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MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-04-07
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Ep. 302- 35% Increase in CONVERSIONS! New Trend??"We saw you looked at this... ? What I am WATCHING? | Jay?s SCOOP

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In this episode of "Do This, Not That," host Jay Schwedelson dives into a transformative trend in marketing: transparency. He discusses how sharing the data you have on your customers can significantly enhance communication and engagement. By being upfront about the customer's actions, marketers can foster a stronger connection that drives conversion rates.

BTW! GURU Conference is back!!! ?Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! ?First 500 people to register will get FREE SWAG! See you there! ? www.GuruConference.com

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Best Moments:
(00:39) Introduction to the new trend of sharing data insights with prospects
(01:55) 35% higher average conversion rate when telling customers what you know about them
(02:08) Examples of effective transparent subject lines for marketing emails
(03:42) Using transparent pop-ups on websites for 22% higher click-through rates
(05:00) Implementing triggered chatbots based on user behavior
(05:49) Creating targeted 2-minute videos for prospects based on their activity
(06:29) Strategies for re-engaging inactive contacts with transparency
(07:29) "Since You Didn't Ask" segment discussing upcoming TV shows
(09:42) TV show recommendations including "Million Dollar Secret" on Netflix
(10:42) Promotion for the Guru Conference virtual email marketing event

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MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide ? The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today?s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that?s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

2025-04-04
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Ep. 301- PODCASTING Secrets! w/GUEST:??"Insider Secrets to a Top 100 Podcast"??Host: Courtney Elmer!

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In this episode of "Do This, Not That," host Jay Schwedelson interviews Courtney Elmer, founder of PodLaunch and host of "Insider Secrets to a Top 100 Podcast." They dive deep into the world of podcasting, exploring everything from why it's not too late to start a podcast to the secrets of ranking on the charts and setting realistic expectations for podcast success.

BTW! GURU Conference is back!!! ?Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! ?First 500 people to register will get FREE SWAG! See you there! ? www.GuruConference.com

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Best Moments:
(01:11) Jay introduces Courtney Elmer, sharing her inspiring story of overcoming thyroid cancer
(01:54) Overview of PodLaunch and Courtney's approach to podcast success
(02:55) Myth-busting: Is it too late to start a podcast in 2025?
(03:57) The shocking statistic: Only 30,000 of 3 million podcasts are "actively established"
(04:37) How the podcast charts work and why ranking matters for credibility
(08:17) What factors determine podcast ranking (follows, downloads, listens, ratings)
(12:14) Setting accurate expectations for podcast success and business integration
(14:55) The dual challenge: creating content AND attracting listeners
(17:36) Jay's concern about reducing his five-episodes-per-week schedule
(20:33) How to connect with Courtney and learn more about PodLaunch

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Guest Bio:
Courtney Elmer is the founder of PodLaunch HQ and host of "Insider Secrets to a Top 100 Podcast." After overcoming thyroid cancer at age 25, she built a career helping business owners and subject matter experts launch successful, profitable podcasts. Her company focuses not just on the technical aspects of podcasting but on creating strategic shows that convert listeners into clients. Through her podcast, workshops, and services, Courtney helps podcast creators build sustainable, profitable shows that rank in the top charts and deliver measurable ROI.

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Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-04-04
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Ep. 300- Ask Us ANYTHING?INSTANT Engagement Boost by Using ?Seasonal Jump?. It?s all about SUMMER and Q3! ? Annnnd my Birthday Plans!!

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In this episode of "Do This, Not That," host Jay Schwedelson answers your pressing questions about business and life. He redefines seasonal marketing campaigns and how consumer behavior toward future promotions will boost conversions. Last but not least, Jay talks about what to do on your birthday and what he is doing on his birthday this week!

BTW! GURU Conference is back!!! ?Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! ?First 500 people to register will get FREE SWAG! See you there! ? www.GuruConference.com

=================================================================

Best Moments:
(01:51) Marketing question about why a spring cleaning campaign isn't performing well
(02:21) Seasonal jump marketing strategy that gets 34% more engagement than in-season marketing
(03:51) Data showing emails mentioning future dates have 22% higher open rates
(05:19) Personal question about birthday celebration ideas leading to Jay's birthday rant
(06:33) Jay's aversion to restaurant birthday singing and social media birthday acknowledgments
(08:29) Mention of the podcast ranking #3 in marketing podcasts nationally
(08:37) Promotion of GuruConference.com, a free virtual email marketing event

=================================================================

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MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide ? The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today?s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that?s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

2025-04-02
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Ep. 299- What's Up THIS WEEK: Facebook NEWS! LinkedIn Best Times to Post CHANGES! Flip or Flop News!

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00:00

In this episode of the "Do This, Not That" podcast, host Jay Schwedelson dives into the latest updates in marketing and pop culture. From Facebook's return to its roots with an updated friends tab to LinkedIn's best practices and exciting rumors in Hollywood, this episode delivers insights that marketers can immediately apply to their strategies.

BTW! GURU Conference is back!!! ?Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! ?First 500 people to register will get FREE SWAG! See you there! ? www.GuruConference.com

=================================================================

Best Moments
(00:55) Facebook's return to roots with a new friends tab that shows only connections' content
(02:16) Facebook user demographics - largest group is men 25-34 (18% of global users)
(02:34) Facebook reaches 51.48% of US population with strong marketing performance
(03:22) LinkedIn live video comments surging 24x compared to native posts
(04:30) Updated best time to post on LinkedIn shifting to 10AM (18% more impressions)
(05:29) Apple Mail categorization struggling with less than 10% user adoption
(06:48) Pop culture updates including Christina Haack potentially joining Real Housewives
(08:23) Black Panther 3 development with potential Denzel Washington involvement
(08:37) Promotion of guruconference.com, a free virtual email marketing event

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MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-04-01
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SPECIAL SERIES ==>Email Quick Wins!<== | BATHROOM Break #48 COLLAB: The Marketing Millennials + Do This, Not That)

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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson share quick email marketing tips that listeners can implement right away. The dynamic duo brings their expertise from their respective podcasts, Marketing Millennials and Do This Not That, to deliver valuable insights with a dash of humor.

