Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service
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The Business Consolidation Tactics for SaaS Leaders to Scale Multi-Brand Platforms - Josh McCarter
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
__________________________________________
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch sit down with Josh McCarter, CEO of EverPro and Board Member at Compass, live from Service World Expo 2025. Josh shares how his background in SaaS and leadership at Mindbody shaped his work in the home services space. He explains how AI, automation, and smart software tools are helping contractors improve their operations and marketing. Josh also talks about the challenges of managing multiple brands, staying ahead of tech trends, and building strong leadership teams. Learn how choosing the right tools and leading with clarity can drive long-term business growth.
In this episode, here's what you can expect to learn:
How AI and automation are changing the way home service businesses run.
Why choosing the right software can make daily work easier and save time.
The risks of switching systems too fast and how to plan for long-term growth.
How strong leadership and clear vision help teams move in the same direction.
Simple ways to use tech tools and customer feedback to improve and grow.
Timestamps ?
[00:00] - Recap
[02:10] - Episode Introduction & Meeting Josh McCarter
[02:28] - Josh's Background in Technology & SaaS
[05:16] - EverPro's Focus on Home Services and Payments
[07:02] - Leveraging AI and Automation in Home Services
[09:51] - The Importance of Selecting the Right Software
[11:30] - Adapting to Changing Tech Trends in the Industry
[16:16] - Leadership and Leading Teams Through Change
[18:50] - The Role of Customer Feedback in Shaping Products
[29:01] - The Future of Home Services and AI Integration
[33:07] - Empowering Teams and Building Company Culture
If you found this conversation with Josh McCarter helpful, please leave us a review (5 stars would be greatly appreciated ?).
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
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How Inverter HVAC Systems Help Contractors Kill Price Objections & Replace Tech with Terry & Phillip
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
__________________________________________
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch are joined by Terry Frisenda, Executive Sales Manager at LG Electronics and Phillip Kriegbaum, Senior Business Development Manager at LG HVAC Solutions USA, to talk about how modern technology and systems are transforming the HVAC industry. They share insights on how using inverter systems and efficient tools can improve service and help contractors stay competitive. Phillip and Terry explain the importance of adapting to industry trends, optimizing operations, and using the right tools to grow your business and stay ahead in a changing market. Learn practical tips to enhance your service and business performance.
In this episode, here's what you can expect to learn:
How modern technology and systems can help HVAC contractors improve service.
Why using inverter systems and the right tools can make operations more efficient.
The importance of staying informed about industry trends and adopting new tech.
How efficient systems and clear processes help contractors stay competitive.
Simple ways to improve service and grow your HVAC business with the right tools.
? Get expert HVAC insights on LG HVAC Solutions USA youtube channel. Visit: https://www.youtube.com/@LGHVACUSA
Timestamps?
[00:00] - Recap
[02:45] - Episode Introduction & Meeting Phillip Kriegbaum and Terry Frisenda
[03:31] - Terry's Role in HVAC Design & Support
[06:42] - Offering High Efficiency Inverter Systems at Competitive Prices
[08:43] - Contractor Focus: Efficiency and Adapting to Changing Markets
[11:56] - Overcoming AI Skepticism in the HVAC Industry
[15:15] - Educating Technicians: Simplifying Complex HVAC Systems
[18:39] - Advancements in Refrigerant and Heat Pump Technology
[22:21] - Ductwork and HVAC Systems: Managing Temperature & Moisture
[27:12] - Spray Foam Insulation: Benefits and Risks for HVAC Systems
[29:00] - Dealing with Indoor Air Quality & Fresh Air Systems
[34:58] - The Role of AI in Equipment Diagnostics and Serviceability
[43:31] - Contractors Adapting to New Tech: Overcoming the Resistance
If you found this conversation with Phillip Kriegbaum and Terry Frisenda helpful, please leave us a review (5 stars would be greatly appreciated ?).
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
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AI Handwritten Letters for Contractors to Increase Engagement using Automation with Arian Radmand
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
__________________________________________
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Arian Radmand, CEO & President of IgnitePOST, about using AI-powered handwritten mail to connect with customers. Arian shares how real pen-written notes can boost replies, help with follow-ups, and even bring back lost leads. He explains how to blend tech and personal touch, and how contractors can use smart mail to get more jobs and keep clients coming back. Learn how to stand out and grow your business with this powerful tool.
In this episode, here's what you can expect to learn:
Why handwritten mail gets more replies than emails or printed ads.
How to blend AI and real notes to build stronger customer trust.
Ways to add cards into follow-ups, thank-yous, and job reminders.
How to trigger mail with your CRM to save time and boost results.
Tips to win back lost leads and keep your brand top of mind.
? Want to experience handwritten mail powered by robots?
Grab your free sample note at: https://www.ignitepost.com/sample
Learn more or schedule a demo at: https://www.ignitepost.com/demo
Timestamps?
[00:00] - Recap
[03:39] - Episode introduction & meeting Arian Radmand
[04:55] - Why Handwritten Notes Still Work in a Digital World
[07:28] - Robots with Pens: How IgnitePOST Actually Works
[09:03] - Using Handwritten Cards with Your CRM Tools
[16:55] - 4 Smart Playbooks for Contractors Using Handwritten Mail
[26:19] - Post-Job Cards: Support Numbers, Referrals & QR Codes
[28:53] - 6-Month Check-Ins & Churn Prevention with Mail
[31:15] - Win Back Lost Leads with Offers & Personal Touch
[37:11] - Tracking Results: Pixels, Attribution & Site Visitors
[41:24] - How to connect with IgnitePOST?
If you found this conversation with Arian Radmand helpful, please leave us a review (5 stars helps more people find the show ?).
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
Link to episode
How Home Service Founders Build $50M Companies Without PE Using Smart Hiring with Sammy Ayoub
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
__________________________________________
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Sammy Ayoub, President of Apex Plumbing, Heating and Air Pros, Allied Communications Corp, and Business Owner at AMPD Accessory Group. Sammy shares how his journey from the wireless business led him to create Apex, growing quickly into plumbing, HVAC, and electrical services. He explains how strong branding, marketing, and a great team helped them succeed. Learn how Sammy built a business that's focused on growth, culture, and staying ahead in the trades.
In this episode, here's what you can expect to learn:
How Sammy grew Apex from plumbing to HVAC and electrical services.
Why building a strong team and culture is key to fast growth.
How smart marketing and branding helped Apex expand quickly.
The importance of being proactive and learning from others.
Why Apex's approach to business can inspire anyone in the trades.
Timestamps?
[00:00] - Recap
[02:37] - Episode introduction & meeting Sammy Ayoub
[03:51] - Sammy's journey from wireless business to plumbing
[04:51] - The Start of Apex Plumbing & Expanding Services
[13:21] - Hiring the right people & recruiting tips for growth
[14:18] - The role of proactive leadership in managing growth
[17:36] - The critical role of continuous learning in business growth
[24:26] - The importance of learning from mentors and peers
[29:07] - Sammy's approach to managing company culture
[31:34] - Creating a Place People Love: Perks, Events & Everyday Energy
[39:11] - Full-Team Meetings & Accountability Without Fear
[42:26] - Handling Hidden Negativity: When Team Players Turn Toxic
[44:07] - How to Fire Culture Killers While Keeping the Door Open
[48:42] - Branding from Day One: Why Wrapped Trucks Drive Growth
[50:56] - How Sammy handled the struggles of early business growth
[01:00:10] - The challenges and rewards of rapid business expansion
[01:03:25] - Balancing family life and running a fast-growing business
If you found this conversation with Sammy Ayoub helpful, please leave us a review (5 stars would mean a lot to us ?).
Links & References:
LinkedIn:
Apex Pros Plumbing, Electric, Heating and Air
Website:
Apex Pros Plumbing, Electric, Heating and Air
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
Link to episode
The Smart Tech Plan for Contractors to Budget 3% to 6% and Stop Overspending with Jenny Benbrook
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
__________________________________________
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch sit down with Jenny Benbrook, Founder & CEO of Powerhouse Consulting Group [ServiceTitan Titanium Partner + FieldEdge Partner] and Residential HVAC Marketing Strategist at Benbrook Services, Inc, to discuss how technology, planning, and training can boost contractor success. Jenny shares how she helps HVAC, plumbing, and electrical companies optimize their tech stacks, implement clear processes, and improve team performance. She explains the importance of using the right tools, reducing redundancy, and investing in training to build a stronger, more efficient team. Learn practical tips to streamline your operations and grow your business.
In this episode, here's what you can expect to learn:
How technology and clear processes help contractors run smoother operations.
Why optimizing your tech stack and reducing unnecessary tools is key to efficiency.
The importance of training and clear roles to help teams perform better.
How strong systems and planning lead to business growth and fewer mistakes.
Simple ways to improve your team's use of software and create a more efficient workplace.
Timestamps?
