Thanks to SoFi for sponsoring this episode! Looking for funding to help grow your business? Get started at SoFi.com/Codie. #SoFiPartner #ad My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/bigdeal-sexton -cs You've been telling yourself the same story. That you need to work harder on your marriage. That you need to read more books, take more courses, find the perfect framework. Here's the truth: the only thing between you and the relationship you want is believing you need something you don't already have. James Sexton is one of the world's most famous divorce attorneys who has represented clients in more than a thousand divorces. He's seen every way a marriage can fail and every pattern that predicts it. In this episode, he breaks down the exact signs that a relationship is ending, why disconnection happens so slowly you don't even notice, and the simple daily habits that separate couples who last from couples who don't. In this episode, you'll learn: The sound of a dying marriage: why the tone of voice that says whatever or what reveals more than any argument ever could, and how contempt kills connection faster than cheating Why babies don't cause divorce but disconnection does, and how the mental load of parenting makes couples forget that their love built the baby in the first place The menu framework: how offering your partner options instead of expecting them to read your mind creates safety, and why asking do you need space or do you need to talk right now changes everything Why men ask did you have sex with him and women ask do you love her, and what that reveals about how men and women experience betrayal completely differently The eight mile strategy: how getting ahead of your own weaknesses in a relationship disarms defensiveness, and why showing your partner your flaws is the only way they can truly love you ___________ (00:00:00) Introduction: The Sound of a Marriage About to End (00:01:33) The What Huh Whatever: How Contempt Kills Connection (00:04:46) The Story Retelling Test: When Your Partner Becomes Boring (00:05:57) The Spiral of Apathy: How Disconnection Happens Slowly Then All at Once (00:07:16) The Text Message Strategy: 30 Seconds That Could Save Your Marriage (00:10:15) The Eight Billion People Problem: Why Your Partner Is Your Favorite Person (00:11:50) The Evidence Test: Cross-Examining Your Own Relationship (00:15:24) Social Media and the Performative Self: Hashtag Blessed While Negotiating Divorce (00:18:06) The Manual We Never Got: Why No One Teaches Us How to Love (00:22:38) Babies and Disconnection: The Crisis That Pulls Couples Apart (00:24:56) You Can't Pretend You Meant to Get Divorced: The Humility of Failure (00:27:29) Men and Women Get Each Other Wrong: The Defensiveness Trap (00:30:10) Creating Safe Space: Why Men Don't Tell You What You Don't Want to Hear (00:34:46) Love Is Not Permanently Gifted, It's Loaned: The Fragility of Connection (00:36:59) Cheating and Infidelity: The 70 Percent Reality (00:39:56) Did You Have Sex With Him: How Men and Women Experience Betrayal Differently (00:42:35) The Economy of Monogamy: What We Owe Each Other in a Committed Relationship (00:47:32) The Imaginary Perfect Partner: Comparing Real People to Fantasy (00:59:19) The Shaving Story: How You Ask the Question Dictates the Answer (01:03:46) The Eight Mile Strategy: Owning Your Weaknesses Before They're Used Against You (01:06:13) The Persuasion Principle: Great Advocacy Doesn't Look Like Advocacy (01:10:57) A Good Lawyer Knows the Law, A Great Lawyer Knows the Judge (01:14:27) The Menu Framework: Listening, Fixing, or Distraction (01:17:48) Does Marriage Still Work: The 70 Percent Failure Rate Question (01:19:45) Chapters in a Long Book: Reframing Divorce as Part of Your Story, Not Failure (01:26:09) The Vulnerability Invitation: Showing Your Weaknesses So You Can Feel Real Love ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/bigdeal-adelman -cs You?ve been telling yourself the same story. That you need more money to start. That you need the perfect idea. That becoming a billionaire is either impossible or reserved for the lucky. Here?s the truth: the only thing between you and the wealth you want is believing you need something you don?t have. David Adelman is a billionaire co-owner of the Philadelphia 76ers and investor in more than 90 companies. He built his empire from scratch by turning student housing from a mom and pop industry into a billion dollar asset class. In this episode, he breaks down how to spot great opportunities, structure deals where both sides win, and build wealth from the ground up without a silver spoon or trust fund. In this episode, you'll learn: Why great deals are never great for one side and poor for the other, and how David's mentor taught him that terms matter infinitely more than price The first million dollars framework: why it's harder to make your first million than your first billion, and how small wins beget big wins when you prove you can execute Why you can't do a good deal with a bad person and keep them in the partnership, and how David learned this lesson the hard way when he let emotion kill a deal he should have closed The #1 investing habit that separates billionaires from everyone else: bad news doesn't get better with time, and why David demands his operators punch him in the face with problems first before celebrating wins How to become an entrepreneur in someone else's business, why service businesses like HVAC and plumbing are ripe for succession, and how David would get his first million if he had to start over at 25 with nothing ___________ (00:00:00) Introduction: You Can Be an Entrepreneur in Somebody Else's Business (00:00:52) The LeBron James Deal: How to Close a Billion-Dollar Partnership (00:01:51) It's Always About Terms, Never Just Price (00:04:04) The Building I Didn't Buy: When Ego Kills the Deal (00:05:48) Billionaires Come in All Shapes and Colors: The Ego Myth (00:06:41) The Gravedancer and the Asset Class: How I Turned Student Housing Into Billions (00:08:40) The $300 Million Raise: How Mom and Dad Paying Rent Became My Pitch (00:10:33) Operational Alpha Over Leverage: Why Execution Beats Financial Engineering (00:11:37) The $1,300 a Day Since Jesus Died Math: What It Actually Takes to Become a Billionaire (00:17:17) Bad News Doesn't Get Better With Time: The Number One Management Rule (00:19:09) The Owner Book Launch: How to Build a Business That Runs Without You (00:20:16) The First Million Is Harder Than the First Billion (00:21:14) Hiring Hundreds and Employing Tens of Thousands: The HR Reality (00:23:42) The Back of the House Test: How to Tell if Your Operator Is Great (00:23:51) Boring Businesses Are the Future: The Anti-AI Play (00:37:47) The 30x Return: How Beatbox Became a Monster Exit (00:40:20) Losing Millions to Fraud: What I Learned From Deals That Went to Zero (00:41:34) The SBA Loan Default Rate: Why Buying Businesses Is Less Risky Than You Think (00:44:04) Longevity and Peptides: The Next Frontier for Investment (00:46:15) The Work From Home Tragedy: Why Showing Up Is the Ultimate Competitive Advantage (00:50:53) The Apple Tax Lesson: How to Teach Your Kids About Money (00:52:35) The Three to Four Year Rule: Why Family Can't Work for You Until They've Worked Somewhere Else (00:54:16) Ask Questions or Stay Stupid: Why Curiosity Beats Intelligence (00:59:13) The HVAC Succession Play: Where the Real Money Is Hiding (01:03:48) Final Advice: Don't Look for a Million Dollars, Look for Education ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. That means MORE profit and LESS pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/bigdeal-godin - cs This episode breaks down the exact frameworks for building a business that makes money without you, why 70% of businesses never sell because of owner dependency, and the three paths every owner is on whether they know it or not. From the five lies that keep you chained to your desk to the embed, solve, exit method that frees your time while growing revenue, you'll learn how to engineer presence without dependence and why the real measure of success is whether your business runs better in the weeks you're not there. In this episode, you'll learn: The lifer gut check: five yes or no questions that reveal whether you're an owner or an inmate, and why three or more yeses means your business owns you, not the other way around Why money only buys happiness when you trade it for time and autonomy, and how University of Pennsylvania research proved that happiness climbs past $200,000 with no ceiling for people whose lives already work The three paths of ownership: freedom, domination, and escape, and why trying to chase all three at once is like going on a diet, a bulk, and a juice cleanse simultaneously The five lies that keep owners stuck: I'll hire when we hit X, this quarter is the last hard one, I'm the only one who cares enough, my customers only want me, and it's not that bad The embed, solve, exit framework: how to stand in the bottleneck, build the thing that replaces you, and leave the seat without taking it back the first time someone runs it at 80% of your standard ___________ (00:00:00) Introduction: The Vacation Test and Why Your Business Is Actually a Job (00:01:04) The Tuesday or Funeral Test: Does Your Business Survive Without You? (00:02:17) The 70% Dead Deal Problem: Why Most Businesses Never Sell (00:03:49) The 75K Happiness Lie: What Money Actually Buys According to Science (00:05:56) Money Amplifies Life: The University of British Columbia Time Study (00:07:05) The Three Paths of Ownership: Freedom, Domination, or Escape (00:08:50) You Can't Ride Two Horses with One Ass: The Path Audit (00:10:51) The Five Lies That Keep You Chained: The Jailbreak Framework (00:12:38) Embed, Solve, Exit: The Three-Word System to Free Yourself (00:15:04) The 750K Sales Problem: Jimmy's Story and the Power of Systems (00:17:14) Presence Without Dependence: Yvon Chouinard's MBA (00:18:40) The Real CEO Job: Vision, Systems, and Delusional Optimism ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/bigdeal-godin - cs And one more thing for the business owners: stop making million dollar decisions alone! Join the Contrarian Growth Boardroom and get a board of advisors to help with every decision: https://contrarianthinking.biz/bdbr The only thing between you and the life you want is the story you?ve been telling yourself. Seth Godin is one of the most influential thinkers of our time and the author of 21 bestselling books, including Purple Cow, Linchpin, and The Dip. He survived 800 rejection letters in a single year, has published a blog post every day for 26 years, and has spent decades helping people escape mediocrity. In this episode, he shares the frameworks for getting unstuck, why the best winners know when to quit, and how to untangle the invisible beliefs holding you back. In this episode, you'll learn: The four horsemen of mediocrity: deniability, helplessness, contempt, and fear, and the habits that quietly keep you stuck How Seth turned 800 rejection letters into a competitive advantage by offering value instead of asking for favors Why the best work is made for people who care, not everyone The Jackson Pollock trap, why wanting two conflicting things keeps you stuck, and how to escape it Why great leaders seek responsibility instead of authority, and how to lead yourself first ___________ (00:00:00) Introduction: Why Most People Choose Mediocrity Over Meaning (00:00:55) The Craft Ethic: 26 Years of Daily Blog Posts and Why Habits Beat Willpower (00:03:55) Strategic Quitting: Winners Are Quitters When It Matters (00:05:43) 800 Rejection Letters in One Year: The Truth About Rejection and Iteration (00:09:38) Feedback Loops Are Everything: Stop Measuring What Mark Zuckerberg Wants (00:12:11) High School Is the Indoctrination: How to Tell If Your Desires Are Actually Yours (00:13:49) Thank You, It's Not For You: The Power of Ignoring the Wrong People (00:14:37) Personal Statements Over Mission Statements: Define Your One Thing (00:16:20) The Seven-Year-Old Bully Story: How to Insulate Yourself From Criticism (00:18:48) The Four Horsemen of Mediocrity: Deniability, Helplessness, Contempt, and Fear (00:23:00) Work That Matters for People Who Care: The Mantra That Cures Mediocrity (00:25:03) The Industrial Age Brought Compliance and Compliance Brought Fear (00:27:04) Managers Use Authority, Leaders Inspire Enrollment: Know the Difference (00:29:08) Lead Yourself First: How to Get Yourself to Change Your Mind (00:31:59) Optimism Is a Tool, Not a Personality: Put On the Right Hat at the Right Time (00:33:40) The Conspiracy of Stuck: Short-Term Conflict Avoidance and Misunderstanding Risk (00:37:56) You Can't Spell Rich Without Risk: The 18 Dollar Garage Sale Test (00:39:13) If No One Comes, No One Will Know: Seth's Mom and the Museum Story (00:41:44) Jackson Pollock and the And Versus But Trap: Why Success Can Break You (00:44:19) Create Things Just For You or You'll End Up Like Pollock (00:48:14) The Smallest Viable Audience: 24 Seats, Filipino Pop Songs, and Enough (00:51:13) Entanglements Feel Like Facts But They're Just Invisible Traps (00:52:31) Tell the Truth and Entanglements Wither: The Three Words That Set You Free (00:54:01) Writer's Block Is a Myth and Resistance Is Everywhere: Steve Pressfield's Gift (00:55:27) The Red Wine Story: You Just Don't Have a Big Enough Why (00:57:05) Comfortable Is Another Word for Stuck: Build New Habits, Not Willpower (00:58:54) I Am Playing the Role of Seth Godin: The Yellow Glasses Come Off (01:00:41) Set Up a Life You Don't Need to Escape From: The Alexander the Great Parable (01:03:07) The Four AM Hotel Lobby: Look at Those Poor Schmoes Escaping Their Lives (01:04:45) Problems Can Be Solved, Situations Cannot: The Final Word on Getting Unstuck ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/manifestation - cs You've been visualizing success. Watching the vision board. Repeating the affirmations. Trusting the universe to deliver. Here's the truth: the more vividly you fantasize about success, the worse you perform. And the science proves it. The Secret sold 30 million copies by promising that if you visualize wealth hard enough, the universe will deliver it. But two decades of research shows the opposite. NYU psychologists tracked college graduates and found that students who spent the most time in positive fantasies about their dream jobs sent out fewer applications, got fewer offers, and earned lower salaries two years later. Your brain books the fantasy as a partial payment on the real thing, giving you the reward before you've done the work. Manifestation isn't fuel. It's anesthesia. This episode breaks down the exact frameworks elite builders use instead, why Buddhist monks sit with decaying bodies to rehearse death, and the three anti-manifestation moves that turn goals into reality. From the Stoic practice of premeditation of evils to the WHOOP method that doubles your odds of success, you'll learn why imagining failure makes you stronger and how to engineer systems that make your obituary impossible. In this episode, you'll learn: Why NYU research proves that positive fantasies kill performance and how students who visualized success earned 24 pounds less in weight loss studies and lower salaries than peers who confronted reality The five step anti-manifestation practice: write your business obituary, name what caused the death, run the survival check, extract the system, and put it on the calendar quarterly The Stockdale Paradox: why optimists died in Vietnam POW camps and how brutal faith in the destination plus brutal honesty about the path is what separates winners from wishful thinkers Why announcing goals out loud makes you quit 33% faster and how premature applause becomes a paycheck your brain cashes before the work exists The WHOOP framework: Wish, Outcome, Obstacle, Plan, and how this method doubles your odds of hitting goals by naming the exact moment resistance shows up and engineering the if-then response in advance And one more thing for the business owners: stop making million dollar decisions alone! Join the Contrarian Growth Boardroom and get a board of advisors to help with every decision: https://contrarianthinking.biz/bdbr ___________ 00:00 Introduction: The Secret Sold 30 Million Lies and Science Proves It 01:10 The NYU Study: Why the Best Visualizers Earned Less and Got Fewer Jobs 04:04 Your Brain Books the Fantasy as Payment: The Blood Pressure Experiment 04:52 Rehearse the Funeral: The 2000-Year-Old Buddhist Practice of Mindfulness of Death 07:04 The Five-Step Anti-Manifestation System: Write Your Business Obituary 10:21 The Stockdale Paradox: Optimists Died in Prison and Realists Survived 11:52 Jeff Bezos Told Investors 70 Percent Chance of Total Failure 12:53 Swap the Movie: Visualize the Process, Not the Outcome 13:58 Swap the Audience: Shut Up and Stop Announcing Your Goals 16:02 Swap the Oracle: Ask the Market for Receipts, Not the Universe for Vibes 20:29 The WOOP Method: Wish, Outcome, Obstacle, Plan 21:25 The Future Belongs to People Who Face the Funeral and Build Anyway ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Use the free CAC Calculator I made with HubSpot for Startups: https://clickhubspot.com/0dda8a #ad #hubspot My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/bigdeal-speak - cs You've been talking. A lot. But nobody's listening. You're explaining your ideas, pitching your vision, trying to convince your team, and somehow the room just glazes over. Here's the truth: the problem isn't that people don't care. It's that you haven't learned how to make them care. And great ideas die every single day because the person behind them can't communicate well enough to make them stick. Communication isn't a soft skill. It's the highest ROI skill you'll ever build. It's how you raise capital, close deals, lead teams, and turn strangers into believers. The difference between someone who gets funded and someone who gets ignored isn't the idea. It's how they deliver it. This episode breaks down five of the most effective communication frameworks straight from the best speakers who have ever lived, from Steve Jobs to Martin Luther King Jr. to Malcolm Gladwell, and how you can use them starting today. In this episode, you'll learn: The simple map framework: why Steve Jobs told Stanford graduates he'd share three stories before he ever started talking and how giving your audience a roadmap removes anxiety and makes them actually listen Why repetition isn't boring when done right and how Martin Luther King Jr. used I have a dream eight times in one speech to build weight, not waste time Specificity as credibility: why saying this laundromat does $3 million in revenue from 164 machines is infinitely more believable than saying this business makes a lot of money How to use silence like a weapon and why the pause before your biggest line is more powerful than the line itself, just like Steve Jobs did when he introduced the iPhone Why story beats argument every single time and how Malcolm Gladwell turned a spaghetti sauce case study into one of the most memorable TED talks ever by making you feel the discovery instead of hearing the lesson Stop filling the silence. Stop apologizing for your point. Start speaking like someone who deserves to be heard. Because the moment you learn to communicate like a CEO is the moment people start treating you like one. Thanks to HubSpot for Startups for sponsoring this episode! Want to know if your business is actually making money or bleeding cash? Use the free CAC calculator I built with HubSpot. It takes two minutes and tells you the one number that decides everything. Grab it here: https://contrarianthinking.biz/bigdeal_cac ___________ (00:00:00) Introduction: Great Ideas Die Because You Can't Communicate (00:00:33) The Simple Map Framework: Tell Them Where You're Going First (00:02:40) Repetition That Builds: Martin Luther King's I Have a Dream (00:04:56) Specificity as Credibility: The Three Million Dollar Laundromat Story (00:07:06) Silence Is Sexy: Steve Jobs and the iPhone Reveal (00:09:52) Show Me, Don't Tell Me: Using Silence to Force Discovery (00:11:08) Story as Argument: Malcolm Gladwell and the Spaghetti Sauce Lesson (00:12:31) The Customer Acquisition Cost Reality Check (00:15:10) Go Big or Go Home: Masayoshi Son's Apple Crate Speech (00:16:50) Don't Apologize, Reframe: Fred Smith's FedEx Vegas Gamble (00:18:14) Communicate Visually: Herb Kelleher's Dear Mrs. Crabapple Letter (00:21:00) Build a Business That Runs Without You ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Thanks to SoFi for sponsoring this episode! Looking for funding to help grow your business? Get started at SoFi.com/Codie. #SoFiPartner #ad My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/oobo_bigdeal - cs You've been telling yourself the same story. That you need more resources to start. That you need the perfect plan before you move. That one viral hit will solve everything. Here's the truth: the reason you're not where you want to be isn't because you haven't found the right thing. It's because you keep quitting before it compounds. Dhar Mann is one of the most watched creators on the internet, generating over 80 billion lifetime views and earning $65 million last year. But in 2013, he was broke, depressed, and two weeks from eviction. In this episode, he breaks down the exact frameworks that took him from rock bottom to building a 200 person content empire, why failure isn't the opposite of success but actually part of it, and the four P system that turns ideas into millions of views. In this episode, you'll learn: Why your struggle becomes your greatest superpower and how the depth of your suffering defines the height of your joy, and why broken clay pots put together with gold are more beautiful than perfect ones The four P framework: pre-testing, packaging, pitch, and post-production, and why spending $10 on Facebook tests before you ever hit record is the difference between viral content and wasted effort Why it's harder to make your first $1,000 than your first million and how success begets success once you identify the patterns that actually work The HEART acronym: Honor your audience, Earn their trust, Architect a system, Reach hearts, and Turn views into impact, and how this philosophy builds companies not just content The green lighting ratio: how Dhar Mann tests 10 ideas to get 1 that goes live and why failing fast and cheap gives you the runway to succeed where expensive bets kill you on the first try ___________ (00:00:00) Introduction: From Rock Bottom to 65 Million Dollars a Year (00:01:26) Failure Is a Chapter, Not Your Entire Story (00:04:08) The Stockdale Paradox: Accept Where You Are and Keep Fighting (00:05:26) Your Greatest Struggle Becomes Your Greatest Superpower (00:08:25) Kintsugi: The Japanese Art of Being Beautifully Broken (00:10:27) It's Harder to Make Your First Thousand Than Your First Million (00:14:27) The HEART Framework: Honor, Earn, Architect, Reach, Turn (00:17:27) The Four Ps: Pre-Test, Package, Pitch, Post-Production (00:19:01) Pre-Testing Everything: The Ten Dollar Facebook Test That Saves Millions (00:20:21) Packaging and Pitch: Deliver on the Promise in 30 Seconds or Die (00:23:12) Post-Production Is Where the Magic Happens: Three Times the Effort (00:25:20) Quantity vs Quality: The Birkin Bag vs McDonald's Debate (00:28:16) People and Processes: How to Scale Without Losing Your Soul (00:31:36) The Six Minute Mile Analogy: You Can't See the Breakthrough Coming (00:34:50) From One Employee to 200: The Year by Year Scaling Blueprint (00:36:17) Outsource or Build In-House: The Caruso and Hermes Test (00:40:19) Your Product Is Your Team: The Boeing Lawn Furniture Story (00:41:50) Failure Is Collecting Gems: The Ray Dalio Video Game Principle (00:43:15) Your Excuse Is Somebody Else's Reason Why (00:44:01) The Muscular Dad Story: Breaking Down a Viral Concept in Real Time (00:49:37) The Green Lighting Ratio: From 10 Ideas to One Final Video (00:56:16) It Took Me 100 Videos to Go Viral: What If I Quit on Number 99? (00:58:01) Start Scrappy or Die: The 600 Dollar Bank Account That Built an Empire (01:01:10) The Three Steps to Becoming the First Millionaire in Your Family (01:03:17) Stop Trying to Look Rich Before You Actually Are Rich (01:04:27) The Biggest Sacrifice: When Your Daughter Says She Doesn't Want a Big House Anymore (01:06:45) People's Opinions Don't Matter: The Ones Judging Are Too Afraid to Try (01:07:28) Do You Quit Too Early or Stay Too Long? The Purpose Alignment Test (01:08:54) Always Listen to Your Gut: God Put a Compass Inside You ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/oobo_bigdeal - cs You've been avoiding the conversation. The one where you tell someone the truth they need to hear but don't want to face. You soften it, delay it, wrap it in compliments, and call it kindness. Here's the truth: every time you avoid hard feedback, you're not protecting them. You're stealing from their future. And the longer you wait, the more expensive it gets for both of you. Great leaders don't avoid difficult conversations. They run toward them. They understand that soft feedback isn't kindness, it's vanity disguised as care. This episode breaks down the exact framework for giving feedback that makes people better, not bitter, why most workplace drama exists because people refuse to talk directly, and the one leadership mistake that turns you into an emotional middleman instead of a standard bearer. In this episode, you'll learn: Why vanity is the silent killer of leadership and how refusing to tell people the truth costs them weeks or months of improvement while buying you seconds of comfort The CLEAR framework: Care, Lead with the work, be Exact, Ask, and Reset, and how this five step process turns hard conversations into growth opportunities Why Steve Jobs, Bill Gates, and Jensen Huang built empires by being brutally direct and how treating competent adults like they can handle the truth is the most respectful thing you can do The no gossip rule: why great teams go direct to the source and how stopping yourself from becoming an emotional middleman forces your team to handle its own friction Why feedback in private versus public matters and how Jensen Huang's 60 direct reports and public feedback model keeps NVIDIA's turnover at 2% while everyone else bleeds talent Stop choosing comfort over growth. Start having the conversation. The person you're avoiding is the one who needs to hear it most. ___________ (00:00:00) Introduction: The Vanity Test and Why Soft Feedback Is Cowardice (00:00:35) Steve Jobs and Johnny Ive: Great Leaders Build People by Saying the Hard Thing (00:02:08) Bill Gates and the Parking Lot: The Crazy Ones Push Until It Hurts (00:03:02) Ruinous Empathy: How Avoiding Feedback Steals From Their Future (00:04:05) The CLEAR Framework: Care, Lead, Exact, Ask, Reset (00:06:06) Great Employees Want Clarity, Weak Ones Want Comfort (00:07:14) Ben Horowitz and the Sandwich Method: Don't Wrap Criticism in Compliments (00:08:00) Jensen Huang's No One-on-Ones Rule: Torture Them Into Greatness (00:09:26) Sheryl Sandberg and the Ummm Story: Caring Personally Means Challenging Directly (00:10:41) The Room You're Afraid to Call: Stop Being a Human Complaint Box (00:13:27) Push Them to Have Crucial Conversations: Leadership Is About Making People Better (00:15:42) Choose Growth Over Comfort: Have the Conversation This Week ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

