on: was bourbon actually better before the boom, or are we living in a golden era of variety and innovation? We break down whether the concept of a true "daily drinker" is officially dead for the enthusiast, and touch on the eternal battle of proof versus flavor. We argue why higher proof doesn't automatically mean a better whiskey, because there are fan favorites like Michter?s 10 and Weller 107. Then there is the polarizing rise of American light whiskey and the truth behind age statements. We close things out by busting the romantic myths surrounding dusty bottles, the actual hands-on role of a modern Master Distiller, and whether the little guy stands a chance against heritage giants when releasing an ultra-premium bottle. Show Notes: Comparing the lower prices and dusty availability of the past to today's massive variety and diverse product landscape Analyzing how the explosion of available expressions has changed purchasing habits for casual vs. serious consumers Why every whiskey has an ideal balance point and how chasing high proofs can sabotage a spirit's true profile The technical reality of the category and why it gets overhyped when marketed under the guise of traditional bourbon Why age statements act as a guide rather than a guarantee of quality for aging barrels in Kentucky climates How premium presentation impacts consumer perception and the fine line between creative finishing and masking weak distillate The operational reality of today's heritage producers and why a corporate Master Distiller acts more like a ship captain than a hands-on operator Learn more about your ad choices. Visit megaphone.fm/adchoices

Burnt Tavern?s new Kentucky bourbon from Chip Tate brings wild notes of kettle corn, nectarines, golden raisins, and smoky county fair vibes. A double oaked release with a seriously unique profile? but does the finish hold up?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 5th 2026. Uncle Nearest May Have A Buyer, Saga Spirits behind True Story has two alleged lawsuits that just became public, and Four Roses Distillery is introducing Anthology, a new 21 year old bourbon.Show Notes: Uncle Nearest receiver signs letter of intent to sell distillery and assets to Black-owned investment firm Wes Henderson?s saga spirits group faces $1.5M in debt lawsuits over Kentucky Castle project New Riff Distilling drops exclusive 10-Year-Old Bourbon and Rye for High Note Series Michter's rolls out 10-Year Single Barrel Kentucky Straight Rye for June 2026 James B. Beam Distilling Co. elevates classic brand with Old Grand-Dad 114 Single Barrel 7-Year MANORS Golf and Gentleman Jack launch A Gentleman?s Guide to Golf apparel and content partnership Bluegrass Distillers brings back highly anticipated blue corn program with new rye-inclusive mash bill Penelope Bourbon hits retail shelves with new Blackberry Old Fashioned ready-to-serve cocktail 15 STARS debuts First West Explorer, its first bourbon crafted from 100% in-house black corn distillate Knob Creek teams up with Huckberry for custom tote bag and Father's Day pop-up at Grand Central Terminal Stoll & Wolfe partners with Alan Bishop to launch colonial-style Wolfe & Wilson Straight Rye Rolling Fork Spirits revives historic 1906 REWCO Rye brand with limited small-batch release Koopers Whiskey gears up for Father's Day with rare 8-year-old Father?s Office Cigar Blend Adventure Spirits collaborates with Task Force 20 to release TF20 Bottled-in-Bond bourbon for veterans Four Roses Distillery introduces Anthology series with 21-year-old Chapter One: Origin Starlight Distillery announces estate-grown Indiana Straight 10-Year Reserve Bourbon at cask strength Wild Turkey honors Eddie Russell's 45th anniversary with Russell?s Reserve 13 Year and custom documentary Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week?s Bourbon Community Roundtable, our panel is tackling one of the deepest geek-out topics in the entire whiskey world: the battle over barrel entry proof and how it has evolved over time. While the modern industry has largely settled into an efficiency-driven standard of 120 to 125 proof, we?re digging into the history to ask the ultimate question: did the industry get it completely wrong in 1962, and does the next decade of bourbon belong at 105? With Buffalo Trace dropping a massive new 15-year-old wheated bourbon at a 105 entry proof and Michter's continuing to dominate the premium space with their signature 103 entry proof, we debate whether a lower entry proof creates a fundamentally superior water-wood-spirit interaction. We?re breaking down the financial temptation that drove the historical shift to 125 proof, the divide between casual drinkers and the hyper-informed enthusiast market, and examining real-world case studies from Wild Turkey, Maker?s Mark, and New Riff to see if low entry proof is a guaranteed flavor hack or if it still comes down to the skill of the producer. Show Notes: How and why the industry legally moved from 110 to 125 proof in the early 1960s Analyzing how volume, barrel costs, and efficiency drove production changes over flavor considerations How lower entry proof alters wood interaction to deliver enhanced sweetness, complexity, and mouthfeel Distinguishing how everyday casual drinkers view production specs versus the hyper-focused whiskey enthusiast Examining experimental releases and standards from Michter's, Buffalo Trace, New Riff, and Wild Turkey Predictions on whether craft innovation will force legacy heritage brands to lower their entry proofs Learn more about your ad choices. Visit megaphone.fm/adchoices