BTW! GURU Conference is back!!! ?Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! ?First 500 people to register will get FREE SWAG! See you there! ? www.GuruConference.com

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Best Moments:

[00:01:00] Introduction to email marketing tips
[00:03:18] Treating every email like it's someone's first
[00:04:19] Importance of logo click-throughs in emails
[00:05:38] Removing unengaged subscribers from your list
[00:07:01] Debunking the myth of send time optimization
[00:08:30] Utilizing email preheaders effectively
[00:09:45] Embracing unsubscribes as valuable feedback
[00:11:16] Maintaining consistency in email branding

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MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates. Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-31
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Ep. 298- FAIL! Most Marketers MISS THIS ONE! Content IS NOT KING!?Friends? Seinfeld?????| Jay?s SCOOP

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00:00

In this episode of "Do This, Not That," host Jay Schwedelson declares that content is not king! He goes into detail about how the titles of your content and offers matter more than the content itself.

Instead of focusing solely on website design or email formatting, Jay emphasizes that the names we give our content determine its success. Through engaging stories and real-world examples, he underlines the importance of A/B testing these titles to maximize engagement and conversion rates.

BTW! GURU Conference is back!!! ?Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! ?First 500 people to register will get FREE SWAG! See you there! ? www.GuruConference.com

=================================================================

Best Moments:(00:39) Introduction to the podcast topic: the element marketers should be testing but aren't(01:06) Assertion that "content is not king, the title of your content is king"(01:30) Why people try things based on what they're called, not the actual content(02:38) Examples of TV shows that changed their names after testing (Friends, Seinfeld, Saved by the Bell)(03:32) Statistics about how people judge books by their covers (57% purchase based solely on covers)(04:05) Real-world examples from PacSun and Ray Ban testing different names for the same offers(05:14) Sponsor mention for Marigold email platform(05:51) "Since You Didn't Ask" segment about text chain drama in friend groups(08:30) Promotion of the Guru Conference, a free virtual email marketing event(09:11) Closing message and call for subscriptions and five-star reviews=================================================================Check out our FREE + VIRTUAL EVENTS! -> EVENTASTIC.com GuruConference.com DeliveredConference.com=================================================================MASSIVE thank you to our Sponsor, Marigold!!Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-28
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Ep. 297- GUEST:?OUT-OF-HOME Advertising [for all company sizes - business and consumer!] w/Co-Founder OneScreen.ai Greg Wise!

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In this episode of "Do This, Not That," host Jay Schwedelson welcomes Greg Wise, co-founder and chief customer officer at OneScreen.ai, to discuss out-of-home advertising and marketing. This marks the first time the podcast has covered this topic, and Greg shares valuable insights on how businesses of all sizes can leverage out-of-home advertising for effective marketing campaigns.

BTW! GURU Conference is back!!! ?Registration is now OPEN! The World's Largest Virtual EMAIL MARKETING Conference - 100% FREE - Nov 6-7! ?First 500 people to register will get FREE SWAG! See you there! ? www.GuruConference.com

=================================================================

Best Moments:
(00:39) Introduction to out-of-home advertising with guest Greg Wise
(01:43) Greg's background from HubSpot to founding a company in out-of-home advertising
(03:14) Definition of out-of-home marketing beyond just billboards
(05:31) Account-based marketing (ABM) strategies using out-of-home advertising
(07:54) Accessibility of out-of-home advertising for companies of all sizes
(09:41) Example of LED trucks starting at $500-1000 per day for targeted campaigns
(11:11) Case study of promoting at conferences without being an exhibitor
(14:15) Best and worst uses of out-of-home advertising dollars
(15:33) Times Square billboard exposure can cost as little as $1000 for a 10-second spot
(17:58) How out-of-home advertising has evolved into a data-driven performance channel

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Guest Bio:
Greg Wise is the co-founder and chief customer officer at OneScreen.ai, a company specializing in out-of-home advertising solutions. With a background at HubSpot where he helped build the ecommerce team, Greg transitioned from SaaS to commercial real estate before founding OneScreen.ai in early 2020 (ironically during pandemic lockdowns). His company helps businesses of all sizes leverage the power of out-of-home advertising through data-driven strategies, making traditional advertising formats more accessible and measurable for modern marketers.

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MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-28
Link to episode

Ep. 296- Ask Us ANYTHING?What are CLICK TRIGGERS? (easy 20% Increase in Clicks!)?Karen is TOUGH First Name!

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00:00

In this episode of "Do This, Not That," host Jay Schwedelson shares a little-known tip on enhancing click-through and conversion rates. Jay offers actionable advice, including a unique strategy involving "click triggers." The episode also touches on relatable anecdotes and a light-hearted Q&A segment.

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Best Moments:
(00:45) Introduction to the "Ask Us Anything" format with work questions and ridiculous questions
(01:08) Discussion about names becoming problematic due to cultural references (Karen, Chad, Alexa)
(02:08) Question from Karen about boosting click-through and conversion rates
(02:36) Introduction to click triggers - what they are and how they work
(03:53) Examples of effective click triggers for B2B marketing
(04:15) Examples of effective click triggers for B2C marketing
(05:34) Statistics on how click triggers improve email click rates by 20% and landing page conversions by 14%
(06:36) Real-life examples of click triggers in personal relationships
(06:42) Data on call-to-action button colors (blue outperforming others by 31%)
(07:42) Brief sponsor message for Marigold
(08:30) Addressing a critical question about discussing reality TV on a marketing podcast
(11:08) Announcement about GuruConference.com registration opening soon

=================================================================

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MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide ? The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today?s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that?s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

2025-03-26
Link to episode

Ep. 295- What's Up THIS WEEK: LinkedIn Video LEAVING??Ruby Franke!?Good American Family! Google 'Short Videos' Tab?

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00:00

In this episode of "Do THIS, Not That" podcast, host Jay Schwedelson discusses the latest trends in marketing, business, and social media, with a focus on the growing importance of short-form video across platforms, along with some comments on recent news and entertainment.

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Best Moments
(00:10) Google's new "short videos" tab rollout and its significance for marketers
(00:49) Why YouTube Shorts is exploding and the importance of creating short-form videos
(01:05) Update on TikTok's deal with Oracle to remain in the US
(01:35) LinkedIn removing the video tab while actually increasing its focus on video content
(02:53) 23andMe filing for bankruptcy and reflections on the company's timing in the market
(03:35) Concerning research about stereotypical portrayal of women in advertising
(05:04) Review of two disturbing Hulu docuseries: "Good American Family" and "Devil in the Family"
(07:01) Announcement about Guru Conference registration opening on Thursday

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MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-25
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SPECIAL SERIES ==> Big Wins On Small Budgets ? <== | BATHROOM Break #47 (COLLAB: The Marketing Millennials + Do This, Not That)

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00:00

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson share easy marketing tips that won't break the bank. Learn simple ways to boost brand presence, grow your audience, and network effectively, even if you're on a shoestring budget.