[00:00] - Recap
[03:03] - Episode introduction & meeting Jenny Benbrook
[05:54] - Jenny's Background in the Skilled Trades & Technology
[08:18] - Shifting From In-House Marketing to Outsourcing
[11:02] - Challenges with Service Titan and Tech Stack Implementation
[13:04] - Dealing with Membership Data: Expired Cards & Active Clients
[14:52] - Building a Multi-Tiered Tech Strategy for Contractors
[31:15] - Tech Change Management: Overcoming Resistance to New Tools
[34:21] - Explaining AI Integration to Technicians & Overcoming Fears
[35:50] - Why Contractors Need to Look Beyond the Shiny New Tools
[44:23] - Tech Budgeting: Allocating Resources for Growth Goals
[49:15] - M&A and Evaluating Tech Stacks in the Diligence Phase
If you found this conversation with Jenny Benbrook helpful, please leave us a review (5 stars would be greatly appreciated ?).
Links & References:
LinkedIn:
Powerhouse Consulting Group [ServiceTitan Titanium Partner + FieldEdge Partner]
Website:
Powerhouse Consulting Group [ServiceTitan Titanium Partner + FieldEdge Partner]
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
ServiceWorldExpoConnect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
Link to episode
The Franchise Growth Playbook for Service Business Owners to Scale Smart in 2025 with Adam Terranova
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
__________________________________________
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch chat with Adam Terranova, Senior Director of Marketing (Trade Brands) at Authority Brands, about franchising. Adam, with over a decade of experience in franchise marketing and brand growth, started his career at Philly Pretzel Factory as Marketing Director, where he spent seven years expanding the brand. He later led marketing at WOWorks as Senior Director of Strategic Initiatives, before joining Authority Brands. Adam explains how franchising offers strong brand power, marketing support, and a proven growth system, helping franchisees avoid mistakes and succeed faster through collaboration and shared resources.
In this episode, here's what you can expect to learn:
How franchising provides a proven system and brand power for growth.
Why franchisees benefit from marketing support and shared resources.
The value of collaboration and flexibility in local marketing efforts.
How joining a franchise helps avoid costly mistakes and accelerates success.
Why Authority Brands supports long-term franchisee success with the right tools.
Timestamps?
[00:00] - Recap
[02:09] - Episode Intro & Meeting Adam Terranova
[03:26] - Adam's Journey: From Philly Pretzel to Authority Brands
[05:06] - Benefits of Joining a Franchise
[06:34] - Collaboration Between Franchise Operators and Support
[10:29] - The Challenge of Franchisees Operating Too Close Together
[12:46] - How Franchisees Can Collaborate Through Best Practices
[16:39] - Transitioning from a Successful Business to a Franchise Model
[24:16] - AI and Automation: How It's Changing Home Service Marketing
[29:03] - The Importance of Speed in Emergency Services Marketing
[35:09] - The Role of Local Pages and Geo-Targeting in Digital Marketing
[39:52] - Local Marketing Strategies and Building Brand Loyalty
If you found this conversation with Adam Terranova helpful, please leave us a review (5 stars would be greatly appreciated ?).
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
ServiceWorldExpo
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
Link to episode
The Patent-Backed Home Guardian Tech to Expose Efficiency Myths & Reduce Costs with Keith E. Flores
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
__________________________________________
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Keith E. Flores, Chief Executive Officer of HG Home Guardian, HVACGOD Inc. & HG Home Services. Keith shares how his background in HVAC helped him create a smart home system that monitors air, water, energy use, and more all in real time. He explains how the tech helps homeowners save money and helps contractors serve better. Learn how this all-in-one system makes homes smarter, service faster, and builds trust with clients.
In this episode, here's what you can expect to learn:
How Keith built smart tech from his years working in the trades.
Why real-time home data helps save money and spot problems early.
How one easy system can track air, water, energy, and more.
The value of simple setup and strong support for contractors.
Why Home Guardian is a new tool every home service pro should know.
Timestamps?
[00:00] - Recap
[02:50] - Episode introduction & meeting Keith E. Flores
[03:26] - Keith's early start in HVAC and trade roots
[05:59] - First big lesson: piecemeal vs hourly pay
[08:39] - The Origin of Home Guardian & Building Early Prototypes
[10:30] - Developing Patent-Backed Whole Home Monitoring Tech
[12:06] - Making Home Guardian Easy to Install and Always Online
[15:22] - Giving Homeowners Real-Time Utility Budget Control
[16:00] - Tech setup, easy installs, and app features
[19:16] - Keith's High-Profile Team Behind Home Guardian
[24:47] - Inside the Home Guardian Dashboard and Air Sensors
[27:53] - Affordable Monthly Fee & Passive Revenue for Contractors
[30:38] - Improving Maintenance Scheduling and Upsell Opportunities
[32:40] - Built in the USA with a Mission for Every Homeowner
[38:55] - Future Expansions: Airbnb, Multifamily, and Beyond
If you found this conversation with Keith E. Flores helpful, please leave us a review (5 stars would mean a lot to us ?).
Links & References:
LinkedIn:
Website:
HVACGOD Inc.
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
ServiceWorldExpo
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
Link to episode
How Service Businesses Lose Millions from Missed Calls and Recover Revenue with AI - Paul C. Cebulak
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
__________________________________________
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! http://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Paul C. Cebulak, Head of Sales at Lace, about how call tracking and AI tools help home service businesses grow. Paul shares how analyzing 100% of calls shows missed chances, boosts booking rates, and saves money. He explains why good data matters, how to coach CSRs with clear feedback, and when to use AI to handle missed or after-hours calls. Learn how to get more from the leads you already have and grow without hiring more staff.
In this episode, here's what you can expect to learn:
Why tracking all your calls helps you spot lost chances to book jobs.
How AI tools can boost your team's booking rate and save money fast.
The value of clear data in making smart business and hiring choices.
How fewer missed calls can make your marketing way more effective.
Why combining AI with people builds a team ready for the future.
Timestamps?
[00:00] - Recap
[03:38] - Episode Intro & Meeting Paul C. Cebulak
[04:30] - The Problem with Missed Calls and Low Conversion Rates
[07:52] - Importance of Measuring Call Center Metrics
[14:35] - The Cost of Hiring Staff vs. AI Solutions
[19:52] - The Future of AI in Call Centers
[23:17] - Optimizing After-Hours Calls with AI
[29:53] - Spotting A, B, and C Players with Accurate Data
[36:13] - Coaching CSRs and Delegation with Intention, Not Abdication
[39:40] - New AI CSR Capabilities: After-Hours, Cancellations & Outbound
[43:25] - Consumer Acceptance of AI Voice: Taco Bell vs Humans
[44:56] - Transparency, Disclosure & Meeting Generational Needs
[48:17] - Flexible Systems: When Customers Want Humans vs AI
TAP Into The Future | October 3-5, 2025 | Savannah, GA
Join industry leaders, service business owners, and tech innovators who are driving the future of the trades.
VIP Tickets ? https://tapintothefuture.ai/vip-ticket-reservation/
Your VIP Ticket Includes:
Complete event access with action-oriented sessions
The Golden Banana Championship Game at Grayson Stadium
Exclusive meals, signature cocktails, and a private networking lounge
Personal access to industry leaders and innovators
Flash Sale Alert: Regular Price $1752 ? Only $999 with Promo Code: FLASH
Ticket only. Rooms at The DeSoto must be booked separately: https://thedesotosavannah.com/
If you found this conversation with Paul C. Cebulak helpful, please leave us a review (5 stars helps more people find the show ?).
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
ServiceWorldExpo
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
Link to episode
How the HVAC Industry Is Being Disrupted by LG's US Manufacturing & Inverter Tech - Dustin Ketchem
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
__________________________________________
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! http://www.servicebusinessmastery.com
On this week's Service Business Mastery Podcast, Tersh Blissett sits down with Dustin K. (Dustin Ketchem), Senior Manager of Sales Programs at LG HVAC Solutions USA.
Dustin explains how LG is reshaping the HVAC market by:
Building unitary systems in Alabama
Going all-in on inverter-driven heat pumps that perform even in -45°F Alaska
Supporting contractors with smart tools, training, and real-time tech - the same innovation LG will showcase live as Title Sponsor of TAP Into The Future, happening October 3-5 in Savannah, GA.
Consider this episode your first taste of the event.
Timestamps?
[00:00] - Recap
[03:12] - Episode Intro & Meeting Dustin Ketchem
[03:49] - Why LG Built a Unitary HVAC Line
[05:23] - Testing LG Heat Pumps in -45°F Alaska
[06:31] - What Makes LG's Rotary Compressors Unique
[07:22] - Why LG Chose R-32 Refrigerant Over Blends
[08:54] - LG's Inverter-Only Strategy Explained
[09:25] - Pricing Competitively While Offering High-End Tech
[10:30] - LG's Pro Dealer Program and Contractor Tools
[18:37] - Improving Tech Support and Parts Availability
[22:56] - Easy Troubleshooting with LG's Bluetooth Tool
[29:51] - What to Expect at the LG Dealer Summit in Orlando
[31:24] - Future of LG's Huntsville, AL Manufacturing Facility
TAP Into The Future | October 3-5, 2025 | Savannah, GA
Join automation leaders, service business owners, and tech innovators shaping the future of the trades.
VIP Tickets ? https://tapintothefuture.ai/vip-ticket-reservation/
Your VIP Ticket Includes:
Full event admission with high-impact implementation sessions
The Golden Banana Championship Game at Grayson Stadium
Curated meals, signature cocktails, and a private networking lounge
Direct access to industry leaders and innovators
Flash Sale Alert: Regular Price $1752 ? Only $999 with Promo Code: FLASH
Ticket only. Rooms at The DeSoto must be booked separately: https://thedesotosavannah.com/
If you enjoyed this conversation with Dustin K. (Dustin Ketchem) from LG, please leave us a review (5 stars would be awesome ?).