Old Treasure Bourbon is here? and this 139 proof release drinks WAY easier than expected. Big chocolate, caramel, cereal milk vibes, and one seriously fun pour. Is this hidden gem worth hunting down?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 29th 2026. New updates happening in the Uncle Nearest case, Wild Turkey brings back the Cheesy Gold Foil, and Bardstown Bourbon Company is going to Mars.Show Notes: A federal judge has expanded Uncle Nearest's receivership to investigate a secret $20 million loan from Jay-Z's firm. Blending pioneer Nancy Fraley is retiring from Jos. A. Magnus & Co., leaving her legacy with Head Distiller Will Fabry. The Kentucky Bourbon Festival introduces a secure, face-value official ticket resale platform via TIXR. Filmland Spirits releases The Crimson Cask, a 90-proof noir-inspired bourbon exclusive to Kentucky. Blue Run Spirits collaborates with the Indianapolis Motor Speedway for a limited-edition 111-proof bourbon. Evan Williams launches officially licensed America250 commemorative whiskeys, donating $75,000 to Folds of Honor. Titanic Hotel Belfast partners with Titanic Distillery to launch an exclusive historic Quarter experience package. Heaven Hill designates its 2026 Grain to Glass lineup as the "Year of Wheat" across three limited expressions. Remus Bourbon introduces the Lou Gehrig Reserve, donating proceeds to the Live Like Lou ALS charity. Shortbarrel announces the return of Sapsquatch Bourbon, utilizing a unique two-stage maple finishing method. Bradshaw Bourbon rolls out personalized engraved gift sets for Father's Day through late June. Heaven Hill releases a 10-year-old Rittenhouse Rye commemorative edition for America?s 250th anniversary. Buffalo Trace revives Colonel E.H. Taylor, Jr. Four Grain and Cured Oak expressions for May 2026. Veteran-owned Four Branches Bourbon debuts Liberty Reserve to honor America?s Semiquincentennial anniversary. Proof & Wood announces Tumblin? Dice 13-Year Rye, featuring a 95% rye mashbill at barrel proof. 15 STARS debuts First West Explorer, its first bourbon crafted from 100% in-house black corn distillate. Garrison Brothers launches the Ranch Reserve Series featuring PX and Oloroso sherry cask-finished Texas bourbons. Wild Turkey introduces the Austin Nichols Archives series, debuting with a 16-year-old "Cheesy Gold Foil" tribute. Bardstown Bourbon Company debuts a first-of-its-kind Japanese Single Malt co-aged blend with Hombo Shuzo. Learn more about your ad choices. Visit megaphone.fm/adchoices

Whether you call it Seagram?s, LDI, MGP, or its official modern name, Ross & Squibb?the massive facility in Lawrenceburg, Indiana, is the undisputed backbone of the whiskey industry. On this episode, we sit down with Ian Stirsman, the Master Distiller steering the ship at this legendary production powerhouse. We tackle the distillery's endless naming history head-on and trace Ian?s journey from a chemical engineer working in a paper mill to commanding one of the largest distillation footprints in the world. Ian delivers a technical masterclass on how they produce massive mash bills at an unbelievable scale, the history behind their iconic 95/5 rye recipe, and why vintage light whiskey is suddenly having a massive moment. Plus, we pull back the curtain on how their team approaches blending, warehouse aging, and wood selection for Ross & Squibb's own rapidly growing premium house brands like George Remus and Rossville Union. Show Notes: Why the industry still calls Ross & Squibb Seagram's, LDI, and MGP Ian Stirsman?s journey from chemical engineering to the Lawrenceburg distillery floor The Dayton whiskey bar epiphany that revealed MGP?s true market dominance Moving from process engineer to managing a multi-spirit team operation Deconstructing the legendary 95/5 rye recipe and the lasting impact of Seagram?s documentation The history of light whiskey and why older expressions are suddenly booming with consumers How the team selects barrels for George Remus and Rossville Union Wood management, rickhouse microclimates, and creating the Remus Experimental Series The future of Ross & Squibb?s brand strategy, bottle club, and upcoming changes to the barrel program Learn more about your ad choices. Visit megaphone.fm/adchoices