You've been telling yourself the same story. That you need more money to start. That you need the perfect plan before you move. That fear is the reason you're stuck. Here's the truth: the only thing holding you back is the belief that something outside of you has to change before you can begin. Robert Herjavec went from arriving in America with nothing to building and selling companies worth hundreds of millions of dollars. He's one of the most recognizable faces on Shark Tank, and in this episode, he breaks down the exact mindset shifts that turned urgency into wealth, why most people quit before they compound, and the leadership mistake that quietly destroys great companies. From structuring earnouts with no money down to scaling a $400 million business without raising a dime, Robert reveals the frameworks that separate people who stay broke from people who build empires. In this episode, you'll learn: Why fear is what holds most people back and how the fear of hard work without guaranteed results is the real killer, not the work itself The poverty versus wealth mindset: why working to make a living keeps you stuck and how shifting to building wealth changes everything How Robert bought 13 businesses with no outside funding using earnouts, seller financing, and cash flow leverage, and why you don't need money in the bank to do deals The biggest mistake founders make when pitching: asking people to listen instead of making them want to hear, and why humility and subconscious alignment close deals before you even open your mouth How to value a company the right way: understanding industry multiples, EBITDA, and why people fail because they price based on what they need instead of what the business is worth Stop waiting for permission. Stop waiting for certainty. The life you want is on the other side of the decision you're avoiding. My new book, Own Or Be Owned, is all about building a business so good it doesn't need you. More profit, less pain. It's out September 18, grab your ticket to the launch event here: https://contrarianthinking.biz/oobo_bigdeal - cs ___________ (00:00:00) Introduction: Fear Is What Holds You Back, Not Lack of Money (00:03:07) The 10-Year Grind: Running Until Your Legs Fall Off (00:07:24) A Players vs B Players: How Long Do You Wallow in Misery? (00:10:33) The Fast No Is a Gift: Stop Being a Maybe-er (00:11:34) Your Bad Day Is Somebody's Dream: Perspective and Purity of Joy (00:13:03) Become an Expert in Something: The 20s Are Your Foundation (00:15:22) The Kylie Jenner Business Lesson: Don't Confuse Stuff with Vision (00:18:55) How Rare Is a Billion Dollars? The SpaceX Millionaire Story (00:21:25) You Can Get Rich Even If You Hate Rich People (00:25:29) Democracy Is a Car Wash: Small Business Is the Right Message for America (00:26:58) Urgency Gets You Out of Poverty, Patience Gets You to Wealth (00:30:00) Fail Quickly: Test at 20% with Paying Customers, Not at 100% with Beta Users (00:31:19) 10 Billion Dollars in Sales: Great Salespeople Sell Value, Not Product (00:33:06) The Leverage Switch: When Sharks Start Selling the Pitcher (00:36:05) The Three Numbers You Better Know: EBITDA, Multiples, and Industry Comps (00:38:35) Scale Is a Two-Edged Sword: When Your Skill Becomes Your Weakness (00:41:11) The Million, Ten Million, Hundred Million Business: What Changes at Each Level (00:43:32) The World-Class CFO Hire: When Robert Stopped Being the Bottleneck (00:46:05) Buying 13 Businesses with No Outside Funding: The Earnout Strategy (00:49:14) Money Is Not Holding You Back, Your Lack of Knowledge Is (00:49:59) The Baby Boomer Exit Crisis: Millions of Businesses with No Succession Plan (00:52:55) Third-Party Verification: People Believe What Others Say About You (00:54:03) I'm Really Proud I Built 400 Million with My Own Money (00:55:58) The Equity Operator vs the Business Operator: Why Projections Are Bullshit (00:58:18) When It's Self-Evident in Tech, It's Probably Too Late (01:02:25) The Accelerator Stuck: How Precarious Is Life? (01:06:03) We Are Not a Family, We Are a Team: The Benevolent Dictator (01:07:40) Poverty Mindset vs Wealth Mindset: It's Great to Dream, Better to Pay Your Bills ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

You've been chasing the next thing. The next idea, the next strategy, the next opportunity that finally feels exciting enough to stick with. Here's the truth: the reason you're not rich yet isn't because you haven't found the right thing. It's because you keep quitting the last thing before it compounds. Most people don't fail because they pick wrong. They fail because they reset the clock every time Tuesday starts looking like Monday. They mistake boredom for a signal to move when boredom is actually the price of admission. The people who build real wealth aren't the ones who never get bored. They're the ones who don't let boredom make their decisions. In this episode, you'll learn: Why almost nobody gets rich doing something exciting and how sticking with something boring is the actual difficulty that separates winners from everyone else The Replit story: how Amjad spent eight years looking stupid, laid off half his company, and kept going until AI showed up and turned his business into a $9 billion company Why Steve Jobs spent years grinding on NeXT, a company that flopped by every measure, and how that failure became the foundation for Apple's comeback The BORED framework: Better information, Opportunity changed, Results changed, Exhausted, or Destination, and how to tell if you're making a smart pivot or just resetting your compounding clock Why you're not bored, you're finally becoming competent, and how confusing competence for boredom is the single biggest reason people quit right before they win ___________ (00:00:00) Introduction: The Boring Truth About Getting Rich Nobody Wants to Hear (00:00:36) The Compounding Clock: Why Tuesday Looking Like Monday Is Actually Winning (00:01:50) The Replit Story: Eight Years of Looking Stupid Before Becoming a Billionaire (00:03:08) Steve Jobs and Next: When Your Biggest Failure Becomes Your Foundation (00:04:39) Early Stage Is Guessing: Why Forecasts Don't Matter and Grit Does (00:05:15) The SpaceX Principle: Less Than 10 Percent Odds and Launching Anyway (00:06:13) You're Not Bored, You're Finally Becoming Competent (00:07:34) Cliff Asness and AQR: Surviving When Everyone Said Your Strategy Was Dead (00:08:46) The BORED Test: How to Know If You Should Pivot or Stay (00:09:12) Don't Let Boredom Make Your Decisions: Where All the Money Actually Is ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