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
ServiceWorldExpo
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
Link to episode
The Accountability & Recruiting Blueprint for Trades Leaders to Build Teams That Stay - Kevin Hill
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
__________________________________________
Get Ready: TAP Into the Future | October 3-5, 2025 | Savannah, GA
Don't miss 3 dynamic days of business growth strategies, process automation, and client retention insights.
?? Seats are limited - save yours today at: https://tapintothefuture.ai/
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Kevin Hill, Master Advisor / Director of Training at CEO Warrior, about leadership, hiring, and culture in the trades. Kevin shares how he helped grow an HVAC, plumbing, and electrical business in South Carolina, eventually selling it to private equity. He explains the power of servant leadership, how clear training and onboarding build strong teams, and why great culture helps you keep the right people. Learn simple tips to hire better, lead better, and build a company people want to work for.
In this episode, here's what you can expect to learn:
Why strong leadership is more than just a title in building a great team.
How hiring, culture, and leadership all connect for business success.
The power of clear onboarding and training to keep good employees.
How setting clear rules and team goals leads to real accountability.
Simple ways to recruit better and build a workplace people want to join.
Timestamps?
[00:00] - Recap
[03:08] - Episode introduction & meeting Kevin Hill
[04:27] - Kevin's Journey from Trades to Trainer
[05:39] - Recycling Dirt: Kevin's Unusual Business Venture
[07:06] - Defining True Leadership in Service Companies
[09:04] - Clarity + Alignment = Accountability
[11:39] - Letting Go of Poor Fits and Warm Body Hiring
[18:25] - Recruiting Strategy: First Impressions Matter
[20:52] - Red Flags in Summer Hiring & Vetting Techs
[26:01] - Apprenticeships, Military Programs, and Second Chances
[31:34] - Building a Strong Onboarding & Training Culture
[37:07] - Ride-Alongs & Senior Tech Buy-In for New Hires
[39:16] - Techs Teaching Peers & Turning Callbacks into Lessons
If you found this conversation with Kevin Hill helpful, please leave us a review (5 stars would mean a lot to us ?).
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
ServiceWorldExpo
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
Link to episode
The Cold Calling and Payroll Tax Strategies That Built a $10M Business with Matthew & Jacob Abbott
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
__________________________________________
Mark Your Calendar: TAP Into the Future | October 3-5, 2025 | Savannah, GA
Join us for 3 action-packed days of learning business growth tips, automating processes, and boosting client retention.
??Spaces are filling up fast - register now at: https://tapintothefuture.ai/
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! http://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with Matthew Abbott, the Founder, and Jacob Abbott, the Co-Chief Executive Officer of Abbott Family Insurance at the AHR Expo 2025. The conversation centers on Matthew and Jacob's journey of building their insurance business through cold calling, persistence, and hard work. They share how implementing automation helped streamline their processes, save time, and boost efficiency. The duo also discusses the impact of offering creative benefits to clients, which led to stronger retention and steady business growth. Their story is a testament to how dedication, innovation, and smart strategies can drive long-term success.
In this episode, here's what you can expect to learn:
How persistence and cold calling helped grow the business.
Why automating processes saves time and boosts efficiency.
The impact of offering creative benefits to clients.
How smart strategies led to better retention and growth.
Why dedication and hard work are key to long-term success.
Timestamps?
[00:00] - Recap
[02:15] - Episode Intro & Meeting Matthew and Jacob Abbott
[02:46] - How Matthew and Jacob Got Started in Insurance
[04:15] - The Role of Cold Calling and Persistence in Early Success
[07:12] - Lessons Learned from Outbound Sales Techniques
[13:40] - Overcoming Sales Objections and Handling Rejection
[14:24] - The Impact of Consistency and Timing in Sales
[17:54] - Innovative Insurance Solutions and Tax Savings
[23:31] - The Role of Automation in Streamlining Operations
[24:43] - Focus on income-producing actions (IPAs)
[25:22] - How to Get in Touch with Abbott Family
If you enjoyed this conversation with Matthew and Jacob Abbott, please leave us a review (5 stars would be awesome ?).
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
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Smart HVAC Tech for Contractors to Build Recurring Revenue and Own Client Data with Dan Goodman
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
__________________________________________
Join Us at: TAP Into the Future | October 3?5, 2025 | Savannah, GA
Spend three action-packed days diving into practical automation strategies, exclusive access to the Savannah Bananas, and real-world tools to drive serious growth in 2026
?? Spots are limited - reserve yours today: https://tapintothefuture.ai/
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, hosts Tersh Blissett talks with Dan G. (Dan Goodman), CEO and Founder of Building36 Technologies, a company dedicated to helping contractors grow through smart home technology. Dan shares how tools like smart thermostats, sensors, cameras, and branded apps help contractors stay connected with customers, remain top of mind, and build long-term loyalty. He explains how automation, remote monitoring, alerts, and simple setups make service more reliable and easier to deliver. Throughout the conversation, Dan highlights how smart tech not only improves customer retention and increases recurring revenue but also supports faster, more sustainable business growth for service contractors.
In this episode, here's what you can expect to learn:
How smart thermostats help build long-term customer loyalty.
Why branded apps and alerts keep contractors top of mind.
The value of using automation to catch system issues early.
How connected devices can boost service and add revenue.
Why simple tech tools help contractors grow and stay ahead.
Timestamps?
[00:00] - Recap
[01:59] - Episode Intro & Meeting Dan Goodman
[03:09] - Dan's Tech Journey from MIT to Smart Thermostats
[04:15] - Starting Building36: From Retail to Trade Focus
[05:11] - Smart Home Uses: Sensors, Locks, Lights, and More
[06:41] - Compatibility with Thermostats & HVAC Systems
[11:31] - Monthly Reports and Alerts for AC Performance
[18:48] - Building Recurring Revenue from Smart Cameras
[23:11] - Using Thermostat Data to Boost Early Bookings
[25:18] - AI, Automation & Data Use in HVAC Maintenance
[29:24] - Remote Monitoring, Sensors & AC Efficiency
[40:44] - Zoning, Temp Sensors & Multi-Thermostat Setups
If you enjoyed this insightful conversation with Dan Goodman, please leave us a review (5 stars would be greatly appreciated ?).
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
ServiceWorldExpoConnect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
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How Service Business Owners Use AI Voice Agents to Replace CSRs & Book 75% of Calls - Nathan Keller
Call this demo number to experience Free2Grow : (719) 414-9355
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
__________________________________________
Don't Miss This: TAP Into the Future | October 3?5, 2025 | Savannah, GA
Get ready for three powerful days of practical automation tactics, VIP access to the Savannah Bananas, and real strategies to fuel serious growth in 2026 - no fluff, just results and fun.
?? Space is limited - lock in your spot now: https://tapintothefuture.ai/
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, Tersh Blissett and Josh Crouch talk with Nathan Keller of Free2Grow about replacing human call answering with AI voice agents. Nathan shares how AI can sound real, run 24/7, cut costs, and boost bookings, while stressing the importance of proper setup to win customer trust and drive growth.
In this episode, here's what you can expect to learn:
How AI voice agents can answer calls anytime and boost bookings.
Why older customers can enjoy AI when it's set up the right way.
The value of training and testing to make AI work well.
How AI frees your team to focus on higher-value tasks.
Why using smart tech can save money and grow your business.
Timestamps ?
[02:50] - Episode Intro & Meeting Nathan Keller
[03:57] - From Human Answering to AI Voice Agents
[07:52] - Challenges and Mindset in Making the Switch
[10:03] - Call Quality Issues with Human Answering
[12:19] - How Older Clients React to AI Calls
[16:47] - Customer Stories Mistaking AI for Real People
[21:07] - Key Differences Between Free2Grow and Others
[28:08] - AI Staying Calm with Angry Customers
[34:42] - Mindset Shift Needed for AI Adoption
[36:30] - Why AI Won't Replace All Human CSRs
[51:11] - Outbound AI Calls and Legal Rules
If you enjoyed this helpful and insightful talk with Nathan Keller, please leave us a review (5 stars would mean a lot ?).
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
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How Service Business Owners Use Phantom Equity to Retain Talent & Avoid Entitlement - Chris Buttenham
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
----------------------------------------------------
Save the Date: TAP Into the Future | October 3-5, 2025 | Savannah, GA
Join us for 3 powerful days of hands-on automation strategies, exclusive Savannah Bananas access, and the energy boost your service business needs heading into 2026.
Walk away with real tools, real momentum, and real connections that drive results.
This isn't fluff - it's strategy-packed and seriously fun.
? Spots are limited - register now at: https://tapintothefuture.ai/
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! http://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with Chris Buttenham, Co-Founder of Reins, a company that helps contractors retain employees through incentive programs. Chris shares how offering phantom equity and profit-sharing plans motivates employees and aligns their goals with the business's success. He explains how using technology to simplify these programs makes them easy to manage and more effective. Chris talks about how offering meaningful rewards can drive business growth and employee loyalty.