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Best Moments:

[00:00:40] Small budget, big impact marketing strategies
[00:02:18] ChatGPT paid vs. free version debate
[00:03:09] Boosting social media posts on a budget
[00:04:27] Hack for attending industry events on the cheap
[00:05:19] Leveraging micro-influencers and product seeding
[00:06:35] The power of allocating small weekly budgets for marketing

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MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-24
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Ep.294- SECRET to 40% Email Open Rate INCREASE! ?I don't like Las Vegas | Jay?s SCOOP

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00:00

In this episode of the "Do This, Not That" podcast, Jay Schwedelson dives deep into the power of specificity in marketing. He outlines how using microsegmentation can dramatically enhance your email open rates and social media engagement, leading to more conversions. Jay emphasizes the need to stop vague marketing messages and instead focus on clear, targeted communication that resonates with your audience.

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Best Moments:

0:00 - Introduction
0:26 - The problem with vague marketing
1:50 - Microsegmentation explained
2:15 - Business examples of microsegmentation
2:54 - Consumer examples of microsegmentation
4:00 - Applying microsegmentation to other marketing channels
5:58 - Sponsor message: Marigold
6:26 - Jay's personal story: Vegas guys' trip dilemma

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MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-21
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Ep. 293- GUEST: #1 Marketing PODCAST U.K.?Building Community SECRETS! w/Daniel Rowles CEO TargetInternet.com

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00:00

In this episode of Do This, Not That, host Jay Schwedelson welcomes Daniel Rowles, CEO of Target Internet and host of The Digital Marketing Podcast, to explore the intricacies of creating and sustaining successful online communities. They discuss common pitfalls, how focusing on pain points can drive engagement, and practical tips for ongoing community management.

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Best Moments:
(00:40) Introduction of Daniel Rowles and his background
(01:36) Overview of Target Internet?s training services
(02:42) The concept of building communities and common pitfalls
(04:59) The problem-agitation-solution (PAS) approach to community building
(09:13) Focusing on pain points rather than just shared interests
(12:45) The effectiveness of paid vs. free communities
(14:04) Challenges of maintaining free communities
(15:33) Tips for successful community engagement
(16:34) How to connect with Daniel Rowles and his resources

=================================================================

Guest Bio:
Daniel Rowles is the CEO of Target Internet, where he leads digital marketing training programs for brands like Google and Apple. He also serves as a senior lecturer at Imperial College London and hosts The Digital Marketing Podcast, which has been ranked #1 in the UK and top 10 globally. With more than 14 years of experience in digital marketing education, Daniel offers innovative approaches to online learning and community building in the marketing industry.

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MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-21
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Ep. 292 - Ask Us ANYTHING?Follow Up FAST or Say Goodbye FOREVER ?Embarrassing Yourself at Industry Events?

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00:00

In this episode of Do This, Not That, host Jay Schwedelson answers two listener questions in the ?Ask Us Anything? segment. He provides practical guidance for crafting effective follow-up strategies, along with some entertaining?and slightly embarrassing?personal tales from industry events.

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Best Moments:
(01:02) Work-related question about improving follow-up strategies
(02:24) The importance of timely follow-up communications
(03:34) The necessity of having a follow-up plan in place
(04:56) Best practices for follow-up emails after webinars or content downloads
(06:14) Creative follow-up ideas for consumer marketers
(07:39) Ridiculous question about embarrassing moments at industry events
(08:23) Jay?s embarrassing story about getting locked out of his hotel room
(10:34) Another embarrassing incident involving a presentation about Target

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MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-19
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Ep. 291- What's Up THIS WEEK:?$19 Erewhon STRAWBERRY??SPRING Subject Lines Tests! Instagram AI NONSENSE

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00:00

In this episode of Do This, Not That, host Jay Schwedelson offers insights on recent business, marketing, and pop culture events. From Southwest Airlines? baggage policy controversy and potential first-day-of-spring marketing angles to Instagram?s AI-generated comments experiment, Jay provides timely analysis and strategic tips for marketers looking to stay ahead.

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Best Moments
(00:56) Southwest Airlines? controversial changes to baggage policy and seating
(01:53) First-day-of-spring (March 20) marketing opportunity
(03:50) Instagram?s experiment with AI-generated comments
(04:55) The viral $19 Erewhon strawberry trend

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MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-18
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SPECIAL SERIES ==> ?Stop Trying to Sound Smart!<== | BATHROOM Break #46 (COLLAB: The Marketing Millennials + Do This, Not That)

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00:00

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson break down why simplifying marketing messages is key to increasing engagement and making content accessible. They share strategies to avoid jargon, make copy more relatable, and communicate in a way that resonates with all audiences.

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Best Moments:

(01:00) Why simplifying marketing offers increases conversions
(01:13) Are marketing acronyms killing your engagement?
(02:22) How to make content easily understandable for everyone
(04:01) Using ?101? in subject lines to boost engagement
(05:00) Practical tips for simplifying copy & messaging
(06:35) Why it?s okay to admit when you don?t know something in marketing
(07:44) Marketing expertise is diverse?why you don?t need to know it all
(08:48) Tangent: Are overly complex restaurant menus ruining dining experiences?
(10:14) Call to action: Follow & review the podcast!

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MASSIVE thank you to our Sponsor, Marigold!!

Looking to master consumer engagement in 2025? The 2025 Consumer Trends Index from Marigold reveals how AI, economic pressures, and personalized marketing are shaping consumer expectations. Uncover data-driven insights to foster stronger brand relationships, strike the right balance between personalization and privacy, and turn casual customers into loyal advocates.

Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-17
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Ep.290- INCREASE Revenue From CURRENT CUSTOMERS! (Quick Tips)?Shocking NEWS!????| Jay?s SCOOP

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00:00

In this episode of Do This, Not That, host Jay Schwedelson emphasizes that retaining customers is far more cost-effective and profitable than acquiring new ones. He shares actionable tactics to improve customer retention?from personal direct messages to creating exclusive power user panels?all designed to deepen engagement and drive sustained growth.