You've been staring at AI like it's a magic trick you'll never understand. You've watched everyone else claim they're 10x more productive while you're still Googling how to write a better prompt. Here's the truth: AI isn't going to replace you because it's smarter. It's going to replace you because someone else learned how to use it and you didn't. Geoff Woods is the author of The AI Driven Leader and has spent years teaching normal people how to use AI to solve real problems, not just write better emails. He's worked with venture backed companies, public corporations, and CEOs racing toward exits, and in this episode, he's breaking down the exact framework that turns AI from a glorified search engine into a strategic thought partner that makes you think better, work faster, and solve problems you didn't even know you had. In this episode, you'll learn: The CRIT framework: Context, Role, Interview, Task, and why this four step process is the difference between AI slop and superhuman output Why asking AI questions is the worst way to use it and how making AI interview you instead unlocks insights you'd never think to share The 80/20 rule of AI: why most people waste time automating tasks that don't matter and how to identify the 20% that drives 80% of your results Why cognitive decline is the greatest risk with AI that nobody's talking about and how to use it in a way that makes your brain stronger, not weaker The AI board: how to build custom personas of Steve Jobs, Warren Buffett, and your future self to advise you every single day Stop treating AI like a shortcut. Start treating it like a thought partner. The people who master this won't just work faster. They'll think differently. Thanks to SoFi for sponsoring this episode! Looking for funding to help grow your business? Get started at SoFi.com/Codie. #SoFiPartner #ad ___________ (00:00:00) Introduction: AI as a Thought Partner, Not Just an Assistant (00:01:14) The 300 Million Dollar Board Meeting: How AI Transformed a Hostile Relationship (00:06:30) The CRIT Framework: Context, Role, Interview, Task (00:11:20) The Saving Face Consortium: How AI Saved a Manufacturing Company from Bankruptcy (00:15:38) The Three Skills You Must Master to Harness AI Without Being Replaced (00:18:14) Speech to Text and Advanced AI Hacks: Playing AI Against Itself (00:22:29) The Sticky Note Trigger: How to Actually Change Your Behavior with AI (00:25:07) Agentic AI: The 18th Domino You Should Not Start With (00:29:05) The 80-20 Framework: Identifying What Actually Matters in Your Business (00:31:49) The Death of Entry-Level Work and What Skills Will Survive AI (00:34:34) Daycare Employees Versus Department Chairs: Own Your Job or Lose It (00:37:14) The AI Leadership Culture: Training People to Prioritize Without You (00:41:21) The Steve Jobs Manifesto: Using AI for World-Class Creative Output (00:43:28) Creating Your AI Writing Persona: The 20 to 50 Email Upload Method (00:47:13) Building Your AI Board: Steve Jobs, Warren Buffett, and Your Future Self (00:51:10) The Greatest Risk Nobody Talks About: Cognitive Decline and Mental Atrophy (01:00:49) Voice of Customer Agents and Real-Time Sales Coaching That Actually Works (01:03:37) The 30-Day CRIT Challenge: One Thing to Do Right Now to Transform Your Life ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

The Amazon Kindle Scribe feels just like writing on paper and helps keep pages of notes organized and easy to read. Get yours here https://amzn.to/4peFOKQ What?s the #1 money habit that separates winners from losers? What stops the thousand small cuts you're making every single day that you refuse to see? Caleb Hammer has reviewed thousands of financial disasters on his show Financial Audit, and he's breaking down the tactics that separates people who build wealth from people who stay stuck forever. From collections to car loans to OnlyFans subscriptions, he's seen it all. And in this episode, he's pulling back the curtain on what actually works, what's killing your future, and why most people would rather look rich than be rich. In this episode, you'll learn: Why 40% of Americans can't afford a $400 emergency and how not having an emergency fund starts the debt snowball that destroys everything The 50/30/20 rule: 50% needs, 30% fun, 20% investing, and why people think Caleb is stingy when he's actually telling you to spend a crazy amount on fun once you cut the BS The real difference between people who change and people who don't: action words versus future words, and why I'm gonna means nothing if the documents show you aren't doing it now ___________ (00:00:00) Introduction: Budgeting Is the Snowball That Starts Every Financial Disaster (00:00:52) The Red Flags: Collections, Repos, and the Death by a Thousand Cuts (00:06:14) The OnlyFans Economy: Loneliness, Parasocial Relationships, and Paying Indian Telemarketers (00:08:00) The Average American Is Broke: 40% Can't Handle a 400 Dollar Emergency (00:10:54) Budget or Die: The One Non-Negotiable Rule That Changes Everything (00:12:01) The 28 Dollar Lunch Debate: Avocado Toast, Death by a Thousand Cuts, and Owning Your Choices (00:13:45) Housing, College, and Health Care: The Three Things Actually Screwing Gen Z (00:19:38) The Car Trap: Why Americans Justify 1000 Dollar Payments for Grocery Runs (00:23:27) Dave Ramsey Is Wrong: The 1000 Dollar Emergency Fund and the 6% Withdrawal Myth (00:26:33) Bill Gates Doesn't Know the Price of Rice-A-Roni: The Disconnect of Wealth (00:27:45) The 100K Investment Blueprint: Target Date Funds, Index Funds, and Killing High-Interest Debt First (00:29:19) Pokemon Cards, Tulip Mania, and NFTs: Why Speculation Always Ends the Same Way (00:30:58) The Dumbest Investments: Gold Mines in Uganda, CDs, and Risk-Averse Spending Addicts (00:34:21) The SpaceX IPO: Trillion Dollar Valuation, NASDAQ Rule Changes, and Betting on Elon (00:37:43) Caleb's Origin Story: From Negative 90K in Debt to 250K Net Worth in Six Years (00:41:34) The Five-Step Blueprint: Budget, Find Your Market Fit, Kill Debt, Emergency Fund, Invest 20% (00:42:58) The 50-30-20 Rule: 30% on Fun Is Not Stingy, It's Generous as Hell (00:48:05) War Stories: The Streamer Who Made Two Cents a Month and Still Wouldn't Quit (00:50:49) The Car Defense: Why People Fight to the Bone Over a 40K Net Gain (00:51:31) Breaking Someone's Frame: The Kids Argument and the N-Word Incident (00:54:36) The Action Test: I'm Gonna Versus I Am?How to Tell If Someone Will Actually Change (00:55:28) 28,000 Dollars in Debt Paid Off in 12 Months: The Financial Audit Success Rate (00:56:29) The Anchor Problem: When One Partner Drags the Other Down Financially (00:57:24) Couples Therapy, Prenups, and When to Walk Away from Financial Disaster (00:58:07) Underrated Purchases and Mint Chocolate Chip: The Flavor That Tastes Like Mouthwash (01:00:59) The Money Rule Caleb Struggles to Follow: Spend More and Take a Vacation (01:02:01) Hammer Elite: 110,000 Subscribers and Building a Premium Content Empire (01:02:54) Political Audits: Governors, Senators, and Why Newsom Said No (01:04:27) The Federal Debt Crisis: Pentagon Audits, Social Security Cuts, and the 25% Haircut in Five Years (01:04:57) Centrist Economics, Right-Wing Coded Jokes, and Why Both Parties Suck at Spending (01:09:27) The Final Word: Every Day You Wake Up, You Choose to Be a Retard or Not?Choose Wisely ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

You've been waiting for access. Waiting for someone to notice. Waiting for permission to enter the rooms where real wealth gets built. Here's the truth: the 1% didn't get there by being the smartest. They got there by knowing how to speak the language, earn trust before they needed it, and stay grounded when everyone else started lying to them. This episode breaks down the exact framework for breaking into circles you don't belong in yet, staying there once you're invited, and becoming the person everyone wants to keep around. Because networking advice for broke people doesn't work when you're trying to reach people who already have everything. The game changes. And if you don't know the new rules, you'll get one shot and never get called back. In this episode, you'll learn: Why most people go negative on the first call and never get a second one, and how the relationship balance equation decides who gets re-invited and who gets ghosted How trust is built on someone's worst day, not their best, and why showing up during the fire without asking for anything after is how you earn loyalty that lasts decades Why success makes people worse at reading the truth and how to engineer channels where disagreement is rewarded instead of punished The mum effect: how every layer of your organization softens bad news until reality becomes unrecognizable, and why asking what's missing is more important than asking how'd we do The REAL framework: Respect their time, Earn trust, Ask for truth, Live in reality, and how mastering these four moves makes you impossible to ignore and irreplaceable once you're in Stop waiting for the door to open. Start becoming the person they can't afford to leave outside. ___________ (00:00:00) Introduction: Nobody in the 1% Got There by Being the Smartest First (00:00:28) Respect Their Time: Why Broke Person Networking Advice Stops Working (00:01:59) The Relationship Balance Formula: Deposits Minus Withdrawals (00:03:02) Never Make an Introduction Without Permission: Double Opt-In or Die (00:04:40) Earn Trust on Their Worst Day, Not Their Best (00:07:43) Give to Get: The Growth Kit and Why Customers Need Value First (00:08:52) Ask for Truth: Success Quietly Makes Honesty Impossible (00:10:54) The Emperor Maximilian Story: How Paranoia and Flattery Destroy Empires (00:12:12) Spot the Leader Surrounded by Sycophants and Become the Counterpoint (00:13:34) Live in Reality: Uncovering the Stack of Compounding Lies (00:16:59) The Pulse System: Track Your Numbers Against Projection in Real Time (00:17:25) Sun Tzu's Spies: Real Knowledge Only Comes From Eyes on the Ground (00:19:04) Eyes to Eyes: Go See For Yourself, Nobody Read Your Slack (00:19:44) The REAL Framework: Respect, Earn, Ask, Live ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

You've been standing on the sidelines. Watching your voice shrink every time the room gets uncomfortable. Letting fear dictate what you say, who you become, and how small you're willing to stay just to avoid the backlash. Here's the truth: the cost of silence is always higher than the cost of speaking up. And the moment you stop apologizing for what you believe is the moment you stop living someone else's script. Zuby is an Oxford educated rapper, bestselling author, and one of the most uncompromising independent thinkers alive. He's built a career using his voice to challenge narratives, spark real conversations, and inspire millions to stop waiting for permission to live boldly. In this episode, he breaks down the exact frameworks for building a life that means something, why usefulness beats happiness as a North Star, and the one practice that turns avoidance into courage. In this episode, you'll learn: Why the biggest killer of men under 50 is themselves and what that says about purpose, meaning, and the fundamental pillars that have been knocked out of modern life The moral duty to be strong: why it's not wrong to be weak, but it's wrong to voluntarily remain weak, and how competence builds confidence that serves others How to overcome fear when the people you love want you to stay the same and why listening to everyone doesn't mean taking everyone's advice The zoom out framework: fear God not man, remember most people have it harder than you do, and recognize you asked for the life you're living Why meaning comes from knowing what you actually value, not what society told you to prioritize, and how trade offs are the secret to building a life you designed instead of inherited Stop shrinking. Start speaking. The world doesn't need another person playing it safe. It needs you at full volume. ___________ (00:00:00) Introduction: Stop Self-Obsessing and Start Building Something That Matters (00:00:53) The Hidden Crisis: Why Young Men Are Quietly Disappearing (00:02:18) Boys Are Always Building or Destroying: The Testosterone Truth (00:04:13) The Gender Role Confusion: Who Pays for the First Date and Why It Matters (00:07:33) Quiet Quitting Masculinity: The Generation Opting Out Entirely (00:11:30) Real Wages, Real Problems: The Economic Truth Nobody Wants to Admit (00:15:11) It's Wrong to Voluntarily Remain Weak: Your Moral Duty to Be Strong (00:19:12) The Parable of the Talents: Don't Stand Before God at Half Capacity (00:21:08) Look-Maxing, Vanity, and the 80-20 Rule for Men's Appearance (00:25:55) Stop Fighting Biology: Why Blank Slate Thinking Is Making Everyone Miserable (00:28:17) Build Competence First: The Foundation of Self-Respect (00:30:01) The Self-Obsession Trap: Focus Outward to Escape Your Own Head (00:32:44) Therapy, Shamans, and Substituting Religion: The Long Way Back to God (00:37:33) I Fear God, Not Man: The Source of Courage in a Cancel Culture (00:40:16) Zoom Out: You Asked for This Worry (00:43:42) Listen to Everyone, Obey No One: Handling Criticism from People You Love (00:46:04) The Nigerian Parents Who Let Zuby Become a Rapper (00:52:32) Never Let a Stranger on the Internet Ruin Your Day (00:53:33) What Is a Meaningful Life? Trade-Offs, Priorities, and Conscious Decisions (00:59:50) One Goal Since 19: Use My Voice to Impact Millions (01:01:13) Final Words: Keep Moving Forward, Focus on the Light, and Persevere ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

You're doing everything yourself. You're answering every email, attending every meeting, and somehow still ending every week exhausted with nothing meaningful to show for it. Here's the truth: buying back your time isn't a luxury you earn after you get rich. It's actually how you get rich in the first place. This episode breaks down the exact dollar per hour math that decides what to delegate first, the three person hiring ladder tied to your revenue, and the Four D?s framework that stops your calendar from filling up with everyone else's priorities. Because time is the only asset you can't make more of. And if you don't value yours, nobody else will either. In this episode, you'll learn: Why billionaires refuse to do $20 an hour tasks and how the dollar per hour rule forces you to stop lighting money on fire every week The Four D's: delete, defer, delegate, do, and why most people start at delegate and end up paying someone to do work that should never have been done at all The FREE system: favors, remote, executive, envoy, and how to build your support ladder from zero to chief of staff without wasting money on the wrong hire Why your open door policy is killing your productivity and how to replace come talk to me with send me a brief so half your meetings solve themselves Block it, batch it, assign it: the three calendar rules that stop your team from hijacking your time and force them to carry the weight of their own work Why swooping in to save the day robs your team of the lesson that would make them great and how letting them drop the ball teaches more than your rescue ever could Stop being your busiest employee. Start protecting the one asset you'll never get back. Your time isn't something you spend. It's something you invest. If you're looking for people who think like owners instead of employees, check out Athena. Stop going at it alone. ? http: // Athena.com/codie-sanchez (http://athena.com/codie-sanchez) ___________ (00:00:00) Introduction: Buying Back Your Time Is How You Get Rich, Not a Reward (00:01:03) The Billionaire Lesson: Why Getting Your Own Gas Is a Poor Person's Mindset (00:02:17) The Delegation Myth: Why If I Don't Do It, It Won't Get Done Right Is Costing You Millions (00:04:47) The Dollar Per Hour Rule: Stop Setting Money on Fire (00:06:06) The Four D's Framework: Delete, Defer, Delegate, Do (00:07:21) Build Your Ladder: The FREE System for Hiring Support (00:09:08) Remote Assistants: The Highest Leverage Hire You're Not Making (00:12:59) Kill Your Open Door Policy: Walk the Factory Floor, Don't Let It Walk to You (00:14:15) Send Me a Brief: The Jeff Bezos Six-Page Rule and Forcing People to Think Before They Speak (00:15:47) Frontline Data: Brad Jacobs' Two Blunt Questions and Finding Truth in Compounding Lies (00:17:27) Block It, Batch It, Assign It: Negotiating Your Calendar Like a CEO (00:18:58) Let Them Carry the Weight: Why Swooping In Robs Your Team of the Lesson That Makes Them Great (00:20:28) Getting Tougher on Your Time: The Clean No to Almost Everything Else ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

