Most entrepreneurs start businesses because they want more freedom.

Then the company grows, the team grows, the responsibilities grow, and suddenly every important decision still comes back to the owner.

Dan Paulson calls it The Owner’s Trap.

Dan is an executive advisor and bestselling author of Escape the Owner’s Trap. In this conversation, we dig into how owners become the bottleneck, why delegation and training so often break down, how to create real accountability without micromanaging, and why reducing owner dependence can dramatically change the long-term value of a business.

We also talk about succession planning, better meetings, simpler KPIs, employee onboarding, and one lesson Dan learned after a major health scare forced him to look at his own business differently.

The biggest takeaway is simple: if you know something in your business needs to change, don’t assume you’ll get to it tomorrow.

Start today.

More AI. More data. More technology.

But does any of that automatically create more revenue?

Not even close.

I sat down with James Roth, CRO of ZoomInfo, for a wide-ranging conversation about what the next era of sales and marketing actually looks like.

James shares his unconventional path from college football and professional music to door-to-door sales and eventually the CRO seat at ZoomInfo. We talk about why leaders need enough competence to challenge the experts around them, why listening directly to customers matters more as you move up the organization, and why being willing to admit what you don't know can actually become a competitive advantage.

We also get deep into AI.

James explains how businesses are thinking about build versus buy, why AI is only as useful as the context and data underneath it, how small businesses are adopting these tools, and where ZoomInfo is headed next as it brings more of its go-to-market capabilities together.

A really interesting conversation about AI, leadership, sales, marketing, and what still matters when everything around us seems to be changing.

Entrepreneurs are constantly told to keep going.

But what happens when persistence becomes stubbornness?

Nuri Otus has built seven companies, experienced successful pivots, raised capital, shut down ideas that weren’t working, and is now building DUO, an AI-powered matchmaking platform.

In this conversation, we dig into how founders can recognize real market validation, why criticism can actually be incredibly valuable, how positioning affects whether a product gets traction, and the signals that tell you when it might finally be time to change direction.

Nuri also shares how an elevator conversation led to an investment from AOL, why DUO gained users almost immediately after launch, and why some of his best business lessons came directly from mistakes.

A very real conversation about entrepreneurship, product-market fit, marketing, and knowing when to keep pushing versus when to move on.

Referrals are fantastic, but they shouldn’t be your entire growth strategy.

I sit down with Craig Lowder, author of Smooth Selling Forever, to break down how businesses can create a more predictable pipeline by bringing sales and marketing together.

We talk target audiences, messaging, lead generation, sales processes, connector networks, and a really simple 4-quadrant outreach strategy any business owner can start using immediately.

One of the biggest takeaways: most sales problems actually start much earlier than the sales call. If you don’t know exactly who you’re targeting and why they should care, everything downstream gets harder.

Big results usually require big bets, but how do you know when to keep pushing, when to pivot, and when you’re just being stubborn?

Shawn Burcham went from labeling boxes at his kitchen table and selling chicken breading out of his garage to building a group of companies with operations reaching across the country.

In this episode, we get into failure, gritt (spelled that way on purpose), focus, risk, work ethic, hiring great people, relationships, and what it really takes to build something that lasts.

Shawn and I dig into failure, persistence, focus, hiring great people, open-book leadership, financial literacy, relationships, and the difference between being stubborn and having enough conviction to keep going.

We also get into something I think matters a lot in marketing right now. AI may be changing how companies reach people, but Shawn still believes relationships and personal connection are at the core of great businesses.

If you’re an entrepreneur, founder, or leader trying to build something that lasts, this one is worth your time.

Businesses pour money into finding new customers, but some of the biggest growth opportunities may already be sitting inside the relationships we have.

I sit down with Jamie Shibley, CEO of The Expressory and author of Relationship First: Strategic Engagement, to talk about building a real relationship infrastructure around customers, prospects, referral partners, teams, and other people who influence your growth.

We talk about staying top of mind without constantly selling, Jamie’s seven-week relationship rule, emotional loyalty, authentic customer engagement, and why listening and human connection could become even more valuable as AI becomes part of everything we do.

A really practical conversation about marketing, positioning, retention, referrals, and simply being better at relationships.

Jermaine Ee spent years building companies, exploring new industries, and chasing the traditional definition of entrepreneurial success.

Then that definition stopped feeling meaningful.

In this episode of Making Big Shifts, Jermaine shares the personal and professional shift that led him to create HeirLight, an AI-powered estate planning platform built around clarity, family, and the things people care about most.

