In this episode of The Influence Factor, Alessandro Bogliari speaks with Siobhan Sullivan, Director of Audience Development at Crunchyroll, to discuss the evolution of anime marketing and fandom culture.

Siobhan shares how influencers, global communities, and in-person events shape today?s anime industry, while highlighting the power of co-creation and community-driven storytelling.

She also explores how Crunchyroll connects with fans worldwide and what?s next for anime in the creator economy.

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Show Notes:

(01:25) - Introduction to Siobhan Sullivan
(05:55) - Building Fandom in Anime
(08:00) - Influencer Marketing and The Creator Economy
(11:55) - In-Person Events and Community Engagement
(15:55) - Anime?s Global Audience Reach
(19:45) - The Future of Crunchyroll and Anime Marketing

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In this episode of The Influence Factor, host Alessandro Bogliari chats with Emily Rutt, Program Manager of Social Media Marketing at Mazda. Emily dives into Mazda?s strategic approach to launching their TikTok channel, highlighting the power of building a community-driven social ecosystem.

She breaks down the shift to the 'always-on' influencer program, shares how to identify the right creators for long-term partnerships, and explores the impact of the first-to-finish activation.

Emily also looks ahead at emerging trends in creator partnerships and social media, offering actionable insights for brands aiming to connect authentically and engage audiences in meaningful ways.

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Show Notes:

(01:05) - Introduction to Emily Rutt
(06:10) - Building a Community-Driven Social Ecosystem
(10:05) - The Shift to 'Always-On' Influencer Program
(14:30) - Identifying the Right Creators for Long-Term Partnerships
(17:15) - The First to Finish Activation and Its Impact
(20:45) - Future Trends in Creator Partnerships and Social Media

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In this episode of The Influence Factor, host Alessandro Bogliari chats with Dan "Monty" Montalto, Head of Global Brand Advertising, Influencer, and Social Marketing at Etsy.

They discuss the evolution of the commerce funnel, the power of creators and their stories, and Etsy?s Creator Collective and partnership approach.

The conversation also dives into long-term relationships with creators, co-creation strategies, and what?s on the horizon for 2026, offering insights into how Etsy leverages creativity and collaboration to engage communities and shape the future of commerce.

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Show Notes:

(01:02) - Introduction to Dan
(03:38) - The Evolution of the Commerce Funnel
(06:40) - Creators and Their Stories
(08:26) - Etsy's Creator Collective and Partnerships
(13:56) - Long-Term Relationships with Creators
(15:15) - Co-Creation Strategies
(18:58) - Future Plans for 2026

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In this episode of The Influence Factor, host Alessandro Bogliari sits down with Will Carafello from the NY Mets to explore the transformative impact of social media on sports.

They discuss how platforms are closing the gap between fans and athletes, making it easier for athletes to create and share content while giving fans a more personal look into their lives.

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Show Notes:

(01:00) - Introduction to Will
(02:25) - Will Carafello?s Journey in Sports Marketing
(04:46) - Social Media Engagement Strategies
(06:42) - Evolution of Athletes as Influencers
(10:50) - Balancing Scheduled and Real-Time Content
(14:20) - Trends and Authenticity in Content
(16:10) - Collaborations with Brands and Creators
(20:32) - Future of Sports Marketing and the Creator Economy

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In this episode of The Influence Factor, host Alessandro Bogliari chats with Billy Parks about the evolution of the creator economy.

Billy shares why creators must move beyond renting audiences to build lasting, sustainable businesses. He reflects on key career lessons and the value of authenticity in brand collaborations.

The conversation also explores creator investment strategies, industry challenges, and emerging trends - like AI integration and niche market growth - shaping the future.

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Show Notes:

(00:58) - Introduction to Billy

(06:15) - Shift from Content Creation to Commerce

(08:40) - Renting vs. Owning Audiences

(13:15) - Identifying Creators to Fund

(17:25) - Ways Creators Can Use Capital

(29:20) - Future Opportunities for Creators

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In this episode of The Influence Factor, Alessandro Bogliari chats with Alexander Frolov, CEO & Co-Founder of HypeAuditor, to unpack the evolving influencer marketing landscape.

They dive into the integration of AI, the do?s and don?ts of leveraging it in the creator economy, and why authenticity remains key.

The conversation also explores the unique role of athletes as influencers, the challenges of measuring ROI, and how AI is reshaping marketing strategies and campaign success.

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Show Notes:

(01:10) - Introduction to Alexander

(04:50) - ROI in Influencer Marketing

(12:40) - AI in the Creator Economy

(20:25) - Athletes as Influencers

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In this episode of The Influence Factor, Alessandro Bogliari chats with Josephine Wong, the Chief Revenue Officer of CommentSold, discusses her passion for building products that empower entrepreneurs and the evolution of social commerce.