Dragon?s Milk Origin Toasted 2026C ?A Breath of Fresh Air? brings a wild Madeira barrel finish layered with orange meringue, citrus, toasted sweetness, and surprisingly hoppy IPA vibes. Weird? Absolutely. Delicious? Maybe even more so.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wonder what it actually takes to build, run, and automate a distillery? On this episode, we sit down with someone unknown to most of the general population, but he's on speed dial for every major prodocuer across the country. A 2023 Kentucky Bourbon Hall of Fame Inductee, and the owner of Distillery Engineering: Pete Kamer. We talk about Pete?s incredible journey from his early days learning the ropes at Four Roses to his milestone career of 27 years at Barton in Bardstown. The distilling world has its own unique engineering hurdles, especially as traditional floor operations transitioned into modern automation. Pete shares his masterclass take on adjusting flavor profiles through still design, yeast, and cuts, and why relying on an operator's sight, smell, and hearing will always beat looking at a screen. Show Notes: Pete?s career journey from Four Roses to his 27-year legacy at Barton in Bardstown The evolution of traditional distillery floor operations into modern automation Technical insights into manipulating whiskey flavor profiles through still design, yeast, and cuts Why sensory skills?sight, smell, and hearing?beat relying on control-room screens The mechanics and engineering hurdles of running a large-scale Kentucky distillery The physics and environmental factors that make duplicating the exact same whiskey impossible across different warehouses Learn more about your ad choices. Visit megaphone.fm/adchoices

Onyx & Amber?s Guest Blender Series #1 is getting serious buzz? and we see why. A blend of 7?12 year barrels aged in Colorado, bringing peach tea, orange marmalade, brown sugar, and a smooth toasted coconut finish. Is this sleeper hitting above its weight?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 15th 2026. Brown-Forman has officially rejected a $15 billion all-cash takeover bid from Sazerac, FBI Director Kash Patel is facing scrutiny with personalized bottles of Woodford Reserve, and Penelope Bourbon has announced Architects of Golf. Show Notes: Brown-Forman rejects Sazerac?s $15 billion takeover bid to maintain family-owned independence Sixth Circuit strikes down Ohio?s unconstitutional ban on out-of-state wine shipping "Free Our Spirits" campaign launches to privatize North Carolina?s government-run liquor system FBI Director Kash Patel under fire for gifting personalized Woodford Reserve bottles Little Book Chapter 10 ?All the Wiser? debuts with intuitive blending at 122.6 proof New Riff 2026 Single Malt features heirloom British barley and five-cask finishing Wenzel Distillery Batch 2 Sherry Barrel Finished Bourbon launches as a 119.1 proof limited release Green River Honey Finished Bourbon utilizes 100% local, raw honey inside the barrel Chattanooga Whiskey marks 10th Bottled in Bond vintage with new five-grain mash bill Maker?s Mark honors America?s 250th anniversary with patriotic red, white, and blue bottle Town Branch releases 6-Year Wheated Bourbon as its first dedicated wheat expression Penelope Bourbon debuts "Architects of Golf" trilogy featuring variable stave finishing intensity Learn more about your ad choices. Visit megaphone.fm/adchoices

Ever wonder what?s really going on behind the counter of your local liquor store? On this episode we go back to the retail side of the business. We sit down with Bill Derham, the man behind Frankfort Avenue Liquors here in Louisville Kentucky to talk about his journey from the early days at Liquor World to building a standout store-and-bar destination. The retail world has its own hurdles like navigating inflation, shifting consumer trends, and how shops are handling the pressure of today?s market. Bill shares his take on the explosive rise of vintage spirits, the return of cocktail culture, and why building a community becomes key with rising competition. So whether you?re curious about how local retailers are keeping their shelves stocked or you just want to know the truth about the current state of the industry, Bill lays it all out for you here. Show Notes: Bill's transition from Liquor World to Frankfurt Avenue Liquors The crucial role of community in bourbon retail Insights into shifting consumer trends in the bourbon market The effects of inflation on pricing in liquor sales Addressing the competitive bourbon landscape and allocation challenges The growing interest in vintage spirits and craft cocktails The necessity of local relationships for liquor retailers Future plans and community engagement at Frankfurt Avenue Liquors Learn more about your ad choices. Visit megaphone.fm/adchoices

