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Online Marketing Made Easy with Amy Porterfield

Online Marketing Made Easy with Amy Porterfield

Ever wish you had a business mentor with over a decade of experience whispering success secrets in your ear? That?s exactly what you?ll get when you tune into the top-ranked Online Marketing Made Easy Podcast with your host, 9 to 5er turned CEO of a multi-million dollar business & NY Times Best Selling Author, Amy Porterfield. Her specialty? Breaking down big ideas and strategies into actionable step-by-step processes designed to get you results with a whole lot less stress. Tune in, get inspired, and get ready to discover why hundreds of thousands of online business owners turn to Amy for guidance when it comes to all things online business including digital courses, list building, social media, content, webinars, and so much more. Whether you're a budding entrepreneur, have a comfy side-hustle, or are looking to take your business to the next level, each episode is designed to help you take immediate action on the most important strategies for starting and growing your online business today.

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Episodes

#659: Your Profitable Webinar Prep Guide: Turn Your Webinars into Revenue Streams

Here?s how webinars will take your marketing, sales, and audience connections to the next level. Get my FREE Webinar Blueprint here! I know how hard you work to create fabulous digital courses, memberships, coaching modules, and masterminds. So, I also know it's incredibly discouraging when you're struggling to sell these products online. My friend, selling products online is one of the most challenging aspects of owning an online business! And if you?re relying solely on your website's sales page, it can be even more difficult.  Although sales pages are great (I use them too!), they don't always get the job done. The missing piece is often a face-to-face personal touch. And that's where webinars come in! Webinars are one of my favorite tools for combining your marketing with actual valuable content for your audience. Webinars are also perfect for sparking conversations, increasing your sales, building trust, and even growing your email list.  I know ? it almost sounds too good to be true! But believe me, the secret success of webinars is backed by real data from my business and from thousands of my students who have created digital courses and sold them through webinars. So, today, I'm lifting the curtain on preparing and perfecting your webinar!  In this episode, I cover:  9:54: Tips for understanding your ideal customer avatars (ICAs)  13:38: My webinar promise from my previous launch of Digital Course Academy 16:20: A step-by-step guide for structuring your webinar  22:21: How to craft exciting and fast-paced slides  27:35: Advice for an efficient Q&A session  31:59: Transforming your webinars from one-time events to lasting resources  40:22: 3 tasks and action items to give to a VA when preparing for a webinar  42:41: What is your pre-webinar ritual?  Listen in and remember that webinars aren't just about selling. They're about connecting, inspiring, and empowering your audience. Trust me, you won't regret giving them a try!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2024-03-07
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#658: What To Look For When Hiring A Right Hand Person

Every lesson, tip, and strategy I?ve learned from my first year with my CEO. As an entrepreneur, I completely understand that your business is your baby, and you've put in a ton of hard work to build it from scratch. So, the thought of handing over some of your responsibilities and bringing in a CEO can be pretty nerve-racking. But trust me, if you want to make a big impact on the world (which I know you do), you have to let others in and delegate those larger leadership roles!  That's why I want to share with you all the lessons, tips, and strategies I've learned from my first-year with Jaws, my fabulous CEO. Now, before you think hiring a CEO is years away from where you are now, think again! Whether you're just starting out or want to make the leap to the next level, this conversation is for you. I?ve said it before and I?ll say it again ? hiring is one of the best decisions you can make for your business!  I don't believe there's any special prize for doing everything by yourself ? it?s okay to ask for help. I promise you'll get to where you want to go so much faster with the right support! Just imagine the possibilities when you're free to shine in your zone of genius while your CEO handles the nitty-gritty.  Today, you?ll hear about:  3:43: What is an integrator?  4:48: Being mindful of codependency to avoid emotional distractions 9:08: How to get super clear on the roles and responsibilities for you and your CEO 13:22: Why you have to take a backseat, be a mentor, and let go of your ego  16:11: Tips for developing a healthy relationship with your CEO 21:03: The importance of regular and positive communication  Listen in for all you need to know about making that big hire. Then, stand back and watch your business take off!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2024-03-05
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#657: Pinterest for Email Growth: Tried & True Strategies with Jenna Kutcher

Why Pinterest is the most low-risk way to direct tons of traffic, leads, and sales to your business. Imagine spending just one hour a week, or even less, to unlock unbelievable amounts of traffic, leads, and sales. My friend, it's all possible when you start to step up your Pinterest game! Pinterest is not your average social media platform, actually, it's not even social media at all (more on that later!) ? it's a pure ROI goldmine that's just waiting to be explored.  To help guide us through everything Pinterest has to offer, I'm joined by the amazing Jenna Kutcher. Jenna is a multimillion-dollar business owner, New York Times best-selling author, and truly fabulous Pinterest expert.  Today, she shares her proven strategies to help you effortlessly generate engagement toward your website, blog, sales page, or wherever your heart desires. And the best part? No constant posting, no social media fatigue, and no more fighting a difficult algorithm.  If you're just getting started in entrepreneurship, feel nervous about showing your face on social media to grow your email list, or you're still in the side hustle phase of your business, this episode is for you! With Pinterest, you can organically direct a ton of traffic to your company in the most low-risk way possible.  You?ll hear all about:  4:18: How Pinterest completely shifted Jenna?s business strategy  6:15: The ways Pinterest is different than social media  10:44: Why you should focus on monthly views on Pinterest, not followers 13:00: The anatomy of a perfect pin and the science behind the algorithm  20:41: Tips for reviving an old Pinterest account  23:09: The importance of the captions on your pins 30:20: Understanding the trends on Pinterest  34:18: Everything to know about optimizing your pins for traffic and engagement  Listen in and see for yourself how easy, doable, and economical it is to grow your email list and your business on Pinterest. Trust me, you'll love it! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2024-02-29
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#656: How To Normalize Fear & Allow It To Propel You Into Action

Confronting the root of your fears and making unapologetic business decisions. Recently, one of my consultants gave me a massive wake-up call by telling me that I'm making all my decisions from a place of fear. Well, no one wants to hear that! At first, this was really hard for me to take in, and to be honest, I felt a lot of shame. But then I realized he gave me this feedback so I could work through it and be the best version of myself possible! Which is, of course, exactly what I want for you!  Now, my sweet friend, fear is one of the most challenging emotions to overcome, especially when you're faced with making big decisions for your business. Will this hurt someone's feelings? Is this going to affect my revenue? Am I going to look foolish in front of my team? But I want you to remember that it's always better to make a million wrong decisions and learn from them than to sit on the sidelines and never take action!   Trust me ? I'm right there with you in my journey towards having complete confidence in my business decisions. So, in this episode, I share some strategies that have helped me understand the root of my fear, adjust my mindset, and make those brave unapologetic decisions.  Today, you?ll hear about:  2:02: A key question to ask yourself when you get self-critical or feel shame  5:26: Advice for unlearning the negative stories we tell ourselves  7:33: How to identify and get to the root of your fear-based decision-making 9:19: Why every emotion you feel is completely normal and can be worked on  13:16: Tips for embracing the discomfort and seeing your best results yet! Listen in if you've been making decisions based on fear, and give yourself permission to move forward, even if you don't have all the answers!   Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2024-02-27
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#655: Self-Confidence vs. Self-Worth & How It Determines The Level Of Your Success with Jamie Kern Lima

Tuning into your intuition, trusting yourself, and taking your business to new heights with Jamie Kern Lima Today, we're not talking about your typical marketing strategies, growing your email lists, or crafting digital courses. No, my friend, today we're talking about something even more important for you and your business ? your self-worth! I know, I know, this topic is a little different, but trust me, upleveling your self-worth will create that rock-solid foundation for taking your business to new heights. If you feel like you've hit a ceiling in your business despite all of your hard work, a low self-worth might be acting as an invisible barrier. But don?t worry! I?ve invited the best of the best to help you out. My fabulous guest today, Jamie Kern Lima, believes that doubling your self-worth can actually double your net worth. I like those numbers!  Jamie is the same incredible woman who created IT Cosmetics from her living room and later struck a billion-dollar deal with L'Oreal. So, she knows what she's talking about! And let me tell you, when I realized that self-worth was THIS important, it was a total game-changer for me and my business.  We also touch on Jamie's new unbelievable book, "Worthy," which is full of so many juicy tips and tricks that will truly change the way you walk through life.  In this episode, we discuss:  10:55: The difference between self-confidence and self-worth 21:14: Strategies Jamie used to overcome her lowest self-worth moments  30:09: How to know if you?re in ?survival mode? and the impact it has on your business  34:21: Advice for tuning into your intuition, trusting it, and embracing your most authentic self 36:37: Everything you can expect when you dive into ?Worthy?  Listen in because everything becomes possible when you believe you're enough. Your dreams, ambitions, and goals all align with your self-worth! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2024-02-22
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#654: 5 Female Influencers & Entrepreneurs Who Inspire Me To Be Bolder