She highlights the importance of community engagement, the role of AI in content creation, and strategies for creators and brands to succeed in the social commerce landscape.

Josephine emphasizes the need for authenticity and human connection in marketing, as well as the significance of creating a sense of urgency and exclusivity in sales.

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Show Notes:

(01:02) - Introduction to Josephine

(04:02) - Evolution of Social Commerce

(06:40) - Innovative Features

(09:45) - Audience Personas

(13:30) - Psychology of Social Commerce

(15:55) - Brand Opportunities

(22:00) - Key Takeaways for Creators & Brands

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In this episode of The Influence Factor, Alessandro Bogliari chats with Jonathan Kolozsvary, Global Head of Small Business at Visa, about the evolving landscape of the creator economy, emphasizing the importance of financial tools and resources tailored for creators.

He highlights the recognition of creators as small businesses by Visa and the need for a robust financial infrastructure to support their unique challenges.

The discussion also covers insights from the Visa Creator Summit, the significance of co-creation in product development, and emerging trends.

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Show Notes:

(01:18) - Introduction to Jonathan

(03:02) - Creators as Small Businesses

(05:24) - Financial Tools for Creators

(07:40) - Small Business Criteria and Requirements

(09:02) - Visa Products for Growth

(11:30) - Trends in the Creator Economy

(14:25) - Visa Creator Summit Highlights

(17:00) - Core Products for Scalability

(18:55) - Next-Gen Research Insights

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In this episode of The Influence Factor, Alessandro Bogliari chats with Paige Fitzgerald, COO of Patreon, about building a creator-first internet and Patreon's role in the creator economy.

Paige discusses empowering creators to build sustainable businesses, the power of core fans, and the importance of community engagement.

She shares insights on avoiding burnout, leveraging exclusive experiences, and prioritizing mental health. The conversation also explores innovative collaborations and the future of podcasting on Patreon.

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Show Notes:

(01:01) - Introduction to Paige and Patreon

(05:50) - Understanding Core Fans and Community Engagement

(09:00) - Creating Meaningful Media and Experiences

(12:05) - Strategies for Creator Success on Patreon

(13:57) - Addressing Creator Burnout and Mental Health

(16:05) - Best Practices for Creators: Tools and Strategies for Success

(19:15) - Empowering Creators: Patreon?s Mission and Impact

(20:45) - The Future of Podcasting: Tools and Resources for Creators

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In this conversation, Alessandro Bogliari chats with Pierre-Loïc Assayag, CEO and founder of Traackr, discussing the evolution of influencer marketing, the challenges of pricing transparency, and the importance of adapting strategies to local markets.

They explore insights from a recent panel at SXSW, the impact of social media platform changes, and the future of influencer marketing in a rapidly evolving landscape.

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Show Notes:

(01:05) - Introduction to Pierre and Traackr

(02:57) - Transparency and Fairness in Creator Payments

(09:08) - Navigating Global Influencer Marketing

(10:49) - Adapting to Social Media Changes

(17:33) - Building Trust in Influencer Marketing

(19:49) - Future Predictions for Influencer Marketing

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In this episode of The Influence Factor, Alessandro Bogliari chats with Alanah Joseph, Head of Creator Partnerships at HubSpot.

Alanah shares how creator partnerships are evolving, why community is key in podcasting, and strategies to grow and monetize a podcast.

From networking and consistent publishing to leveraging newsletters, she offers practical insights for creators and brands alike.

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Show Notes:

(01:15) - Introduction to Alanah

(04:00) - The Evolution of Creator Partnerships at HubSpot

(07:10) - Criteria for Selecting Podcasts in the Network

(09:35) - Building a Podcast Network Community

(12:00) - Strategies for Growing a Podcast Audience

(16:00) - Common Mistakes in Podcasting

(18:35) - Resurgence of Newsletters in B2B

(21:00) - The Importance of B2B Creators

(23:05) - Monetization Strategies for Creators

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In this episode of The Influence Factor, Alessandro Bogliari speaks with Courtney Weis, Managing Director of Brand Marketing at FP Movement.

Their conversation explores the brand?s commitment to empowering women through activewear, the vital role of community involvement, and the dynamic shifts within influencer marketing.

Courtney offers valuable perspectives on FP Movement?s collaborations with athletes and creators, highlights the power of storytelling in brand marketing, and provides a preview of the brand?s upcoming campaigns and activations.

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Show Notes:

(01:15) - Introduction to Courtney and FP Movement

(02:35) - Mission and Achievements

(06:05) - Influencer Marketing Strategy and Athlete Collaborations

(08:40) - Types of Creators

(12:00) - Affiliate Tools and Programs

(16:02) - The Evolution of Athlete Storytelling

(20:15) - Activations and Community Engagement

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In this episode of The Influence Factor, Alessandro Bogliari speaks with Jennifer Healan, VP of Brand, Content, and Culture at McDonald?s US.