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Best Moments:
(00:40) Introduction to the topic of focusing on existing customers
(01:50) Eye-opening statistics on customer retention and its impact on profits
(02:38) Tactic 1: Direct messaging top customers personally
(04:13) Tactic 2: Automated, personalized quarterly check-ins
(05:11) Tactic 3: Creating a power user panel for the top 5% of customers
(05:46) Additional tactics: private communities, special email series, and SMS updates
(06:56) The "hand holding" strategy for personal customer engagement
(08:30) Introduction to Marigold's Consumer Trends Index
(09:18) Personal anecdote about trying weight loss medication

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Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-14
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Ep. 289 ?CREATOR SECRETS! Straight from the Source!?

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In this episode of Do This, Not That, host Jay Schwedelson interviews Todd Tuchek, from Apple?s creator partnerships team. They delve into the evolving world of podcasting, offering insights on Apple Podcast subscriptions, strategies for both new and established podcasters, and thoughts on the role of AI in the future of podcasting.

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Best Moments:
(01:03) Introduction of Todd Tuchek and his role at Apple
(02:30) Discussion on Apple Podcast subscriptions
(05:36) Is it too late to start a podcast?
(09:34) The importance of multi-platform presence for podcasters
(14:38) The future of AI in podcasting
(17:16) Apple?s subcategories for podcast discoverability
(19:10) Todd?s background as a performer in the Percy Jackson musical

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Guest Bio:
Todd Tuchek works in creator partnerships at Apple, helping podcasters grow their shows and leverage Apple Podcast features. With a diverse background spanning musical theater, NBC Universal, Patreon, and Teachable, Todd offers a unique perspective on creative industries. He toured nationally as Grover in the Percy Jackson musical, fueling his passion for IP development and the creator economy.

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Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-14
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Ep. 288 - Ask Us ANYTHING?Oops! Uh-oh! Yikes! POWER OF Failure Marketing!?Expensive Friend Obligations! Ugghhhhh

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In this episode of Do This, Not That, host Jay Schwedelson addresses two listener questions in the ?Ask Us Anything? segment. First, he provides insights on navigating email marketing mistakes and the concept of ?micro panic? emails. Then, he offers advice on managing pricey social invitations to help listeners avoid financial and social strain.

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Best Moments
(01:08) Work question from Jen in Boston about email marketing mistakes
(02:28) Discussion on ?micro panic? emails and their effectiveness
(04:35) Statistics and benefits of ?failure marketing?
(06:52) Mention of Marigold?s Consumer Trends Index report
(07:48) Personal question from Jared in San Jose about expensive social obligations
(09:21) Jay?s advice on handling multiple event invitations
(10:02) Anecdote about a friend?s birthday dinner planning

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Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-12
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Ep. 287- What's Up THIS WEEK:?SIRI AI Issues!?Google AI Overviews IMPACT!?The Baldwins?

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In this episode of Do This, Not That, host Jay Schwedelson delivers a brief rundown of current events in business, marketing, and technology. From Apple?s AI setbacks to Google?s expanding overview feature?and even a quick take on TLC?s The Baldwins?Jay offers timely insights and advice for marketers of all stripes.

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Best Moments
(00:54) Apple?s AI struggles and pausing of new features
(02:30) Google?s AI overviews in search results and their impact on traffic
(05:37) St. Patrick?s Day marketing tactics and emoji usage in email subject lines
(07:26) Brief mention of the new TLC show The Baldwins
(09:10) Complaint about Love Is Blind spoilers on social media
(09:49) Promotion of the upcoming Eventastic virtual conference

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Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-11
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SPECIAL SERIES ==> Swag & Merch SECRET TIPS! ??<== | BATHROOM Break #45 (COLLAB: The Marketing Millennials + Do This, Not That)

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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson dive into marketing strategies centered around merchandise and swag. They discuss the importance of quality, how to create visibility for social media impact, and how to use merch giveaways to engage audiences effectively.

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Best Moments:
(00:56) Discussion on conference merchandise and its effectiveness
(02:15) Jay?s top tactic for using swag in marketing campaigns
(03:53) The importance of merch quality in representing brand image
(04:58) Focus on creating visible merch for social media impact
(06:01) Successful VIP swag box strategy for event registration
(07:36) Using merch sales as a test for brand strength
(08:27) The story behind the Marketing Millennials logo
(09:54) Lessons learned from merch mistakes (putting the year on shirts)
(10:43) Lighthearted discussion on old clothing items

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Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-10
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Ep. 286: ?AMY PORTERFIELD?Drops WEBINAR Secrets! 60 MILLION Podcast Downloads! #1 Marketing Expert in U.S. joins the show!

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In this episode of Do This, Not That, host Jay Schwedelson welcomes #1 Marketing Expert in United States - Amy Porterfield. They explore webinar strategies to instantly increase webinar registration rates, boost show-up rates, and other quick win tactics. Amy also shares the launch of her NEW podcast 'The Amy Porterfield Show' and why getting comfortable being uncomfortable is the best way to connect with your audience.

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Best Moments:
(00:43) Introduction of Amy Porterfield and her achievements
(02:06) Discussion on webinars and their effectiveness
(03:55) The ?boot camp? strategy for webinars
(07:48) Tactics to increase webinar attendance
(11:41) Rebranding from ?webinar? to ?masterclass?
(12:38) Amy?s return to in-person events post-COVID
(14:50) Sharing personal experiences on her podcast
(17:26) Amy?s decision to rebrand her podcast
(24:14) The future of content creation and podcasting (moving toward video)
(25:22) Announcement of Amy?s role at the upcoming Eventastic virtual event
(26:02) Reveal of Andy Cohen as keynote speaker for Eventastic

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Guest Bio:
Amy Porterfield is a digital marketing expert, entrepreneur, and podcast host. She specializes in digital course creation?teaching over 90,000 students?and has grown her business from zero to more than $100 million in revenue. Amy?s podcast, formerly Online Marketing Made Easy, has accumulated over 60 million downloads. Known for her practical marketing advice and personal storytelling, Amy excels at helping entrepreneurs build and scale their online businesses.