Lessons I?ve learned from 5 incredible businesswomen who happen to be very different from me.    One of the most beautiful parts of entrepreneurship is the opportunity to connect with so many amazing people from all walks of life with all kinds of perspectives. You might come across someone completely different from you and you don't necessarily agree with everything they say ? but the way they show up in their life and for their business is somehow intriguing and inspiring.      My friend, these are the types of people that you can truly learn the MOST from! That's why, in this episode, I'm doing something a little different ? I'm sharing 5 incredible female entrepreneurs and influencers who have made me feel uncomfortable in the best way possible. Because I believe that the most significant growth comes from moments when you're uncomfortable.     Each of these fabulous women are so different from me personality-wise, but they've all pushed me to make bolder decisions, take risks, and be an all-around badass entrepreneur. Honestly, what more could you want?     In this episode, I highlight:     5:36: How Leila Hormozi embraces vulnerability, boldness, and inspires confidence in others  9:32: Lauryn Bosstick's unapologetic and authentic approach to building a brand, despite being in an industry that can be superficial   13:29: The way Codie Sanchez shares business strategies and real-world examples to help others build businesses   17:21: Reese Witherspoon's ability to transform her acting career into a successful business model   19:43: The teachings of Dr. Anita Phillips on the importance of embracing and nurturing emotions rather than suppressing them with the help of your community     So, listen in and get ready to push yourself to be the best version of yourself you can be!     Rate, Review, & Follow on Apple Podcasts   "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode!    Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now! 
2024-02-20
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BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin

An urgent message for anyone who markets their business online ? which includes you! I'm here today with a super important bonus episode you literally can't afford to miss! My friend, if you're listening to this podcast, I know you're working incredibly hard to market your business online, so listen up.  The email deliverability systems of Gmail and Yahoo are undergoing some major changes. This means your beautifully crafted marketing emails might not be hitting your customer's inbox! But don't worry, I've called in an expert to help us all stay ahead of the game.  My guest, Alyssa Dulin, is the head of deliverability at Convertkit and sends over 2 billion emails a month! So, you can rest assured that we're in the best hands possible!  In this episode, she covers everything you need to know about email deliverability: from what it is and why it's so crucial to fully understanding the latest changes with Gmail and Yahoo, and most importantly, how you can navigate through all of this without getting sent to "Gmail jail". (But even if you do, Alyssa has tips for getting out right away!)  Today, we discuss:  5:24: Why email deliverability is so important  7:19: Breaking down the major authentication changes happening with Gmail and Yahoo 12:46: Tips for reducing the amount of clicks on the new ?one-click unsubscribe button?  15:41: How to avoid email spam complaints and tools for ?list bombing? prevention  27:43: Steps to take if you get put in ?Gmail jail?  Listen in, and be sure to implement everything you learn today right now! Your inbox and your business depend on it.  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2024-02-19
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#653: A Proven, Profitable Strategy To Mastering Live Events For Course Creators with Darnyelle Jervey Harmon

Your step-by-step guide for hosting virtual live events and making millions with Darnyelle Jervey Harmon. As an entrepreneur, you've probably attended a couple of live events, and sometimes, you might even feel the itch to host one yourself. But planning the entire thing can feel like a lot of work, right? Well, what if I told you that you could host your very own live event, plan it with ease, and make millions in sales, all without leaving the comfort of your home? The secret? Virtual live events! I'm so excited to introduce you to Darnyelle Jervey Harmon, who is the best of the best when it comes to hosting million-dollar live events. She started out just like many of you, working a 9-5 and turning her side hustle into a million-dollar business. And she did it all primarily through hosting these virtual live events. With virtual live events, you can turn a few clicks into big sales, have your offer flying off the digital shelves, and bring together an incredible community. Darnyelle shares her step-by-step strategy for onboarding tons of new students without breaking the bank or your sanity.  And to my solopreneur friends, it's not about the number of attendees; it's about the quality of your engagement. So, even with a smaller audience, your impact can be life-changing!  In this episode, you?ll hear all about:  5:04: What exactly does a virtual live event showcase? 10:33: Breaking down the ?run of show? for your virtual event 17:59: Key factors to consider before you start planning your event 22:05: Strategies for encouraging meaningful audience interaction  24:45: How to get your ideal customer to sign up and attend your event 33:20: Designing a system to ensure everything runs smoothly from start to finish  37:26: The metrics you should be tracking outside of sales  40:49: Tips for effectively following up with attendees after the event  So, listen in and start envisioning your virtual live event today! Put your plan together, choose a date, and just watch your sales soar.  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2024-02-15
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#652: How Couple?s Therapy Gave Me Business Advice

How my time at couples therapy inspired me to improve my business.  I bet you didn't think a couples therapy retreat could provide some super valuable insights on improving your online business? I know it sounds crazy, but hear me out. Hobi and I recently attended a 4 day, totally unplugged couples therapy retreat and it was absolutely incredible!  Now, you might be thinking, "Amy?you and Hobi have a great relationship ? why therapy?" Well, we wanted to take our already good relationship to the next level! And, my sweet friend, striving for greatness in both your personal and professional life is always a wonderful idea.  But let's be honest, it takes a ton of effort, vulnerability, and hard work! So, in this episode, I share some practical tips, tricks, and takeaways from our couples therapy retreat that you can apply directly to your business to take it from good to great.  Today, I discuss:   3:43: What happened during our time at the retreat  7:37: Practical strategies for playing full out in your life and your business 10:40: Why you should always be looking for improvement  14:29: How to get a complete buy-in from your partner  18:24: My biggest takeaway from couples therapy  Listen in and start putting in some of that extra TLC for yourself and for your business! Because, there?s no better time than NOW to uplevel your life.  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2024-02-13
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#651: Gutsy Entrepreneurship: How To Nurture Community For Yourself & Your Business with Community-Building Expert, Natalie Franke

Building a supportive and thriving community for you and your small business with Natalie Franke.  My friend, you and I both know that entrepreneurship can get pretty lonely at times. But, lucky for us, having a community can be as small as two people who connect and support each other. And, let's face it, the pandemic taught us all about the importance of connection, both online and in-person.  Being a part of a community is so much more important for small business owners than you might think! Community helps us keep going even when things get tough and allows us the opportunity to learn from an array of wonderful people. Plus, science has literally shown that we thrive the most when we have supportive people around us! That's why I'm excited to introduce you to my guest today, Natalie Franke. She's a community-building mastermind and the Head of Community at Flodesk. Natalie has helped thousands of small business owners cultivate communities, and today, she's here to share her expertise with you.  But, we acknowledge that stepping into a community can be a bit intimidating, which is why we also chat about Natalie's fabulous book, Gutsy. It's your guidebook to uncovering the unapologetic courage within you and building up the confidence to make your unique impact on this world.  In this episode, we discuss:  10:11: Why community is an entrepreneur's secret to success  16:05: The inspiring story behind Rising Tide Society  22:38: Tips for tapping into a community to fuel your small business and your emotional wellbeing 28:37: The first steps for getting involved in a community  32:17: How to conquer any anxiety or negativity around online communities  41:27: Advice on taking a leap toward your dreams, shaking off fear, and making the change you desire  Listen in because a big, beautiful community is out there just waiting for you to find them. And I'm here to cheer you on every step of the way!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2024-02-08
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#650: $100 Million Dollar Leads: My 3 Takeaways From Alex Hormozi?s Latest Book

Grow your email list through strong leads, automation, and mastering the art of building clientele. Have you ever read a book and felt like you just had to share everything you learned with everyone you know?! Well, that's exactly how I felt while reading Alex Hormozi's new book that everyone in the business world is raving about $100 Million Leads. If you haven't heard of Alex before, let me tell you, he's the real deal - a hugely successful entrepreneur, investor, and author of 3 best-selling books!  So, why am I recommending this book to you? Because, my friend, I know you're working super hard on growing your email lists, and what better way to learn than from the best in the game? This book is all about how Alex has mastered the art of building clientele and gathering leads, ultimately turning his standard fitness business into the incredible life he has today.  Whether you're just starting out, working on your side hustle, or aiming to finally hit that million-dollar mark, these tips are guaranteed to help you out. That's why, in this episode, I'm sharing some of my favorite takeaways from Alex's book about automating and scaling your business through solid leads.  Today, you?ll hear about:  2:15: Every reason why if Alex can do it, you can too! 5:24: Alex's Core Four lead generation strategies 10:14: Tips for maximizing online content creation and nurturing leads  12:43: Examples, tricks, and processes to keep up your content creation momentum 18:07: Alex's golden give-to-ask ratio rule  Listen in and dream big, my sweet friend! Because Alex's insights can get you to your goals, no matter where you're starting from. And trust me ? I?m only scratching the surface of this game-changing book, so be sure to get yourself a copy and dive in deeper! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2024-02-06
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#649: My Email Marketing Makeover: 3 New Strategies I?m Trying This Year