This conversation focuses on Chris's journey helping contractors retain key employees with incentive programs. He shares how offering phantom equity and profit-sharing plans motivates employees and aligns their goals with the business. Chris explains how using technology to simplify these programs makes them easy to manage and more impactful. He highlights how offering meaningful rewards can strengthen loyalty, improve performance, and lead to long-term growth.
In this episode, here's what you can expect to learn:
How phantom equity and profit-sharing motivate employees.
Why aligning employee goals with the business drives success.
The value of using simple technology to manage incentives.
How offering meaningful rewards can increase employee loyalty.
Why creating clear, visible incentives leads to better performance and growth.
Timestamps ?
[00:00] - Recap
[02:52] - Episode Intro & Meeting Chris Buttenham
[06:39] - The Importance of Employee Retention in Home Services
[11:50] - Challenges of Aligning Employee Goals with Business Success
[15:40] - Understanding Phantom Equity and Profit-Sharing Programs
[18:21] - Simplifying Employee Incentives with Technology
[24:04] - How Incentive Programs Can Boost Employee Motivation
[31:28] - Managing Emotional Expectations and Visibility in Equity Compensation
[33:18] - The Role of Technology in Managing Employee Incentives
[37:16] - Employee Compensation Ranges and Impact
[38:09] - Equity Impact at Different Business Sizes
[40:00] - Fast Onboarding for Profit Sharing Programs
[43:34] - KPIs and the Need for Ongoing Communication in Employee Programs
If you enjoyed this insightful conversation with Chris Buttenham, please leave us a review (5 stars would be greatly appreciated ?).
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
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Link to episode
The Transparent Pricing Strategy for Service Pros to Drive 500% More Leads with Marcus Sheridan
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
----------------------------------------------------
?? This Week's Podcast ? Exclusive TAP Preview with Marcus Sheridan
Mark Your Calendar: TAP Into The Future ? October 3?5, 2025 | Savannah, GA
Get ready for AI & Automation Unleashed ? a three-day event we're hosting, packed with no-fluff automation strategies, unforgettable VIP Savannah Bananas fun, and the momentum your service business needs heading into 2026.
One of our headline speakers is Marcus Sheridan, a globally recognized communication expert, bestselling author, and keynote speaker. His They Ask, You Answer framework (now Endless Customers) has been named a "Top 5 Marketing Book of All Time" and has transformed how businesses build trust and win customers.
? Register now at https://www.tapintothefuture.ai to join Marcus Sheridan and other industry leaders at TAP Into The Future, October 3?5, 2025, in Savannah, GA.
In this special episode of the Service Business Mastery Podcast, hosts Tersh Blissett and Josh Crouch sit down with Marcus to give you a taste of the strategies he'll share on stage at TAP Into The Future.
Marcus is Co-Founder of PriceGuide and The Question First Group, Partner at River Pools, and the founder of the They Ask, You Answer movement ? a USA Today bestseller with over 100,000 copies sold. His work has reshaped how businesses communicate, focusing on transparency, trust, and empowering customers with information.
? TAP Session Preview:
At TAP, Marcus will present a life-changing framework to:
Earn more trust from customers
Attract higher-quality leads
Stand out from the noise in a crowded market
He'll tackle two of the biggest challenges facing modern B2B and B2C businesses:
How to evolve your business model for a more informed, less patient, and more digital customer
How to position your brand as the voice of trust in your industry while still driving growth
In this episode, you'll hear a preview of that session, including how contractors and service business owners can use transparent content ? such as openly sharing pricing, creating helpful videos, and addressing customer questions online ? to build authority and drive sales.
? What You'll Learn in This Episode:
How sharing pricing openly can build customer trust
Why being transparent helps your brand stand out
How to use content to answer common questions
Why pricing calculators attract more leads
How honest information can lead to more business and referrals
? Want more of Marcus's strategies?
They Ask, You Answer
Endless Customers
Learn more about Marcus: marcussheridan.com
?? Join Marcus live at TAP Into The Future: tapintothefuture.ai
Timestamps ?
[00:00] - Episode Recap
[03:44] - Introduction to Marcus Sheridan
[04:33] - Why Businesses Avoid Sharing Prices
[06:09] - The Case for Showing Prices Online
[13:31] - The Future Is Seller-Free and Self-Service
[16:18] - How to Use a Price Estimator to 5X Leads
[20:57] - AI Search and the Content That Wins
[26:52] - How 'Best Of' Lists Help You Rank for Competitors
[38:23] - Embracing Video and Human Connection
[41:01] - From Technician to Educator
[47:44] - Creating Content That Sells: Assignment Selling
[54:36] - CTA Strategy: Ditch "Free Quote" for "Instant Estimate"
[59:23] - Disrupting Industry Norms to Build Trust
[01:04:56] - Reflections, Event Teasers & Final Thoughts
If you enjoyed this chat with Marcus Sheridan, please leave us a review (5 stars would mean a lot ?).
Links & References:
LinkedIn:
Marcus Sheridan International, Inc.
Website:
Marcus Sheridan International, Inc.
Books:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
Link to episode
The HVAC Growth Path for Trade Pros Using Creative Videos and Bold Marketing with David Cochran
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
----------------------------------------------------
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with David Cochran, owner of Complete Comfort, a company known for using creative videos to grow its HVAC brand. David shares how doing things differently, like sending fun thank-you videos, making a team song, and using humor, helps customers remember and trust your business. He explains how finding the right people, staying inspired by events, and telling your story can build strong loyalty and make your business stand out in a busy market.
This conversation focuses on David's journey building his HVAC business by thinking outside the box. He shares how using funny videos, sending thank-you messages, and even creating a company song helped connect with customers in a fun way. David explains how having the right team, being inspired by events, and sharing your story can build loyalty. He highlights how being different and creative can grow your brand, attract attention, and lead to long-term success.
In this episode, here's what you can expect to learn:
How funny videos and creative ideas help your brand stand out.
Why doing the opposite of normal grabs attention and build trust.
The value of hiring the right people to grow your business.
How sharing your journey creates stronger customer loyalty.
Why being unique can lead to more fans, referrals, and success.
Timestamps?
[00:00] - Recap
[03:11] - Episode Intro & Meeting David Cochran
[05:26] - How David Started in HVAC From Scratch
[08:04] - Challenges of Starting Young & Building Trust
[12:07] - From Field Work to Office Role: David's Shift
[15:10] - Growing a Team & Letting Go of Control
[18:19] - Standing Out With Funny Spoof Videos
[24:07] - Creative Ideas Inspired by Jesse Cole & Events
[28:15] - Building a Media Team & Bringing Ideas to Life
[37:30] - How Video Content Boosts Team Culture
[40:27] - Implementing Ideas from the Industry
If you enjoyed this fun and inspiring talk with David Cochran, please leave us a review (5 stars would mean a lot ?).
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
Link to episode
How Home Service Pros Use Emotional Automation to Win Referrals and Brand Love with Caleb Baitz
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
----------------------------------------------------
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch talk with Caleb Baitz, Vice President of Marketing at To Your Success, a company known for using gift packages to help businesses grow stronger customer relationships. Caleb shares how service business owners can use simple tools like cookies, handwritten notes, and surprise gifts to create emotional connections. He explains how thoughtful automation builds trust, drives word-of-mouth referrals, and helps businesses stand out in a busy market.
This conversation focuses on Caleb's work helping service business owners build stronger customer relationships through automation. He shares how sending gifts like cookies, using follow-ups, and adding personal touches can create lasting loyalty. Caleb explains how small, thoughtful actions can lead to more word-of-mouth referrals, brand trust, and business growth. He highlights how caring service and simple automation can drive long-term success and deeper customer connections.
In this episode, here's what you can expect to learn:
How small gifts like cookies create loyal customers and brand trust.
Why surprise and delight make your business stand out.
The power of automation in keeping customer connections strong.
How follow-ups show care and build long-term relationships.
Why thoughtful touches can lead to more referrals and growth.
Timestamps ?
[00:00] - Recap
[03:33] - Episode Intro & How Service Emperor Tests Automation
[04:15] - How "To Your Success" Sparked Automation Ideas
[06:54] - Caleb's Story & Family Business Background
[08:21] - Using Gifts Like Cookies to Wow Customers
[09:39] - How Automation Builds Emotional Connections
[12:02] - Real-Life Impact: The Massage Gift Story
[15:21] - Brand Loyalty Through Surprise and Delight
[23:22] - Why Follow-Ups and Thank-Yous Build Trust
[32:19] - Giving Value First & Staying Top of Mind
[37:10] - Competing With Big Players Using Personal Touch
[38:31] - Team Buy-In & Caring Culture Through Automation
[44:45] - Final Thoughts & How to Connect With Caleb
If you enjoyed this chat with Caleb Baitz, please leave us a review (5 stars would mean a lot ?).
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
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Link to episode
HVAC Hiring Strategies for Service Leaders to Replace B Players with ATS Culture ? Ryan Naylor
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
----------------------------------------------------
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, host Tersh Blisett and Josh Crouch talk with Ryan Naylor, currently serving as the CEO/Founder of AvaHR and previously leading as Chief Executive Officer at LocalWork and also the Contributing Author of Entrepreneur Media. Ryan shares his expertise on how service business owners can improve hiring, team culture, and employee retention. He explains the importance of hiring A players, offering competitive wages, and having clear communication to attract top talent. Ryan also discusses how small changes in the hiring process and team culture can drive long-term business growth and success.