Jennifer shares her journey leading creative transformation at iconic brands, emphasizing the power of creative bravery, tapping into fan truths, and launching standout campaigns like McDonald?s anime collaboration.

She also explores the evolving role of influencers, live streaming, and how authenticity and community-building are shaping the future of marketing.

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Show Notes:

(00:50) - Introduction to Jennifer and Her Role at McDonald?s

(06:10) - Embracing Creative Bravery in Marketing

(10:00) - Engaging Fans Through Fan Truths

(15:20) - Innovative Campaigns: The Anime Collaboration

(20:40) - Leveraging Influencers and Live Streaming

(25:00) - Final Advice for Marketers

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In this episode of The Influence Factor, Alessandro Bogliari chats with Olivia Owens, Creator Partnerships and Business Development Lead at Teachable.

Olivia shares her mission to empower creators through community, the launch of the 9 to 5 Quitters Club, and effective monetization strategies.

She dives into Teachable?s latest report on B2B creators, exploring how they build predictable income and the growing value of authentic storytelling in today?s digital world.

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Show Notes:

(01:51) - Introduction to Olivia

(04:00) - The 9 to 5 Quitters Club

(10:15) - Exploring Monetization Strategies

(14:55) - Brand Deals and Long-Term Partnerships

(18:00) - Growth Strategies for B2B Creators

(20:55) - Insights from Teachable's B2B Creator Report

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In this episode of The Influence Factor, Alessandro Bogliari speaks with Jamie Gutfreund, founder of Creator Vision, about bridging the gap in the creator economy.

They discuss the shift from authenticity to trust in marketing, why creators should own their content, and how brands can better collaborate with creators.

Jamie also shares insights on B2B influencer strategies, the problem with vanity metrics, and why creativity and feedback are key to impactful campaigns.

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Show Notes:

(01:34) - Introduction to Creator Vision and Jamie
(02:11) - Evolution of Digital Marketing and Personal Achievements
(05:15) - The Challenge of Authenticity in the Creator Economy
(07:25) - Building Trust Over Authenticity
(09:50) - Owning Content and Diversifying Platforms
(14:46) - Innovative B2B Marketing Strategies
(19:20) - Opportunities for Brands in Influencer Marketing
(23:40) - Listening to the Audience: The Power of Comments
(27:20) - The Evolving Role of Consumers
(32:00) - Moving Beyond Vanity Metrics
(36:15) - Orchestrating Successful Campaigns

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Ashton Wall, Co-Founder of GateMaker Community.

They explore her mission to restore the integrity of marketing by putting creators at the center of strategy, and why influencer marketing should power every channel?not just earned media. Ashton shares her unique ?marketing solar system? framework, insights from viral campaigns like Milk Makeup?s Cooling Water Jelly Tint, and common pitfalls creators and brands should avoid.

She also highlights the importance of long-term creator relationships, smarter influencer selection, and her excitement around the growing wave of live shopping in the U.S.

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Show Notes:

(01:02) - Introduction to Ashton

(03:32) - Creators as the center of the marketing solar system

(07:32) - Understanding brand needs

(09:00) - Common mistakes creators make

(16:50) - Case study: Milk Makeup?s viral launch

(18:55) - Influencer selection strategy

(23:40) - Do?s & don?ts for brand outreach

(25:45) - Future of live shopping

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Shannon Otto, Associate Vice President of Consumer Engagement + Integrated Marketing at Amika. They explore her collaborative approach, Amika?s dedication to inclusivity in beauty, and cutting-edge marketing strategies.

Shannon shares insights on standout campaigns like the Volume Mega Mix with Snooki, community-focused pop-ups, and the brand?s foray into the metaverse with Amikaverse on Roblox. She also emphasizes the power of creator partnerships and the importance of forging emotional connections with consumers.

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Show Notes:

(00:55) - Introduction to Shannon Otto and Amika

(04:05) - Values and DNA of Amika

(05:30) - Campaigns and Activations: The Volume Mega Mix

(08:10) - Community Engagement and Feedback

(12:35) - Pop-Up Shops and Consumer Interaction

(17:10) - Exploring the Metaverse: Amikaverse on Roblox

(19:50) - Future of Brand Awareness and Creator Economy

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Victoria Blinova, Senior Strategic Partner Manager at YouTube. Victoria shares insights on content creation, personal branding, and the impact of employee-generated content (EGC).

She highlights the importance of strong hooks and storytelling, especially on platforms like LinkedIn, and discusses strategies for boosting engagement through value-driven content and clear calls to action.