Three practical strategies I?m implementing into my email marketing strategy for 2024. I don't know about you, but I feel like now is the perfect time to freshen up my email marketing strategies. I've been doing this for a while now, and I know that what has always worked for me won't necessarily work forever. My friends, change and evolution are wonderful things!  Last year was my most successful year yet, and you know what made the difference? I stepped out of my comfort zone and tried new things, even if they scared me a bit. That's why, in 2024, I'm fully adopting this mindset and trying out three brand new strategies to grow my email list. Usually, I like to have all the details sorted out before sharing them with you. But this time, I'm inviting you to join me in real-time for this exciting marketing experiment! In this episode, I'm lifting the curtain on how I'm implementing these tactics into my marketing strategy to take my engagement, email list numbers, and sales to the next level. Today, you?ll hear about:  5:04: Why I?m such a strong believer of consultants and coaches  8:14: The ways I?m optimizing my podcast and website to prioritize their growth  14:27: My plans to revamp my newsletter and create a more personalized experience  23:18: 5 strategies I?m using to boost my email list engagement  31:03: The importance of data-driven experiments and keeping your audience in mind when testing  Listen in and make this year your year of evolution and shaking things up! It's time to grow those email list numbers and reach your most profitable year yet.  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2024-02-01
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#648: Age Is Just a Number: Why You Can Still Find Success In Your 40s, 50s And Beyond

Here?s why it?s never too late to kickstart your side hustle and build your dream life. I hear way too many of my older Digital Course Academy students worry that they're too late to the game, are discouraged by their age, or think they're too far behind to ever catch up.  Well, here's the truth, my sweet friend ? age is just a number, and you're never too old to start! In fact, some of the most successful entrepreneurs start a little later because, let's face it, life experience is a total game-changer.  Take it from me ? on my 47th birthday, I woke up feeling so lucky and appreciative of my maturity, the wisdom I've gained, and my capacity to care for myself and my business. As I get older, I'm also getting smarter, stronger, and I feel the best I have in years.  So, if you're thinking of starting a new career, you're an empty nester, or looking for a new passion project in your retirement, I have some great news for you: you can make that leap today!   In this episode, I dive into:  4:30: Real life proof that age is just a number 9:38: How to avoid comparing yourself to younger generations  13:33: Why you need to prioritize feeling your very best  17:06: Reframing your negative thoughts as positive mantras and mottos  20:18: The true value of an older voice in high level rooms  Listen in and get ready to keep learning new things and facing new adventures, no matter how old you are!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2024-01-30
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#647: Actionable Steps To Manage Your Money Like A Boss with Tiffany Aliche, The Budgetnista

How to get ahead with your small business finances to maximize your business success. If I could give you one piece of advice based on my past regrets, it's to get financially educated early on in your business. Trust me, my friend, understanding how to play the game of business finances will make things so much easier for you further down the line!  But, I know how scary and overwhelming talking about money can be, so I've brought in an expert to make things a whole lot easier ? Tiffany "The Budgetnista" Aliche. Not only is she a fabulous financial educator, she's also a New York Times bestselling author, star of Netflix's "Get Smart with Money," and co-host of the incredible podcast ?Brown Ambition?. She's here to share her step-by-step guide on building wealth unapologetically for you and your small business. Tiffany knows that your money is the backbone of your business, and if your financial flow is even a little bit off, you might be setting yourself up for trouble. That's why in this episode, we're talking about everything (and I mean EVERYTHING) from budgeting to saving to investing for your small business!  Today, we dig into:  4:30: The difference between financial fullness and financial freedom  5:55: Simple tips for beginners in business budgeting  10:01: Why you need to save money just like squirrels save acorns 14:00: The importance of your personal and business credit score  19:01: Advice for getting started in investments  28:17: Everything you need to know before making your side hustle a full time gig  32:31: How to separate your business and personal bank accounts  Listen in and start prioritizing your business finances TODAY. Your business deserves it!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2024-01-25
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#646: It?s Time To Quit: 4 Steps To Quit Your Job & Be Your Own Boss

A step-by-step guide for leaving your 9-5 and starting your thriving online business. Have you been dreaming of ditching the 9-5 grind and turning your side hustle into a full-time gig? Or maybe you're finally ready to go all-in with entrepreneurship? If that sounds like you, you're in the right place!  I totally get it, my friend ? taking that first step can be super intimidating, but don't worry, I'm here to help. Today, I'm sharing my tips and strategies to give you the courage and the strength to make your transition.  These are the exact steps I took when I left my job to start my online business, and trust me, there's nothing more rewarding than being your own boss and living life on your terms.  This step-by-step guide is pulled straight from my book, Two Weeks Notice, and is all about putting in your notice, preparing the launch of your business, and 'unbossing' yourself. The best part? You don't need any experience or resources to get started!  Tune in for:  5:01: Why you need to schedule your exit/start date  8:27: A checklist of actions to take during the "runway" phase of starting your online business 11:52: Tips for putting yourself out there online through social media, a podcast, a blog, etc.  16:53: The best way to hold yourself accountable when getting started  20:10: How to give your notice without burning bridges  Listen in and start the first day of the rest of your life as a successful and thriving entrepreneur. You deserve it, my friend! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out.
2024-01-23
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#645: How To Message Your Digital Product Or Service To Instantly Sell

Simple strategies for writing irresistible copy that helps sell your product instantly.  My friend, I know your goal as an online business owner is to attract as many people as you can to your life-changing product. And believe me, you can't do that without some killer copywriting skills ? or the text and words that sell your product and inspire action. Having an incredible offer is fantastic, but selling it can be tricky if your audience isn?t drawn to your sales page.  I've successfully launched Digital Course Academy so many times, but I continue to tweak my copy frameworks to get even better results than before! So, even if your product has been in the market for years, there's always room for adjustments to align with industry trends or the evolving needs of your audience.  Today, I'm sharing some super easy strategies I've tried and tested to boost your messaging game and talk to your audience on a human level ? without any of that fancy language and jargon no one understands.  Whether you're writing emails, social media posts, or copy for your website and sales page, these tips will help you create content that people will love!  In this episode, I share:  4:29: How to clearly define the problem your offer solves  6:21: Simple tips for writing personalized, intimate, and effective sales copy 12:12: A real life example of how to use a statistic in your messaging  16:46: The two frameworks my team uses to write copy in the right place at the right time  26:58: Why you should be testing and updating sales copy in real-time during launches 29:57: Tips and strategies for writing for social media and email  Listen in and get ready to sell your product instantly with these impactful copywriting tips. Soon enough, you'll be a pro at writing content that your audience can't resist! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2024-01-18
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#644: You Are Your Niche: How To Stand Out In A Saturated Industry

Here?s why there?s always enough room for you in a saturated market. As an entrepreneur, I bet you've heard about market saturation a million times. Well, we?re talking about it some more today, BUT we?re focusing on reframing your emotions and feelings around it. Because trust me sweet friend, with the right mindset, you can succeed in any market, no matter how saturated it may seem! So, why am I talking about this? I see many hopeful students in Digital Course Academy who hit the brakes because they feel like the market is just too crowded for them. But, let me tell you, that's simply not true ? and I have proof!  When I started as a social media manager nearly 15 years ago, it felt like every other person I talked to was doing the exact same thing as me. But, I didn't let the noise of oversaturation get to me, and I was able to grow the business I have today. And I know you can do it too! In this episode, I?m diving into:  3:44: Questions to ask yourself that challenge the idea that the market is too saturated  5:24: Math that proves making sales is all about honing your marketing skills  12:20: Tips for embracing what makes you unique and attracting your ideal audience  15:23: How I focus on my niche rather than worry about a saturated market  19:14: Reminders to help you break free from this false narrative Listen in and kick off your dream business. Remember, the market may be saturated, but your uniqueness and what you bring to the table are just waiting to shine through! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2024-01-16
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#643: Behind the Scenes: 5 Strategies My Community Team Uses for Empowering Students and Streamlining Operations

Grab the freebie for this episode by heading here! Tips, tools, and strategies for building the most engaged online community. When you're building your online business, you have such a special opportunity to connect with your community on a personal level. I truly can't tell you how much joy and pride I feel in building my own community. It's so gratifying and I hold it very close to my heart, so of course, I want you to have the same experience!  If you've been dreaming of transforming your audience into a thriving community, this episode is perfect for getting started! In my business, I have an entire team dedicated to my community. Sylvia, Brittani, and Megan are simply amazing, and they have so kindly shared their top 5 strategies for keeping up with and using community engagement to grow and improve your business. And don't worry if you're a team of one or just starting out in entrepreneurship! These behind-the-scenes strategies are super versatile and adaptable, so they'll work for you no matter where you are in your business journey. In this episode, I discuss:  4:45: The art of calendar creation and batching to foster a more engaged community 13:01: Strategies for optimizing your live interactions with students  18:08: The importance of developing deep relationships with students and how we keep track of their success stories  22:09: Advice for implementing an advisor program to provide diverse perspectives and support during launches 24:38: Tips and tools for collecting and analyzing student feedback  31:25: How to track data and metrics to make informed business decisions  Remember, my dear friend, your community is truly the heart and soul of your business. So listen in and start getting the most out of the fantastic people and community you've built with your incredible gifts! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2024-01-11
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#642: How We?re Increasing Profit Margins This Year and How You Can Too!