This conversation focuses on Ryan's work helping service business owners improve hiring and team culture. He shares how hiring A players, offering competitive wages, and clear communication help attract top talent. Ryan explains how small changes in the hiring process and team culture can lead to better business growth. He highlights how improving the team and focusing on clear communication can drive long-term success and stronger relationships.
In this episode, here's what you can expect to learn:
How hiring A players leads to better results and long-term success.
Why offering competitive wages helps attract top talent.
The importance of clear communication in hiring the right people.
Why fast response times are key to securing top candidates.
How small improvements in hiring and team culture drive business growth.
Timestamps ?
[00:00:00] - Introduction & Episode Overview
[00:02:38] - Episode Introduction and Guest Welcome
[00:03:54] - Ryan's Background and Early Entrepreneurial Journey
[00:06:32] - The Real Cost of C and B Players
[00:08:32] - Smart Interview and Reference Check Strategies
[00:10:56] - What is an ATS, and why does it matter
[00:16:34] - Optimizing the Hiring Funnel
[00:23:21] - Culture Marketing and Purpose-Driven Recruiting
[00:28:51] - Spotting A-players During Interviews
[00:34:55] - Resources, Tools, and Final Thoughts
If you enjoyed this chat with Ryan Naylor, please leave us a review (5 stars would mean a lot ?).
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
Link to episode
How to Fix Trades Marketing by Using StoryBrand to Boost Calls and Stand Out with Amber Gaige
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
----------------------------------------------------
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, hosts Josh Crouch and Tersh Blisset chat with Amber Gaige, Chief Marketing Advisor at Far Beyond Marketing and a marketing expert with a strong background in the trades. Amber shares her journey from working in her family's plumbing business to becoming a certified StoryBrand guide. She discusses how the StoryBrand framework helps service businesses stand out by focusing on clear messaging and solving emotional problems for customers. Amber also explains how small changes in marketing can lead to long-term growth and success.
This conversation focuses on Amber Gaige's work helping trade business owners grow through effective marketing. She explains how the StoryBrand framework helps create clear messaging and build trust with customers. Amber shares how focusing on customer emotions and solving real problems leads to loyal clients. She also discusses how small marketing adjustments can lead to long-term growth and stronger customer relationships.
In this episode, here's what you can expect to learn:
How using the StoryBrand framework creates clear messaging and builds trust.
Why focusing on emotional problems helps create loyal customers.
How positioning your business as the guide leads to long-term growth.
Why small marketing changes can have a big impact on your success.
How clear communication across all platforms makes your business stand out.
Timestamps ?
00:20 - Introduction
01:08 - Introducing Amber Gaige
02:10 - Amber's Background in Trades and Marketing
05:32 - What is the StoryBrand Framework?
06:47 - Why Clear Messaging Builds Trust
10:42 - How Focusing on Customer Emotions Drives Loyalty
14:30 - Positioning Your Business as the Guide
17:00 - Small Changes in Marketing for Big Growth
19:15 - The Importance of Consistent Communication
21:30 - How StoryBrand Helps Service Businesses Stand Out
23:45 - Key Marketing Strategies for Trades Business Owners
26:00 - Real-Life Example of StoryBrand in Action
28:30 - Amber's Advice for Business Owners
30:00 - Closing Thoughts and Final Takeaways
If you enjoyed this conversation with Amber Gaige, please leave us a review (5 stars would be greatly appreciated ?).
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
Link to episode
The Truth About Selling Trades Businesses for Maximum Value with Gregg Schonhorn
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
---------------------------------------------------
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, host Tersh Blissett talks with Gregg Schonhorn, partner at and Business Development Advisor SF&P Advisors and expert in selling service businesses. They talk about how Gregg helps owners get ready to sell by building strong teams, fixing money issues, and planning ahead. Gregg shares how profits, leadership roles, and smart systems raise business value. He explains how using automation, AI, and good financial habits can attract buyers and avoid common mistakes. Gregg also shares tips on what buyers look for and how to grow a business worth selling.
This conversation focuses on Gregg Schonhorn's work helping business owners prepare their companies for sale. Gregg shares why strong profits, clear roles, and solid systems raise a business's value. He explains how planning ahead, cutting extra costs, and building a good team make selling easier. The discussion highlights how automation, AI, and smart money habits attract buyers and lead to better deals in the service industry.
In this episode, here's what you can expect to learn:
Why early planning and strong profits boost your business value.
How cutting waste and fixing money mistakes helps before selling.
What buyers look for in your team, systems, and finances.
How AI and automation can improve your business for a sale.
Why building a solid team makes your company easier to sell.
Timestamps ?
00:00 - Episode Recap
02:43 - Meet Gregg Schonhorn from SF&P Advisors
03:13 - What SF&P Does: Selling Service Businesses
04:18 - Why Business Owners Overvalue Their Companies
05:57 - Understanding Rolled Equity and Business Partnerships
07:26 - How Buyers Use Debt and Cash in Deals
08:12 - Timeline: When Do PE Firms Sell?
09:55 - Common Business Issues Before Selling
11:19 - Overpaying the C-Suite and Fixing Expenses
12:25 - Hitting Revenue Walls and Business Growth Stages
14:10 - When to Get Lean or Grow Carefully
16:29 - What It Means to Be "Too Lean" for Buyers
17:54 - Comparing HVAC vs Roofing Business Maturity
18:54 - Why Missing Team Roles Can Hurt Valuation
24:22 - Proven Growth and Repeatable Results
26:10 - Why Residential Business Models Get Higher Value
28:43 - Will AI Change Business Multiples?
31:46 - How Buyers Ask About Your Tech Stack
33:02 - CTOs and the Future of Service Business Tech
34:10 - Gregg on Why You're Ahead with Automation
37:47 - Accrual-Based Accounting and Financial Clarity
37:21 - Understanding KPIs for Your Stage of Growth
40:35 - Final Advice: Plan Early and Keep Improving
If you enjoyed this chat with Gregg Schonhorn, please leave us a review (5 stars would mean a lot ?).
? Want to connect with Gregg Schonhorn? Reach out via email at [email protected] or call him directly at 973-919-5509.
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
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How Contractors Escape Burnout and Build Wealth by Pricing Right and Slowing Down with Clay & Joseph
Learn how to automate tasks, save time, and increase your profit. No Coding required!
? Enroll Today - https://bit.ly/3CZTDte
----------------------------------------------------
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of the Service Business Mastery podcast, host Josh Crouch talks with Clay Neumeyer, President of Service Loop Electrical, and Joseph Lucanie, Electrician and Senior Sales Representative at Jones Services, are also the hosts of the Million Dollar Electrician Podcast. They discuss how they help service business owners grow by improving customer service and leadership. Clay and Joseph explain how clear communication, fair pricing, and offering value lead to loyal customers and strong teams. They also share how focusing on service quality and building trust helps businesses thrive long-term.
This conversation focuses on Clay and Joseph's work helping service business owners grow through better customer service and leadership. They share how clear communication, fair pricing, and offering real value can create loyal customers and strong teams. They explain how focusing on service quality, building trust, and leadership growth leads to long-term business success. The discussion highlights why small changes in service can lead to big growth and improved customer relationships.
In this episode, here's what you can expect to learn:
How clear communication and pricing can build loyal customers.
Why focusing on service quality leads to long-term business growth.
Offering value beyond the job sets you apart from competitors.
Why building trust with your team and clients leads to success.
How small changes in your service can make a big impact on growth.
Timestamps ?
00:00 - Introduction
02:33 - Introducing Clay and Joseph
04:41 - Joseph's Story of Service Failure
06:27 - The Long-Term Impact of Service
10:17 - Why Contractors Don't Focus on Service
12:24 - The Importance of Slowing Down to Deliver Value
16:07 - Pricing Strategies for Growth
19:49 - The Value of Communication in Service
21:01 - The Role of Proper Pricing
27:29 - Avoiding Busy Work and Focusing on Strategic Growth
30:50 - Investing in Your Health and Business
33:21 - The Power of Knowing What You Want
36:55 - The Importance of Family and Faith in Business
42:21 - Work-Life Balance and the Impact of Prioritizing Health
45:43 - Client Success Story: The Power of Service Options
48:11 - Shameless Plug: Million Dollar Electrician Podcast
49:36 - Closing Thoughts and Final Advice
If you enjoyed this chat with Clay Neumeyer and Joseph Lucanie, please leave us a review (5 stars would mean a lot ?).
Links & References:
LinkedIn:
Million Dollar Electricians Podcast
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
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Why Trade Business Founders Fail to Scale and How EOS Fixes Leadership Gaps with Eric McGrath
Learn how to automate tasks, save time, and increase your profit. No Coding required!
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Welcome to the Service Business Mastery Podcast!
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In this episode of the Service Business Mastery podcast, host Josh Crouch talks with Eric McGrath, leadership coach, EOS Implementer, and Chief Excellence Officer at Driven Leadership. They talk about how Eric helps business owners grow by building better leaders and teams. Eric shares how the EOS system improves structure, goal setting, and meetings that lead to action. He explains how emotional intelligence, one-on-one check-ins, and strong team roles help solve problems and build trust. Eric also highlights why self-growth and leadership habits are key for long-term business success.