You've been undercharging. You've been giving away too much. And every time a client pushes back on price, you fold before they even finish the sentence. Here's the truth: the problem isn't your pricing. It's your positioning. And the moment you stop apologizing for your value is the moment everything changes. Chris Do is the founder of The Futur and has taught hundreds of thousands of creatives, entrepreneurs, and builders how to charge what they're actually worth. He's built a career mastering the art of negotiation, personal branding, and pricing psychology, and in this episode, he's breaking down the exact frameworks that separate people who get paid like amateurs from people who get paid like experts. In this episode, you'll learn: Why charging more is more ethical than charging less and how underpricing hurts your clients, your team, and your ability to deliver real value The with or without you energy: how to walk into every negotiation knowing you're the prize and why neediness kills deals before they start Price bracketing: the exact way to present your pricing so clients anchor high and negotiate themselves up instead of down Why most entrepreneurs don't have a marketing problem, they have a positioning problem, and how being specific makes you more money than trying to serve everyone The mindset shift that lets you charge 10x more: understanding that money is a construct, scarcity creates value, and brand is what makes people pay premium prices for the exact same thing Stop selling yourself short. Start owning your value. The clients who can't afford you aren't your clients. The ones who can are waiting for you to believe it first. ___________ (00:00:00) Introduction: You Are the Master of Your Destiny, Not the Client (00:00:40) The Chris Do Move: How to Ask for What You're Worth Without Being Delusional (00:02:48) With or Without You Energy: The Mindset That Changes Every Deal (00:07:01) Charging More Is More Ethical Than Charging Less (00:08:53) The Pricing Game: Price Bracketing, Anchoring, and Never Justifying Your Number (00:12:50) How to Find Out What Clients Really Have: The Budget Excavation Method (00:17:01) The Manipulation Behind Luxury Goods: Stories, Scarcity, and Status (00:22:48) Money Is a Construct: The $800 Day Rate Story and Playing the Game (00:25:05) From Vietnam to Mercedes: Writing Your New Self-Story Through Mastery (00:27:16) What Is Brand and Why Does It Matter More Than Marketing (00:31:13) Don't Try to Be Better, Be Different: The Sea of Sameness Problem (00:32:25) The Imogene and Willie Test: What Story Are You Telling Yourself (00:35:18) Fake It Till You Make It or Believe It Till You Achieve It (00:37:41) You Don't Have a Marketing Problem, You Have a Positioning Problem (00:42:03) The Three Monsters: Perfection, Advice, and People Pleasing (00:49:15) Visualizing Success: Designers Are Futurists Who Imagine the Optimal Path (00:54:52) Passion Follows Mastery: The YouTube Origin Story (00:59:25) The Rich Owner Versus Poor Owner Mindset: Business Archetypes and Self-Sabotage (01:05:54) I'm My Own Number One Fan: Loving Yourself and Handling Trolls (01:09:37) Infusing Soul Into Your Brand: Flip the Cliché and Build Your World ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

You've been waiting for the right moment to start. For things to feel easier. For someone to tell you you're ready. But here's the truth: the pain of regret will always hurt more than the pain of failure. And the only way forward is through. This episode is 14 minutes of the lessons that took 39 years to learn. From getting fired and heartbroken to losing half a business overnight, these are the moments that built everything. The hard truths about cutting out losers, betting on yourself, and learning to smile when pressure shows up. Because winners don't avoid the fight. They get excited by it. In this episode, you'll learn: Why getting fired or pushed out is often the greatest gift you'll ever receive and how it forces you to finally bet on yourself Why losers don't like winners and how hanging around people who haven't built anything guarantees you won't either How getting into rooms where you're the dumbest person changes everything and why asking how you can help opens doors you didn't know existed The pressure test: how winners react when the vice grips them and why learning to smile when it shows up is the only way to build something real Why regret is a greater disappointment than failure and how the worst thing that can happen isn't losing, it's never trying Stop waiting. Start moving. The person you're meant to become is on the other side of the thing you're avoiding. ___________ (00:00:00) Introduction: The 30-Year Truth About What Actually Matters (00:01:04) The Winding Path: Why Getting Fired Was the Greatest Gift (00:02:17) Heartbreak and the Decision to Choose Yourself (00:02:50) The Grit Factor: God Gives You What You Can Handle (00:03:13) Cut Them Out: Losers Don't Like Winners (00:04:34) Work Harder Than a Crackhead: The Obsession Test (00:05:50) Get in Rooms Where You're the Dumbest: The 100 Million Dollar Lesson (00:07:03) Your Light Shines on Someone Else's Darkness: Setting Boundaries (00:08:18) Do Not Be Afraid: Faith, Flow, and Killing the Mosquitoes (00:09:58) Winners Love Pressure: The Mexico City Story and Game Time Mentality (00:12:32) Regret Is Greater Than Failure: The CEO Who Almost Lost Everything ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

What if everything you think you know about success is wrong? What if the biggest risks aren't reckless, they're required? And what if the person everyone loves to hate is actually the one we should all be studying? Eric Jorgenson spent five years studying Elon Musk and distilled everything into his new book, The Book of Elon. He's the bestselling author of The Almanack of Naval Ravikant and has built a career decoding how the world's most effective people think, operate, and win. In this episode, we break down the exact frameworks Elon uses to build companies that rewrite entire industries, why he takes insane risks that would bankrupt most people, and how his relentless focus on speed, truth, and deletion makes him the most leveraged human alive. In this episode, you'll learn: Why Elon split his last $30 million between SpaceX and Tesla when everyone told him to pick one, and how that decision proved he's mission driven, not money driven The five step algorithm: question requirements, delete, simplify, accelerate, automate, and why doing them out of order wastes millions The idiot index: how to identify parts or processes where you're paying 100x more than the raw materials cost and why aerospace was a thousand to one before SpaceX Why Elon fires fast, moves into factories during production hell, and demands hourly updates on bottlenecks, and how that hardcore culture filters for missionaries Why demos beat PowerPoints every time and how showing physical progress collapses communication gaps and accelerates decisions ___________ (00:00:00) Introduction: The Risk-Seeking Mission-Driven Mindset of Elon Musk (00:01:42) The 2008 Story: When Elon Split His Last 30 Million Between Two Dying Companies (00:05:40) Feel the Fear and Do It Anyway: How Elon Pushes Through Obstacles (00:06:57) Why Elon Is Polarizing: Politics, Billionaires, and the Nerd Who Became Controversial (00:08:33) The Bottleneck Formula: Working on the Right Thing at the Right Time Right Now (00:09:31) Production Hell and Sauron Focus: The Model 3 Story (00:19:11) Hardcore Purpose: The Rage Demon, Torture, and Being Wired for War (00:31:25) The Path to Billionaire Icon: Focus Intensely on What Nobody Else Can Do (00:33:31) Never Burn Bridges: The PayPal Mafia and Founders Fund Investment (00:36:51) The Idiot Index: Why Your Parts Cost 100 Times More Than They Should (00:42:37) Speed Is the Ultimate Advantage: Rejecting the Fast-Cheap-Good Trilema (00:47:57) Empathy at the Mission Level, Not the Individual: The Firing Philosophy (00:53:29) Show Don't Tell: Demos Over Decks and the Power of Physical Progress (01:01:06) The Algorithm: Question, Delete, Simplify, Accelerate, Automate (01:06:44) The One Sentence Onboarding: Be So Good They Talk About You at Dinner (01:11:21) Is Elon Happy? The Storm in His Head and What We Can Learn ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

The best investors in the world aren't gambling. They're copying. They're patient. And they're finding asymmetric bets where the downside is capped and the upside is unlimited.Mohnish Pabrai is a legendary investor who turned $1 million into $14 million in five years by openly copying Warren Buffett's playbook, and now manages $1.4 billion using the exact same principles that built Berkshire Hathaway. No secret formulas. No complex algorithms. Just discipline, patience, and the willingness to look for weird things that make no sense.In this episode, you'll learn:* Why you don't need original ideas to make money and how shameless cloning beats innovation every time* The 10 bet rule: why concentrating your investments in a few great businesses outperforms diversification by 10x* Why selling too early is the biggest mistake investors make* The downside protection framework: how to structure bets where you can't lose more than 10% but could gain 100x* Why most people fail at investing because they chase what's popular instead of looking for anomalies that make no sense ___________ (00:00:00) Introduction: Never Sell Your Winners Too Early (00:00:34) The Laws of Investing: Why Buffett Wrote the Physics of Money (00:01:04) Spend Less Than You Earn: The Nonlinear Power of Compounding (00:02:02) The 168 Hour Week: Don't Quit Your Job, Build Your Side Venture (00:03:46) Entrepreneurs Don't Take Risk: The Upside Without Downside Framework (00:08:12) Selling Skills and Unique Value Propositions: The Only Two Things That Matter (00:09:58) Shameless Cloning: Why Original Ideas Are Overrated (00:15:43) The 650K Lunch: How Warren Buffett Led to a Friendship with Charlie Munger (00:18:12) From One Million to Fourteen Million in Five Years: The Buffett Approach in Action (00:23:51) If Wealth Is Lost, Nothing Is Lost: Surviving 2008 and the Character Test (00:26:08) Finding 100-Bagger Investments: The Turkish Company That Went 100X (00:27:11) When to Sell: Only When It's Egregiously Overpriced (00:29:59) Looking for Anomalies: The Mental Model for Total No-Brainers (00:31:57) The Level 3 Communications Bet: Tripling Money on Fixed Income (00:36:31) Pokemon Cards and Rembrandts: Understanding Asset Classes and Circular Competence (00:41:30) The Truth Framework: Why Lying Weakens You and Honesty Creates Strength (00:47:26) Screening CEOs: The Competitor Question That Reveals Everything (00:49:35) A Day in the Life: Managing 1.4 Billion with Four People (00:52:57) Warren's Pinball Business: The Blueprint for Finding Great Business Models (00:55:58) Ambitious But Lazy: The Filter for Two-by-Four Business Opportunities ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

As every great founder will tell you, trading time for money is a losing game. Ownership is how wealth actually gets built. Come to Main Street Millionaire Live and learn how ? http://info.contrarianthinking.co/msmlbig-deal You've got the skill. You've got the product. But every time you talk to a wealthy buyer, you drop your price before they even ask. Here's the truth: broke people buy for price. Rich people buy for risk mitigation. And if you're still leading with "affordable," you've already lost the sale. In this episode, you'll learn: The four currencies wealthy buyers protect above all else: time, risk, reputation, and control, and why price doesn't even make the list Why ego kills deals and how to turn your buyer into an ally instead of making them defend their identity The EGO framework: Earn, Gap, Outcome, and how to diagnose instead of describe so you sound like an expert, not a salesperson How to anchor the conversation around consequence, not cost, so price becomes irrelevant The three buyer types: optimizer, delegator, and rationalizer, and why each one needs a completely different close Why "just checking in" is the most useless sentence in sales and the three piece follow up framework that actually gets responses: Point, Proof, Path The premium close that gives control back to the buyer and makes them feel smart for saying yes Stop apologizing for your price. Start solving expensive problems. Rich buyers don't want cheap. They want certainty. ___________ (00:00:00) Introduction: Why Rich People Don't Care About Your Price (00:01:02) The Four Currencies Rich Buyers Protect With Their Lives (00:03:59) The Ego Framework: Earn, Gap, Outcome (00:06:30) Stop Describing, Start Diagnosing: The Authority Shift (00:12:54) The Three Types of Rich Buyers and How to Close Each One (00:17:09) The Premium Close: Options, Recommendation, Reason, Next Step (00:19:42) Say the Number and Shut Up: The Silence After Price (00:23:01) The Three-Piece Follow-Up: Point, Proof, Path (00:26:23) The Prize Is Trust, Not Money: Building Referral Engines (00:26:57) Clear Over Cheap: Selling Like an Operator ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