The 2026 Maker?s Mark Wood Finishing Series: The Stewards Release leans hard into dessert vibes. Think toffee, nougat, and chocolate candy bar richness from toasted oak staves. Smooth, sweet, and seriously interesting? but does it stick the landing?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 8th 2026. Tariffs between Scotland and the US have been removed, the American Craft Spirits Association (ACSA) has unveiled the Certified Craft Seal, and Stitzel Reserve 31-Year-Old Bourbon Whiskey. Show Notes: President Trump pledges removal of 10% Scotch whisky tariffs to restore trade relations John McKillop releases novel Bourbon Brothers featuring rare real-world bottles Give 270 hosts Bourbon Strong 50-4-50 raffle benefiting Feeding America American Craft Spirits Association launches TTB-approved Certified Craft Seal Old Fourth Distillery rebrands spirits portfolio starting with Cane-Based Vodka Chicken Cock and Laird?s collaborate on Old Glory Rye and Apple Brandy blend Jack Daniel?s debuts ultra-premium Halo MK1 McLaren F1 Team collaboration Stitzel-Weller releases $3,000 Stitzel Reserve 31-Year-Old Bourbon at 163.2 proof 15 STARS debuts Kentucke County? line to celebrate America's 250th anniversary Learn more about your ad choices. Visit megaphone.fm/adchoices

On this week?s Bourbon Community Roundtable, the team is throwing down over the biggest rumor to hit the industry in decades: Is Sazerac really trying to buy Brown-Forman for $15 Billion, or is this the ultimate PR stunt? We?re breaking down the health of these two giants and asking the tough questions: Does Brown-Forman actually need Sazerac, or is this just a shark smelling blood in the water? We dig into the strategic timing of the offer and the massive cultural divide between the two companies. From Sazerac?s "boots on the ground" influencer tactics to the legacy-driven machine of Brown-Forman, we analyze the financial mechanics that make this potential deal both fascinating and terrifying. One thing is for sure: the landscape of your local liquor store shelf might never be the same. Show Notes: Sazerac's potential acquisition of Brown-Forman: excitement and implications Financial dynamics and what they mean for both companies Brand loyalty's role and its impact on bourbon consumers Predictions on the merger's likelihood and challenges Comparing marketing strategies between Sazerac and Brown-Forman Regulatory considerations in the acquisition talks Learn more about your ad choices. Visit megaphone.fm/adchoices

Michter?s 10 Year is back and the lines are real. This 2026 release (94.4 proof) delivers big fruit, creamy soft serve vibes, and rich cherry oak. Is it worth the wait?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for May 1st 2026. Merger discussions between Brown-Forman and Pernod Ricard are over, four North Carolina lobbyists have been indicted for organizing a bourbon tasting, and Blade and Bow re-releases of its ultra-premium 22-Year-Old Kentucky Straight Bourbon Whiskey. Show Notes: Brown-Forman and Pernod Ricard merger talks collapse, reopening the door for Sazerac?s $15B bid Bardstown Bourbon Company launches NFC-enabled "Bourbon Gifting Reimagined" for personalized digital messaging North Carolina lobbyists indicted for illegal bourbon trip while "Operation High Octane" sweeps illicit secondary sales Maker?s Mark partners with basketball star Kelsey Plum for "Yam Jam" Private Selection and charity cocktail Major spirits brands pivot to TikTok as platform finalizes age-gating for organic and influencer content Blade and Bow re-releases ultra-premium 22-Year-Old Kentucky Straight Bourbon for April 2026 Wenzel Distillery announces Batch 2 of Sherry Barrel Finished Bourbon following World Whiskies Award win A. Smith Bowman returns to rye after 16 years with experimental 11-year Abraham Bowman release Blue Run Spirits debuts Blueprint Series as its new national flagship Kentucky Straight Bourbon Starlight Distillery unveils inaugural Dana Huber signature Bottled-in-Bond Bourbon release Learn more about your ad choices. Visit megaphone.fm/adchoices