This conversation focuses on Eric McGrath's work helping business owners lead with clarity and structure. Eric shares how using EOS, setting clear goals, and improving meeting habits help teams grow. He explains how emotional intelligence, one-on-ones, and strong team roles build trust and solve problems. The discussion highlights why good leadership, personal growth, and clear systems are key to long-term success in any business.
In this episode, here's what you can expect to learn:
How EOS brings structure and clarity to your business.
Why strong leadership habits lead to better team performance.
How regular one-on-ones build trust and solve issues early.
Why do clear roles and accountability help teams grow.
How personal growth makes you a better business leader.
Timestamps ?
00:00 - Episode Recap
02:48 - Meet Eric McGrath of Driven Leadership
03:54 - Eric's Journey into Leadership Coaching
05:06 - Why EOS Matters for Business Growth
07:13 - Visionary vs Integrator: Finding Balance
09:50 - Setting Rocks, Scorecards & To-Do's with EOS
12:34 - Building Meeting Structures That Work
14:58 - How EOS Solves Team & Growth Challenges
21:54 - A Real Story: Changing Leadership Style
28:24 - Psychological Safety and Team Success
34:03 - Why Emotional Intelligence is a Must for Leaders
42:40 - The Power of One-on-Ones in Team Building
49:18 - Final Thoughts and How to Reach Eric McGrath
If you enjoyed this chat with Eric McGrath, please leave us a review (5 stars would mean a lot ?).
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How One CEO Turned Harsh Feedback into a $6M Growth Exit using MAP Systems with Michael Caito
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Welcome to the Service Business Mastery Podcast!
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In this episode of the Service Business Mastery podcast, host Tersh Blissett talks with Michael Caito, CEO of Map Consulting, an Active Member of EO and YPO and Former Co-Founder of Restaurants on the Run. They discuss Michael's journey from entrepreneur to CEO and how he grew his business by focusing on disciplined leadership and goal setting. Michael shares how creating strong routines, building a reliable team, and continuous learning helped him scale his company. He also explains how coaching and accountability were key to improving leadership skills and ensuring long-term business success.
This conversation focuses on Michael Caito's journey from entrepreneur to CEO. Michael shares how disciplined leadership and goal setting were key to his growth. He explains how building strong routines, creating accountability, and focusing on continuous learning helped him scale his business. The discussion highlights the importance of a solid team and structured leadership for long-term success and stability in business.
In this episode, here's what you can expect to learn:
How to Transition from Entrepreneur to CEO: Michael explains how focused leadership and goal setting helped him grow his business.
Why Strong Routines Lead to Success: Learn how building clear habits and accountability can improve leadership and stability.
Using Leadership for Growth: Michael shares how disciplined leadership and team building lead to long-term success.
Building a Solid Team: Hear how creating a strong team and setting clear expectations drive business growth.
Growing Through Learning: Understand why continuous learning and coaching are essential for becoming a better leader and scaling your business.
Timestamps ?
00:00 - Episode Recap
03:32 - Meet Michael Caito, CEO of Map Consulting
05:00 - Transitioning from Entrepreneur to CEO
05:48 - Building Disciplined Leadership for Business Success
09:09 - Setting Clear Goals to Drive Growth
14:25 - The Importance of Building a Reliable Team
15:50 - Why You Should Keep Growing Even During a Business Sale
18:38 - How Accountability and Goal Setting Lead to Long-Term Growth
20:18 - How Strong Leadership Drives Team Performance
23:47 - Becoming a CEO-Level Leader: Key Takeaways
26:27 - The Six Key Functions Every Entrepreneur Must Master to Become a CEO
33:05 - Two Overlooked Keys to Business Growth: KPIs and Manager Training
35:58 - Final Thoughts, Resources, and How to Connect with Michael Caito
If you enjoyed this chat with Eric McGrath, please leave us a review (5 stars would mean a lot ?).
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Warranty Strategy for HVAC Contractors to Build Wealth, Cut Risk & Boost Exit Value with Jacob & Wil
Learn how to automate tasks, save time, and increase your profit. No Coding required!
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Welcome to the Service Business Mastery Podcast!
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In this episode of the Service Business Mastery podcast, hosts Tersh Blissett and Josh Crouch chat with Jacob Gee, Chief Financial Officer at Gee Heating and Air, and Wil Kinsey, Director of Sales at Conduit WC. They discuss how HVAC businesses can boost profits through extended warranties and reinsurance. Jacob and Wil explain how setting up a warranty company can help contractors keep more of the premium money and reduce risks. They also share how simple warranty plans improve customer trust and financial security, leading to steady business growth without extra complexity.
This conversation focuses on using extended warranties and reinsurance to grow HVAC businesses. Jacob and Wil explain how setting up a warranty company helps contractors keep more money and lower risks. They share how simple warranty plans improve customer trust and financial stability. The talk emphasizes how clear goals and offering peace of mind can lead to steady growth and fewer complications in business.
In this episode, here's what you can expect to learn:
How Extended Warranties and Reinsurance Help HVAC Businesses: Jacob and Wil explain how offering warranties can keep more money in contractors' hands and reduce risks.
Why Simple Plans Lead to Success: Learn how simple warranty structures and clear goals can improve financial security and customer trust.
Using Smart Strategies for Growth: Jacob and Wil share how focusing on warranties and reinsurance can help businesses grow without unnecessary complications.
Improving Customer Satisfaction: Hear how offering warranties gives customers peace of mind and boosts their experience.
Growing Through Strong Foundations: Understand why staying consistent with warranty programs and setting clear goals leads to long-term business growth.
Timestamps ?
00:00 - Episode Recap
02:33 - Meet Justin Riley and What UpFrog Does
04:41 - Market Trends: Soft Demand and Smart Advertising
07:06 - Why Timing and Lead Cycle Matter for Marketing
09:41 - Simple Installs vs. Complex Systems: What Sells Best
12:48 - Building a Better Booking System and Lead Follow-Up
16:08 - The Semper Fi Story: Scaling from $5K to $80M
19:48 - Lower Job Costs and Better Financing Options
23:40 - Challenges of Communicating Systems and Callbacks
28:35 - Selling the Service, Not Just the Equipment
30:40 - Focusing on Strengths to Grow Your Business
34:21 - When and Why to Invest in Branding
37:20 - Data-Driven Marketing: Tracking Every Dollar
40:36 - The Role of Grassroots and Social Media Content
49:10 - Justin on Balancing Business and Family Life
53:46 - New Tools Coming Soon for Small Contractors
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
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The Service Business Strategy to Hit $137M in Sales with No Branding or Fluff with Justin Riley
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Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of Service Business Mastery, hosts Tersh Blissett and Josh Crouch sit down with Justin Riley, President of UpFrog. They explore how UpFrog helps HVAC businesses grow through online pricing tools and smart ad strategies. Justin explains how tracking customer buying habits, improving follow-up, and simplifying installs can lead to better results. He also shares the value of using data for marketing decisions and why consistency is key to fast, reliable business growth.
This talk covers key points like using online pricing, smart ad strategies, and consistent follow-up to grow HVAC businesses. Justin explains how tracking lead times, simplifying installs, and using real data helps boost sales. He shares why understanding customer behavior and focusing on proven methods leads to better results and steady business growth.
In this episode, here's what you can expect to learn:
How UpFrog Helps HVAC Businesses Grow: Justin shares how UpFrog uses online pricing and smart ads to drive more sales and better leads.
Why Timing and Simplicity Matter: Learn how knowing when customers are ready to buy and offering simple installs can improve results.
Using Data to Make Smart Moves: Justin explains how tracking lead behavior and follow-up rates helps businesses grow smarter.
Boosting Customer Experience: Hear how avoiding complex installs and focusing on clear communication keeps customers happy.
Growing Through Consistency: See why staying consistent with lead handling and smart hiring leads to fast, reliable business growth.
Timestamps ?
00:00 - Episode Recap
02:33 - Meet Justin Riley and What UpFrog Does
04:41 - Market Trends: Soft Demand and Smart Advertising
07:06 - Why Timing and Lead Cycle Matter for Marketing
09:41 - Simple Installs vs. Complex Systems: What Sells Best
12:48 - Building a Better Booking System and Lead Follow-Up
16:08 - The Semper Fi Story: Scaling from $5K to $80M
19:48 - Lower Job Costs and Better Financing Options
23:40 - Challenges of Communicating Systems and Callbacks
28:35 - Selling the Service, Not Just the Equipment
30:40 - Focusing on Strengths to Grow Your Business
34:21 - When and Why to Invest in Branding
37:20 - Data-Driven Marketing: Tracking Every Dollar
40:36 - The Role of Grassroots and Social Media Content
49:10 - Justin on Balancing Business and Family Life
53:46 - New Tools Coming Soon for Small Contractors
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
Free-2-growCompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
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How Entrepreneurs Fix Burnout & Libido Loss using Testosterone & Peptides - Dr Adam & Paul Bakhtiar
Learn how to automate tasks, save time, and increase your profit. No Coding required!