You work harder than half your team. You deliver results. But somehow, the person who talks a good game in meetings just got promoted ahead of you. Here's the truth: hard work doesn't get you promoted. Visibility, advocacy, and understanding the game do. Ethan Evans is a retired Amazon VP who spent over 15 years building billion dollar businesses inside one of the most demanding companies on earth. He went from getting fired twice early in his career to running Prime Video, Twitch sponsorships, the Amazon Appstore, and a t-shirt printing business that now does over a billion dollars a year. He worked directly with Jeff Bezos, survived public failures, learned how to navigate corporate politics without losing his soul, and retired early to teach others how to do the same. In this episode, you'll learn: The magic loop: how to turn your boss into your biggest advocate by making them successful first Why invisible performers lose to visible performers every time and how a weekly status report changes everything The exact script to ask for a raise that gets results without threatening to quit Good boss versus bad boss: why consistency beats likability and how to tell the difference in an interview How to give difficult feedback that actually lands: professionally firm, personally warm The career killers nobody talks aboutJeff Bezos's philosophy: strategically patient, tactically impatient, and why Amazon banned PowerPoint for six page narratives ___________ (00:00:00) Introduction: Why Half Your Talent Wins and You Don't (00:00:56) Corporate Politics: The Game You Didn't Know You Were Playing (00:08:28) The Magic Loop: Turn Your Boss Into Your Biggest Advocate (00:27:20) Invisible vs Visible Performers: Why Hard Work Isn't Enough (00:16:30) How to Actually Ask for a Raise and Get It (00:06:13) Good Boss vs Bad Boss: Consistency Over Likability (00:42:42) Giving Difficult Feedback: Professionally Firm, Personally Warm (00:51:28) Career Killers: Betrayal, Gossip, and Breaking Trust (01:04:51) Jeff Bezos: Strategically Patient, Tactically Impatient (01:11:05) The Six-Page Narrative: Why Amazon Banned PowerPoint (01:18:06) Building Billion-Dollar Businesses: Prime Video to T-Shirt Printing (00:58:22) Burnout Is About Vision Loss, Not Hard Work (01:24:48) Hiring A Players: The Reference Check Hack Nobody Uses (01:32:28) Final Advice: Know What You Want and Make the Deal ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've been wanting to buy a business for years, get your ticket to Main Street Millionaire Live. You?ll learn how to find the right business for you, make deals, evaluate them, finance them, and own the upside: https://contrarianthinking.biz/MSML26_BDYT You've got a product idea. Maybe you've even built the thing. But now you're stuck on the part that actually matters: getting people to give you money before you've spent a fortune building inventory, hiring a team, or raising venture capital that'll own your company before you do. Everett Taylor is the CEO of Kickstarter, the platform that's helped creators raise over $8 billion and launch everything from billion dollar companies to side hustles that print cash. He came up through the mailroom, got stabbed working a parking lot, and built his career by learning how to sell himself before he had anything to sell. Now he runs one of the most creative funding platforms in the world and he's breaking down exactly how to raise money without giving away equity, how to pitch without sounding desperate, and why most people fail before they even start. In this episode, you'll learn: Why selling yourself is the first skill every founder needs and how to build confidence even when you're starting from zero The pre-order pyramid: exclusivity, urgency, value, timeliness, and trust, and why video is the number one thing that makes or breaks a campaign How to calculate your real costs so you don't lose money on every sale and why you need a 25 to 30 percent buffer for the things you can't predict The biggest mistakes founders make when pitching: not being concise, not building trust, and not understanding the difference between pitching VCs and pitching customers Why raising venture capital means giving up control and how pre-orders let you test demand, keep equity, and build a real business on your terms ___________ (00:00:00) Introduction: How to Raise Your First 100K Without Connections (00:00:52) The Self-Selling Framework: Marketing Yourself Before Your Product (00:03:54) Mental Toughness and Emotional Regulation: The Two Traits You Need (00:08:24) Pre-Orders Over Venture Capital: The Kickstarter Advantage (00:10:21) The Pre-Order Pyramid: Exclusivity, Urgency, Value, and Trust (00:13:41) The Video-First Rule: Why Great Campaigns Start With 30 Seconds (00:17:11) The Biggest Pitch Mistakes: Get to the Point or Get Lost (00:20:20) When to Bootstrap vs When to Raise Millions (00:23:02) The Venture Capital Trap: Why a 250M Offer Got Rejected (00:26:29) Cost Management and Buffer Strategy: The 25-30 Percent Rule (00:32:46) Surprising Success Stories: 28M Board Games and Comic Book Empires (00:37:49) The CEO Playbook: Mental Toughness, Humility, and Rolling Up Your Sleeves (00:40:43) Remote Leadership: Trust, Aggressive Goals, and Performance Management (00:43:26) The Kickstarter Turnaround: Rejecting Mediocrity and Rebuilding Culture ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've been saying you want to buy a business for years, your next move is here. Get your ticket to Main Street Millionaire Live and learn how to find deals, evaluate them, finance them, and own the upside: https://contrarianthinking.biz/MSML26_BDYT You've been planning to start that business for months. Maybe years. But you still haven't made the first move. Here's the truth: you're not lazy. You're stuck in a neurological loop that's hijacking your brain before you even realize it. This episode breaks that loop and gives you the exact protocol to rewire your brain for execution instead of avoidance. In this episode, you'll learn: The procrastination equation: why your motivation equals expectancy times value divided by impulsiveness times delay, and how to solve for the variables that are killing your progress The four traps that disguise procrastination as productivity: planning theater, research mode, waiting to feel ready, and the future self illusion Why your brain's anterior cingulate cortex and dorsolateral prefrontal cortex fire less when you procrastinate and how that becomes your default wiring The shrink, specify, stack protocol: how to make tasks so small your brain stops fighting them, anchor them to exact moments, and ride existing habits Why Phil Knight sold shoes out of his trunk before he built Nike, and why I launched my newsletter on a random Tuesday with zero plan How James Dyson built 5,127 prototypes over 15 years and why refusing to stay stopped is the only skill that matters ___________ (00:00:00) Introduction: You're Not Lazy, You're Stuck in a Neurological Loop (00:01:05) The Procrastination Equation: Why You Don't Start (00:02:48) Your Brain Is Wired to Avoid: The FMRI Study (00:04:19) Trap One: Planning Theater and the Artifact Illusion (00:06:08) Trap Two: Research Mode Is Mental Masturbation (00:08:04) Trap Three: Waiting to Feel Ready Is Biologically Impossible (00:10:10) Trap Four: The Future Self Illusion (00:11:51) The Fix: Shrink, Specify, Stack Protocol (00:11:57) Move One: Shrink the Action Until It Feels Stupid Small (00:13:23) Move Two: Specify With Implementation Intentions (00:14:45) Move Three: Stack It on Something You Already Do (00:15:30) The Real World Example: How One Sentence Became a New York Times Bestseller (00:17:13) The Rule for Missed Days: Don't Make It Bigger (00:17:52) The Dyson Story: 5,127 Prototypes and 15 Years of Failure (00:18:21) The 51 Calls: How Cody Bought Her First Business (00:18:59) Closing: Every Action Is a Vote for Who You Become ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

If you want to get ahead of 99% of people, stop doing what 99% of people do. As every great founder will tell you, ownership is what builds real wealth. Come to Main Street Millionaire Live to learn how to buy the right business for you: http://info.contrarianthinking.co/msmlbig-dealWhat if everything you've been told about success is backwards? Malcolm Gladwell has spent decades challenging the obvious. He's the bestselling author of The Tipping Point, Outliers, Blink, and David and Goliath, and host of the Revisionist History podcast. In this conversation, he breaks down the counterintuitive strategies that separate the top 1% from everyone else. From why you should be a big fish in a small pond, to why remote work killed his career before it started, to why the best hires don't think anything is hard at all. In this episode, you'll learn: The running partner rule: why your mentor should be one step ahead, not ten How constraints build strength and why too much comfort kills resilience The feedback framework that works: compliment first, then fix, and why you have to customize criticism person by person Choking vs panicking: the two types of leadership failure and why most leaders fail from overconfidence, not incompetence Pulling the goalie: why we wait too long to take the risk that could save us and how to lower the cost of failure Why ideas are cheap, execution is everything, and the muse doesn't exist ___________ (00:00:00) Introduction: The Big Fish, Small Pond Strategy (00:01:06) The Class Rank Advantage: Why Top Third Beats Bottom Third at Harvard (00:04:00) The Running Analogy: Find Your Training Partner One Step Ahead (00:06:05) The Mentor Myth: Why You Don't Need Malcolm Gladwell's Phone Number (00:07:36) Colleges Are Overrated Status Machines: The You Variable (00:09:37) Desirable Difficulties: The Coddling Problem and Building Resilience (00:12:31) The Interview Question You're Asking Wrong: Hardest Thing vs Happiest Thing (00:15:56) The Pleasure Principle: Why Great Workers Love the Work, Not the Break (00:17:01) Remote Work and The Washington Post: Why Malcolm's Career Wouldn't Exist Without the Office (00:20:12) The Feedback Framework: Compliment First, Then Fix (00:35:45) Choking vs Panicking: The Two Types of Leadership Failure (00:37:28) Leadership Depends on Context: The Air Force vs The Startup (00:42:48) Pulling The Goalie: Cliff Asness and The Risk You're Too Scared to Take (00:57:58) Ron Popeil and The Showtime Rotisserie: Marry Invention with Explanation (01:01:08) The Housing Crisis: Why We're Building Wrong and Zoning Ourselves Into Poverty (00:53:04) Ideas Are Cheap, Execution Is Everything: The Muse Doesn't Exist (01:05:24) Closing: The American Way of Killing and What's Next ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

As every great founder will tell you, trading time for money is a losing game. Ownership is how wealth actually gets built. Come to Main Street Millionaire Live and learn how ? http://info.contrarianthinking.co/msmlbig-dealWhat if the smartest money move you could make wasn't raising venture capital at all? What if taking the wrong check, even a big one, could kill your company before it ever had a chance to win? Ankur Jain is the billionaire founder and CEO of Bilt Rewards, an $11 billion company that's rewriting the rules of housing, hospitality, and how millions of Americans build wealth. He started by solving a problem everyone ignored: why doesn't paying rent help you buy a home? Then he spent 18 months fighting regulators to change the law. No revenue. No product. Just belief and a refusal to quit. Today, Bilt operates like a network of mini startups inside one platform, caps teams at 25 people, and only raises money from customers who actually want the product to succeed. In this episode, you'll learn: Why raising venture capital too early is the fastest way to lose control of your vision and chase the wrong metrics The $10 billion problem rule and why solving massive pain is the only path to a billion dollar solution Why most companies die from indigestion, not starvation, and how to stay focused when opportunity is everywhere Why hiring your best friends isn't risky, it's the smartest move you can make, and how to build a culture where A players never leave The 90 day forcing function that weeds out bad hires before they spread and why managers are a waste of space How Ankur spent 18 months fighting to change federal housing law with no revenue and why that patience built the foundation for everything ___________ (00:00:00) Introduction: The Problem You're Solving Better Be Worth It (00:00:47) The Capital Trap: Why Traditional VC Money Will Kill Your Vision (00:04:10) The Customer Is Your First Investor: Kickstarter Over Sequoia (00:09:07) The Immigrant Grind: Watching My Parents Build from Nothing (00:11:03) The Sleep Test: If You Wake Up Happy Without It, Don't Build It (00:12:57) The Crisis Reframe: What Has to Be True for This to Be the Best Thing That Happened? (00:14:25) Build With Your Best Friends or Don't Build At All (00:17:45) The 90-Day Filter and the 25-Person Cap: Keeping the Startup Mentality at Scale (00:26:31) No Managers, Only Owners: The Pod CEO Model (00:28:37) The Hook vs The Platform: How Built Evolved from Rent Rewards to Hospitality Empire (00:52:02) The 18-Month Regulatory Bet: Building Before We Knew It Was Legal (00:46:14) Pessimists Sound Smart, Optimists Make Money: Why Entrepreneurship Should Be Fun (00:59:01) The Partnership Playbook: Solve Their Problem, Not Pitch Your Product (01:01:51) Closing: The One Thing Eight-Year-Old You Needs to Approve ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

(Note: we had a technical issue that affected the first 12 minutes of Eric?s camera feed, so you?ll see a bit more wide cam than usual in the beginning. Our apologies!) Why is it that people with half your talent and twice your luck seem to be winning all the time? Because they understand leverage. And you're still trading hours for dollars. Eric Jorgenson spent a decade studying Naval Ravikant, one of the most influential entrepreneurs and thinkers in Silicon Valley, and distilled his wisdom into his classic book ?The Almanack of Naval Ravikant?. In this episode, we break down the exact frameworks Naval used to build wealth, happiness, and freedom without getting crushed by the game everyone else is playing. In this episode, you'll learn: Why leverage is the only game that matters now and how code, media, and capital separate the rich from everyone else "Productize yourself? ? the two word formula that unlocks specific knowledge and makes competition irrelevant Why hard work is overrated and judgment is the real multiplier that creates 100X outcomes The four types of luck, from blind to built, and how to engineer serendipity into your destiny Why rising above status is the ultimate form of freedom If you're an owner and this conversation about leverage resonates with you, learn the profit levers to find hidden cash in your business in my free Masterclass ? https://contrarianthinking.biz/4cEHuZI ___________ [FLIGHTCAST_CHAPTERS] ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