The conversation also covers video content trends, empowering employees to create authentic content, and emerging opportunities in influencer marketing on LinkedIn.

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Show Notes:

(01:05) - Introduction to Victoria
(04:05) - Importance of hooks and storytelling in videos
(05:55) - Maximizing engagement with value and call to action
(09:50) - Trends in LinkedIn video content
(16:45) - Leveraging employee-generated content (EGC)
(18:00) - Strategies for implementing EGC in organizations
(20:00) - Empowering employees to create authentic content
(22:05) - Content creation strategies for startups
(28:10) - Final thoughts on influencer marketing and LinkedIn opportunities

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Amanda Silberling, senior writer at TechCrunch.

They discuss her work in journalism, the importance of media literacy, and the challenges journalists face today. Amanda shares insights into her daily workflow, the art of pitching, and how AI is shaping content creation.

The conversation also explores the impact of deepfakes on influencers and the rise of virtual influencers, examining their audience engagement and the future of this digital trend.

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Show Notes:

(01:02) - Introduction to Amanda
(03:00) - A day in the life of a tech journalist
(05:25) - Navigating pitches and recognizing value
(10:05) - Impact of AI on content creation
(12:55) - Deepfakes and their implications for influencers
(24:00) - Rise of virtual influencers
(27:35) - Future of virtual influencers and audience engagement

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Brooke Duffy, Associate Professor at Cornell, about the evolving creator economy, career sustainability, and the challenges of digital success.

They explore compensation gaps, visibility struggles, and the future of social media entrepreneurship.

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Show Notes:

(01:10) - Introduction to Brooke Erin Duffy
(04:58) - Mission and purpose in academia
(08:55) - Understanding the visibility bind
(15:20) - The precarity of creator careers
(19:00) - Monetary aspects and the influencer pay gap
(23:30) - Future predictions for creators
(25:15) - Conclusions and future research predictions

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Priscilla Lau, Founder of Representation Matters.

They explore topics like personal branding, the power of live streaming, AI in influencer marketing, and the rise of creator entrepreneurs.

Priscilla highlights the importance of community, engagement, and storytelling while sharing tips on leveraging technical resources and exploring new opportunities in the creator economy.

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Show Notes:

(01:10) - Introduction to Priscilla
(04:50) - Evolution of the creator economy and influencer marketing
(08:15) - Status and benefits of live streaming
(12:30) - Role of AI in content creation and editing
(19:25) - Transitioning from creator to entrepreneur
(24:00) - Connecting IRL and social good

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Kristen Bousquet, founder and CEO of Your SoulcialMate.

Kristen shares insights on how to pitch as a creator, be transparent in monetization, and manage finances. Kristen also discusses the value of community and networking among creators, as well as the need for visual hooks and relatable content to capture the audience's attention.

She advises creators to outsource tasks like bookkeeping and accounting to focus on their core strengths. Tune in to learn about the latest evolving trends in the creator economy and Kristen's personal branding strategy.

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Show Notes:

(00:00) - Introduction and Mission
(03:39) - Identifying the right influencers
(05:57) - Getting attention from brands and agencies
(08:18) - Kristen's anti-pitch method
(15:08) - Managing finances and monetization
(18:50) - Approaching pricing as a creator
(23:17) - Recommended tools and resources for creators
(27:25) - Creating engaging content and capturing attention
(30:49) - Rising trends in the creator economy

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Annie Leal, founder of I Love Chamoy. Annie shares her journey, including her experience on Shark Tank and the boost it gave her business.

She highlights her mission to empower Latinos and celebrate their presence in the business world. Annie discusses the power of social media?especially TikTok and Instagram?in promoting her products and connecting authentically with her audience.

She dives into the value of behind-the-scenes content, the challenges and rewards of live shopping, and the role of influencer marketing. Annie also teases exciting new product launches, like seasonings and candy, and her plans to grow her retail presence.

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Show Notes:

(01:00) - Introduction to Annie
(02:10) - Annie's experience on Shark Tank
(06:30) - Using social media for product promotion
(11:15) - Feedback loops
(13:55) - Collecting data and building a customer base
(16:05) - Approach to creators
(18:30) - Navigating live shopping
(23:20) - Future of social commerce and retail expansion

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Saurabh Shah, CEO of Warren James, about revolutionizing merchandising for influencers and intellectual property.

Saurabh shares his unique blend of creativity and data-driven insights, detailing how Warren James helps creators diversify their revenue streams beyond content. He discusses the end-to-end process of working with creators, from concept to product development, emphasizing the importance of innovation.

Saurabh also explores the shift from direct-to-consumer to retail, the challenges it brings, and upcoming projects focused on delivering fashion-forward merchandise.