We talk about how personal loss changed his perspective, why purpose became more important than recognition, and what it means to build a company around a problem that is deeply personal.

Jermaine also opens up about HeirLight’s positioning, its shift toward new parents, the difficulty of marketing estate planning, and why the best opportunities often come from questioning assumptions an entire industry has accepted.

This is a conversation about what happens when success is no longer the final destination, and how founders can use that realization to build something that truly matters.

AI knows a tremendous amount about copywriting. The real challenge is getting it to produce the right copy for the right audience.

In this episode, I talk with Tyler Cook, founder of Hyper Media Marketing and author of Persuasion by Design, about the psychology behind effective marketing and the guardrails AI needs to create persuasive messages.

Tyler explains how his background in door-to-door sales taught him to establish trust quickly, pay attention to how people interpret language, and focus on the outcome a message creates.

We also discuss audience frames, status signaling, jobs to be done, email marketing, digital advertising, and a practical method for using AI to uncover objections and unanswered questions before publishing your copy.

Whether you are writing emails, ads, landing pages, or sales messages, this conversation will help you create clearer, more persuasive marketing.

Learn more about Tyler at https://hypermediamarketing.net.

Live streaming is moving far beyond concerts, webinars, and basic social broadcasts.

In this episode, I talk with John Petrocelli, founder and CEO of Bulldog DM, about how live video is becoming a powerful tool for audience engagement, brand storytelling, commerce, and customer research.

John shares how working with Prince helped shape his view of direct-to-consumer content, why passive video is no longer enough, and what brands can learn from companies like Netflix, TikTok, Amazon, Coca-Cola, and Apple.

We also talk about the future of live shopping, the growing value of authentic human content, and how even a small business can begin experimenting with live streaming without a massive team or budget.

It is a practical look at where content, commerce, technology, and human connection are heading next.

The harder you chase a sale, the more buyers tend to pull away.

Nancy Kay Coy, author of Stop Selling, Dammit!, joins Making BIG Shifts to explain why pressure, scripts, and aggressive closing tactics are becoming less effective with today’s informed and skeptical buyers.

Nancy breaks down the four emotional drivers behind purchasing decisions, the extra question every seller should ask before closing, and why deals often stall long before a prospect goes silent.

They also discuss how to uncover hidden friction, focus on outcomes instead of proving your expertise, and help buyers confidently explain and defend a decision internally.

The core lesson is simple: selling chases the yes. Solving earns it.

Listen now, follow Making Big Shifts by MKTG Reboot, and share this episode with someone who is tired of chasing deals that never close.

What if your business is actually stealing your freedom?

Josh Anderson sits down with entrepreneur Justin Lund to discuss the lessons he learned through addiction, recovery, entrepreneurship, and building systems that buy back your time.

They cover delegation, eliminating low-value work, the importance of having a North Star, and why your time may already be worth hundreds of dollars per hour.

If you're an entrepreneur feeling overwhelmed, this episode offers a practical roadmap for creating a business that serves your life instead of consuming it.

Most entrepreneurs are chasing more revenue, but Phil Calandra says that may be the trap.

After making his first million dollars, Phil found himself during the 2009 financial crisis with payroll due, his mom’s name at the top of the list, and only eight cents in his checking account.

That moment forced him to learn the difference between income, revenue, and real wealth.

In this episode, Josh talks with Phil Calandra, co-founder and chief wealth officer at True Wealth Advisors and author of The Wealth Creation Method, about how founders can stop betting everything on their business and start building true financial freedom.

They cover the revenue trap, the wealth ratio, work optionality, founder dependency, exit planning, and why extracting wealth from the business may be just as important as growing the business.

If you are an entrepreneur reinvesting everything and hoping a future exit saves you, this one is worth hearing.

Are you building a valuable company, or have you simply created a demanding job for yourself?

Muriel Touati, founder of Exit 3D Studio, joins me to explain the structural problems that can make a business difficult or impossible to sell.

We dig into founder dependency, customer concentration, recurring revenue, customer churn, acquisition systems, and the marketing infrastructure buyers want to see.

Muriel also shares why she walked away from an acquisition after discovering that the company’s “recurring revenue” was actually being replaced by a constant stream of new customers as existing customers left.

Even when selling is years away, these lessons can help you build a stronger business that is less dependent on you.

Wade Foster, CEO and co-founder of Zapier, walks through the real origin story of how a hackathon project in Missouri became a $200M+ automation platform powering thousands of integrations and hundreds of employees.