You think way more than you do? and that's a problem. While you're sitting there planning, researching, and perfecting your strategy, someone less qualified just shipped a worse version of your idea and they're already winning. Because doers beat thinkers every single time. In this episode, you'll learn: The one week method that gets more done in seven days than most people do in 12 months Why discipline is a design problem, not a character flaw, and how to engineer ease into your life How James Dyson built 5,127 prototypes before his breakthrough and why failed attempts are tuition The DOER framework: design the cue, open tiny, engineer reward, repeat until identity catches up Why shame keeps you stuck and what happens when you do the thing you're scared to try anyway The real cost isn't failure. It's the week, the month, the year you spent waiting while your competitor was getting reps. Time is the one resource you can't negotiate your way back. So stop thinking and start doing. Doers aren't just moving faster, they're moving smarter because they know what's working. That's exactly what Beehiiv gives newsletter operators. Use code CODIE30 at https://beehiiv.link/n3j2vt for 30% off your first 3 months. See how owners uncover hidden cash without growth or chaos in my upcoming Masterclass ? https://contrarianthinking.biz/4cEHuZI ___________ (00:00:00) Introduction: You Think More Than You Do (00:01:26) The Wright Brothers vs Samuel Langley: Action Creates Data (00:03:48) The One Week Method: Wage One War (00:04:57) Engineer Ease: Why Discipline Is a Design Problem (00:07:05) Earn Evidence: What Did You Actually Ship Today? (00:08:13) Kill Escape Routes: Why Most People Leave the Back Door Open (00:10:27) The Cost of Waiting: What Delay Is Already Costing You (00:13:23) The DOER Framework: Design the Cue, Open Tiny, Engineer Reward (00:15:42) Repeat Until Your Identity Catches Up (00:16:10) The Shame That Stops You: Why You're Too Scared to Try ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Better quality sleep = better focus. Head to https://eightsleep.com/bigdeal and use code 'DEAL' to get $350 off the Pod 5 Ultra. If you have an HSA or FSA, the Eight Sleep Pod may qualify as a medical expense through Truemed, and qualified customers save about 30% on average. Stack that with the code above for even more savings. Check your eligibility at https://www.truemed.com/eightsleep before you buy. Truemed is for qualified customers. HSA/FSA tax savings vary. You've had a decision sitting on your desk for two weeks. You keep telling yourself you're just gathering information. You're not. You're stalling. And while you stall, someone less qualified just did a worse version of your idea and they're about to eat your lunch. Here's the lesson history keeps screaming at us: speed wins every time. Companies like Instagram and Square have perfect plans; they had faster clocks. They moved while everyone else was still in meetings. And in business, hesitation is just a polite word for losing. In this episode, you'll learn: Why information doesn't age like wine, it ages like milk The decay question that will tell you if you're at 70% or just overthinking Jeff Bezos's 70% rule and the door test that separates reversible decisions from real risk The 24 hour rule that forces clarity and why every meeting should end with a decision or a deletion Why perfection is the trap you have to avoid on the way to quality and how Reid Hoffman ships embarrassingly early every time And if you're an owner, stop procrastinating and learn the exact framework that unlocked $7.6M in hidden cash for other business owners ? https://contrarianthinking.biz/4cEHuZI ___________ (00:00:00) Introduction: The Decision You're Stalling On (00:02:55) Decision Decay: The Shelf Life of Opportunity (00:04:42) The Square Story: Three Weeks to a Billion Dollar Company (00:06:37) The 24-Hour Rule: Overwhelming People with Speed (00:08:09) Instagram's Pivot: From Bourbon to Billion in 18 Months (00:09:29) The 70% Rule and The Door Test: Bezos's Speed Framework (00:11:59) The Zeigarnik Effect: Why Unfinished Tasks Drain Your Brain (00:15:49) Quality vs Perfection: The False Dichotomy (00:18:42) The Five Moves to Triple Your Speed (00:21:47) Think Big or Don't Talk to Vendors (00:24:09) Closing: Your Speed Homework and Growth Accelerator Invite ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the richest man who ever lived wasn't a tech genius, a Wall Street titan, or a Silicon Valley disruptor? What if he was a 16 year old bookkeeper who studied invoices like scripture and built a $400 billion fortune by doing the opposite of what everyone else thought was smart? John D. Rockefeller became the wealthiest human being in history not by chasing oil wells, but by controlling the choke points everyone else ignored. He bought boring businesses, borrowed aggressively, moved before windows closed, and built a system so efficient that breaking it apart only made him richer. His playbook wasn't luck. It was discipline, leverage, and ruthless clarity about where real money gets made. In this episode, you'll learn: How Rockefeller became the greatest borrower of his generation and why hesitation is its own kind of risk The transportation edge nobody saw that gave him a 10 cent per barrel advantage and $50,000 a year in extra profit The Cleveland Massacre and how he bought 23 companies in 28 days using transparency and data instead of aggression Why discipline was his real competitive advantage and how his chaotic childhood shaped every habit he built Why the next generation of billionaires will be built in boring industries that nobody thinks are glamorous Rockefeller squeezed EVERY dollar of profit from his businesses. Find profit already inside your business in my live 90-min masterclass ? https://contrarianthinking.biz/4cEHuZI ___________ (00:00:00) Introduction: The Cleveland Massacre (00:02:06) The Bookkeeper: Do the Plumbing (00:04:02) The Greatest Borrower: Opportunity Has a Clock (00:06:18) The Edge Nobody Saw: Control the Choke Point (00:10:06) The Cleveland Massacre: Negotiate with Numbers, Not Opinions (00:12:48) The Monopoly and the Mask: Control What You Can Control (00:15:13) The Reinvention: Build Freedom, Not Just a Business (00:17:43) The Real Playbook: Build the Machine That Buys Companies (00:19:07) Closing: The Framework for Buying Boring Businesses ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the skill that changes everything isn't marketing, networking, or even hard work? What if it's just learning how to shut up and listen? Sales isn't manipulation. It's communication with intent. And the people who master it never go broke. Shelby Sapp went from knocking doors at 18 to training tens of thousands of closers who now pull in $20K to $60K a month. She built her foundation in door to door pest control, got the cops called on her, had water thrown in her face, and came out with skin so thick that internet hate doesn't even register. Now she teaches women how to sell luxury, close rich people, and never discount their worth. In this conversation, she breaks down the exact frameworks, tonality shifts, body language cues, and objection killing strategies that separate amateurs from killers. You'll learn: Why door to door sales builds thicker skin than any other job on the planet The 80/20 rule that flips every sales conversation and why you should be talking less The three question framework: probing, provoking, and future state questions that close deals Why you should never outshine the master and how to dress when selling women vs men The door frame reset that removes physical objections in real time Why networking is a trap and building yourself beats begging for connections every time How to sell luxury clients without dropping your price and why rich people test you Live rapid fire objection responses to every no you've ever heard The four rules to change your life: delusional goals, work ethic, consistency, and urgency The best closers aren't chasing new leads, they're compounding on existing relationships. Newsletter growth works the same way: own the relationship, don?t rent attention. That?s why creators are switching to beehiiv ? https://beehiiv.link/8e4jqq Better quality sleep = better focus. Head to https://eightsleep.com/bigdeal and use code ?DEAL? to get $350 off the Pod 5 Ultra. Discover where cash is leaking in your biz and how to stop it at my upcoming Masterclass ? https://contrarianthinking.biz/4cEHuZI ___________ (00:00:00) Introduction (00:00:25) The Thick Skin Factory: Why Door-to-Door Sales Built My Foundation (00:10:51) Shut Up and Listen: The 80-20 Rule That Closes Deals (00:11:52) The Three Question Framework: Probing, Provoking, and Future State (00:13:33) Never Outshine the Master: The Dress Code for Selling Women vs Men (00:25:12) The Door Frame Reset: Removing Physical Objections in Real Time (00:28:42) Networking Is a Trap: Why Building Yourself Beats Begging for Connections (00:33:26) Communication Is Currency: How Sales Makes You Wealthy (01:16:16) Selling Luxury: How to Close Rich People Without Dropping Your Price (01:13:12) The Objection Killing Spree: Live Rapid-Fire Responses to Every No (01:22:19) Four Rules to Change Your Life: Delusional Goals, Work Ethic, Consistency, and Urgency ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the people who told you no weren't protecting you at all? What if they were protecting THEMSELVES from the discomfort of watching you try something they never dared? The gatekeepers never guard the gate for your benefit. They stand there because they can't bring themselves to walk through it. In today?s episode, I?m giving you the raw truth about what it takes to come back when everyone counts you out. From Wall Street to laundromats, from golden handcuffs to real freedom, this is the story of how the chip on your shoulder becomes your greatest asset and why the loneliest moments are where everything gets built. You'll learn: The ladder trap and how to know if you're climbing against the wrong building The Mitt Romney lesson on why you don't have to leave your job to win big Why cynics get to be right but optimists get to be rich Why money is the sword of the 21st century and how to wield it The comeback playbook from Michael Jordan, Dana White, and Sylvester Stallone If you've ever been denied, rejected, or pushed away, this episode is your counter punch. Because the only person who gets to decide when your comeback starts is you. Ready to turn your newsletter into your career? Head to https://beehiiv.link/h31sfy and use code CODIE30 for 30% off your first three months. And speaking of comebacks... what about "buy backs?" Learn how to systematize for profit and buy back your time. Join live ? https://contrarianthinking.biz/4cEHuZI ___________ (00:00:00) Introduction (00:00:20) The Chip on Your Shoulder: Why Being Counted Out Is Your Advantage (00:01:17) The Ladder Trap: When Success Feels Like Failure (00:02:49) The Loneliness of Leaving: When Everyone Disappears (00:03:47) You Don't Have to Burn the Bridges: The Employee Path to Wealth (00:07:54) The Ugly Middle: Where Everything Gets Built (00:09:39) Buy Boring, Build Quietly: The Wealth Nobody Talks About (00:10:18) Cynics Get to Be Right, Optimists Get to Be Rich (00:13:14) The Comeback Is Personal: Your Laundromat Moment (00:14:01) Money Is the Sword of the 21st Century (00:17:57) The Michael Jordan Energy: Use Doubt as Fuel (00:19:58) The Stallone Story: Selling Your Dog to Buy Your Dream ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the most powerful moves in business happen BEFORE you even walk into the room? Jeremy Zimmer built one of Hollywood's most dominant agencies from a boutique small business to a global empire by understanding one thing: deals are won or lost long before anyone sits down to negotiate. Jeremy Zimmer is the co-founder and former CEO of United Talent Agency (UTA), representing names like Christopher Nolan, M. Night Shyamalan, Charlize Theron, Harrison Ford, and Samuel L. Jackson. He started in the William Morris mailroom after flunking out of college and getting stabbed working a parking lot. He built UTA into a powerhouse through 19 acquisitions in 13 years, stood up to Harvey Weinstein before anyone else would, and spent decades competing ruthlessly with Ari Emanuel while staying profitable. In this conversation, he breaks down how to spot real talent, how to win deals before they start, and why taste will always matter more than execution. You'll learn: Why the best agents can spot creative genius in 10 pages and what separates taste from execution Why getting rid of toxic high performers makes companies stronger even when it feels terrifying How competing with Ari Emanuel for decades taught him to emulate the best and ignore the rest Why talent is becoming landlords and how 50 Cent and Tyler Perry are rewriting the Hollywood playbook The future of Hollywood: consolidation, AI, and why the platforms are the real competition now Start your newsletter today with beehiiv! Head to https://beehiiv.link/r6lczt and use CODIE30 to get 30% off your first 3 months. Better quality sleep = better focus. Head to https://eightsleep.com/bigdeal and use code ?DEAL? to get $350 off the Pod 5 Ultra. Stop being the bottleneck in your biz, learn the systems that free you ? https://contrarianthinking.biz/4cEHuZI ___________ (00:00:00) Introduction (00:01:29) From Rock Bottom to the Mailroom: Jeremy's Origin Story (00:05:35) The Chair Fix That Changed Everything (00:06:44) Spotting Talent: The Connectivity to the Product (00:09:44) Taste Over Execution: Finding Great Writers (00:14:59) The Pain Before the Win: Getting Lied To, Stolen From, and Cheated (00:19:46) Standing Up When No One Else Will: The Harvey Weinstein Memo (00:28:55) Learning From Your Competitors: Ari Emanuel and the Big Agencies (00:36:06) The 19 Acquisitions in 13 Years: Diversification Strategy (00:45:39) The Secret to Great Deals: Setup Before the Sit-Down (01:02:21) Toxic Talent and Culture: When to Cut the Cancer (01:05:58) What's Coming for Hollywood: AI, Platforms, and the Talent Landlord Model (01:14:39) Advice to the Next Generation: Develop Your Taste and Read Great Things ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the way you think is costing you everything? Your brain filters 11 million bits of information per second, but only 50 make it through to your conscious awareness. That tiny keyhole shapes your entire reality. And in the age of AI, if you don't learn to control it, someone else will. Emily McDonald (@emonthebrain) is one of the most followed neuroscientists in the world. She has a PhD in neuroscience, studies how the brain constructs reality, and teaches people how to rewire their brains to win. In this episode, she breaks down the science of how your brain filters opportunity, why discipline makes you more attractive, and why AI is quietly destroying your ability to think critically. You'll learn: Why your brain constructs your entire experience of reality and how to reprogram it Why complaining literally shrinks your prefrontal cortex and what to do instead Why discipline is nervous system regulation and makes you biologically more attractive The reticular activating system and how to prime your brain to filter for what you want Why work life balance is a scam and obsession is actually required for success How AI is cooking your brain by training dependence instead of intelligence Retrain your brain to find EVERY dollar in your business. Learn the profit levers to find hidden cash in your business in my free Masterclass ? https://contrarianthinking.biz/4cEHuZI ___________ (00:00:00) Introduction (00:00:26) Your Brain Constructs Your Reality: The Kitten Study (00:00:54) AI Is Cooking Your Brain: The Hidden Cognitive Cost (00:01:11) Discipline Makes You Attractive: The Science Behind Self-Control (00:02:56) Brain Wave Synchronization: Why You Feel Other People's Energy (00:06:04) Curate Your Reality: The People and Content You Consume (00:08:21) Complaining Rewires Your Brain for Negativity (00:16:32) The Self-Talk Superpower: Performance Enhancement Through Words (00:37:00) The Body Image Brain Hack: Why You'll Never Love Your Body Until You Love Your Body (00:44:54) Be Obsessed or Be Average: Why Extreme Wins (00:33:50) The Reticular Activating System: Programming Your Brain to See Opportunity (00:26:59) Color Doesn't Exist: Reality Is a Construct (01:00:56) Talking to Yourself Is a Superpower: Why AI Is Making You Dumber (01:07:49) Content Creation Without Psychological Tricks: The Energy-First Approach ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

What do you say when your mind goes blank in a high stakes moment? Why do some people choke under pressure, while others sound sharp instantly? How do you organize your thoughts fast enough to respond with clarity and confidence? This episode answers all of that, and gets into so much more, including: Why your brain flips into survival mode and how to stay in control when it does How to use simple frameworks like PACE to respond clearly without rambling What actually makes someone sound confident on the spot and why pausing beats filler words every time How to structure your answers so you sound sharp, not scattered How to build a mental library of stories, frameworks, and opinions so you?re never caught off guard If you?ve ever thought of the perfect response 40 minutes too late, this is the fix. Structure creates speed. And once you have it, you stop freezing and start owning the room. Start your newsletter today with beehiiv! Head to https://beehiiv.link/ihss0e and use CODIE30 to get 30% off your first 3 months. See how owners uncover hidden cash without growth or chaos in my upcoming Masterclass ? https://contrarianthinking.biz/4cEHuZI ___________ (00:00:00) Introduction (00:01:13) Why Your Brain Betrays You: The Science of Freezing Under Pressure (00:03:53) The Warren Buffett Framework: How Mental Models Replace Fear (00:05:41) Fast Thinking Is a Myth: The PACE Method Explained (00:09:08) Build Your Mental Assets: The Lattice Work Technique (00:13:40) The Power of the Pause: Why Silence Signals Confidence (00:14:59) Kill the Ramble: The Three Point Rule and Constraints (00:15:41) The Jeff Bezos Brief: Control the Frame Without Speaking (00:18:49) Real-Time Thinking Hacks: Five Tactical Techniques (00:22:57) Train Like a Pro: Compression Drills and Your Story Bank ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

You did everything right. The degree, the job, the money. So why does it still feel empty? Dr. Arthur Brooks is a Harvard professor, bestselling author, and the happiness scientist billionaires call when their success stops working. In this episode, he breaks down the science of why high achievers feel trapped in a simulation of love, progress, and purpose ? while feeling nothing real. You'll learn: - Why boredom is critical for meaning, and why eliminating it makes life emptier - The 3 meaning questions AI can never answer for you - Why resisting pain creates more suffering than the pain itself - Why algorithms have hijacked your brain, and how to take it back - The difference between resume virtues and eulogy virtues ? and why most people optimize for the wrong one - 6 rebellious ways to break out of the simulation for good If you have everything but feel nothing, this episode will show you exactly why ? and how to fix it. Turn your audience into an owned asset. Start your newsletter for free. Visit https://beehiiv.link/l2it20 and use CODIE30 to get 30% off your first 3 months. Learn the exact framework that unlocked $7.6M in hidden cash for other business owners ? https://contrarianthinking.biz/4cEHuZI (00:00:00) Introduction (00:01:12) The Matrix You're Living In: Why Your Brain Has Been Captured (00:01:52) The Depression Epidemic: What Happens When You Never Find Meaning (00:03:44) Left Brain vs Right Brain: Where Meaning Actually Lives (00:05:44) The Three Unanswerable Questions That Unlock Your Life's Meaning (00:07:30) From Uncertainty to Adventure: The Risk Framework High Performers Need (00:12:12) The Death Meditation: How Facing Failure Sets You Free (00:16:39) Why Americans Meditate Wrong: The Dalai Lama's Critique (00:22:07) The Biggest Lie: Suffering Is Bad (00:28:23) Marriage as Startup: Deep Friendship and the Two Keys to the Divine (00:33:37) Where to Find Love: The Dating Strategy Nobody Talks About (00:36:39) The Doom Loop: How You've Been Productized and Monetized (00:47:04) The Boredom Paradox: Why Your Grandpa Was Happier Than You (00:54:14) Resume Virtues vs Eulogy Virtues: The Ultimate vs Intermediate Goals (01:01:37) Who This Book Is For: You Have Everything and Feel Nothing MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