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Show Notes:

(00:58) - Introduction to Saurabh
(04:00) - Mission behind Warren James
(09:45) - Working with creators: ideation and collaboration
(20:45) - Transition from DTC to retail
(24:40) - Product innovation and future of merchandise

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Sarah Penna, SVP of the Creator Team at Orca, about the dynamic world of social commerce and live stream shopping.

Sarah shares her journey, from founding the first YouTube talent management company (later acquired by DreamWorks) to her mission of helping creators connect with fans and earn a living. She explains how Orca supports creators and brands through live streaming, short-form video, and affiliate marketing.

Sarah also provides actionable tips for hosting successful live streams, emphasizing audience engagement, product knowledge, and creating urgency with giveaways and discounts. Additionally, she highlights the importance of trust, brand recognition, and evolving platforms to better support creators' long-term growth and success.

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Show Notes:

(00:55) - Introduction to Sarah
(03:15) - Rise of social commerce and livestream shopping
(04:20) - Becoming a great livestream host: tips and strategies
(09:24) - Creating urgency and building trust in social commerce
(15:50) - Success stories in social commerce
(18:45) - Challenges and opportunities in the industry
(21:30) - Future-focused insights for the creator economy

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Max Levine, co-founder of AMP Studios.

Max dives into AMP Studios' mission to create brand-friendly, inspiring content for young audiences and emphasizes the importance of strong relationships and supporting creators in realizing their dreams.

He discusses the surge of influencer-led brands, advising creators to focus on content while collaborating with experts for brand-building. Max also sheds light on the challenges of building a sustainable business in the crowded creator economy and the potential for creators to become the next generation of mainstream stars.

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Show Notes:

(01:05) - Introduction to Max
(03:32) - Importance of relationships and seeing creators succeed
(11:08) - Rise of influencer-led brands and expert partnerships
(14:15) - Challenges of building a viable business in the creator economy
(17:54) - YouTube as a revenue driver and the potential of the upper echelon of the market

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, sits down with Austin Null, Strategy Director of Influence Marketing at McKinney, to explore the evolution and future of influencer marketing.

Austin shares insights from his dual experience as a creator and marketer, stressing the importance of empowering creators, fostering communities, and building proactive brand-creator partnerships.

He also delves into monetization challenges, the impact of user-generated content (UGC), and why he believes influencer marketing is still in its early days, with education and diversification essential for brand success.

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Show Notes:

(01:03) - Introduction to Austin
(03:52) - Empowering creators and building communities
(05:42) - Evolution of influencer marketing
(10:05) - Importance of user-generated content (UGC)
(16:07) - Current state of advertising
(20:05) - Improving the infrastructure and system
(23:50) - Tips for brand marketers
(26:28) - Diversifying perspectives in marketing

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with YouTuber Jordan Matter about his journey from acting and photography to building a thriving YouTube career.

Jordan highlights the power of storytelling, his passion for creating joyful content, and the balance he finds by sharing his work with his family.

He also dives into his success with 25 million subscribers and bestselling photography books, plus his creative process behind video thumbnails, titles, and the shift toward more personal, vlog-style content that helps creators connect authentically with their audiences.

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Show Notes:

(01:05) - Introduction to Jordan
(04:04) - Transition from photography to YouTuber
(06:58) - Creating content with family
(12:05) - Short-form content: standalone vs. teasers
(15:50) - Content creation process
(18:25) - Thumbnails and titles
(22:10) - Future of longer videos, storytelling, and scripted content
(23:15) - Unique voice and building outside of YouTube

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Vidya Narayanan, co-founder of Rizzle.

They explore the role of AI in content creation, from simplifying user experiences to enhancing video editing and teaser creation.

Vidya discusses YouTube's dominance in podcasting, the challenges other platforms face, and how AI will shape the future of content with innovations like personalized avatars and AI-generated content.

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Show Notes:

(01:08) - Introduction to Vidya
(04:05) - AI tools for content creators
(06:20) - A/B testing for thumbnails
(11:45) - Teasers and bringing audiences from short-form to long-form
(19:00) - YouTube's dominance in podcasting
(23:35) - Future of content creation

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Dace de la Foret, AVP of Social Media at Nationwide.

They discuss audience-first content strategies, the importance of authenticity, and how user- and employee-generated content build trust. Dace also highlights the role of music in branding and how partnerships, like Nationwide's with the NFL, connect with fan bases.

He predicts a future in the creator economy driven by niche content, authenticity, and trust.

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Show Notes:

(01:04) - Introduction to Dace
(05:25) - Audible brand connection
(10:20) - User-generated and employee-generated content
(17:27) - Partnerships and reaching specific fan bases
(22:25) - Putting the audience first in content strategy
(26:57) - Future of the creator economy

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In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Tyler Chou, a leading attorney for creators and Founder & CEO of Tyler Chou Law for Creators.