Optimize your future launches by getting intentional about your profit margins. Buckle up, my friend, because today we're diving into all things numbers and how to increase your profit margins! I know, I know, it's definitely a bit daunting when you?re first getting started, but it?s one of the most important things you can do!  With a bit of practice and dedication, you'll be on track to use your profit margins to better understand and scale your business. After all, it's your profit margin that allows you to pay yourself more, reward your team, and invest back into your business. In this episode, I share the four key things my team focuses on to maintain our profit margin (if we're happy with it) or increase it. I want you to steal these techniques and tools for yourself so you can make the most intentional decisions and plan for future launches!  Today, I cover:  2:48: What exactly your profit margin is and how to choose your benchmark  8:49: Tips for budgeting and planning for future launches to maintain a healthy profit margin  14:25: Advice for making intentional expense decisions that align with your business goals  16:05: Why you need to be reviewing your recurring expenses  20:14: The importance of being transparent with your team about numbers  Listen in and remember, if your profit margins aren't where you want them to be, it's absolutely okay! We're all constantly learning and growing, and you're already on the path to bettering yourself and your business.  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2024-01-09
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#641: Podcasting Secrets & Strategies For Dominating The Charts with Hala Taha, Founder Of YAP Media

How LinkedIn can elevate your podcast and your business with Hala Taha. If you're listening to the Online Marketing Made Easy show, I'm guessing you're a fan of podcasts, right? If you've ever thought about starting a podcast or wanted to leverage LinkedIn to grow your podcast and business, this is the perfect episode to get started. And I'm telling you ? this conversation is not just for all of you; I also found it incredibly valuable for me and my podcast!  Enter Hala Taha, the fabulous founder YAP Media, the host of the Young and Profiting podcast, and massive LinkedIn influencer. I've recently been working with Hala and her podcast network, and it's been such a blast!  Hala's a natural go-getter who left her corporate job to follow her entrepreneurial dreams. Now, she's constantly topping the Apple Podcast charts and working with the biggest and brightest in the online space.  We talk about the LinkedIn strategies she uses to grow her business and her podcast. She's absolutely mastered the LinkedIn algorithm and is sharing all of her publishing and engagement hacks with you!  In this episode, you?ll hear about:  4:09: When Hala knew it was time leave the corporate world and dive into entrepreneurship  7:40: Advice for starting a side-hustle podcast 11:08: Strategies for consistently ranking as a top podcast  13:44: Common mistakes for both newbies and seasoned podcasters  18:58: How and when to start monetizing your podcast  24:10: Creating a podcast network  26:06: The biggest challenges Hala faced when scaling her business  30:18: Tips for boosting your LinkedIn audience and engagement  33:52: Why it?s never too late to start your podcast!  Listen in, my friend, because the opportunities are endless. LinkedIn's organic reach is a goldmine just waiting to be tapped, and Hala is spilling all the secrets! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2024-01-04
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#640: How To Use Manifestation As A Tool For Achieving Success In Your Business with Gabby Bernstein

Everything you need to know about manifesting your big goals with Gabby Bernstein. Sweet friend, I'm so excited to have you here for the first episode of 2024! Today is so much fun, and I guarantee it'll help you start your new year off with a bang! We're diving head first into manifestation ? a topic often overlooked on the podcast amid all the marketing, digital courses, and list-building talk. But trust me, it's super important and it all relates back to your business!  Honestly, I?m right there with you and fairly new to the manifestation game. But, lucky for us, we have the incredible Gabby Bernstein here to guide us through it all. Gabby is a bestselling author, spiritual leader, manifestation expert, and the host of the mega-popular podcast Dear Gabby. She even manifested meeting Oprah, so you know she's the real deal!  So, whether you dream of being your own boss, doubling your revenue, or shifting your mindset to abundance mode in 2024, this episode is the perfect launching pad for massive success in the new year.  In this episode, you?ll hear all about:  5:38: How manifestation relates to your business, funnels, list building, and taking action  9:51: A step-by-step framework for manifesting beginners  16:38: Tips for managing resistance or ?faking? manifestation  18:27: The most common mistakes people make when getting started  23:45: Why you have to release all control to manifest successfully  30:41: The ways gratitude factors into the manifestation  Listen in, and get ready to manifest your biggest dreams. It's a new year, new opportunity, and we're ready to kick off right! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2024-01-02
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#639: Unveiling Our New Wellness Tracker: A Data-Driven Approach To Work Wellbeing (Yours To Copy)

How to stay on top of your team?s well-being by measuring happiness levels. Believe me ? the success of your business is SO dependent on how passionate your team is about their work. But it's not just about being productive; it's about staying motivated, prioritizing your well-being, and preventing burnout. And I want you to catch any signs of unhappiness in your company before it's too late!  We recently rolled out a wellness tracker for our entire team. It's been a bit of a challenge to figure out how to measure abstract things like happiness and stress, but I'm so excited to share how it's been playing out! My friends, this wellness tracker is like a dashboard for the heartbeat of your company. By comparing your team's stress/happiness metrics to your goals, you can physically see the trajectory of your company culture. (And it?s not as complicated as it sounds, I promise!)  It's amazing how much easier it is to tweak things when you can actually look at why stress levels are creeping up or how much happiness is starting to dip.  In this episode, I break down:  7:38: The importance of prioritizing intentional margin to offset potential errors or overwhelming moments  13:38: My core value of nurturing a loyal, happy, and positive work environment  17:25: Our first indicator that reflects the team stress and happiness averages  23:34: Why we track shout-outs and celebrations  27:11: The power of listening and implementing team ideas  30:09: Project management tools we use to organize and track our goals   32:57: How to keep your wellness tracker simple and tailored to your needs  Listen in and get ready to transform your work culture ? no matter the size of your team. Because, my friend, your success starts with feeling great and passionate about what you do!  Click here to listen! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2023-12-28
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#638: How To Strategically Approach Your 2024 Business Plans

Everything I learned in 2023 and how I?m applying those lessons to my plans for 2024. Can you believe there are only four days left in 2023?! My sweet friend, I'm so excited about what the new year will bring for your business! So today, I?m sharing my plans for my company going into 2024 so you can get inspired to dream up new strategies and implement game-changing tools into your business.  2023 was an incredible year for us, with more Digital Course Academy students than ever (I'm talking record-breaking), and some of my goals for 2024 might surprise you!   It's so important to reflect on the past so you can get super specific, clear, and realistic about your goals for the future. Because, I want you to be prepared for 2024 and surround yourself with the right people, tools, and opportunities no matter the challenges that may come up.  Plus, I share the most valuable lessons I learned in 2023 so you can take them and apply them to your business! From turning to mentors to hiring a CEO, I learned so much about myself and the structure of my business.  In this episode, I talk about:  3:25: Reflections on 2023 ? the most successful in my 14 years of business  5:17: Why growth won't be our primary focus in 2024  9:17: Embracing my motto "less is more" without sacrificing excellence  10:07: The departmental changes we?re applying next year  13:01: The top lessons I learned this past year 21:20: How to prepare yourself for your dream business  As you gear up for 2024, listen in and take a cue from my playbook. Cheers to the exciting new adventures that await us on our entrepreneurial journey! Click here to listen! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2023-12-26
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#637: My Customers Have Bought All My Offers? What?s Next For Them?