AMY Has a NEW Podcast! 'The Amy Porterfield Show:

The podcast tackles topics in so many important areas such as: how to get more visibility on your offers, how to hire a teammate you trust enough to *actually* delegate, and how to stop second-guessing yourself constantly.

With unprecedented dives into the playbook that runs her business? and candid conversations with experts, leaders, and unexpected entrepreneurs who?ve cracked the code on financial and lifestyle freedom.

Here is the show: https://www.amyporterfield.com/marketing-strategy-podcast/

And FOLLOW Amy on Instagram: @AmyPorterfield

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Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-07
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Ep. 285- 4?? Subject Line Tests you have NEVER TRIED!?WORST Show on TV!+ Octomom, Gypsy Rose| Jay?s SCOOP

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In this episode of Do This, Not That, host Jay Schwedelson reveals quick, impactful tips for creating irresistible email subject lines?plus shares his latest TV show critiques and must-watch recommendations.

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Best Moments:
(00:40) Introduction to subject line tactics
(01:37) Using hours instead of days in subject lines
(02:14) Incorporating future dates in subject lines
(03:22) Effective reminder strategies without using the word ?reminder?
(04:20) Starting subject lines with numbers, especially odd numbers
(05:22) Using odd numbers with decimals in subject lines
(06:11) Promotion of Marigold?s consumer trends report
(07:11) Jay?s TV recommendations and critiques
(10:02) Announcement of the upcoming Eventastic event

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Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-07
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Ep. 284 - Ask Us ANYTHING?BORING Company Tactics! Employee Social Media Takeover CRUSHES IT!? ADVICE on Issues with FRIENDS!

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In this episode of Do This, Not That, host Jay Schwedelson tackles questions from marketers working in conservative or ?boring? industries. He shares strategies for revamping newsletters, standing out on social media, and increasing engagement while maintaining brand integrity. Jay also addresses personal questions about managing friendships and balancing work-life relationships.

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Best Moments:
(01:16) Addressing the challenge of boosting engagement in conservative industries
(02:46) Strategies for revamping boring newsletters
(04:48) Tips for standing out on social media in conservative industries
(07:39) Introduction of Marigold?s Consumer Trends Index
(08:35) Answering personal questions about managing friendships
(12:02) Request for podcast reviews and questions from listeners

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Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-05
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Ep. 283- What's Up THIS WEEK:????Impact of EXTERNAL Links in Posts! ?Grey?s Anatomy and McDreamy?

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00:00

In this episode of Do This, Not That, host Jay Schwedelson dives into recent social media marketing trends, changes in affiliate marketing, and how daylight savings time can affect email open rates. He also drops some fun personal anecdotes?including a memorable moment with Patrick Dempsey?and wraps up with entertainment updates you won?t want to miss.

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Best Moments:
(00:56) Meta?s data on Facebook post engagement and external links
(01:48) LinkedIn post engagement statistics
(02:45) The importance of boosting posts on social media platforms
(03:19) Changes in Google?s rules affecting affiliate marketing
(04:33) Impact of daylight savings time on email open rates
(05:23) Grey?s Anatomy?s 21st season premiere
(06:31) Jay?s personal anecdote about Patrick Dempsey
(07:05) Recommendation to watch Runaway Jury on Netflix
(07:46) Promotion of the upcoming Eventastic virtual event

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Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-04
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SPECIAL SERIES ==> 3 NEW LinkedIn Changes/Tips!! ?<== | BATHROOM Break #44 (COLLAB: The Marketing Millennials + Do This, Not That)

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In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray dive into LinkedIn?s newest updates?from newsletter metrics and impression counts on comments to mobile video labeling. They also explore AI-generated content detection and share strategies for maximizing engagement in a rapidly evolving platform.

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Best Moments:
(01:14) LinkedIn?s new newsletter metrics
(03:55) Introduction of impression counts on comments
(06:25) Daniel?s unique commenting strategy on LinkedIn
(07:28) The importance of video labeling on LinkedIn mobile
(09:31) AI-generated content detection and potential downgrading on LinkedIn

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Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-03-03
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Ep. 282 ? WRONG! 5 Tactics That DON'T WORK Anymore ? Stop LYING ? Just Admit You Got Work Done! Jay?s SCOOP

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In this episode of Do This, Not That, host Jay Schwedelson calls out five marketing tactics that many marketers still swear by?but are no longer effective. He dives into better alternatives to help you maximize results across social media, email, and lead generation.

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Best Moments:
(01:16) Instagram carousel posts are losing engagement
(01:56) Why requiring corporate email addresses on forms is outdated
(03:52) First name personalization in email subject lines is ineffective
(04:46) Cold email outreach: a failing strategy
(05:44) Posting multiple times a day on social media can be effective
(06:46) Mention of Marigold's 2025 Consumer Trends Index
(07:50) Personal anecdote about honesty in personal appearance changes

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Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-02-28
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Ep. 281 ? NEXT-LEVEL Branding Tips w/? #1 Bestselling Author & Branding EXPERT Kate DiLeo!

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In this episode of Do This, Not That, host Jay Schwedelson interviews Kate DiLeo, an international best-selling author and branding expert, to explore the art of effective brand messaging. They discuss how businesses can create compelling taglines and pitches to drive revenue and stand out from competitors.

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Best Moments:

(01:02) Introduction of Kate DiLeo and her expertise in branding
(01:48) Kate's journey into the branding industry
(04:50) The importance of taglines in brand messaging
(06:48) Why having a tagline is essential for businesses
(09:12) Steps to create an effective brand message
(11:28) Challenges of articulating multiple services in brand messaging
(13:43) How to assess if your brand messaging needs improvement
(16:35) Where to find Kate DiLeo and her content

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Guest Bio:
Kate DiLeo is the international best-selling author of "Muting the Megaphone" and a top-rated speaker at Inbound. With over a decade of branding experience, Kate has worked with 350+ companies using her unique "brand trifecta" formula. Her approach focuses on helping businesses clearly articulate what they do, solve problems effectively, and differentiate from competitors, all to drive revenue and engagement.

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Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-02-28
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Ep. 280 - BURNT Out! ? How to Overcome?? Ask Us ANYTHING?? Why won't he PROPOSE?

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In this episode of Do This, Not That, host Jay Schwedelson takes listener questions in an ?Ask Us Anything? segment. He offers practical tips for avoiding burnout and shares insights on navigating relationships, including communicating about long-term commitments.