This episode covers the unfiltered startup journey:
• Building Zapier from a real personal frustration with software integration

• Why YC rejected them the first time, and what changed

• The second application that unlocked everything

• How a rough $100 beta validated product market fit instantly

• Why imperfect products often reveal truth faster than polished ones

• The evolution from early founder execution to large-scale leadership

• How AI is fundamentally changing automation and software creation

If you’re a founder, operator, or builder, this episode is about one thing: execution beats planning.

Listen through for Wade’s perspective on shipping early, avoiding analysis paralysis, and learning directly from reality instead of assumptions.

#Zapier #WadeFoster #StartupStories #AI #Automation #Founders #Entrepreneurship #ProductMarketFit #YC #BusinessPodcast

What if your book was not just something you sold, but one of the most powerful marketing tools your business could ever have?

In this episode of Making BIG Shifts, Josh Anderson sits down with Henry DeVries, publisher of Indie Books International, host of Agency Rainmaker TV, and ghostwriter/editor of more than 200 business books.

Henry breaks down why business leaders, consultants, agency owners, and entrepreneurs should stop thinking about “marketing a book” and start thinking about marketing with a book.

Henry also shares a special offer for Making BIG Shifts listeners. Mention Josh Anderson when reaching out to Henry, and you can get access to his two-hour book kickoff class at no cost - a $365

Connect with Henry:
https://indiebooksintl.com

Listen now if you are an entrepreneur, consultant, agency owner, or expert who knows there is a bigger story inside your business.

#MakingBigShifts #MarketingReboot #BusinessBooks #AuthorityMarketing #Entrepreneurship #Storytelling #PersonalBranding #ThoughtLeadership

Most high performers don’t burn out because they fail. They burn out because they succeed at the wrong game.

In this episode of Making BIG Shifts, Josh Anderson sits down with Monica McKitterick, nurse practitioner, CEO of Impact Family Wellness, and founder in the Direct Primary Care space.

After years inside a system driven by insurance, paperwork, and volume over care, she made a $20,000 bet on a different model. One focused on access, relationships, prevention, and real patient care.

What started as a leap into the unknown turned into three clinics, a growing team, and eventually a harder decision. Stop optimizing for more, and start optimizing for life.

In this episode, we break down:

• The hidden career trap most high performers fall into• Why more growth often quietly reduces freedom• What Direct Primary Care actually changes in healthcare• How most founders misread success signals early on• Why marketing and sales matter even in medicine• The turning point between scaling and sustainability• How to know when “more” is no longer the right answer

If you are a founder, healthcare provider, operator, or high performer building something meaningful, this conversation will challenge how you define success.

Listen to the full episode, like, subscribe to Making BIG Shifts, and share this with someone who is building fast but starting to question what it is costing them.

#MakingBigShifts #Leadership #Burnout #Entrepreneurship #HighPerformance #CareerGrowth #Healthcare #DirectPrimaryCare #BusinessStrategy

In this episode of Making BIG Shifts, host Josh Anderson sits down with Graeme Barlow, four-time founder, CEO of Iversoft, and founder of FounderLink and Barlow Consulting, to talk about the hard lessons that come from building, scaling, and selling companies over more than two decades.

Graeme shares the most expensive mistake of his career, losing focus, and how expanding Iversoft into too many services nearly broke the business. He walks through the painful decision to downsize half the company, the mindset required to protect momentum, and why founders often grow faster by doing less.

Josh and Graeme also dig into fundraising, AI’s impact on services and marketing agencies, building strong teams, investing in early-stage companies, and the simple framework Graeme uses to help founders get unstuck: cash, customers, or delivery.

This is a real conversation about focus, hard decisions, team energy, AI, and what it actually takes to build a company that lasts.

Connect with today’s speakers:
Graeme Barlow: https://www.graemebarlow.com/
FounderLink: https://www.founderlink.com/

#MakingBIGShifts #Entrepreneurship #FounderAdvice #StartupGrowth #BusinessGrowth #Leadership #ScalingBusiness #Fundraising #AIinBusiness

In this episode of Making BIG Shifts, Jonathan David Lewis, President and Partner at McKee Wallwork and author of The Rebuilders, shares why the best leaders know when to say no, how to lead through disruption, and why rebuilding yourself is the first step to rebuilding your business.

From navigating industry change and AI to creating thriving cultures, Jonathan delivers practical insights for founders, CEOs, and leaders ready to make their next big shift.

Listen now and discover how clarity, courage, and character drive lasting growth.