They explore the shifting dynamics of the creator economy and the legal hurdles content creators often encounter. Tyler shares her journey from Hollywood to specializing in creators' legal needs, highlighting the importance of legal protection, proactive strategies, and creators? understanding of their rights.

They also cover common legal challenges, the future of the creator economy, and the importance of diversifying platforms and revenue streams.

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Show Notes:

(01:18) - Introduction to Tyler
(06:12) - The journey from Hollywood to creator law
(12:51) - Common legal issues faced by creators
(19:35) - Proactive legal strategies
(29:50) - Future of the creator economy and legal landscape
(37:50) - Diversifying platforms

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Blaine Doherty, Senior Influencer Marketing Manager at Fiverr.

Blaine offers insights on executing effective influencer campaigns, stressing the importance of timing campaigns around key calendar events and building strong relationships with creators. He underscores the significance of a data-driven approach, key performance metrics, and the rising importance of trust and authenticity in today?s attention economy.

Blaine also discusses strategies for short-form and long-form content and shares more about Fiverr?s upcoming AI briefing tool.

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Show Notes:

(00:50) - Introduction to Blaine
(03:03) - Organizing work around key calendar moments
(06:32) - Importance of a data-driven approach to influencer marketing
(12:10) - Relationship between the attention economy and the creator economy
(15:00) - Short-form vs. long-form content in terms of reach and engagement
(19:30) - Content creator entrepreneurs
(21:10) - Upcoming product updates at Fiverr

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In this episode of The Influence Factor, host Alessandro Bogliari interviews Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard.

They discuss Raja's concept of "Quantum Marketing" and explore the evolution of marketing over the past two decades. Raja shares insights on the impact of AI, the importance of trust in modern marketing, and how brands can appeal to younger generations.

He emphasizes the balance between leveraging new technologies and maintaining human creativity. Raja also highlights emerging technologies that will reshape marketing and stresses the importance of continuous learning and ethical practices for marketers to succeed in a rapidly changing landscape.

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Show Notes:

(00:57) - Introduction to Raja
(06:37) - Developments in marketing over the past 20 years
(09:40) - The impact of AI and Generative AI on marketing
(14:30) - Explanation of Quantum Marketing concept
(18:15) - Building trust with new generations of consumers
(21:05) - Key aspects for brands to establish trust
(22:20) - Emerging technologies impacting the future of marketing

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In this episode of The Influence Factor, host Alessandro Bogliari interviews Tiffany Hardin, Founder and CEO of Gild Creative Group. They discuss her journey in influencer marketing and the significance of sustainability in the industry.

Tiffany emphasizes that creators should have a clear vision, establish solid operational structures, and prioritize financial management. She advises influencers to consider the overall value and benefits of partnerships when negotiating prices.

For brands, she highlights the importance of creating a supportive environment for creators and being clear about goals and KPIs. Tiffany believes the future of influencer marketing hinges on creators' commitment to their craft and the human connection brands bring to the relationship.

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Show Notes:

(01:02) - Introduction to Tiffany
(02:55) - Transition from music business to influencer marketing
(06:22) - Trends and the importance of sustainability
(08:10) - Tips for content creators: vision, operations, and finance
(13:34) - Negotiating prices: value and benefits
(22:22) - The future of influencer marketing

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In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Sarah McNabb, CMO at GigaStar.

They discuss how GigaStar enables YouTube creators to raise funds by selling a portion of their future channel revenue to investors.

This innovative model provides creators with the capital and strategic support they need while offering investors a chance to profit from the channel?s growth and engage directly with the creator economy.

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Show Notes:

(01:02) - Introduction and background on Sarah
(02:40) - GigaStar's crowdfunding platform
(08:35) - Channel revenue, valuation, and transparency
(10:45) - Creator drops
(17:43) - Financial trends in the creator economy
(19:19) - Growth of GigaStar

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In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Sam (Fink) Friedman, Senior Director of Content Partnerships at the NFL.

They explore the dynamic world of the creator economy and how the NFL is navigating influencer marketing. Sam discusses the importance of aligning with creators who are genuinely enthusiastic about sports to tap into new audiences.

She sheds light on the NFL?s initiatives to enhance athletes? personal branding and their digital presence. Further, Sam shares insights on the NFL?s partnerships with YouTube, including features like the YouTube Access Pass and NFL Creator of the Week, as well as their pioneering Super Bowl concert on Roblox.

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Show Notes:

(01:20) - Introduction and background of Sam
(04:40) - The growing importance of the Creator Economy
(16:02) - NFL creator programs
(21:50) - Athletes as personal brands and the evolution of NFL players
(27:20) - The digital world of Roblox and the first-ever Super Bowl concert
(33:45) - Predictions for the future of creators and media

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In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Dmitri Cherner, CEO and founder of Future Influence, about the crucial role of partnerships in driving business growth and achieving ROI.