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Best Moments:
(01:04) Work-related question about avoiding burnout
(01:51) Jay?s daily motivational thought
(03:00) Practical ways to avoid burnout
(04:13) The importance of learning to say no in personal life
(05:27) Dealing with "energy vampires"
(06:24) Ad read for Marigold?s Consumer Trends Index report
(07:35) Dating advice question about long-term relationships
(08:14) Jay?s personal experience with engagement
(09:19) Advice on communicating about marriage in relationships

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Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-02-26
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Ep. 279- What's Up THIS WEEK: HUGE Performance DROP!?Daylight SAVINGS! GOOGLE Changes!?Severance! Bridget Jones Review?

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00:00

In this ?What?s Up This Week? segment of Do This, Not That, host Jay Schwedelson highlights the latest events and trends marketers need to stay aware of, along with a few pop culture updates. From Daylight Savings Time?s impact on marketing campaigns to a quick review of recent TV shows and movies, Jay keeps you in the loop!

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Best Moments:
(00:40) Introduction to the "What?s Up This Week" segment
(01:04) Impact of Daylight Savings Time on marketing campaigns
(03:10) Google?s changes to customer match rules
(05:32) Meghan Markle?s branding issues
(06:38) Severance becoming Apple TV?s most-watched show
(07:25) Brief review of recent TV shows and movies

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Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-02-25
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SPECIAL SERIES ==> I DON'T Love My Job!???? <== | BATHROOM Break #43 (COLLAB: The Marketing Millennials + Do This, Not That)

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In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson tackle popular business and marketing sayings, challenging their validity and sharing perspectives from their experiences in the field. They also sprinkle in a bit of pop culture talk, discussing current movies and apps for film fans.

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Best Moments:

(01:12) ?Love what you do, and you'll never work a day in your life? ? Is this true?
(02:35) The pros and cons of overthinking in marketing
(04:40) The importance of admitting when you don?t know something
(06:15) ?If it doesn?t scale, don?t do it? ? Debunking this myth
(07:37) Brief discussion on current movies and the Oscars
(09:32) Introduction to the Letterboxd app for movie enthusiasts

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Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-02-24
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Ep. 278- Email & Social TEMPLATES are GARBAGE! QUICK Fix! ? Self-Checkout FAIL! ? Love is Blind UPDATE!!? Jay?s SCOOP

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In this episode of Do This, Not That, host Jay Schwedelson dives into the habituation effect in marketing and how it diminishes the impact of email and social media templates over time. He shares recent data on the decline in template performance and offers actionable tips to keep your marketing fresh.

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Best Moments:

(00:40) Introduction to the habituation effect in marketing
(02:20) Research findings on advertisement effectiveness decline
(03:14) Examples of overused webinar email templates
(04:56) Suggestion for a rotating template system
(07:11) Promotion of Marigold's 2025 Consumer Trends Index report
(08:04) Personal anecdote about a pharmacy experience
(09:45) Commentary on the TV show Love is Blind

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Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-02-21
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Ep. 277- GUEST: ? STOP Asking for so much DATA! w/Auntie Anne's, Carvel, Cinnabon, Jamba [Matt Bettis Sr Dir Customer Engagement & Loyalty GoTo Foods]

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00:00

In this episode of Do This, Not That, host Jay Schwedelson talks with Matt Bettis, Senior Director of Customer Engagement and Loyalty at GoTo Foods, about loyalty programs, data collection strategies, and customer engagement in the food industry. Matt shares his journey from computer engineering to marketing, insights on loyalty programs for brands like Auntie Anne's and Cinnabon, and tips for standing out in a competitive space.

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Best Moments:

(00:40) Introduction to Matt Bettis and GoTo Foods brands
(03:15) Matt's career transition from computer engineering to marketing
(05:50) Overview of GoTo Foods' loyalty program and customer base
(10:45) Data collection strategies and progressive profiling
(13:29) Importance of welcome series in customer engagement
(15:31) Creating unique brand experiences to stand out in a competitive industry
(17:02) Matt's Halloween costume success story
(19:56) Connecting with Matt Bettis on LinkedIn

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Guest Bio:
Matt Bettis is the Senior Director of Customer Engagement and Loyalty at GoTo Foods, where he oversees loyalty programs for popular brands like Auntie Anne's, Carvel, Cinnabon, Jamba, and Moe's Southwestern Grill. With a background in computer engineering, Matt has successfully transitioned from advising the Pentagon on technology strategy to leading customer engagement initiatives in the food industry.

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Download the 2025 Consumer Trends Index today at meetmarigold.com/guru and stay one step ahead of evolving consumer demands!

2025-02-21
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Ep. 276 - Ask Us ANYTHING?ULTIMATE Content Formats = MASSIVE Engagement!? Delulu? Yassify? Keeping Receipts?

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00:00

In this episode of Do This, Not That, host Jay Schwedelson tackles listener questions in the "Ask Us Anything" segment. He dives into fresh marketing content formats, shares tips on growing a social media following from scratch, and takes a fun detour into current slang terms. Jay also highlights Marigold?s Consumer Trends Index report and the upcoming Eventastic virtual event.

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Best Moments:
(01:29) New content formats to test in marketing
(03:41) How to grow social media following from zero
(05:55) Introduction of Marigold's Consumer Trends Index report
(07:02) Discussion of current slang terms and their usage
(09:56) Announcement of Eventastic, a free virtual event about events

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FREE Guide ? The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today?s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that?s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

2025-02-19
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Ep. 275- What's Up THIS WEEK:?NEW LinkedIn SCAM!?2025 is OVER!??WHITE LOTUS? Cobra Kai? Love is Blind? - AND Instagram DISLIKE Button...

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00:00

In this episode of Do This, Not That, host Jay Schwedelson delivers a brief yet insightful rundown of the latest marketing trends, pop culture highlights, and current events in his "What's Up This Week" segment. From LinkedIn scams to new content in the entertainment world, Jay keeps listeners updated with what?s happening now and what to watch for next.