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Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this Service Business Mastery podcast episode, hosts Tersh Blissett and Josh Crouch chat with Dr. Adam Boender, the strategic implementor at QA, Regen Consultants, and Paul Bakhtiar, the business strategist at Helios Consultants, about how business owners can feel better and live healthier. They talk about how hormone and peptide therapy can help with energy, focus, and weight. The guests explain how stress and age affect health, and why testing, good food, and simple routines can make a big difference in daily life.
This talk covers key points like how hormones and peptides can boost energy, focus, and health. Dr. Adam and Paul explain how stress, age, and poor habits affect the body. They share why testing, good sleep, better food, and staying active help business owners feel better and live stronger lives.
In this episode, here's what you can expect to learn:
Why Health Gets Ignored: How stress and busy lives lead business owners to feel tired and out of shape.
How Hormone Help Works: Learn how simple tests and treatment can boost energy, mood, and focus.
The Power of Peptides: Find out how peptides support recovery, sleep, and brain clarity.
Making Smart Health Changes: Hear how eating better, moving more, and tracking progress can improve life.
Living Strong at Any Age: See how balance and routine help you feel good and stay sharp long-term.
Timestamps ?
00:00:00 - Episode Recap
00:03:48 - Why Health Often Gets Ignored by Business Owners
00:06:48 - Meet Dr. Adam and Paul & Their Wellness Backgrounds
00:09:28 - Moving from Chiropractic to Full Health Optimization
00:11:16 - Breaking Down Peptides and What They Do
00:16:07 - Understanding Hormone Therapy and Its Benefits
00:20:43 - How Stress, Food, and Environment Affect Your Health
00:26:04 - Real Stories of Transformation and Better Living
00:32:14 - Injections vs. Pellets: What Works Best and Why
00:39:56 - Peptides for Sleep, Focus, and Mental Clarity
00:46:40 - Testing, Tracking, and Building Your Health Plan
00:55:26 - What Is the CEO Stack and Why It Matters
01:00:56 - Why Women's Hormone Health Is Often Overlooked
01:02:25 - Contact Info and Listener Discount Offer
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
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AI Call Tracking for Contractors to Maximize Marketing ROI with CallRail Tools ? Nick Jascomb
Learn how to automate tasks, save time, and increase your profit. No Coding required!
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----------------------------------------------------
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode of service business master podcast, host Josh Crouch sits down with Nick Jascomb, Sales Manager at CallRail. They discuss how CallRail's tools help businesses track calls, measure marketing performance, and improve lead follow-up. Nick shares how AI-powered insights quickly identify valuable leads and boost customer experience. He also talks about the importance of using data to make smarter marketing decisions and grow your business.
This talk covers key points like using call tracking, understanding marketing data, and improving follow-up to boost business growth. Nick explains how AI insights help identify quality leads, track customer behavior, and make smarter marketing decisions. He shares why using data to measure success helps companies improve customer experience and grow their brand.
In this episode, here's what you can expect to learn:
How CallRail Helps Businesses Grow: Nick explains how CallRail's tools track calls and improve marketing performance.
Why AI Insights Matter: Learn how AI-powered summaries help identify quality leads and boost follow-up.
Making Data-Driven Decisions: Nick shares tips on using data to make smarter marketing choices.
Improving Customer Experience: Hear why tracking call behavior helps businesses provide better service.
Growing with Smart Tracking: See how tracking all marketing channels leads to stronger growth and better results.
Timestamps ?
00:00 - Recap of the Episode
02:44 - Meet Nick Jascomb and His Journey with CallRail
04:06 - How CallRail Helps Businesses Track Calls and Improve Marketing
07:24 - Using AI Insights to Identify Quality Leads
11:31 - Honhoiw Data Helps Make Smarter Marketing Decisions and Attributions
15:36 - Boost ROI with Call Tracking Across All Marketing Channels
19:33 - Using Data to Fine-Tune Marketing Strategies
22:54 - The Power of Tracking and Measuring Every Marketing Effort
24:23 - Why Data-Driven Decisions Lead to Stronger Business Growth
27:00 - How AI Can Speed Up Reporting and Insights
29:18 - Understanding Call Behavior to Improve Team Training
33:04 - Tracking Client Interactions: Unlock Success with Smart Marketing Data
36:16 - AI Search and Its Attributions in Call Tracking and Marketing
38:53 - Details about CallRail and Its Free Trial
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
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Using TikTok to Attract Customers For HVAC and Plumbing Businesses with Jen McKee
Learn how to automate tasks, save time, and increase your profit. No Coding required!
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----------------------------------------------------
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode, recorded live at EPIC 2025 in Orlando, hosts Tersh Blissett and Josh Crouch chat with Jen McKee, owner of Kee Hart Marketing and host of The Kee to Growth podcast. They explore how Jen's early success with a plumbing client on TikTok led her to start her agency. She shares why simple videos and real storytelling help brands grow. Jen also talks about how testing content, using strong hooks, and staying real online can build trust and stronger businesses.
This talk covers key points like using simple videos, understanding TikTok's algorithm, and testing content to grow a strong brand. Jen shares why staying real, using good hooks, and focusing on storytelling help companies build trust and lasting success with their audience.
In this episode, here's what you can expect to learn:
How One Client Changed Everything: Jen's first plumbing client helped spark her journey into marketing for the trades.
Simple Videos Win Big: Learn why natural, real videos perform better than polished, fancy ones.
Mastering TikTok's Algorithm: Jen shares tips on reaching the right audience with strong hooks and stories.
Growing by Testing Content: Hear why trying different ideas helps find what works best online.
Building Trust Through Real Content: See how staying true and consistent builds stronger brands.
Timestamps ?
00:00 - Recap of the Episode
03:26 - Meet Jen McKee and Her Social Media Journey
04:54 - How a Plumbing Client Led to a New Career
05:57 - Early Days on TikTok and Getting Results
07:15 - Why TikTok's Algorithm Works Differently
10:15 - How Location Shapes Content and Markets, & Why Simple Videos Win
12:02 - Talking About TikTok Shop and Consumer Behavior
15:51 - Making Ads Feel Native to Boost Success
19:12 - Finding the Right Hooks for Great Videos
21:32 - Testing Content to Find Winners and Prioritizing Engagement Over Views
23:45 - Dealing with Trolls and Negative Comments
27:57 - Why Building a List is Key to Long-Term Success
34:57 - Tips for Batch Creating Content Like a Pro
41:13 - Smart Scheduling and Cross-Platform Engagement
45:45 - Mixing Personal and Business Posts for Stronger Brands
55:23 - Photo Management, AI Ideas, and How to Stay Organized
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
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LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
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How most home service businesses are misled by CPAs with Kristen Deese
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Welcome to the Service Business Mastery Podcast!
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In this episode, hosts Tersh Blissett and Josh Crouch chat with Kristen Deese, who is the Chief Financial Officer at The Virtual CFO for the Trades, Paradise Home Services, and AGS Installations, INC. Kristen shares how running home service businesses with her husband led her to help other owners understand their numbers. She explains why knowing the difference between a CPA and a CFO is key to making smart money moves. Kristen also talks about fixing cash flow issues, training teams on KPIs, and building profit the right way. Her simple advice helps business owners grow with confidence.
This talk covers key points like knowing your numbers, training your team to hit KPIs, and fixing cash flow problems early. Kristen shares why understanding the role of a CFO is so important and how better money habits help grow a strong business. She explains how owners can feel more confident by using clear financial reports and staying focused on real profits.
In this episode, here's what you can expect to learn:
How Real-World Experience Wins: Kristen's path from running service businesses to becoming a Virtual CFO.
Why Knowing Your Numbers Matters: Learn the power of reading reports and using them daily.
Fixing Cash Flow Problems: Kristen shares simple ways to avoid money mistakes that hurt growth.
The CFO vs CPA Difference: See why having the right financial help changes everything.
Tracking KPIs for Success: Learn how clear goals and simple tracking can grow your business fast.
Timestamps ?
00:00 - Recap of the Episode
02:56 - Meet Kristen Deese: From Trades to Virtual CFO for Home Services
06:40 - What Business Owners Don't Know About Their Numbers
08:15 - CPA vs CFO: What's the Real Difference?
11:21 - The Pain of Big Tax Bills and How to Avoid Them
17:02 - Cash Flow Mistakes and Profit First Struggles
18:15 - When to Hire a Bookkeeper, CPA, or CFO
22:20 - Avoid Negative CFOs and Keep the Right Perspective
24:51 - The Three Reports Every Business Owner Should Watch
30:51 - Why P&Ls Can Look Good but Bank Accounts Don't
33:12 - Kristen's Power Profit Workshop: What to Expect
36:31 - Teaching KPIs and Getting Teams to Hit Their Goals
37:45 - Working with Your Spouse: Lessons from Kristen and Tersh
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Website:
Kristen Deese Personal Website
This episode is kindly sponsored by:
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HVAC Hiring & Leadership Tactics That Built a 90% Retention Rate & Leveraged AI - Dustin Van Orman
Learn how to automate tasks, save time, and increase your profit.No coding required!
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Welcome to the Service Business Mastery Podcast!