Cherner emphasizes that influencer marketing is a long-term investment, urging brands to focus on creative differentiation to capture audience attention.

He also introduces his 'four-lane highway' concept, highlighting performance, content, awareness, and affiliate lanes as key aspects of influencer and creator value.

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Show Notes:

(00:57) - Introduction and background of Dmitri
(03:55) - Establishing expectations in influencer marketing
(06:50) - Content licensing and ROI
(13:28) - The four-lane highway of value
(20:40) - Finding the right influencers
(24:25) - Creative differentiation

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In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, talks with Lindsey Lugrin, founder of FYPM, about her journey in influencer marketing and the fight for fair creator compensation.

Lindsey discusses her platform?s mission to bring transparency and data-driven pricing to the industry, the growth of the creator economy, and the need for education.

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Show Notes:

(00:54) - Introduction to Lindsey
(06:45) - Using data to benefit creators and talent managers
(09:16) - Factors to consider in influencer pricing
(11:52) - Negotiating endorsement value
(15:50) - Future of the creator economy
(17:02) - Closing remarks on FYPM

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Justin Moore, founder of Creator Wizard.

They discuss sponsorship coaching for creators, the evolution of YouTube, and strategies for pitching to sponsors.

Justin also highlights the importance of focusing on sponsor objectives, avoiding media kits in cold pitches, and understanding key aspects like deliverables and usage rights.

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Show Notes:

(00:35) - Introduction to Justin
(02:50) - Creator differences over the years
(06:04) - Approaching dream sponsors
(11:20) - Effective communication in pitching
(14:45) - DUE rule
(18:20) - Sponsor magnet book release

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Victoria Hutchins, a content creator focused on yoga, mindfulness, and poetry.

Victoria shares her journey to building a successful online presence, emphasizing authenticity and vulnerability. She discusses her mission to connect practitioners with their bodies, breath, and intentions, her achievements like writing a book and hosting a yoga retreat, and her monetization strategies, including a subscription-based yoga app and brand partnerships.

Victoria also offers advice on maintaining balance, staying motivated, and cultivating a presence as a content creator.

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Show Notes:

(01:20) - Introduction to Victoria (04:35) - Transitioning to a full-time creator (06:40) - Building a community (07:55) - Cross-posting and audience engagement (10:00) - Monetization strategies (13:59) - Hosting yoga retreats (15:45) - Staying motivated as a creator

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Asti Wagner, founder of Invyted.

They discuss how her app simplifies influencer marketing for brands of all sizes. Asti shares her journey as a young tech founder, the challenges she's faced, and how Invyted benefits both brands and influencers.

She also highlights successful campaigns, the importance of a consistent presence in influencer marketing, and upcoming features, including Invyted's expansion to the US market.

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Show Notes:

(01:20) - Introduction to Asti (04:10) - Tech startup challenges (06:25) - Onboarding the first brands (08:24) - What the Invyted app offers (13:55) - Gifting and managing influencer collaborations (15:30) - Highlighting success stories

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, discusses influencer marketing evolution with Nycole Hampton, Senior Director of Content + Engagement Marketing at GoodRx.

Nycole shares insights on selecting the right influencers for brands, stressing the importance of aligning with campaign goals and target audiences.

She also emphasizes the need for brands to avoid overpaying for partnerships and suggests integrating influencer-generated and user-generated content into broader marketing strategies. Lastly, Nycole predicts influencer marketing will further integrate into brand strategies as it continues to evolve.

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Show Notes:

(01:15) - Introduction to Nycole (04:01) - Evolution of influencer marketing (06:15) - Identifying the right partners and platforms (08:40) - Mistakes brands make in influencer marketing (12:30) - Thoughts on user-generated content (14:50) - Value of social listening (17:20) - Pulling influencer marketing into a larger content strategy

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Liron Segev, a YouTube Strategist/Security Specialist.

They discuss cybersecurity threats and challenges content creators face, emphasizing the importance of being aware of scams and protecting personal information. Liron shares tips on using strong passwords, enabling two-factor authentication, and avoiding suspicious emails.

He also introduces his Creator Alerts service, which notifies creators of security issues. Liron's mission is to help creators avoid hacks and protect their hard work and revenue.

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Show Notes:

(01:30) - Introduction to Liron (03:05) - Common threats and challenges for content creators (09:02) - Identifying legitimate emails and links (15:06) - Best practices for passwords and two-factor authentication (17:18) - Creator alerts: staying informed about security issues (20:35) - Upcoming resources and programs for creators

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires?intimate online spaces?on communication and content consumption.