Encouraging your loyal customers to continue purchasing from you after your digital course.  So you've hit your revenue goal by selling your digital courses, and you've got some amazing loyal customers, woohoo! But what's next? Once your customers complete your course, you need to find a way to keep them engaged and craving more. Don't worry, my friend, I've got your back! Today, I'm sharing some game-changing strategies to turn your customers into long-term digital best friends. I use these tactics in my business, so you know they've been tested and proven successful! Keeping your loyal customers happy is a massive component of your business success. I talk about how to make your affiliate marketing and membership programs top-notch so you can keep the momentum going and hit your goals every year of your business!  In this episode, I talk about:  8:26: An in-depth look at my affiliate program's recipe for success 13:53: Why I'd never launch an affiliate program without being an affiliate myself 21:03: Tips for adding an exclusive membership program for your digital course customers 24:34: Understanding that running a membership program takes effort, time, and consistency  26:25: How I keep my Momentum Membership students engaged with live trainings, Q&A sessions, and community building Listen in, because you've got some homework to do! I?m telling you ? encouraging your loyal customers to engage and purchase from you is the key to creating those powerful, long-lasting relationships.  Click here to listen! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2023-12-21
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#636: How To Embrace Your Fears Around Money & Make More With Financial Expert Farnoosh Torabi

Conquer your financial fears and step into your financial freedom with Farnoosh Torabi. My friend, I want you to feel smart about how you spend your money, how you make your money, and how you look at your money. I want you to feel super competent, which means you should gather as much knowledge about your finances as physically possible!  As entrepreneurs, I truly believe we should be more open about talking about money! We all go through good, bad, and ugly phases of finances, so why not share our experiences to help each other out?  Here to tell all and ease any of your money worries is the brilliant Farnoosh Torabi, a former CNBC host, a multi-bestselling financial author, and host of the So Money podcast.  Her mission is to help you conquer your financial fears. And we have a shared passion for guiding others towards their richest, happiest lives, so trust me, you're in the best hands!  You?ll hear about:  6:27: Farnoosh?s various income streams  8:42: Why Farnoosh?s parents shaped her view on personal finance  11:35: Advice on standing out in a saturated industry 14:10: How to define what financial freedom means to you 17:53: Habits to build a rock-solid financial foundation  25:53: Tips for facing your fears  43:03: Overcoming unhealthy narratives about money  46:54: What you can expect from Farnoosh?s new book, "A Healthy State of Panic?  This isn't just about personal finances. It's about feeling fantastic about your relationship with money. So, listen in and take control of your financial future! Click here to listen! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2023-12-20
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#635: My ?Year Of Yes?: How Networking Changed My Life

Embrace your ?Year of Yes? and watch your business, personal development, and connections thrive.  If you know me, you know that deep down, I'm a huge introvert. To be honest, the idea of promoting my book, Two Weeks Notice, and doing interviews, speaking on stages, and going to networking events was terrifying!  But, I decided that 2023 would be my year of saying YES! I had a strong desire to share my book with the world and get it into the hands of those who needed it. So, every tear, every uncomfortable moment ? it was all worth it.  Today, I share my tips on stepping out of your comfort zone, embracing the unknown, and making 2024 your most successful year yet.  During my ?Year of Yes, I took risks, faced rejection, and welcomed vulnerability. And guess what? My business skyrocketed, my personal growth was massive, and my book launch was epic! Now, my sweet friend ? it's your turn.  Tune in for:  7:00: The key to getting super clear on your goals  10:23: How to appreciate your growth and the lessons learned no matter the outcome 15:22: A reminder that difficult moments are only in seasons ? not forever  17:31: Tips for embracing discomfort and saying yes to every opportunity  18:23: Understanding the power of in-person connections (especially for an online business!)  So, listen in because I learned so much from my ?Year of Yes?, and I want the exact same results for you!  Click here to listen! Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2023-12-19
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#634: The Million Dollar Course Creators Club: Four Student Success Stories

Here?s how four Digital Course Academy students made over one million dollars in sales. I used to feel super nervous about sharing my big wins or the details of my finances, but now I know that sharing our successes can inspire and encourage others to pursue their own dreams. And you know that's what I'm all about!  Today, I'm so excited for you to hear from four of my amazing students, who have each made over a million (that's right - A MILLION!) dollars selling their digital courses. They all started off just like you, with a passion and desire to share their talents, have more freedom, and be their own boss.  They share their ups and downs, their triumphs and hurdles, tips for success, and so so much more. If they can achieve these massive accomplishments, so can you!  You?ll hear how to turn your dreams into dollars by:   7:56: Nurturing valuable relationships with your students  17:16: Reshaping your biggest challenges into your biggest opportunities  29:58: Strategically pricing your digital course offerings  36:48: Sharing your story and desires to create a business that's uniquely you Listen in dear friend, because trust me, you don't want to miss out on some incredible stories! You?ll be the next member of the Million Dollar Course Creators Club in no time!  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2023-12-14
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#633: How To Adopt My ?No Wrong Turns? Mindset

Debunking the myth that you can make a ?wrong decision?.  When building your business, do ever worry if you're making the right decisions or if you're on the right path? Well, my dear friend, let me tell you something: every decision you make, every twist and turn or bump in the road, is taking you to exactly where you're meant to be. You just can't make a wrong turn!  Believe me, I know from experience. When I made my very first digital course, the number sold was a massive disappointment. But because I didn't give up and took action anyway, the universe steered me in the right direction, and just look where I am now!  So, here's some tough love for you ? if you're not in the game at all, you're missing out on huge opportunities. As an entrepreneur, it's natural to fear making mistakes. But even those imperfect decisions move you forward.  In this episode, I share:  3:23: Why every choice gets you one step closer to where you're meant to be  5:32: Advice for embracing your mistakes  7:47: Why this concept is deeply personal to me  9:09: How to step off of the sidelines and into action 13:34: The beauty of serendipitous redirects So, when things don't always go as planned, embrace the detour, my friend. Listen in and get inspired to come out on the other side even stronger!  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2023-12-12
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#632: How To Craft The Perfect Digital Course Module From Scratch

Head here for the free resource >>> Your Ultimate Guide to Crafting the Perfect Modules for Student Success Keep your students? motivated and engaged by crafting seamless modules for your digital course. While I typically talk about marketing on this podcast, today, I?m taking a beat to focus on the heart of your thriving online business ? your exceptional product. In my case, of course, this is digital courses. But even more than that, it?s my seamless digital course modules.  Trust me, you can?t just throw content together and hope it sticks. Designing the best digital course is all about organizing it in a way that delivers a transformation so smoothly that your students soak it up like a sponge!  Oh, and I?m not just scratching the surface, my friends. I?m deep-diving into the art and science behind designing the perfect modules that are sure to leave a lasting impression on your students.  In this episode, I cover:  3:08: Why you need to design course modules in the first place 7:30: How to get your students into action throughout every step of your course  13:32: Top frameworks for upleveling the course value  18:53: Simple strategies for supercharging engagement  28:51: The easiest way to keep your students motivated and help them make progress through the course  31:24: Tips for incorporating content for every learning style Listen in and consider this episode your golden ticket to creating top-notch digital course modules. Your students and your business will thank you!  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2023-12-07
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#631: Collaboration Vs. Competition: Sharing Strategies Not Secrets

Using collaboration and competition to push yourself and your business to new heights.  I'm sure you've heard the phrase "collaboration over competition" a million times. But, my friend, I'm here to tell you that it's not always true. As business owners, it's so important to use collaboration AND competition to thrive ? let me explain!  Competition keeps us motivated and driven, and I truly believe that the most useful competition is actually with ourselves. For me, it's all about setting and achieving my goals and constantly pushing myself to be the best entrepreneur I can be.  At the same time, collaboration is also key! Sharing ideas and strategies with like-minded people in my network is incredibly valuable. For example, I love connecting with other course creators to share insights and tips on creating and launching the best courses.  In this episode, you?ll hear about:  4:13: Why I stick to self-competition 7:55: How to be intentional with industry analysis  12:18: Questions to ask when reflecting on your motivations  13:54: Healthy vs. unhealthy collaboration  18:49: Examples of viewing competition through the lens of collaboration  You all know it?s my mission to help as many entrepreneurs as possible, so listen in to hear why leveraging collaboration AND competition is essential in fueling that goal! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2023-12-05
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#630: Stay-At-Home-Mom Turned Business Icon: Entrepreneurship & Marketing with Alli Webb, Co-Founder of Drybar

How to turn your next big idea into a household brand with Alli Webb. Ever wished you had a personal stylist to give you a fabulous blowout before recording your next live video or digital course? Just imagine that confidence boost!  Now, you might be wondering what a blowout has to do with marketing. Well, let me tell you about Alli Webb, the queen of blowouts and the brilliant mind behind Drybar, the most iconic blowout business ever!  Alli's here to share her journey, from her days as a hairstylist to starting a family to selling Drybar and all the lessons learned in between. Her new book, The Messy Truth (don't you love that title?) is a must-read if you're looking for an authentic picture of what entrepreneurship actually looks like ? the good, the bad, and the ugly!  With over 150 locations, a successful line of products, and a multi-million dollar household brand, Alli's story is a prime example of turning your dreams into reality. She reminds you that perfection is overrated and that you don't have to have everything figured out to build something incredible.  In this episode, Alli tells you all about:  4:06: The highs and lows of building Drybar?s successful brand  11:57: How Drybar grew in an already saturated industry  20:00: Tips for delegating and letting go of control with confidence  26:13: Drybar?s bright yellow brand and memorable marketing  30:30: The importance of learning as you go  33:22: Advice for being present in your personal life while building your business  37:24: Why The Messy Truth is for both new and seasoned entrepreneurs  Remember my friend ? it's never too late to start, and there are no wrong turns in your entrepreneurial journey. So, listen to the episode, stay persistent, and make your dreams a reality, just like Alli did! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2023-11-30
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#629: How To Balance Your Business During The Holiday Bustle