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Best Moments:

(01:16) New LinkedIn scam involving account rentals
(02:49) Phasing out 2025 Outlook content by March 15th
(04:09) Instagram testing a dislike button for comments
(05:01) White Lotus season three and brand collaborations
(06:28) Love is Blind season eight premiere on Netflix
(07:06) Captain America movie at the box office
(07:36) Invitation to connect on LinkedIn

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FREE Guide ? The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today?s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that?s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
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2025-02-18
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SPECIAL SERIES ==>SECRETS to Conversion Rate Increase! ?JAY HAS A COLD! ? (sounds terrible!)<== | BATHROOM Break #42 (COLLAB: The Marketing Millennials + Do This, Not That)

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00:00

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson break down landing page optimization strategies to help marketers boost conversions?plus, they share some personal struggles with dealing with colds. ?

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Best Moments:

(00:40) Introduction to landing page optimization
(02:15) Why personalized CTA buttons make a difference
(02:51) The power of social proof on landing pages
(03:39) Why you should ditch navigation bars on landing pages
(04:13) The importance of ad-to-landing page consistency
(05:10) The best way to ensure a smooth user journey
(05:52) How to handle long-tail clicks & expired offers
(07:06) Crafting compelling offers to drive conversions
(07:51) Fixing high abandon rates on landing pages
(08:28) Daniel & Jay?s personal cold remedies ?

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MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide ? The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today?s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that?s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

2025-02-17
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Ep. 274-SEGMENTATION Secrets You NEVER Knew! ? I Hate Sharesies with Dinner Groups?Jay?s SCOOP

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00:00

In this episode of Do This, Not That, host Jay Schwedelson dives into hidden opportunities in database segmentation for marketers, sharing strategies for both B2B and consumer databases. Plus, Jay shares a personal rant about ?sharesies? dining experiences that we can all relate to!

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Best Moments:

(00:40) Introduction to hidden gold in your database
(01:36) B2B database segmentation strategies
(04:05) Consumer database segmentation strategies
(06:03) Podcast sponsorship by Marigold
(06:52) Jay?s personal rant about ?sharesies? dining experiences

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MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide ? The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today?s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that?s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

2025-02-14
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Ep. 273- EVENTS are Changing! w/Event Industry LEGEND - Dahlia El Gazzar ?- Stop Pleasing the C-Suite and Focus on Your Audience!

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00:00

In this insightful episode of Do This, Not That, Jay Schwedelson sits down with Dahlia El Gazzar, a trailblazer in the events industry, to delve into the evolving landscape of event planning. They explore innovative strategies for enhancing events, ensuring they resonate with today?s audiences and leave lasting impressions.

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Key Discussion Points:

(02:01) Dahlia's unique entry into the events industry through organizing a camel race

(04:58) The crucial role of addressing stakeholder desires in event planning

(06:08) Urging event organizers to revamp their approaches for 2025

(09:14) Tips for reimagining traditional event formats

(11:37) Strategies for crafting unforgettable event experiences

(13:30) Finding the right mix of content, networking, and engagement at events

(14:26) Dahlia?s habit of evaluating every event she attends

(16:28) Ways to engage with Dahlia?s innovative event strategies

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Guest Bio:

Dahlia El Gazzar, known as the "fairy godmother" of the events industry, boasts a dynamic background, from staging camel races to orchestrating major corporate events. Her agency, Dahlia Plus, focuses on pushing the boundaries of conventional event planning, prioritizing memorable experiences and deep connections. As a strategic adviser, Dahlia influences various prominent events, continuously redefining industry standards and enhancing attendee engagement.

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

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MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide ? The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today?s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that?s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

2025-02-14
Link to episode

Ep. 272 - Ask Us ANYTHING? NEW DATA: Apple iOS 18 Mail App impact? ? Marriage Proposal ideas? ?

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00:00

In this episode of Do This, Not That, host Jay Schwedelson answers listener questions in an ?Ask Us Anything? segment. Jay covers a variety of topics, from email marketing strategies and Apple's new email categorization feature to a personal story about how he proposed to his wife.

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Best Moments:

(01:15) Jay?s experience with trying a Cronut
(02:21) Question about emails going into the promotions tab in Apple Mail
(03:20) Explanation of Apple?s new automatic email categorization feature
(04:05) Survey results on user adoption of new email categorization
(05:50) Testing results on email marketing performance with new categorizations
(07:51) Sponsor message for Marigold email platform
(08:39) Listener question about marriage proposal ideas
(09:01) Jay?s personal story of how he proposed to his wife
(10:57) An alternative proposal idea Jay considered
(12:24) Closing remarks and promotion of Eventtastic.com

=================================================================

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=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide ? The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today?s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that?s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

2025-02-12
Link to episode

Ep. 271- DeepSeek AI TRICK!?Plus Valentine's Day Biz?Consumer Tips! ? BEST MOVIES for Valentine's Day?: What's Up THIS WEEK

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00:00

In this episode of "Do This, Not That", host Jay Schwedelson shares effective Valentine's Day marketing strategies for both businesses and consumers. He introduces a powerful trick using DeepSeek AI through Perplexity.ai, and offers his recommendations for romantic movies to watch this Valentine's Day.

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Best Moments:

(01:08) Valentine's Day marketing tips for businesses and consumers
(02:59) DeepSeek AI tool from China and how to use it safely
(05:48) Valentine's Day movie recommendations

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

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=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide ? The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today?s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that?s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

2025-02-11
Link to episode

SPECIAL SERIES ==> How & Why YOU Need an EMAIL NEWSLETTER Now! ?<== | BATHROOM Break #41 (COLLAB: The Marketing Millennials + Do This, Not That)

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00:00

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the importance of starting and maintaining a newsletter, offering valuable insights on content creation, audience engagement, and marketing strategies. They share tips on how newsletters can build expertise, foster trust, and grow email lists.

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Best Moments:

(00:34) Introduction to the episode's topic: how to start a newsletter
(02:19) Jay explains why newsletters are valuable for businesses and personal brands
(03:37) Daniel discusses newsletters as expertise builders and trust programs
(05:47) The importance of creating engaging newsletter content
(08:03) How to determine the purpose and niche of your newsletter
(09:03) Jay emphasizes the significance of compelling content throughout the newsletter
(10:20) Using pop-up forms on websites to grow email lists
(11:05) Strategies for adding subscribers to your newsletter
(11:53) Leveraging newsletter content for multiple marketing channels

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

Use Up/Down Arrow keys to increase or decrease volume.