#MakingBIGShifts #JonathanDavidLewis #Leadership #BusinessGrowth #TheRebuilders

In this episode of Making BIG Shifts, host Josh Anderson sits down with Dusty Holcomb, leadership strategist, founder and CEO of Arcqus Group, and host of the Leadership Unlocked podcast. After 21 years inside the American Automobile Association and a stint as a company CEO, Dusty burned the boats to build a leadership practice focused on helping founders and senior executives unlock their next level of growth.

In this conversation, Dusty breaks down why most execution problems are not, in fact, execution problems at all. They are clarity and alignment problems sitting upstream. He shares the reframe he uses with CEOs who complain that their team cannot keep up, why leaders need to articulate what must be done by when and avoid the how at all costs, and how to find a coach who will actually challenge you instead of coddle you.

Dusty also gets into his Rules of Engagement playbook, the Socratic method he uses to expose the real bottleneck inside a founder-led company, leadership in the age of agentic AI, and the Monday morning practice every founder needs to stop being the bottleneck in their own business.

If you are a founder, operator, or senior leader who feels like everything runs through you, this episode hands you a clear, practical framework to step back, get clarity, build alignment, and finally let execution take care of itself.

#business #entrepreneur #team #EQ

In this episode of Making BIG Shifts, host Josh Anderson sits down with Barry LaBov, founder of LaBov Marketing Communications and Training and author of The Power of Differentiation. With 45 years of experience, Barry has worked with iconic brands like Harley-Davidson, Audi, and Volkswagen, helping them uncover what makes them truly rare in a sea of sameness.

Barry never planned to be an entrepreneur. He started out writing jingles for music until a client handed him their entire marketing department and asked him to take it over. That single moment of trust pulled him into a 45-year journey of building brands.

In this conversation, Barry breaks down why so many companies sound exactly the same today, why AI-generated content is making it worse, and why true differentiation is not about being superior but about owning what makes you genuinely different. He shares the five-step process his team uses to uncover what a brand really stands for, the Wal-Mart of insurance story, why employees should hear a brand launch first, and how to find the right customer profile for your business.

#branding #makingbigshifts #business #marketing #entrepeneurship

If you are a founder, marketer, or operator trying to stand out in a crowded category, this episode gives you a clear and grounded framework to figure out what makes you different and how to protect it.

In this episode of Making BIG Shifts, we are joined by Vlad Pivnev, CEO of Stivi and co-founder of Acoda, a leader helping businesses integrate AI into their marketing and sales strategies to drive real growth.

Vlad brings over sixteen years of experience building and running a traditional digital marketing agency. But when he saw the landscape shifting beneath him, he decided to pivot. Rather than wait for AI to make his business irrelevant, he leaned into it and built Stivi, a company focused on helping brands increase their sales and leads through AI-powered marketing. In this conversation, he shares how that shift happened, what he learned along the way, and why he believes the window of opportunity is wide open for anyone willing to start now.

Josh and Vlad go deep on AI visibility and generative engine optimization (GEO). Vlad breaks down the key signals that large language models like ChatGPT, Gemini, and Claude use when deciding which brands to recommend. From technical crawlability and media mentions to forum discussions and reputation management, the conversation covers what businesses need to do to appear in LLM-generated answers. Vlad also shares a compelling case study in which a client achieved a 46 percent conversion rate from LLM-driven traffic, a number that blew away anything he had seen in sixteen years of marketing.

One of the most powerful takeaways from this episode is the shift in how consumers search for information. Vlad shares a personal story about his six-year-old son, who now asks him to "ask ChatGPT" instead of "Google it." That generational shift signals a massive change in how brands will need to position themselves online in the years ahead.

The conversation also touches on the future of the workforce, with Vlad predicting that senior-level professionals who know how to leverage AI will thrive, while many junior and mid-level roles in design, development, and writing may disappear within the next 1 to 2 years.

Whether you run a small business, lead a marketing team, or are just trying to figure out where AI fits into your career, this episode gives you a practical and honest look at what is happening right now and how to stay ahead of it.

Vlad's advice is grounded and simple: understand your background, find where AI fits into what you already do well, and start integrating it one step at a time.

#AI #GEO #entrepreneurship #makingbigshifts #leadership

In this episode of Making BIG Shifts, Josh Anderson sits down with Dr. Barry Davis, a college baseball coach with over 35 years of experience and the author of Old Dog New Tricks.

Dr. Davis shares lessons from decades of coaching and leadership, including how struggling teams are transformed into winning cultures. He explains why emotional intelligence is often overlooked in leadership and how it separates good leaders from truly effective ones.