Tips to prepare your business for a restful holiday season and exciting new year. How was your Thanksgiving feast? I hope it was fantastic, and you're all set to dive into your end-of-year planning! I know the holiday season can be overwhelming with family gatherings, business goals, and a seemingly never-ending to-do list, but I'm here to help make things a whole lot easier for you. Picture this: You, waking up on January 1, 2024, feeling excited and ready for the new year all because you've set up your business for success this holiday season. It's such a great feeling to have everything in order and fully enjoy the holiday festivities without worrying about work (that's what entrepreneurship is all about, right?). I don't claim to have all the answers, but I do have some tips that are sure to give you some relief! So, let's make this holiday season stress-free and the most enjoyable yet.  In this episode, you?ll hear about:  6:02: Two initiatives I focus on for October-November to ready the biz for December 8:23: Questions to ask yourself to make clear year-end intentions 11:42: A checklist to prepare your company to take off the final week of 2023   16:15: A fun way to set the stage for an exciting new year with your team 17:41: Tips for fine-tuning your ideal week and reviewing your scheduling  Happy holidays, my sweet friends! Listen in and put on your planning hat because you deserve to take time for yourselves and your loved ones during this special time of the year. Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2023-11-28
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#628: The $100k Milestone: My Proven Strategies to Scale Up

How I doubled my business revenue in just one year.  It might seem impossible to double your revenue in just one year, but if I can do it, so can you! In this episode, I share seven key strategies to achieve your six-figure vision.  What if I told you that you can make a bigger impact and establish yourself as an expert by doing less? I?m here to help you do just that by getting clear on your core offer and mapping out your revenue goals.    I?m taking you through how I set up my calendar for the year and break it down into content creation, promotion, and vacation (trust me on that last one!). Plus, I can?t talk about my journey to my first $100,000 without mentioning the team that helped me get there. I share all about how to get started with a virtual assistant and what a game-changer that?s going to be for your business.  I cover: 3:31: How to create a map of your revenue goals  7:24: The three questions I want you to ask yourself about your core offer  11:54: Examples of supplemental offers that can elevate your launch  15:20: Why it?s so important to establish your content (and personal) calendar at the start of the year  18:42: Ideas for developing weekly original content for your audience  22:17: How to prepare for your your first hire  Curious to learn how I went from $50k to $100k in one year? I get into all the details in this episode!  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2023-11-22
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#627: 10 Entrepreneurs' Stories of Gratitude

Taking a moment to be thankful for every step of your entrepreneurship journey.  Friends ? this is not just any episode. This is a beautiful celebration of the entrepreneurial journey, and honestly, I was left in tears. With Thanksgiving just around the corner, I thought it was the perfect time to spread some gratitude and share real-life, heartwarming success stories from hard-working entrepreneurs just like you.  I am so so grateful for entrepreneurship and all it brings. From impacting my student's lives to building a wonderful team to living life on my own terms ? I could go on and on! But today, I?m passing the mic off to my incredible students.  They share their unique entrepreneurial adventures and what aspects they're most thankful for. If you're going through a rough patch, know that they have each walked in your shoes, and their stories today might just be the spark you need to ignite your gratitude flame and light up your path.  My students are grateful to entrepreneurship for:  10:16: Their personal evolution, bigger community, an expanded perspective  13:16: Flexibility in their schedule for more precious family time  17:41: The journey with all of its challenges and rewards 22:04: Reduced stress and getting to enjoy life on their terms  24:19: Doing what they love in alignment with their values 26:39: The opportunity to tap into and master their inner gifts and talents  So tune in, listen up, and take a moment for yourself. Reflect on your journey, the support you have, and the leaps you've made for your life and your business!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2023-11-21
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#626: Hiring A Virtual Assistant: What To Delegate & How To Manage With Tricia Sciortino

Every reason why finding a virtual assistant is one of the best hires you?ll make. Want to know a secret? It's NEVER too early to hire a virtual assistant! In fact, you?ll be stunned by how much they can change and supercharge anything and everything for your business. Before hiring a VA, there were so many tasks that I needed help with, and now I only focus on building my brand, attracting my audience, and making more money. Here's why I'm telling you this ? by hiring a VA, you, the brilliant entrepreneur, get to focus on what you do best while delegating the rest to a committed assistant. Can you feel the weight lifting off your shoulders?  And lucky for you, here to walk you through finding, hiring, and managing the perfect VA is Tricia Sciortino, the fabulous CEO at BELAY, one of the fastest-growing virtual staffing companies in the US.  Personally, I found my current VA four years ago on BELAY, and it was the perfect resource for getting started. I was so nervous about hiring someone full-time and didn't know if I was ready. Plus, I didn't want to spend hours searching and vetting candidates online. Thankfully, BELAY took care of all of that for me!  In the episode, Tricia tells you all about:  10:51: How a virtual assistant can take your business to the next level  15:03: The qualities to look for in a VA, and key questions to ask when hiring 20:50: The ways a VA can help you in areas like social media, podcasting, and launching digital courses  26:14: Why VA?s will ignite creativity and ideation in your marketing processes 29:40: Tips for effectively training your VA to execute tasks seamlessly  32:53: How a VA contributes to your scalability  Listen in and remember to ask these questions in the interview process for your new VA:  - Your client has not delegated anything to you this week ? what are you going to do? - What steps would you take to make this relationship successful?  - What strategic questions would you ask to serve your client best?  - What excites you about being a virtual assistant?  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2023-11-16
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#625: This Pep Talk Saved My Career

You have two choices: Get up or stay down.  Sometimes, all you need is an honest, tough love pep talk to get yourself back in the game. If you find yourself playing small or getting caught in a cycle of comparison, this episode is for you, my friend.  I?m sharing a version of the pep talk that my mentor Marie Forleo gave to me 14 years ago when she recognized I needed to get back into action. Her advice about celebrating every win made such a profound impact on me.  I?m challenging you to measure yourself against your previous self, not what anyone else is doing. There?s nothing wrong with peeking over the fence, but if it starts to bring you down, I want you to stop right there. Every step you take on the journey to your big, audacious goal is an accomplishment worth celebrating ? never forget that.  I also share:  3:44: What happened when I l??eaned into my feelings of insecurity and unworthiness after my second launch  5:23: What Marie said to me that transformed my definition of success  8:15: My pep talk for anyone who?s taking themselves out of the game  11:05: What Dan Sullivan?s The Gap and The Gain taught me about measuring progress  As an entrepreneur, it?s inevitable to go through a funk every now and then. When that happens, I want you to press play on this pep talk and get yourself back out there. Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2023-11-14
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#624: 8 Ways to Address Money Objections From Your Audience

A potential customer just told you your course isn?t in their budget?now what?  Price objections are by far the most common roadblocks in sales, regardless of the industry you're in or the product you're selling. Luckily, I?ve got eight tried-and-tested strategies to help your potential customers make confident decisions when it comes to investing in your digital course.  I believe that if somebody really wants to be in your course, over time, they'll find a way to make it happen. It?s your job to understand and speak directly to what?s keeping them on the fence.  Between hosting live Q&A sessions, working with a concierge team, and laying the foundation for what potential buyers can expect, it all comes down to one thing: Trust.  If you?re ready to mitigate price objections from the start, you?re in the right place, my friend!  You'll hear all about:  4:58: What to do in the four-to-six week period before opening enrollment 8:18: Why I think everyone should have a refund policy, especially for your first digital course launch  11:10: When (and when not) to offer a payment plan  13:54: Why I prefer to go live with my audience instead of relying on an FAQ page  16:33: My invaluable experience working with a concierge team  19:31: How to address money objections in your marketing efforts 22:09: A creative way to help your audience pay for your digital course So, when you hear potential students share their hesitation about paying for your course, despite how badly they want to join, turn on this episode and create an action plan.  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2023-11-09
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#623: I Procrastinate Too? This Is How I Avoid It

