No matter what you do in life, the second step is always the hardest. The pressure becomes higher, your brain tells you that the first success was just luck, and because the result of your work is already out, it no longer belongs only to you. A bar has been set, and you have to live up to it. And most dangerously, most people don't even know why their first product succeeded.

Let's talk about "the second product syndrome," a concept introduced by Steve Jobs.

What do you choose: spend your whole life without love? Or with love, but knowing it will end? This question is what helped drive the making of Toy Story 2. Anywhere we go back in tech history in this podcast, or any great moment in history, everything started from a tiny, fragile idea. And someone acted on it.

Like humans, toys, tools, and machines have a purpose. They must fulfill that purpose; otherwise, they become heartbroken. This is the idea that led Pixar to create a 20th-century masterpiece that changed animation and filmmaking forever: a beautiful blend of art and technology. Together, we go back to those moments.

00:00:00 Cold open (Black Friday reel)

00:04:57 Pixar is in trouble

00:15:03 Meeting Andy

00:23:22 To Infinity and Beyond!

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On January 24, 1984, Apple unveiled the Macintosh. It was a moment that changed personal computing and how we think about consumer products forever. But getting to that point wasn't easy. It was a rollercoaster of pushing every limit possible. In this episode, we go back with Steve Jobs to the exact moments of building the most impressive Apple product of its time.

00:00:00 Introduction

00:05:08 Xerox PARC Revelation

00:16:39 Reality Distortion Field

00:22:17 The 1984 Commercial

00:29:34 Super Bowl Impact

00:31:29 Unveiling Macintosh

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Image Credit: "Macintosh 128K" by All About Apple Museum edited by TDS via Wikimedia Commons Licensed under CC BY-SA 3.0