The conversation explores mentorship, decision-making, and the importance of asking better questions instead of always having the answers. Dr. Davis also explains why control is often misunderstood and how trust, clarity, and self-awareness play a greater role in building strong teams.

They also dive into a simple but powerful truth: knowledge without action means nothing. Real change only happens when you execute.

If you’re leading a team, building something, or trying to improve how you show up every day, this episode will give you practical insights you can actually apply.

#EQ #leadership #business #makingbigshifts #entrepreneurship

In this episode of Making BIG Shifts, Josh Anderson sits down with Siegfried “Jay” Tiegs, a 27-year U.S. Army veteran, leadership coach, and author of Life on Offence: Do Hard Things.

Jay shares his journey from a difficult childhood and long military career to feeling stuck, out of alignment, and searching for purpose. That experience led him to build a simple but powerful approach to life and performance.

They break down the HARD Framework, Health, Affluence, Relationships, and Development, and talk about what actually helps driven people get unstuck.

This conversation covers high performance vs high achievement, burnout, imposter syndrome, breathwork, slowing down, and why doing less can often lead to better results.

If you feel like something is off despite doing all the right things, this episode will help you reset, refocus, and move forward with clarity.

#highperformance #entrepreneurship #business #makingbigshifts

In this episode of Making BIG Shifts, host Josh Anderson sits down with Dr. Barry Davis, longtime college baseball coach and author of Old Dog New Tricks, to discuss the leadership principles that transform struggling teams into elite programs.

After nearly four decades in coaching, Dr. Davis pursued a PhD in sports leadership where he studied how top coaches quickly turn around failing programs and sustain long-term success.

Through interviews with elite Division I baseball coaches who collectively earned 8,000+ wins and multiple national championships, he identified key leadership principles that separate good coaches from great ones.

In this episode of Making BIG Shifts, host Josh Anderson sits down with Dre Baldwin, former professional basketball player and founder of Work On Your Game, to discuss how discipline, structure, and execution drive elite performance in business and life.

Dre shares how he transitioned from a decade-long professional basketball career into building a successful personal brand and business by publishing content online and selling training programs to athletes. Over time, that evolved into helping entrepreneurs and professionals master the mental frameworks needed to perform consistently at a high level.

#leadership #entrepreneur #makingbigshifts #business

In this episode of Making BIG Shifts, host Josh Anderson sits down with Rabbi Ezra Max, a coach, creative strategist, and leadership advisor who helps entrepreneurs navigate complex decisions, high-pressure environments, and personal transformation.

Ezra shares his extraordinary journey from working in corporate technology sales to becoming a leadership coach who helps founders, executives, and entrepreneurs navigate the emotional and relational challenges of building businesses. After a life-changing moment on September 11, Ezra began exploring deeper questions of purpose, leadership, and personal meaning, ultimately shaping the work he does today, helping leaders navigate crossroads in their lives and businesses.

#leadership #entrepreneur #makingbigshifts #business

In this episode of Making BIG Shifts, host Josh Anderson sits down with Alejandro Sahuquillo, author of The Musk Way: Cracking Elon Musk’s Playbook to Disrupt Any Market.

Alejandro shares the story behind writing his book and the deep research he conducted into Elon Musk’s entrepreneurial methodology. After launching a startup himself and investing in Tesla, Alejandro became fascinated with how Musk repeatedly builds world-changing companies.

#leadership #entrepreneur #makingbigshifts #business #elonmusk #tesla #spaceX

In this episode of Making BIG Shifts, host Josh Anderson sits down with Jessica Miller, a business coach who helps entrepreneurs uncover hidden money in their businesses and dramatically increase profitability. Jessica shares her journey from corporate brand strategy in the pharmaceutical industry to entrepreneurship after a life-changing health scare.

What began as mindset coaching evolved into a powerful consulting framework that helps businesses identify profit levers—the small, high-impact changes that can generate massive financial results.

#leadership #entrepreneur #makingbigshifts #business #marketing #branding

In this episode of Making BIG Shifts, host Josh Anderson sits down with Hannah Mizelle, founder of Agency 102, to talk about the journey from freelance marketing consultant to running a growing marketing agency. Hannah shares the story behind starting Agency 102 during the COVID era, the moment she decided to leave traditional agency life, and how a simple freelancing opportunity turned into a full team working with clients across multiple industries.

She also explains how her agency focuses on high-quality content marketing, strategic messaging, and helping companies adapt to modern marketing trends—including AI search visibility and video content.