Supercharge your focus, say goodbye to procrastination, and crush your to-do list.  Let's face it - procrastination is an entrepreneur's arch-nemesis. Sometimes, staying on track feels impossible, especially when some tasks just don't light you up inside.  Sure, not every day will be exciting when running a business. But that's the beauty of entrepreneurship ? you get to call the shots and build your dream career on your terms. Here's a little secret ? I struggle with procrastination, too. But I've learned some tricks along the way that have helped me stay focused and productive. Today, I?m passing those tips on to you!  I invited my incredible social media manager Stacey Moran to join me on this episode and together, we?re sharing everything you need to know so you can crush your to-do list and feel fantastic about your work.  My friends, if you're ready to conquer procrastination, effectively manage your valuable time, and dive headfirst into your zone of genius, look no further.  You'll hear all about:  4:15: Auditing your day to figure out when you're the most productive  7:07: Why late-night creativity is a real thing and how to make it work for you 8:33: Recognizing the leading causes of procrastination so you can get ahead of them  11:24: What to do when a task feels way too daunting 14:06: Tackling difficult (but super important!) tasks that require hours of your full focus  18:04: How to channel your zone of genius, get support, delegate, and automate So, the next time you want to move that due date or feel stuck, I want you to hear my voice saying, "You've got this!" Tune in to say goodbye to procrastination and hello to productivity.  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2023-11-07
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#622: Jen Gottlieb?s Guide To Be Seen, Build Credibility, Influence & Authority

Mastering personal branding, networking, and media relationships to become the go-to person in your field with Jen Gottlieb. You've got a killer product, streamlined processes, and top-notch marketing, but there's one thing missing: that real-deal genuine connection with your clients. Without an authenticity factor, there's no way that your brand can reach its fullest potential. But don't worry, I?ve got you!  In this episode, you're getting all the expert advice you need to shine your brightest and become the go-to person in your field.  The fabulous Jen Gottlieb joins me today to share her invaluable wisdom on showing up authentically and making a lasting impression on your clients. You?re in the BEST hands with the queen of personal branding and a true powerhouse connector!   Showing up in your business isn't just about being on camera or using social media. That's why Jen dives into some tactical strategies from her new book, "Be Seen."  We're talking in-person AND online networking, building relationships with media contacts, overcoming rejection, and creating a thriving community. Get ready because you're going to be making a mark in your industry in no time!  We dig into:  7:46: Mindset shifts to increase your visibility  11:56: Tips for tapping into your creativity and the uniqueness of your business  17:29: Effective strategies for networking in physical and online environments  22:18: A super simple and tactical exercise for fostering relationships with media contacts 28:36: Taking action on the thing you?re most afraid to do  31:32: The first steps of creating and sustaining an engaged community  43:27: A real-life case study that proves anyone can make a difference  This conversation is an absolute goldmine of insider insights that will give your business that edge you?ve been craving. Tune in now to make sure your gifts never go unnoticed!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2023-11-02
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#621: Time Mastery: Automate & Elevate What You Do In A Day

Maximizing every minute of your day with these essential time management strategies. As a business owner, your time is literally as valuable as pure gold. When you use it wisely, it's like a revenue-generating machine. But if you're not, you could be missing out on some serious cash. Today, I'm here to share all of my favorite time-saving tips and habits so you can take control of your day and focus on the stuff that actually moves the needle in your business.  Believe me friend, you'll get to sit back and watch your entire life transform the minute you start to apply these simple yet effective streamlining hacks into your day. More free time to do the things you love, a happier team (if you have one), AND a thriving business? what more could you ask for?! I dive into work management programs you can implement TODAY, share actionable strategies for up-leveling your efficiency, and offer mindset shifts to supercharge your productivity. I?m talking: 1:37: The top ways to automate and delegate your busy day 5:10: How to review and trim your offerings  7:25: Streamlining your internal operations by creating SOPs (Standard Operating Procedures)  9:50: The beauty of the zero inbox rule for email management  11:35: Why you need to empower your employees  13:24: Allotting yourself less time to complete your tasks 14:13: Advice for limiting negative content consumption  14:56: The mutually beneficial 4-day workweek 16:01: Tips for evaluating your performance on the daily  17:23: The One-Minute Rule Tune in and start smooth sailing through your workday ? you deserve it!  Rate, Review, & Follow on Apple Podcasts  "I love Amy and Online Marketing Made Easy." If that sounds like you, please consider rating and reviewing my show! This helps me support more people -- just like you -- move toward the online life and business that they desire. Click here, scroll to the bottom, tap to rate with five stars, and select ?Write a Review.? Then be sure to let me know what you loved most about the episode! Also, if you haven?t done so already, follow the podcast. I?m adding a bunch of bonus episodes to the feed, and if you?re not following, there?s a good chance you?ll miss out. Follow now!
2023-10-31
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#620: 3 Funnels That Have Made Millions In My Business

Master your marketing funnels to build lasting customer connections while making millions. If you've ever been unsure about funnels or think they're just another "bro-marketing" tactic, I'm here to change your mind! Funnels are actually a fantastic way to build meaningful customer relationships and revolutionize your business.  Funnels have generated millions for my business because I view them as more than just a tool to make a sale ? they're an opportunity to connect with potential clients, prove your value, and showcase why your offer is the perfect fit for them. In fact, starting small and refining as you go is a wonderful strategy ? my team and I do it all the time.  Today, you?re getting a behind-the-scenes look at the three primary types of funnels I swear by in my own business and step-by-step advice on how to use them. Get excited my friend, because you're about to reach your dream of consistent success and financial freedom that got you into entrepreneurship in the first place!  By the end of this episode, you'll know all about navigating the ToFu, MoFu, and BoFu (yes, those are the technical terms) and why split testing is crucial for optimizing your client flow and refining your landing pages. Click here to snag that free resource! I cover:  4:00: Validating your offer and understanding your client's needs 6:51: How to use split testing to optimize conversion rates and measure the success of your landing pages  10:42: The framework for an effective list-building funnel 20:12: A peek into the simple inner workings of my multimillion-dollar essential sales funnel  28:05: The newest funnel I use to build trust with potential customers Tune in for a complete guide to understanding and incorporating funnels into your marketing strategy!  Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2023-10-26
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#619: "The Reinvention Formula?: Actionable Steps For Leaving Your 9 to 5 with Craig Siegel

Leave behind your 9 to 5 and live the life you?ve always dreamed of with Craig Siegel. If you're ready to leave your current 9 to 5, but you've been dancing on the sidelines, thinking you're not good enough, or just waiting for the right moment, consider this episode your ultimate wake-up call! It's NEVER too late to hit that reset button, redefine your path, and create the life you've always dreamed of.  I know what you might be thinking ? "Can I really do that? What will people say? Am I even ready for this?" Trust me my friend, every entrepreneur has asked those questions. But the truth is ? with a positive mindset, supportive community, and real determination, you can reach true freedom and fulfillment.  When it comes to reinvention, Craig Siegel has seen it all. He left Wall Street just three years ago to pursue a completely different life path. Today, he has a successful podcast, a best-selling book, and an incredible career. Craig is walking proof that there is always time to pivot and reinvent yourself. Just imagine where you could be in three short years if you start today.  We cover:  8:28: Overcoming any hesitation in the pursuit of your purpose  11:32: Strategies for stepping out of your comfort zone  13:41: Why you don't need to have all (or any!) of the answers to get started 17:41: Cultivating a positive mindset and supportive community 27:21: The top non-negotiables for reinvention  25:30: Getting total clarity on your passions and strengths  29:25: Breaking free from limiting beliefs and choosing the ?second thought? Craig said, ?Staying comfortable is a death sentence.? This hit me hard! Your journey to greatness only starts when you step out of your cozy bubble and embrace the unknown. What if it goes right? What if you fly? So, hit play and get ready to rewrite your life story! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2023-10-25
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#618: Pivoting with Purpose: The Art of Adjusting Your Business Goals

Move your goals without sacrificing your revenue or breaking promises. As a business owner, I always set goals for each year and quarter depending on the project or offering we have going on. But the truth is ? goals don't always pan out as we hope. Life throws curveballs, and suddenly, that ambitious plan feels like a stretch. Not to fear! This is where the concept of "Move the Goal" comes in handy.  When it's clear you aren't going to meet a goal, you need to sit down, reevaluate, and decide how to pivot. And let me tell you, moving a goal does NOT feel good! As someone who values commitment, changing a plan can feel like a broken promise.  But, dear friend ? please don?t be too hard on yourself if you?re in this position. It?s perfectly okay to do if you're smart about it. In this episode, I share all of my tips for effectively moving your goals so you can avoid losing significant revenue. It's not always an easy process, but with the right approach, you can do it in a way that won't let yourself or your team down. I cover what to expect when you move your goals, things you need to know before changing them, and how to adapt so it?s not a setback.  You'll hear about:  3:41: The reasons you might want to move a goal  6:12: Why I hate changing plans and would much rather reach the goals I set  8:30: Everything you need to know before changing your goal  12:18: Questions you should ask yourself to make sure you?re doing it for the right reasons  14:12: Finding that balance between sticking with the plan and being flexible  Sometimes, you set safe goals to avoid feeling disappointed. But you know what they say ? growth only happens when you step out of your comfort zone, and your goals should always motivate you to be the best version of yourself. Tune in because I promise this advice will save you lots of sleepless nights! Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2023-10-24
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#617: The Surprising Connection Between Muscle Health and Business Performance with Dr. Gabrielle Lyon