You're mid-sentence and you watch it happen in real time. The other person's eyes go soft. They nod, but it's the nod of someone who stopped hearing you sentences ago. What happened? You weren't boring, or wrong? you just lost their attention. It happens to smart people constantly. People who genuinely have something worth saying. And the reason isn't intelligence or charisma or confidence. It's the structure and psychology of the way you speak. It's learnable. But most people never study it because we weren't taught how to have conversations this way. In this episode, you'll learn: Why your brain processes language at 400 words per minute but you only speak 125 The information gap theory and how to engineer curiosity before you explain anything The four forgetability traps that make people stop paying attention to you Why pauses hit with 40% more impact than constant talking How emotional encoding flags information as important to the brain The peak-end effect and why people only remember two moments from any conversation Why the best conversationalists talk less and listen more Attention is biological. The brain is constantly processing information in the background. If you don't give it something to hold onto, a gap to close, a stake to care about, a concrete image to store, it will go somewhere else. This episode will permanently change how you show up in every conversation, meeting, pitch, and dinner table for the rest of your life. Start your newsletter today ? it?s free to launch and built to monetize. Go to https://beehiiv.link/oq97gm and use code CODIE30 for 30% off your first 3 months. ___________ (00:00:00) Introduction (00:00:59) The Attention Problem Is Physiological (00:07:08) Driver 1: The Context Dump (00:08:20) Driver 2: Symmetric Energy (00:10:26) Driver 3: The Abstraction Ladder (00:13:34) Driver 4: The False Finish (00:14:48) The Mechanics of Memorability (00:15:53) Mechanism 1: Emotional Encoding (00:19:28) Mechanism 2: The Peak-End Effect (00:21:31) Mechanism 3: The Self-Reference Effect (00:24:42) The Listener's Trap (00:27:15) Your Attention Toolkit Recap ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the things holding you back aren?t real? Your brain processes 11 million bits of information per second, but you only consciously attend to 50. That tiny keyhole of attention shapes your entire reality ? and most people never realize they're looking through the wrong lens. Nir Eyal has spent years researching how beliefs shape behavior, attention, and outcomes. He's the bestselling author of Hooked, Indistractable, and now Beyond Belief. In this conversation, he breaks down the neuroscience of perception, why your limiting beliefs are quietly destroying your potential, and how to rewire your brain to see opportunities others miss. You'll learn: How a man had surgery with zero anesthesia using only his mind Why pain and suffering are separate ? and how to disconnect them The 10-minute rule that makes distraction powerless Why willpower only depletes if you believe it does How beliefs about aging at 30 predict whether you live 7.5 years longer The turnaround technique that stops limiting beliefs cold If you've ever felt stuck or convinced something won't work ? this episode will change how you see yourself. Because the only thing standing between you and what you want is a belief you haven't questioned yet. Check out Nir Eyal's new book "Beyond Belief" here: https://www.nirandfar.com/beyond-belief/ Build your newsletter, grow your audience, and start monetizing ? all in one place. Head https://beehiiv.link/06f6y3 and use CODIE30 for 30% off your first 3 months ___________ 00:00:00 Introduction 00:01:07 You Don't See Reality: The Optical Illusion That Proves It 00:03:40 The Rat Study: How Beliefs Unlock 240X More Persistence 00:05:40 Attention, Anticipation, and Agency: The Three Powers of Belief 00:07:11 Hypnosedation: Surgery Without Anesthesia Through Mind Power 00:09:04 The Carrot Is the Stick: Why All Motivation Is Pain Management 00:10:20 Relationship Perception Problems: The Turnaround Technique 00:15:37 Lucky People See More: Training Your Brain for Entrepreneurial Alertness 00:24:34 The 10 Minute Rule: Your Weapon Against Distraction 00:27:31 Internal Triggers: The Real Cause of 90% of Distractions 00:29:00 Gratitude, Failure, and Luck Surface Area: Daily Habits That Change Reality 00:19:59 Prayer Without Faith: The Science of Secular Mantras 00:42:36 Your Labels Become Your Limits: Why Identity Is Dangerous 00:43:09 Beliefs Become Biology: The 7.5 Year Longevity Advantage 00:49:47 The Placebo Suicide: Mr. A's Story and the Mind-Body Connection 00:57:08 Willpower Is Not a Depleting Resource: The Ego Depletion Myth 00:59:56 Hedonic Adaptation and the Gratitude Antidote 01:03:30 The Ulysses Pact: Pre-Commitment Devices for Intimacy and Focus 01:07:39 The Surgeon Riddle: How Priors Blind You to Possibilities 00:56:23 This Is What It Feels Like to Get Better: Your New Mantra ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

If AI can write, code, and think cheaper than you ? what's left? Your edge isn't intelligence anymore. It's taste, focus, and emotional depth. You'll learn: Why taste is your only moat in a world of infinite AI output How emotion and vulnerability are what machines can't replicate Why the 80/20 rule is now 99/1 ? and where to focus Why imperfection is the new differentiator How the best founders used judgment, not effort, to win The winners won't be the hardest workers. They'll be the ones who protect their attention and refuse to let a machine do their thinking. Head to https://beehiiv.link/gukwct to start your newsletter today! Use CODIE30 for 30% off your first 3 months. ___________ 00:00:00 Introduction 00:00:40 The AI Takeover: Who Gets Replaced First 00:03:15 Humans Are Meaning-Making Machines: Your Real Competitive Advantage 00:05:26 Emotion Is Our Moat: What AI Cannot Take From Us 00:07:34 Taste Over Execution: The New Differentiator 00:08:54 Focus and Courage: The Psychological Bottleneck 00:10:00 The Ghost Writer Problem: Don't Outsource Your Brain 00:10:33 Authenticity in a Synthetic World: Why Imperfection Wins 00:14:58 The 99-1 Rule: Hard Work Is No Longer Enough 00:17:00 Build AI-First or Get Eaten: Your Action Plan 00:19:32 Keep Your Humanity: The Creative Advantage ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

What if the voice in your head could predict your success? 2 Chainz built a multi-decade music and business empire by trusting one thing: his intuition. 2 Chainz is a rapper, entrepreneur, and now author with 20+ years in the game ? from collaborating with Ye, Nicki Minaj, and Lil Wayne, to running the Escobar restaurant brand, and now releasing his new book, The Voice in My Head is God. From turning Atlanta real estate into a 9-location restaurant franchise, to rebranding at 34 and winning a Grammy, to buying back his masters ? he's proof that ideas and instinct compound harder than anything Wall Street offers. In this conversation, you'll learn: Why ideas are currency ? and how to protect them before they get stolen The "f*ck it" voice vs. the God voice ? and how to tell the difference How he negotiated his masters back and what real leverage looks like How his viral marketing stunt ? a pink trap house ? became ?Atlanta's Eiffel Tower? Why confidence comes first, proof comes second If you've ever ignored your gut or wondered how people build empires from nothing, this episode will rewire how you think about intuition and winning. ? Start sharing your ideas with the world & start your newsletter today. Head to https://beehiiv.link/2az5gc and use CODIE30 for 30% off your first three months. ? Grab The Voice in My Head is God ? available NOW: https://www.simonandschuster.com/books/THE-VOICE-IN-MY-HEAD-IS-GOD/2-Chainz/9781668031155 (and follow @2chainz on all platforms) ___________ 00:00:00 Introduction 00:01:35 From Real Estate to Restaurants: Building the Escobar Empire 00:04:25 The Pablo Escobar Lawsuit: When Success Attracts Trouble 00:09:49 The Pink Trap House: Marketing Genius on a Budget 00:12:03 Ideas Are Currency: The Creative Advantage in Business 00:07:31 The Voice in My Head Is God: Trusting Your Intuition 00:15:49 Self-Motivation and the Apex Position: When Nobody Can Save You 00:19:57 The 15-Year Grind: Belief Before the Breakthrough 00:25:54 The Tour Bus Studio: Vertical Integration Before It Was Cool 00:31:03 Buying Back Your Masters: Leverage and Negotiation 00:48:33 The F*ck It Voice vs The God Voice: Distinguishing Your Inner Dialogue ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

In this BigDeal rerun, Scott Galloway breaks down how the American Dream's playbook ? degree, home, wealth ? is broken. Housing costs have tripled relative to income. Two-thirds of young men aren't going to college. One in three men under 30 doesn't have a girlfriend. And the wealthiest generation in history is systematically extracting wealth from the youngest through tax policy, artificial scarcity, and a rigged economic structure most people never see. Scott Galloway has built and lost hundreds of millions. He's an NYU Stern professor, serial entrepreneur, and one of the most honest voices on what's actually happening in the economy and the future of young people. In this conversation, he breaks down the transfer of wealth from young to old, why loneliness and extremism are the biggest threats to society, and the formula for economic security that actually works. You'll learn why Social Security is the largest wealth transfer in history, how the tax code ballooned from 400 to 4,000 pages, why housing went from four years of salary to twelve, how elite institutions use rejection as a business model, why we're producing too few economically viable men, Scott's SCAF framework for fighting depression, and the four-part formula for financial security ? plus why low-cost index funds beat 99% of hedge funds. If you're young, ambitious, or trying to win in a system that feels rigged, this episode will change how you see the game. Ready to turn your newsletter into a side hustle? Head to https://beehiiv.link/e2bp10 and use code CODIE30 for 30% off your first three months. ___________ 00:00:00 Introduction 00:01:32 The Elegant Transfer of Wealth: Young to Old 00:06:00 The College Admissions Scam: Artificial Scarcity 00:08:39 COVID's Intergenerational Theft: The $6 Trillion Giveaway 00:22:33 Your Economic Survival Guide: Focus, Stoicism, Time, and Diversification 00:47:30 The Rejection Superpower: Why Failure Is Your Edge 00:53:40 The Young Men Crisis: Loneliness, Dating, and Economic Viability 01:08:00 What Young Men Need: Guardrails, Plans, and Demonstration of Excellence 01:17:22 The LBO Boom and Corporate Concentration: Who Really Owns America 01:31:10 Elon Musk and the Tech Bro Problem: Post-America While Leveraging America ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Is it still possible to ?make it? in America these days? Housing costs 12 years of salary instead of four. Credit card debt hit $1.28 trillion. Nearly half of Americans can't afford rent or a mortgage. And the old playbook ? work hard, get a degree, climb the ladder ? is quietly breaking down for millions of people who did everything right. This episode is different. No guest. No script. Just me, raw and unfiltered, talking about what's actually happening in the economy, why making it feels impossible right now, and what it's going to take to win anyway. Because the truth is, you're not crazy. It IS harder. But that doesn't mean you're stuck. You?ll learn: ? Why avocado toast was never the problem ? How $8 trillion spent on Middle East wars could?ve reshaped life for Americans struggling with rent and groceries ? Why 54-year-old Wharton MBAs are getting ghosted in final interviews and what that says about hiring today ? The three non-negotiables for making it: relentless focus, borderline delusional confidence, and refusing to quit ? Why boundaries aren?t about work-life balance, they?re about protecting the two hours that actually move the needle ? Why nobody is coming to pick you or save you and what to do instead ? The story of a member who unlocked $975K in new revenue by pulling one lever in a struggling business ? Why curiosity and better questions are becoming the real edge in the AI era If you've felt overlooked, exhausted, or like the rules changed halfway through the game ? this episode will remind you that winning is still possible. But only if you're willing to do what most people won't. Use CODIE30 for 30% off your first 3 months and make your newsletter real at https://beehiiv.link/uth844 ___________ 00:00:00 Introduction 00:00:50 The Hard Truth: It's Not Just You 00:02:28 Where Your Tax Dollars Are Really Going 00:03:52 The Corporate Layoff Playbook: Why Nobody's Hiring 00:06:00 Nobody Is Coming to Save You 00:07:47 The Three Answers: Never Quit, Lock In, Kill Distractions 00:12:22 The Power of Questions Over Answers in the AI Era 00:12:59 Confident Execution: The Race Car Driver Mindset 00:16:07 The Sacrifice Question: Who Are You Really Working For? 00:17:26 Your Unlock Is Possible: The Path Forward ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

The rules of career success just changed. Hard skills matter less. Credentials matter less. And playing it safe? That might be the riskiest move of all. Bill Gurley has backed Uber, DoorDash, eBay, and Snap. He's spent 30 years watching who wins and who gets destroyed. In the AI era, that gap is about to become a canyon. In this conversation, Bill breaks down the exact skill stack that makes you anti-fragile: why unbridled determination beats raw intelligence, why salesmanship is the most compounding founder skill nobody talks about, and why the conveyor belt from college to consulting is now the highest-risk career path in existence. You'll learn the Jeff Bezos hiring filter for people who will build something come hell or high water, why AI is a jetpack for the self-directed and a threat to everyone else, how open-source Chinese AI models are a bigger disruption than most realize, and the regret minimization framework Bezos used to decide whether to start Amazon. If you've ever wondered whether you're on the right path ? or how to stand out when everyone has access to the same tools ? this one will permanently change how you think about winning. Bill Gurley's new book "Runnin' Down A Dream: How To Thrive In A Career You Actually Love" is out now, check it out here: https://www.penguinrandomhouse.com/books/769256/runnin-down-a-dream-by-bill-gurley/ Ready to turn your newsletter into your career? Head to https://beehiiv.link/uth844 and use code CODIE30 for 30% off your first three months. Take your personal data back with Incogni! Use code BIGDEAL at the link below and get 60% off an annual plan: https://incogni.com/bigdeal ___________ ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Is true wealthbuilding as simple as asking for a raise? Or is it just picking the right stock? Well? no. Morgan Housel argues the cornerstone of true wealthbuilding lies in understanding ? and controlling ? your behavior. After studying the psychology of money and writing The Psychology of Money, he?s seen why brilliant people go broke and ordinary people quietly build fortunes. Patience beats IQ. Independence beats status. And the real game is managing your own impulses. In this conversation you?ll learn why a janitor died with millions while a Harvard MBA went bankrupt, why most high earners still live paycheck to paycheck, why diversification won?t make you the richest but will keep you from blowing up, why the biggest financial decisions are school, house, car, childcare, and insurance, and why reading history matters more than reading forecasts. This isn?t about skipping lattes. It?s about mastering the behaviors that actually build wealth and avoiding the ones that quietly destroy it. ___________ 00:00:00 Introduction 00:01:09 The Latte Story: Why Financial Advice Is Broken 00:03:00 Ronald Reed vs Richard Faskone: Behavior Beats Intelligence 00:10:18 The Passive Income Myth and What Really Moves the Needle 00:14:40 Nobody's Watching You: The Ferrari Paradox 00:20:01 The Biggest Lie About Money 00:25:17 The Desert Island Test: Utility vs Status 00:28:05 To Rent or Buy: The House Question 00:30:21 Robinhood vs Vanguard: Gamification and the Future 00:32:48 Rich People Habits: Obsession and Long-Term Thinking 00:34:50 The Great Depression Lesson and Why History Matters 00:49:52 Rapid Fire: Money Clichés Debunked ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