#leadership #entrepreneur #makingbigshifts #business #marketing #branding

In this episode of Making BIG Shifts, we sit down with Ali Garbero, brand messaging specialist and founder of Write Brand Marketing, to break down what truly makes marketing work—and why most businesses get it wrong. Ali shares her journey from a corporate employee to a real estate entrepreneur to a marketing expert, revealing the key lessons she learned about building a business, finding your niche, and creating messaging that actually converts.

At the core of her approach is one powerful idea: marketing should always tie back to revenue.

#leadership #entrepreneur #makingbigshifts #business #marketing #branding

In this episode of Making BIG Shifts, host Josh Anderson sits down with Ross Goldberg, founder of Immortal Marketing and author of Authority Website Schema: The Complete Schema Markup Implementation Guide for Entrepreneurs and Authors. Ross shares his incredible journey from launching an internet business in 2005 to surviving a life-threatening coma to becoming one of the early pioneers in SEO.

Today, Ross focuses on helping entrepreneurs build authority-driven websites that rank not just in Google, but in the rapidly evolving world of AI search engines and recommendation systems.

#leadership #entrepreneur #makingbigshifts #business #marketing #branding #SEO #GEO #AI

In this episode of Making BIG Shifts, we sit down with Seva Ustinov, CEO of Plurio AI, an AI agent platform transforming how performance marketers manage campaigns and optimize results. Seva shares his journey from building a marketing agency to launching an AI-powered platform that can automate up to 90% of a performance marketer’s daily work.

We dive deep into how AI agents are reshaping marketing operations—and what the future looks like when businesses shift from manual workflows to autonomous systems.

#leadership #entrepreneur #makingbigshifts #business #marketing #branding #AI #adperformance

In this episode of Making BIG Shifts, Josh Anderson sits down with Bill Miller, CEO advisor, Zabooom, co-founder, and author of What Every CEO Must Know. Bill shares the real challenges first-time CEOs face, from leadership blind spots and decision-making mistakes to building trust with teams and boards. He explains how confidence, communication, and structured thinking frameworks help leaders make better decisions under pressure.

Bill also explores how AI tools are transforming leadership, strategy, and the way CEOs prepare for high-stakes decisions.

#leadership #entrepreneur #makingbigshifts #business #marketing #branding #AI #AIera

In this episode of Making BIG Shifts, host Josh Anderson interviews Joel Block, a former professional blackjack player turned entrepreneur and CEO of the Advantage Player Institute. Joel shares his journey from the casino tables to the boardroom, emphasizing the importance of strategic thinking and a winning mentality in business. He discusses the challenges of transitioning from gambling to business, the significance of empowering mid-sized companies, and the art of making impactful decisions.

Joel also highlights the need for businesses to play to win rather than play not to lose, and he offers insights on raising capital and the transformative power of the Advantage Player Institute.

#leadership #entrepreneur #makingbigshifts #business #marketing #branding #sales

In this episode of Making BIG Shifts, host Josh Anderson interviews April Dunford, a renowned positioning expert and author. They discuss the importance of market positioning, how it drives growth, and the common mistakes companies make in their positioning strategies. April shares her experiences in product repositioning and the transformative impact of effective positioning on organizations. The conversation also touches on personal branding for founders, misconceptions about positioning, and the necessity of team alignment to execute effective positioning strategies.

April concludes by discussing her updated book on positioning and sharing insights on navigating market changes and competition.

#leadership #entrepreneur #makingbigshifts #business #marketing #branding #branding #positioning

In this episode of Making BIG Shifts, host Josh Anderson interviews Brandon Tidd, author of 'The 10,000 Minute Mindset.' They discuss the transformative power of AI in learning and personal development, emphasizing the shift from traditional 10,000-hour mastery to achieving functional competence in just 10,000 minutes. Brandon shares insights on the craft framework, the importance of passion and portability in learning, and how AI can democratize knowledge.

The conversation also touches on practical applications of AI, the future of software as a service, and the significance of community engagement in navigating the evolving landscape of technology.

#leadership #entrepreneur #makingbigshifts #business #marketing #ai

In this episode of Making BIG Shifts, host Josh Anderson speaks with Dr. Alejandro Badia, an orthopedic surgeon with over 30 years of experience. Dr. Badia discusses his book 'Healthcare from the Trenches', which outlines the challenges faced by healthcare providers and patients. He emphasizes the need for collaboration among physicians and shares insights into marketing strategies to attract international patients.

The conversation also touches on the future of healthcare, the role of insurance companies, and Dr. Badia's personal philosophy on life and work.