Avoid burnout, boost your energy, and watch your business take off with Dr. Gabrielle Lyon.   You're growing your business and dialing in on list growth, digital courses, and marketing strategies, but what if I told you there's something even more important than any of that? Your health.    That's right, prioritizing your wellness is the game-changer that is going to revolutionize your business and life.    If you?re an entrepreneur, you're working long hours, crashing from time to time, and putting your health at the bottom of your priority list. But guess what? The most successful entrepreneurs know that their health is the key to a sustainable business.   Now you may be thinking, ?Amy, where in the world do you find time to focus on your nutrition??    Story of my life, my friend! I've always struggled with maintaining my weight while balancing a packed schedule.    But I?m telling you ? my business and my body were thanking me the second I started incorporating more protein into my diet, sticking to a workout routine, and living a healthier lifestyle.   That?s why I'm so excited to introduce you to my guest, Dr. Gabrielle Lyon, a mastermind in functional medicine. In this episode, she shares her simple approach to health that will integrate seamlessly into your busy entrepreneurial life.    We dive into:    11:10: Tips for avoiding burnout, ensuring vitality, and changing the trajectory of your life (& your business)  15:05: The power of building and maintaining muscle  21:05: How to design a no-nonsense diet for your busy schedule  28:23: Strategies you can implement TODAY to boost your energy  31:37: Advice for breaking free from shame and showing up fully for your business   Your business will only ever be as successful and sustainable as your health. Listen in because your business, wellness, and future are about to get a complete makeover.   Click here to listen! Visit our show notes page!   Rate, Review, & Follow on Apple Podcasts   "I love Amy and Online Marketing Made Easy."
2023-10-19
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#616: My Launch Diary: Highs & Lows Of The Digital Course Academy Launch

The inside scoop on every feeling and thought I had before AND after my most successful launch yet.   Buckle up, because I've got something super exciting to share with you today. I'm taking you behind the scenes of my biggest Digital Course Academy launch to date! That's right ? you?re getting an inside look into my mind before AND after the launch, including the good, the nerve-wracking, and the oh-so-rewarding moments. There are no secrets here!    Now, why am I telling you this? Well, dear friend, I want you to know that it's perfectly normal to feel doubt, excitement, and nervousness when launching a new offering.    Even after 14 years in the game, I still experience that same wide range of emotions. The good news is, I now know how to manage them. The stress is real, no doubt about it. But once that cart closes, it's the most incredible feeling in the world.    I open up about all my thoughts and emotions during the lead-up to the launch, how I prepared myself for the anxieties, and offer some tips on coping with the post-launch blues.    Plus, I highlight strategies for leading your team to provide the best customer support possible and share every tool we used to make this launch a huge success!    You?ll hear all about:  4:10: How my customer service, operations, and marketing teams prepared for the launch 8:26: Tips for shifting your mindset and keeping your worries at bay  18:02: Why every challenge you?ll face during the launch is completely worth it 23:17: The power of real-time connections and customer feedback  28:18: Perfecting your email lists, messaging, and social media ads  34:55: How we conquered every tech issue and improved our systems   No matter how your launch turns out, whether you hit your goal or face challenges, it's always worth it knowing you?ve made a positive impact on a client?s life. So listen in and get ready to take off in your next launch!    Click here to listen! Visit our show notes page!   Rate, Review, & Follow on Apple Podcasts   "I love Amy and Online Marketing Made Easy."
2023-10-17
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#615: The Power of Focusing on Your Core Competencies: INBOUND 2023 Replay

EXCLUSIVE: My fireside chat with HubSpot?s Director of New Media, Kyle Denhoff HubSpot?s INBOUND Marketing & Sales Conference is an absolute treasure trove of knowledge that?s jam-packed with insights on marketing, sales, business, and all the latest trends that are shaping our world. And guess what? I had the incredible opportunity to take the stage at the 2023 event for a fireside chat with Kyle Denhoff, HubSpot's very own Director of New Media. We dove deep into the tried and true strategies of cultivating a thriving online community and forging a path to entrepreneurial success. In this episode, you?ll hear me spill the tea on everything that?s helped me create a highly profitable digital course business that I love, including:  Why creating an email list is crucial for online businesses (plus growth strategies that have worked for me) What I do to build authenticity and connection on social media Why focusing on your core competencies is the key to long standing success My biggest takeaways from growing an audience through podcasting The dos and don?ts of building a highly engaged and happy team  ? Plus much, much more!  Tune in right now to hear an insightful conversation about all-things audience building, content creation, and strategic planning in the world of digital courses and online businesses. Enjoy!    Visit the show notes!   Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2023-10-12
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#614: Why I Decided To Cancel My Coaching Program Days Before It Launched

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2023-10-10
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#613: Teach Your Content Like A Pro: How To Create A Flagship Framework With Rory Vaden

Supercharge your teaching game with the magic of visual frameworks with Rory Vaden If you have a digital course and are an expert in what you teach (but struggle with actually teaching it), then one of the biggest pieces of advice I can give you is to take your content and put it into a framework.  What?s a framework, you ask? Think of a framework like a roadmap or a well-constructed skeleton for your thoughts. It allows you to break down intricate concepts into manageable, comprehensible pieces for your audience. If you?ve been listening for a while, you?ve probably even heard me say something like ?I have a framework for that?! because I?ve found that using them has made me a much more effective teacher.  Most importantly, teaching in frameworks has helped my students understand and apply my content better. Like anything, there?s an art and science to creating frameworks. Enter: My guest for this episode, Rory Vaden. Rory is an expert when it comes to helping entrepreneurs find their uniqueness, create captivating content, and a world-class presentation craft -- and in this episode, he shares the A to Z playbook on creating content frameworks. You?ll learn: Why teaching in frameworks is so crucial to being an effective educator  An A to Z process on how to create effective content frameworks 7 questions you can ask yourself to help you generate ideas for frameworks  How to become ?unstuck? on framework ideas and them quickly He?s even going to break down one of his own teaching frameworks that you can use as a reference.  Ready to dive in? Pull out your notepad and press play on this episode! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2023-10-05
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#612: How A Digital Course Business Gives You The Gift Of Being Family Focused

Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2023-10-03
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#611: Top Ways My Team Uses AI To Increase Efficiency, Creativity, & Intentional Margins

Curious to know how my team and I are leveraging the incredible power of AI to supercharge our strategies?  From community engagement to content creation, marketing, and operations, you better believe that we are leveraging this powerhouse technology to the max.  You?re going to hear:  The exact AI-powered tasks that are doing wonders in my company Specific ways different departments within my company are using AI  Effective prompts that you can plug into ChatGPT ? And much, much more!  To make things easy, I've put together a resource that's packed with all the prompts I'll be revealing today. You can snag it here so you don?t have to worry about writing everything down while you listen to the episode.  And before you dive in, I?ll leave you with a powerful statement from my dear friend, online marketer, AI enthusiast, Emily Hirsh:  ?Those who ignore AI are waving goodbye to incredible opportunities.?So, sweet friend, let's ensure you're not missing out on anything groundbreaking.Tune in now to unravel the exciting ways AI is transforming businesses ? and yours might just be next. Here?s a glance at this episode... [06:11] My content team uses AI whenever they need to come up with inspiration or encounter roadblocks. AI can generate outlines and help refine content further. [11:27] The community team uses AI to name and describe our community meetups and discussion events. It's great for titles and social media. [14:40] The operations team uses AI to conduct research, organize data, draft emails, messages, and tasks. It helps save time and is more efficient. [16:59] My ops team uses AI to process, brainstorm, and summarize meeting notes. They can organize it into a table and prompt for next steps and ideas. [19:06] We use SOPs for everything in every department. We're still working out the right prompt to get AI to create and improve on SOPs.  [19:24] The marketing team uses AI to generate themes, story ideas, and captivating social media captions. It's like having a writing partner. [21:26] My senior marketing content manager uses AI across the board for podcast asset generation. It also helps to enhance SEO of these assets. [23:37] She's also used it for brainstorming marketing initiatives and re-engagement campaigns. This creates a huge jump start for our copywriter. [24:50] Our graphic designer uses AI features in Canva to enhance designs and create captivating visuals that elevate our brand presence. [26:14] My copywriter has been using AI to brainstorm a lot. It's like an idea thesaurus that can supply a better way to explain a concept. [27:20] AI is an essential part of the toolkit, but keep in mind that it complements human expertise. Click here to listen! Rate, Review, & Follow on Apple Podcasts "I love Amy and Online Marketing Made Easy."
2023-09-28
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