Sara highlights the need for brands to align with their target communities? values and introduces the Brand Yearbook, showcasing brands that have captured Gen Z?s attention and loyalty.

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Show Notes:

(01:00) - Introduction and background of Sara (05:05) - Evolution of online communities (07:45) - Finding communities with shared values, beliefs, and ideas (10:15) - Conveying the importance of community-driven subcultures (12:38) - The Brand Yearbook and winning Gen Z audiences (16:45) - Google?s opportunity with AI (18:20) - Digital campfire reports

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In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Greg Fass, VP of Marketing at Liquid Death. Greg reveals their unconventional marketing approach, aimed at making people laugh while promoting healthier, more sustainable choices.

Liquid Death infuses creativity and humor into traditionally dull product categories, challenging traditional marketing norms with an outsider?s perspective.

Together, they discuss earned media, brand, and creator collaborations, and how Liquid Death?s strategy revolves around creating hilarious and entertaining content that drives shareability.

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Show Notes:

(01:00) - Introduction to Greg (04:15) - Unconventional marketing approach (06:00) - Turning hate comments into albums (08:34) - Earned media metrics (10:35) - Collaborating with celebrities and brands (13:50) - Working with creators and influencers (16:47) - Challenging traditional marketing approaches

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In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, and Desiree Martinez, a Creator Economy Strategist, discuss insights for brands and creators. Desiree emphasizes understanding mission, defining brand, and knowing audience.

They explore monetization avenues like brand partnerships and affiliate marketing, and Desiree discusses global expansion opportunities for creators.

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Show Notes:

(01:15) - Introduction to Desiree (05:25) - Building a successful creator business (10:25) - Staying relevant in the creator economy (13:20) - Monetization opportunities for creators (16:40) - A forward-looking perspective on the creator economy

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??????????????????????Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)?

In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Maxwell Kelley, Senior Director of Social, Creative, and Production at ESPN.

Maxwell discusses the intersection of sports and social media, focusing on media innovation, engaging fans, and expanding the reach of various sports. He explains ESPN's content creation strategy, including UGC and alternative event angles.

Maxwell highlights the importance of diversity and inclusion in sports content and the growth of women's basketball, and he talks about the success of blending organic and paid strategies amid the evolving social media landscape.

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Show Notes:

(01:20) - Introduction to Maxwell (04:00) - Overview of sports and social media (05:40) - Diversity and inclusion in sports content (08:35) - UGC success stories and case studies (13:05) - Growth strategy and missing components (17:55) - Fans and entertainment

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?????????????????????Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)?

In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by content creator Jesse Katches.

Jesse discusses his journey in content creation, covering the importance of storytelling, strategies for managing anxiety and burnout, and approaches to monetization. He underscores the unique value each creator offers and advocates for embracing imperfect content.

Additionally, Jesse highlights the power of niche topics and the potential to build strong communities around them.

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Show Notes:

(01:02) - Introduction to Jesse (04:50) - Breaking barriers in public speaking (08:15) - Power of storytelling in content creation (11:20) - Navigating anxiety and burnout as a creator (15:30) - Monetization models as a creator (17:30) - Potential of niche topics in building a community

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????????????????????Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)?

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Brooke Berry, Head of Creator Development at Snap.

They delve into Snap's role in the creator economy, highlighting monetization opportunities, and tips for emerging creators. Brooke underscores the importance of authentic storytelling on Snap and community-building. She also mentions Snap's intimate, educational creator events.

Looking ahead, she anticipates social media returning to its roots as a platform for connecting with friends and celebrating individuals over specific niches.

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Show Notes:

(01:30) - Brooke's mission, achievements, and purpose

(03:00) - Day to day as head of Creator Development at Snap

(04:05) - Content ecosystems on Snap

(06:45) - Tips for emerging creators

(10:15) - Snap's role in events like Coachella and SXSW

(14:25) - Diversity of creators and content on Snap

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???????????????????Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)?

In the newest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Liz Griffin, Global Vice President of Social Commerce at Bazaarvoice, delving into the critical significance of user-generated content (UGC) in fostering transparent shopping experiences. Bazaarvoice collaborates closely with brands, integrating customer UGC onto their websites to furnish transparency and validation for consumers.

Griffin underscores the necessity for brands to seamlessly incorporate social content into their paid advertisements, thereby simplifying the consumer journey to purchase. Additionally, she underscores the profound impact of UGC, particularly through the utilization of images and videos for authentic product evaluations.

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Show Notes:

(01:02) - Liz's mission, accomplishments, and purpose

(05:23) - Converting browsers to loyal brand buyers

(11:22) - The importance of user-generated content (UGC)

(13:50) - The shopping journey and the role of UGC

(14:45) - Acquiring content on a large scale

(17:05) - Key metrics and strategies for influencer marketing and social media

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