#leadership #entrepreneur #makingbigshifts #business #marketing #healthcare

In this episode of Making BIG Shifts, host Josh Anderson interviews Joshua Becker, founder of Becoming Minimalists and bestselling author. They discuss the principles of minimalism, the journey towards a minimalist lifestyle, and how minimalism can lead to greater mental clarity and focus. Joshua shares insights on maintaining a minimalist lifestyle, the impact of minimalism on work and personal life, and the importance of digital minimalism.

The conversation concludes with Joshua's current projects and final thoughts on living a meaningful life through minimalism.#leadership #entrepreneur #makingbigshifts #business #marketing #minimalism

In this episode of Making BIG Shifts, host Josh Anderson interviews Clayton Williams, a professor and bestselling author, about the intricacies of business strategy. Clayton shares his eclectic background, the journey that led him to write his book on strategy, and the importance of understanding strategy as a collective organizational effort rather than an individual pursuit. He emphasizes the need for a robust strategic system, the role of culture, and the significance of closing the information loop in strategic decision-making.

The conversation also delves into how to audit a company's strategy and the mindset shifts necessary for effective strategic thinking.

#leadership #entrepreneur #makingbigshifts #business #marketing #strategy

In this episode of Making BIG Shifts, host Josh Anderson interviews Jason VanDevere, author of 'Dream Driven' and owner of Goal Crazy. Jason shares his entrepreneurial journey, the importance of finding a meaningful business idea, and his Dream-Driven approach to entrepreneurship. He discusses the 3Ls framework for validating business ideas, the significance of mentorship, and how to overcome perfectionism in launching a business.

The conversation also delves into what makes a good planner and Jason's future plans for coaching others in entrepreneurship.

#leadership #entrepreneur #makingbigshifts #business #marketing #ai

In this episode of Making BIG Shifts, host Josh Anderson interviews Becky Amble, author of 'Grow or Die', who discusses the four pillars of profit essential for business growth. Becky emphasizes the importance of foundational strategies over quick fixes and shares insights on market penetration, product development, market development, and diversification. She also highlights the role of AI in enhancing business efficiency and the necessity of thorough market research. The conversation provides actionable advice for entrepreneurs looking to optimize their business strategies.

#leadership #entrepreneur #makingbigshifts #business #marketing #scalable

In this episode of the Making BIG Shifts podcast, host Josh Anderson welcomes marketing leader and author Shawna Suckow, who discusses her latest book, "Small Is Your Superpower." Shawna shares her journey from being a corporate buyer to becoming a marketing expert, emphasizing the importance of authenticity in marketing for small businesses. She highlights a significant shift in consumer behavior, noting that trust in businesses is at an all-time low, which presents an opportunity for small businesses to connect with customers on a more personal level. Shawna advocates for 'out-humaning' larger competitors by being transparent and relatable, which can help small businesses build trust and loyalty with their audience.

The conversation delves into practical strategies for small businesses to leverage their unique advantages, such as agility and authenticity, in a landscape dominated by larger brands. Shawna encourages listeners to embrace imperfection in their marketing efforts, suggesting that being genuine and sharing real experiences can resonate more with consumers than polished, corporate messaging.

As the episode wraps up, Shawna shares insights into evolving marketing trends, including the role of AI and the importance of maintaining a human touch in business communications.

#leadership #entrepreneur #makingbigshifts #business #marketing

In this episode of Making BIG Shifts, host Josh Anderson welcomes Ravi Bijlani, founder of KYXStart, to discuss the critical issue of digital trust in today's technology landscape. With over two decades of experience in identity verification and fraud prevention, Ravi shares insights into how his company addresses the challenges of trust between humans and machines, as well as between machines. He emphasizes the importance of a unified approach to identity verification, moving beyond point solutions to create a comprehensive trust framework that can handle the complexities of modern transactions.

Ravi elaborates on the innovative features of KYXStart, including their unique signal-based approach to identity verification, which not only confirms identities but also assesses the intent behind transactions. This method aims to create a frictionless user experience while effectively combating fraud. The conversation also touches on the importance of customer recommendations in marketing, the lessons learned from previous entrepreneurial ventures, and practical advice for future founders.

Ravi's vision for the future of digital trust is both ambitious and essential, as he believes it will play a pivotal role in shaping the economy.

#leadership #entrepreneur #makingbigshifts #business #marketing #ai

In this episode of Making BIG Shifts, host Josh Anderson welcomes David Newman, a certified speaking professional and author of the book "Marketing Eminence: 22 Strategies to Build a Bold, Personal Brand." David shares insights on how CEOs and entrepreneurs can earn attention in a noisy, AI-driven world. He introduces a three-part formula for achieving marketing eminence: visibility, respect, and brand preference.