You can be the smartest person in the room and still lose it entirely because of the way you speak. After years on Wall Street and building businesses, I learned the hard way that intelligence without delivery is invisible. Authority isn't about being right ? it's about being heard. In this episode, I break down the seven communication traps that quietly sabotage high performers, founders, and anyone tired of being overlooked. These aren't anecdotal ? they're rooted in neuroscience, persuasion research, and real-world performance psychology? and once you see them, you'll spot them everywhere. You'll learn:? Why excessive hedging kills your competency score ? and how confidence beats correctness in credibility? How over-explaining signals insecurity and reduces processing fluency? Why talking too fast during key moments makes people distrust you ? even when you're right? The three S's of landing your point: shorter, slower, stronger? Why Steve Jobs rehearsed keynotes for hours to look effortless? How self-deprecation tanks your perceived ability in hiring and promotion decisions? The shocking study showing modest candidates get liked more but hired less? Why showmanship isn't arrogance ? it's survival in a world that rewards clarity? How processing fluency makes simple ideas feel smarter and more truthful? The one-sentence framework Jobs used to control entire product launches This isn't about faking confidence or pretending to be someone you're not. It's about aligning how you deliver with the outcomes you want. Smart people see complexity. Winners communicate it clearly. If you've ever felt overlooked, interrupted, or dismissed despite knowing your stuff ? this episode will permanently change how you show up. ___________ 00:00:00 Introduction 00:00:32 Trap 1 00:04:19 Trap 2 00:07:26 Trap 3 00:09:55 Trap 4 00:11:40 Trap 5 00:13:22 Trap 6 00:15:26 Trap 7 00:17:45 The Pattern Behind All Traps 00:18:31 Your Speaking Reset Framework ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Is success in business simply about having the right idea, raising the perfect amount of money, or having the right connections? According to our guest today, David Senra, it?s none of those. It?s about obsession. David Senra has read 400+ biographies of history?s greatest entrepreneurs, studying how they actually built their companies. On his podcast Founders, he distills the lives of iconic builders into actionable frameworks. He also hosts in-depth conversations with living founders on his new show David Senra ? from Daniel Ek to Michael Dell to Todd Graves ? extracting the mental models you only earn after decades in the arena. In this wide-ranging conversation, we break down: ? Why history?s greatest entrepreneurs hire for spikes, not well-rounded resumes ? Why durability is a first-rate virtue ? and most businesses die of indigestion, not starvation ? How Steve Jobs worked barefoot at Atari ? and why Nolan Bushnell kept him anyway ? Why George Lucas bet unapologetically on himself ? How Sam Zell tortured himself into greatness ? and why he chose freedom over money ? Why Michael Dell says he works ?all the days? ? The founder archetypes framework ? and why founder-problem fit beats founder-market fit ? Why Todd Graves hasn?t changed his menu in 30 years ? and built a $20B chicken empire ? How Rick Rubin became a reducer, not a producer ? and why ruthless editing creates timeless work ? Why belief comes before ability ? non-negotiable for builders If you want to think like Jobs, Bezos, Zell, or Munger, this episode will permanently change how you approach focus, entrepreneurship, and building something that lasts. Turn attention into revenue with https://beehiiv.link/nt66tb. Use CODIE30 for 30% off your first 3 months. Take your personal data back with Incogni! Use code BIGDEAL at the link below and get 60% off an annual plan: https://incogni.com/bigdeal Follow David Senra: Founders Podcast: https://www.founderspodcast.com New Show (David Senra): Available on all platforms Instagram: @founderspodcast ___________ 00:00:00 Introduction 00:00:42 The Lonely Founder Life: Why Entrepreneurs Need Founder Friends 00:01:04 Marriages and Relationships of History's Greatest Entrepreneurs 00:03:07 Is Entrepreneurship a Trauma Response? 00:05:26 Hiring for Spikes: The Steve Jobs Employee Philosophy 00:10:12 George Lucas and the Power of Unapologetic Self-Investment 00:12:39 Longevity Over Everything: Building Companies That Last Decades 00:18:37 Do You Have to Be Obsessed to Win? 00:19:35 The Inner Monologue Shift: From Negative to Positive Fuel 00:35:48 Keep Your Circle Small: The Sam Zell Approach to Relationships 00:42:03 Personal Standards and the Yardstick for Quality 00:47:30 Sam Zell's Life Philosophy: Freedom, Focus, and the One True Luxury 00:50:29 Start, Scale, Sell Is a Trap: Find Your Last Business 00:52:36 Complexity Is the Killer: The Sam Walton Bureaucracy Battle 00:59:15 Simplify to Amplify: Raising Cane's, Papa Bagels, and the Power of One Thing 01:07:13 Founder Problem Fit: Know Your Archetype 01:25:17 AI, Electricity, and Thin Horizontal Enabling Layers 01:30:50 Mute the World and Build Your Own: The Daily Design Philosophy 01:34:59 The Power of Simple Obsession ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthi Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people think you need money to build a business. Blake Mycoskie proves you need creativity, conviction, and resilience. He built TOMS from $3,000 into a $600 million exit and launched multiple bootstrapped ventures, revealing what it really takes to start from nothing. In this raw conversation, Blake shares the frameworks behind businesses started with almost no capital ? including a $500 laundry service that made $100K in three days and a $1,500 driver?s ed company. He explains why too much funding can hurt startups, how he cold-called Kid Cudi into becoming a founding partner, why industry experience can limit innovation, and his ?utility marketing? approach ? showing real value instead of selling hype. Blake also opens up about the depression that followed his success, waking at 3 AM with suicidal thoughts, and the healing journey that led to Enough, his mental health movement. He discusses lessons from failure at TOMS, using AI therapy during panic attacks, confronting his core belief of ?I?m not enough,? mantra meditation, scheduling joy, walking the Camino, and why bold goals should be held loosely. This is practical entrepreneurship and personal transformation from someone who built millions from pocket change and found purpose beyond profit. Ready to turn your newsletter into your career? Head to https://beehiiv.link/nuiowa and use code CODIE30 for 30% off your first three months. ___________ 00:00:00 Introduction 00:01:11 Starting Businesses With Zero Money: The EZ Laundry Story 00:03:06 The Two Biggest Lies Entrepreneurs Are Told 00:07:15 Utility Marketing: The Purple Cow Principle 00:11:08 Taste, Style, and Hiring the Right People 00:20:25 The ENOUGH Movement: From Depression to Purpose 00:31:52 The Dark Night: Suicidal Ideation and the Path to Healing 00:44:18 Big Goals Loosely Held: The Buddha Tree Moment 00:48:50 AI Therapy and Pattern Interrupts: Tools for Mental Health 00:55:26 Scheduling Joy and Engineering Adventure Into Life ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people think getting rich is about saving harder or finding the next hot stock. It's not. It's about owning things. After 15 years on Wall Street, I learned the hard way that the wealthy don't get there by trading time for money or chasing tickers. They build ownership in boring, cash-flowing businesses that most people overlook. In this episode, I break down the exact investment framework I use today: just three categories I actually care about, why I ignore single stocks and hot tips, and how private business ownership became my unfair advantage. We dive into why Buffett doubled his money at 20% per year while the S&P did half that, why leverage magnifies your mistakes more than your wins, and why volatility isn't risk ? not knowing what you're doing is. But this isn't theory. It's applied finance from the trenches. You'll learn:? Why the market is more concentrated and leveraged than almost any point in modern history? How to think like Buffett: buy businesses, not price movements? Why inflation and AI are quietly eating your W2 income while you sleep? The difference between speculation and actual investing (and why most people confuse the two)? How one woman bought six pack-and-ship stores while keeping her tech job? Why Charlie Munger said the best businesses don't require you to be a genius to run them? The three types of risk in every deal: product, market, and execution? How to negotiate by understanding the seller's incentives, not just your own? Why speed and ownership are the only real hedges against what's coming If you're tired of watching your salary get chipped away by inflation, or if you've ever wondered how people actually build wealth without a finance degree or a trust fund, this episode will change how you think about money, ownership, and what it actually takes to win in 2026. Also hi I?m Codie and I run an investment and advisory firm that helps you buy and build businesses. Every year we do one 3 day virtual workshop to help you find, finance and learn to do deals live. Come learn what Wall Street (and your boss or competitors) hope you never learn: https://contrarianthinking.biz/MSML_BDYT26 ___________ 00:00:00 Introduction 00:00:22 The Three-Investment Portfolio: Why Less Is More 00:00:59 Buffett's 5.5 Million Percent Return: The Power of Selectivity 00:01:45 The 2026 Market Warning: Debt, AI Valuations, and Leverage Risk 00:03:40 Volatility Is Not Risk: Risk Is Not Knowing What You're Doing 00:07:43 The Asset Ownership Race With AI: Own the Farm or Be the Donkey 00:09:10 Main Street Millionaire Live: Your Path to Business Ownership 00:10:16 Build Durable Advantages: Moats, Brands, and Networks That Protect Profits 00:10:39 Nui's Story: From Big Tech to Six Pack and Ship Stores 00:14:20 Charlie Munger on Simple Business Models: Take a Simple Idea Seriously 00:15:30 The Three Risks Framework: Product, Market, and Execution 00:16:37 The Power of Incentives: Understanding What Drives Every Deal 00:18:13 Speed Wins: Why Moving Fast Makes You More Money 00:20:15 The Main Street Revolution: Your Generational Wealth Creation Event ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Money advice is broken. It?s either shamey, gatekept, or written for people who already have money. Vivian Tu built her career proving there?s a better way. After learning how money actually moves inside Wall Street at JPMorgan, she left the system and taught millions how to win at it anyway through Your Rich BFF. No jargon. No guilt. Just systems that work. Vivian is a former Wall Street trader turned financial educator and founder of Your Rich BFF, one of the largest personal finance platforms in the world. She?s known for translating complex money rules into clear, actionable playbooks for people who were never taught how wealth is built or protected. She breaks down:? Why buy-now-pay-later isn?t convenience, it?s a quiet wealth killer? How to calculate your ?walk away? number and what it actually unlocks? Why budgeting fails when it?s about restriction instead of design? The invisible tactics advertisers use to drain your financial discipline? How wealthy families transfer money intentionally while everyone else leaves it to chance? Why housing, wages, and timing really are stacked against younger generations? The only kind of income that compounds without burning you out? How to handle your first $10K without overthinking it? Why prenups are protection, not a lack of trust? How to split money with a partner in a way that?s fair, not equal This isn?t theory or hustle culture. It?s applied finance from someone who?s seen how the game is played behind closed doors and decided to explain it in plain English. If money has ever felt overwhelming, confusing, or emotionally loaded, this conversation rewires how you think about it and what?s actually possible. Check out Vivian's new book Well Endowed: The Secrets to Strategic Spending, Building a Financial Foundation for You and Your Family, and Creating Lasting Generational Wealth here: https://www.harpercollins.com/pages/wellendowed And follow her at @YourRichBFF on all platforms. ***Also hi I?m Codie and I run an investment and advisory firm that helps you buy and build businesses. Every year we do one 3 day virtual workshop to help you find, finance and learn to do deals live. Come learn what Wall Street (and your boss or competitors) hope you never learn. https://contrarianthinking.biz/MSML_BDYT26 ___________ 00:00:00 Introduction 00:01:16 The Buy Now Pay Later Trap: How Creative Debt Keeps You Broke 00:03:45 It's Harder to Be Young Today: The Math Behind Generational Wealth Inequality 00:07:23 Temptation Touch Points: The Pixel Tracking System Designed to Drain Your Wallet 00:09:38 Willpower Is a Losing Game: Why Financial Discipline Beats Motivation 00:10:41 Wall Street's Biggest Lie: Rich People Talk About Money All the Time 00:14:12 Old Money vs New Money: Social Capital and the Unspoken Club 00:18:31 Financial Choreography: How Rich People Strategically Move Money Through Life 00:19:50 Main Street Millionaire Live: Your Path to Business Ownership 00:20:24 Prenups Are Insurance, Not Distrust: The Government Default Agreement 00:24:20 Equitable vs Equal: The Math of Splitting Expenses in Relationships 00:29:59 Budgeting Needs a New PR Team: The 50-30-20 Framework That Actually Works 00:31:48 Automate Your Savings: The Paycheck Portal Hack That Builds Wealth Invisibly 00:34:19 Emergency Funds and the Levers: How Much Cash Should You Actually Keep 00:37:17 Calculate Your F You Number: The 4 Percent Rule for Financial Freedom 00:39:58 The Four-Square Money Talk: What to Know Before You Marry Someone 00:48:40 Well in Doubt: Building Your Personal Endowment for Life 00:50:44 Your First Ten Thousand Dollars: The Exact Allocation Strategy 00:53:58 Passive Income Is a Lie Unless You Own Something 00:56:39 Money as a Mirror: Why Your Financial Reality Reflects Your Self-Belief ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod ... Learn more about your ad choices. Visit megaphone.fm/adchoices

If you feel mentally crowded, over-influenced, or disconnected from your own powers, today?s episode is for you. It?s about how stepping back ? intentionally ? can restore clarity, confidence, and direction. We explore why solitude isn?t loneliness, but a practical tool for better decisions and stronger self-trust. Drawing from Carl Jung?s idea of individuation, Nietzsche?s writing on original thought, and examples like Sarah Blakely building Spanx against outside advice, the episode looks at how people develop an internal compass instead of borrowing one from the world. I also introduce the ?Inner Board Meeting? framework: a way to separate the voices of vision, execution, and self-protection so choices come from your core, not reactivity. Along the way, we examine burnout as identity suppression, midlife crises as unmet meaning, and the hidden cost of being too available to others. The goal isn?t withdrawal?it?s learning how to hear yourself again. Ready to turn your newsletter into your career? Head to https://beehiiv.com/codie and use code CODIE30 for 30% off your first three months. ___________ 00:00:00 Introduction 00:00:42 The Crisis of Solitude: Why You Need to Be Alone 00:02:21 Carl Jung's Individuation: Becoming Who You Truly Are 00:02:44 The Psyche Map: Ego, Persona, Shadow, and Self 00:03:54 Energy Vampires: Why Being Too Available Drains You 00:09:03 The Inner Board Meeting: Dialogue With Your Inner Voices 00:12:09 Nietzsche on Solitude: Flee Into Your Solitude 00:14:19 Sarah Blakely and the Path of Solitude 00:19:12 Strategic Non-Reactivity: The Bare Hibernating Method 00:21:05 Midlife Crisis as Opportunity: When Your Persona Cracks 00:22:02 Burnout is Shadow Suppression 00:26:23 The Self-Contract: Choosing Your Identity 00:28:20 Potential Is Worthless: Reality Over Possibility 00:29:57 Main Street Millionaire Live: Your Path to Business Ownership ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices

Most people think hard conversations are about winning. Charlamagne Tha God knows better - they?re about controlling the frame. After nearly three decades in radio ? turning The Breakfast Club into a cultural force and surviving the internet?s loudest pile-ons ? he?s learned why some people dominate conversations without being the smartest, loudest, or most liked. In this no-filter episode, Charlamagne breaks down the exact frameworks he uses to handle toxic people, win high-stakes conversations, and stay grounded while millions are watching. We get into why he asks every question twice (?but why??), how he stopped people-pleasing and started setting real boundaries, why gratitude beats ambition, and the brutal truth behind the rule of 10 ? three people will love you, three will hate you, and the rest don?t care. This isn?t theory. It?s applied psychology from the trenches. From quitting Twitter before it broke him, to the panic-attack mantra that saved his career, to why blue-collar work matters more than AI hype, to why 50 Cent-level petty can be oddly therapeutic. If difficult people drain you, boundaries feel hard, or you want to communicate with calm confidence in a world that rewards noise ? this episode will permanently upgrade how you think, talk, and move. ___________ 00:00:00 Introduction 00:01:17 The Art of the Interview: Why Matters Most 00:06:57 Obsession Is the Price of Greatness 00:12:45 Work-Life Balance and Living Life to Fuel Your Work 00:15:30 Einstein Time: You Create Your Own Time 00:20:08 The Rule of 10: Why You Can't Please Everyone 00:22:53 50 Cent's Level of Petty: The Power of Revenge 00:31:25 Verbally Abusive Relationships With Your Smartphone 00:40:12 The Black Effect Podcast Network: Building Empire 00:45:15 Money Is Not the Root of All Evil: Rewriting Your Money Story 00:51:18 God, Faith, and the Voice That Guides You 01:02:42 Blue Collar Jobs Are the Future: The Trade School Revolution 01:10:29 The Breakfast Club on Netflix and What's Next 01:10:28 Final Words: Gratitude, God, and Keeping It Real ___________ MORE FROM BIGDEAL ? YouTube: https://www.youtube.com/@podcastbigdeal ? Instagram: https://www.instagram.com/bigdeal.podcast ?? TikTok: https://www.tiktok.com/@big.deal.pod MORE FROM CODIE SANCHEZ ? YouTube: https://www.youtube.com/@codiesanchezct ? Instagram: https://www.instagram.com/codiesanchez ?? TikTok: https://www.tiktok.com/@realcodiesanchez OTHER THINGS WE DO ? Our community: https://contrarianthinking.typeform.com/to/WBztXXID ? Free newsletter: https://contrarianthinking.biz/3XWLlZp ? Biz buying course: https://contrarianthinking.biz/3NhjGgN ? Resibrands: https://resibrands.com/ ? CT Capital: https://contrarianthinking.biz/4eRyGOk ? Main St Hold Co: https://contrarianthinking.biz/3YfGa8u Learn more about your ad choices. Visit megaphone.fm/adchoices