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide ? The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today?s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that?s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

2025-02-10
Link to episode

Ep. 270-1??0??,0??0??0??Hours = Expert??WRONG! INSTANT Boost to Marketing Campaign Performance with Zero Experience! Jay?s SCOOP

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00:00

In this episode of Do This, Not That, host Jay Schwedelson debunks the myth of the 10,000-hour rule and shares actionable tactics for achieving success without the need for extensive expertise. He provides examples of how taking action, testing strategies, and launching early can lead to meaningful results.

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Best Moments:

(00:49) The misconception of needing 10,000 hours to achieve expertise
(01:22) Origin of the 10,000-hour rule from Malcolm Gladwell's book Outliers
(02:54) The importance of taking action without extensive knowledge
(03:08) Jay's personal example of tackling YouTube without prior experience
(04:36) Tactic: Using "What if we did this" polls to gauge audience interest
(06:54) The $50 ad spend death match strategy for testing ad creatives
(08:04) The "launch before you're ready" campaign approach
(09:55) TV show and movie reviews in the "Since You Didn't Ask" segment

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

Use Up/Down Arrow keys to increase or decrease volume.

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide ? The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today?s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that?s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

2025-02-07
Link to episode

Ep. 269- CONTENT That Leads to PIPELINE? w/Limelight FOUNDER David Walsh? #1 B2B Creator Partnership Platform!

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00:00

In this episode of Do This, Not That, host Jay Schwedelson welcomes David Walsh, CEO of Limelight, to discuss social selling, influencer marketing, and building a personal brand on LinkedIn.

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Best Moments:

(00:58) Introduction to Limelight and David Walsh's background

(02:01) David's journey to becoming an entrepreneur

(05:59) Explanation of social selling and its importance

(08:19) Types of content that lead to pipeline in social selling

(10:57) The importance of vulnerable content in building trust

(14:28) Tips for growing a LinkedIn following

(17:40) The power of consistency in content creation

(19:25) How to get involved with Limelight

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Guest Bio:
David Walsh is the CEO of Limelight, the first-ever business-to-business creator partnership platform. With a background in software sales and marketing, David has founded multiple successful companies, including a watch brand and an HR software company. He has raised over $30 million in funding for his ventures and is now focused on revolutionizing B2B influencer marketing through Limelight.

=================================================================

Check out our FREE + VIRTUAL EVENTS! ->

Use Up/Down Arrow keys to increase or decrease volume.

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide ? The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today?s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that?s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

2025-02-07
Link to episode

Ep. 268 - Ask Us ANYTHING? LANDING PAGE Conversion SECRETS! ? Dating Advice?

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00:00

In this episode of Do This, Not That, host Jay Schwedelson tackles two questions from listeners in a quick "Ask Us Anything" segment. He shares actionable advice for marketers looking to improve landing page conversion rates, while also offering humorous personal insights on Florida's East Coast vs. West Coast residents and TV compatibility for dating.

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Best Moments:

(00:40) Introduction to the "Ask Us Anything" segment
(01:13) Jay's observations on Florida's East Coast vs. West Coast residents
(02:06) Addressing a marketing question about landing page conversion rates
(04:01) Tips for improving landing page performance
(08:32) Addressing a dating advice question about TV compatibility
(11:52) Closing remarks and call to action

=================================================================

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Use Up/Down Arrow keys to increase or decrease volume.

=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide ? The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today?s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that?s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

2025-02-05
Link to episode

Ep. 267- What's Up THIS WEEK:?Super Bowl IDEA to TRY!? Subject Line TESTS!?Taylor Swift Prop Bets Super Bowl??

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00:00

In this episode of Do This, Not That, host Jay Schwedelson dives into the Super Bowl, sharing insights on its impact on marketing and advertising, and how businesses can leverage Super Bowl content to drive social media engagement. Jay also discusses the latest data on email subject line personalization techniques and shares some humorous Super Bowl prop bets for a bit of fun.

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Best Moments:

(00:56) Super Bowl advertising costs and trends
(01:52) YouTube's AdBlitz platform for viewing Super Bowl ads
(03:06) Leveraging Super Bowl ad content for social media engagement
(04:39) New data on double personalization in email subject lines
(07:20) Amusing Super Bowl prop bets, including Taylor Swift-related wagers

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=================================================================

MASSIVE thank you to our Sponsor, Marigold!!

FREE Guide ? The Loyalty Program Optimization Guide

Building customer loyalty today means going beyond traditional rewards. Successful programs engage customers at every touchpoint, creating experiences that feel personal, valuable, and worth returning for. With nearly 70% of consumers willing to pay more for brands they love, your loyalty program can significantly drive engagement and revenue.

In The Loyalty Program Optimization Guide you will learn:

Customer Loyalty Today: Explore the latest loyalty trends and why customer loyalty remains a crucial growth driver in today?s market.Key Strategies to Optimize Loyalty Programs: Discover must-know tactics to craft a loyalty program that?s engaging, personalized, and impactful.Turning Loyal Customers into Superfans: Learn how to cultivate emotional connections that make customers feel more like brand advocates than just shoppers.

Get the FREE Guide today and create better loyalty programs that drive revenue and engagement:
jayschwedelson.com/marigold

2025-02-04
Link to episode

SPECIAL SERIES ===> Should You Fire Clients??<=== | BATHROOM Break #40 (COLLAB: The Marketing Millennials + Do This, Not That)

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00:00

In this episode of The Bathroom Break, hosts Daniel Murray and Jay Schwedelson discuss the tough topic of firing clients and managing expectations in service-based businesses. They explore when it?s time to let go of difficult clients, how to set clear boundaries, and the importance of focusing on your ideal customer. Plus, they share their thoughts on the upcoming Super Bowl and Jay?s perspective on the big game?s commercials and parties.

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Best Moments:

(00:33) Introduction to the episode's topic: firing clients
(00:46) Brief discussion about the upcoming Super Bowl
(01:51) Jay's perspective on Super Bowl parties and commercials
(02:55) When to consider firing clients in marketing services businesses
(04:24) The importance of managing client expectations
(05:34) Setting clear boundaries and expectations in client contracts
(06:35) The significance of supporting your team when clients are disrespectful
(07:17) Focusing on ideal clients and niching down to scale up
(08:21) The value of having a referral network for services you don't provide
(09:07) Evaluating whether additional revenue is worth keeping difficult clients
(10:08) Hypothetical Super Bowl halftime show performers

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Check out our FREE + VIRTUAL EVENTS! ->