David emphasizes the importance of differentiating oneself in the marketplace and offers practical strategies for building a contrarian slant in branding and messaging. He discusses the shift from traditional 'how-to' content to more strategic 'how-to-think' content, encouraging listeners to embrace authenticity and transparency in their branding efforts.
#leadership #entrepreneur #makingbigshifts #business #marketing #marketeminence

In this episode of Making BIG Shifts, host Josh Anderson interviews Karen Strauss, founder of Hybrid Global Publishing. They discuss the evolution of publishing, the pros and cons of traditional versus self-publishing, and the importance of books in marketing for entrepreneurs. Karen shares insights on how to get started with writing a book, the post-publishing marketing strategies they offer, and the ROI authors can expect from their books.

She also introduces the Big Leap Retreat, a two-day virtual event designed to help aspiring authors outline and pitch their books. The conversation emphasizes the need for authors to overcome fear and take action in their writing journey.

#publishing #books #entrepreneur #marketing #business #makingbigshifts

In this episode of Making BIG Shifts, host Josh Anderson speaks with Jennifer Neitzel, a public speaker, business coach, and author, about the importance of relationship-driven marketing. Jen shares her journey from the mortgage industry to becoming a successful notary loan signing agent and how she developed her five-point marketing system. The conversation delves into overcoming fear in marketing, the importance of follow-up, and the need to build relationships both in person and online.

Jen emphasizes that entrepreneurship is not just about business tactics but also about personal growth and mindset. She also discusses her future projects, including a new book and a transition in her coaching focus to mobile businesses.

#entrepreneur #marketing #business #makingbigshifts #sales

In this episode of Making BIG Shifts, host Josh Anderson interviews Tyson Cobb, an orthopedic surgeon turned real estate investor and author of 'Wealth By Design.' They discuss Tyson's transition from medicine to real estate, the importance of financial education, and the strategies he used to build wealth through real estate investing.

Tyson shares insights on syndication, the Bones Method for wealth building, and the roll-up strategy in business. The conversation emphasizes the need for a mindset shift, networking, and taking action to achieve financial success.

#entrepreneur #marketing #business #makingbigshifts #investing #realestate

In this episode of Making BIG Shifts, host Josh Anderson speaks with Alex Kutsishin, founder of Fuel !nc, about the significant shifts in entrepreneurship and performance training. Alex shares his journey as a serial entrepreneur, emphasizing the importance of timing and capable people in business success. He discusses the need for a new approach to education and performance training, advocating expert-guided practice to improve skills and capabilities.

The conversation also touches on the dynamics of team management, the role of innovation, and the future of Fuel !nc in transforming education for the next generation.

#FutureOfWork#MarketingReboot #FuelPlatform #Entrepreneurship #StartupLeadership #BusinessGrowth #PerformanceImprovement #LeadershipDevelopment

In this episode of Making BIG Shifts, host Josh Anderson speaks with Brian Potter, a senior fellow at IFP and author of 'The Origins of Efficiency.' They explore the historical context of efficiency, its principles, and its application across various industries, particularly construction. Brian discusses the challenges of improving efficiency in construction, the importance of repetition and learning curves, and the impact of AI on future efficiency gains.

The conversation also touches on design considerations for manufacturing and the relevance of these concepts in marketing and service-based industries.
#entrepreneur #marketing #business #makingbigshifts #productivity

In this episode of Making BIG Shifts, host Josh Anderson sits down with Sam Caucci, Founder of One Huddle and author of Wasted Talent: How Greed, Exploitation, and the Promise of the Future of Work Has Failed the Frontline—and a Plan to Fix It.

Sam shares why today’s workforce challenges aren’t caused by “lazy workers” or generational gaps—but by outdated systems, broken onboarding, and organizations failing to unlock the talent already in front of them. Drawing from over a decade of experience helping companies onboard and train frontline workers, Sam explains how businesses can move from wasting talent to accelerating it.

The conversation explores onboarding speed, middle management as coaches, workforce exploitation, wages, AI’s impact on work, and why companies must rethink how they train, develop, and support frontline employees. Sam also introduces practical frameworks—including the ABCs of people development (Autonomy, Belonging, Capability)—that leaders can apply immediately.

#MakingBigShifts #FutureOfWork #WastedTalent #OneHuddle #EmployeeEngagement #FrontlineWorkers #LeadershipDevelopment #Onboarding