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In this episode, recorded live at Rilla Masters 2025 in Las Vegas, hosts Tersh Blissett and Josh
Crouch chat with Dustin Van Orman, Marketing Manager and President of Business Development and M&A at Any Hour Services - Electrical, Plumbing, Heating & Air.They explore how Dustin's early love for fixing things led him to HVAC and owning businesses. He shares how weekly leadership training and a strong team culture helped keep 90% of employees. Dustin also talks about private equity, offering tips on how to make smart choices and keep your business values. His simple advice helps others grow without losing what matters most.
This talk covers key points like weekly leadership training, keeping a strong work culture, and holding on to great team members, and big parts of growing a solid business. Dustin shares why choosing the right private equity deal matters and how staying true to your values helps build lasting success with your team.
In this episode, here's what you can expect to learn:
How a Childhood Hobby Sparked a Career: Dustin's love for fixing things led him into HVAC and business.
Keeping Great Employees: Learn how weekly leadership training helps keep 90% of staff.
Smart Private Equity Choices: Dustin shares how to choose the right deal without losing your values.
From Tech to Business Leader: Hear Dustin's story of learning by doing and growing along the way.
Building a Winning Team: See how trust and culture lead to a strong and lasting team.
Timestamps ?
00:00 - Recap of the Episode
04:04 - Meet Dustin Van Orman and His HVAC Roots
06:26 - From Fixing Bikes to Building a Business
07:52 - How Childhood Hobbies Shape Great HVAC Technicians
11:07 - The Moment That Changed Dustin's Career Path
14:19 - The "Just the Service Guy" Story, Journey, and What Changed
16:57 - Turning a Near-Death Ice Accident into Life-Changing Lessons and Direction
23:47 - Why Any Hour Has 90% Employee Retention
26:31 - Leadership Training and Weekly Team Growth
33:21 - How Strong Culture Drives Team Loyalty
35:56 - Dustin's Thoughts on AI and Business Tools
42:01 - Advice on Choosing the Right Tools and Learning from Successful Operators
44:01 - Recruiting Tips from Gas Stations to Sidewalks
47:47 - Real Talk About Private Equity in the Trades
50:08 - Advice for Business Owners Facing Big Decisions
54:06 - What Makes a Good PE Partner and Smart Growth
57:43 - Defining Alignment in Business Partnerships and the Importance of Education
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Website:
Any Hour Services - Electrical, Plumbing, Heating & Air
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
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How ChatGPT and Other AIs Are Changing SEO Forever with Mike Venidis
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Welcome to the Service Business Mastery Podcast!
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In this episode, recorded live at the Real Masters 2025 event in Las Vegas, hosts Tersh Blissett and Josh Crouch sit down with Mike Venidis, Chief Experience Officer of RYNO Strategic Solutions, LLC. They discuss Mike's inspiring journey from surviving a traumatic event to becoming a digital marketing leader in the home services industry. The conversation explores the rapid rise of AI in search, the importance of trust and reputation in the digital world, and how businesses can stay visible and relevant. Mike also shares actionable tips on using creativity, strategy, and tech adaptation to build a lasting brand presence.
This discussion highlights key elements such as adapting to AI-driven search trends, building digital trust, and managing online reputation, crucial strategies for staying competitive and ensuring long-term business visibility.
In this episode, here's what you can expect to learn:
Turning Hardship Into Purpose: Hear how Mike Venidis used life challenges to fuel his passion and leadership.
Getting Ahead with AI: Learn how AI tools are changing search and why adapting early gives you the edge.
Trust Is Everything: Discover why being honest and real online helps you win with customers.
Be Seen Everywhere: Understand why showing up on multiple platforms boosts your brand's impact.
Smart Marketing Moves: Get tips on using AI, reputation tools, and the right platforms to grow your business.
Timestamps ?
00:00 - Episode Recap
03:25 - Meet Mike Venidis and His Journey from Trauma to Tech
05:45 - Life After Being Shot: Resilience and Purpose
09:33 - The Rise of AI in Search and Why It Matters
11:51 - Understanding AI Sources and Trust in Digital Platforms
15:49 - Comparing AI Tools: ChatGPT, Claude, and Perplexity
20:36 - Apple, Google, Bing, and the Battle for AI and Map Data
25:09 - Deepfakes, Tech Fears, and Data Sourcing Concerns
28:36 - Device and Map Differences Across Platforms, Apple, OpenAI, and the Market Gap
30:03 - Apple Maps, Yelp, and Ignored Opportunities
34:09 - Understanding Tech Alliances and Defaults
36:51 - Fear Mongering or Real Threat? Staying Ahead
39:07 - TikTok as a Search Tool and Content Discovery, and the power of repetition and Rule of Seven
42:21 - TikTok Trends and Brand Awareness via Creativity
44:26 - Closing Thoughts and Mike's Final Message
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
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Visit our website: www.servicebusinessmastery.com
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How AI Is Revolutionizing HVAC Businesses by Automating SOPs and Preventing Costly Mistakes
Learn how to automate tasks, save time, and increase your profit.
No coding required! ? Enroll Today- https://bit.ly/3CZTDte
-------------------------------------------------
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this episode, recorded live at AHR 2025 in Orlando, hosts Tersh Blissett, Co-Founder and Chief Experience Officer at Trade Automation Pros, and Joshua Crouch the Founder of Relentless Digital Marketing Solutions, explore the use of AI and automation in the service industry. They discuss the complexities of integrating technology into traditional business models and maintaining core operational processes. Tersh and Josh share valuable insights on optimizing customer service and internal workflows, the importance of process optimization, and their personal experiences with digital marketing tools, offering practical advice on leadership and adapting to technological changes.
This discussion highlights key elements such as optimizing business processes using AI, maintaining core operational efficiencies during technological integration, and ensuring effective customer engagement and employee adaptation, essential for long-term business success.
In this episode, here's what you can expect to learn:
Tech-Driven Growth: How service businesses use AI and automation to adapt and thrive.
Leadership in Transition: Managing change and communication in the era of technology.
Strategy Meets Emotion: Balancing automation with emotional intelligence for success.
Insights into Action: Leveraging digital expertise for strategic business planning.
Building Resilience: Sustaining business through core processes and customer engagement.
Timestamps ?00:00 - Episode Introduction 04:03 - Background and Experience with AI in Service Industries 06:00 - Phone Tap: Using AI Call Analysis to Uncover Booking Gaps and Max Lead Conversion 08:14 - Optimizing, Automating, and Delegating: Transforming Processes for Efficiency 12:23 - Recording and Refining Processes: Ensuring Scalability and Flexibility for Any Situation 13:56 - Benefits of Automation in Customer Service and Marketing 17:15 - Embracing the Four-Hour Workweek Mindset: Balancing Automation and New Priorities 20:47 - Calculating Time Savings Through Automation: The Power of Task Efficiency 23:39 - When Not to Automate: Key Customer Journey Moments 29:53 - AI Note-Takers: Streamlining Service Calls and Detailed Recordings for Efficiency 33:42 - Simplifying SOPs with ChatGPT: Automating and Customization for Your Business 42:58 - Implementing SOPs with Your Team: Training, Buy-In, and Consistent Review
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Company Details:
Relentless Digital Marketing Solutions
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How Private Equity, AI and Branding Are Transforming HVAC Businesses in 2025 with Samantha Brazie
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Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! https://www.servicebusinessmastery.com
In this episode, recorded live at the BDR Spark 2025 event, hosts Tersh Blissett and Joshua Crouch speak with Samantha Brazie, General Manager at Progressive Heating, Air and Plumbing. They explore the complexities of navigating the HVAC industry amidst the challenges of private equity acquisitions and maintaining a family-owned business ethos. Samantha shares valuable insights on preserving company culture, the importance of community engagement, and her personal journey from telemarketer to general manager, offering practical advice on leadership and adapting to market changes.
This discussion highlights key elements such as maintaining company values amidst industry shifts and ensuring sustained community involvement and employee satisfaction, essential for long-term business success.
In this episode, here's what you can expect to learn:
How Family Businesses Stay Strong: Learn how smart decisions help family-owned businesses grow and stay stable, even with big industry changes.
Leading in Tough Times: See how Samantha Brazie handles important roles and keeps communication open during major shifts.
Mixing Strategy with Emotion: Understand why balancing smart planning with emotional intelligence is key to business success.
Using Experience to Grow: Find out how deep industry knowledge and careful planning lead to better business strategies.
Building a Strong Business: Learn how company culture and community support can help businesses last and succeed.
Timestamps ?
00:00 - Episode Recap
03:32 - Samantha Brazie's Background in HVAC and Transition from the Restaurant Industry
06:12 - Challenges and Values in Non-Owner Roles within a Company
09:08 - Impact of Private Equity on Company Culture and Retaining Family-Owned Business Values in a Competitive Market
09:46 - Acquiring Talent and Managing Consistency Amidst Workplace Changes Post-Private Equity
12:04 - Optimizing Hiring Processes and Company Culture with AI, Values Alignment, and Theft Prevention
13:49 - Enhancing HVAC Efficiency and Community Engagement Through Technology and Branding Strategies
19:26 - Balancing Business Needs with Community Support to Maximize Marketing Impact
20:48 - Brand Awareness and its Influence on Business Operations
24:10 - Networking and Learning at Industry Events
31:40 - The Importance of Coaching for Professional Accountability and Growth
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Website:
Progressive Heating, Air and Plumbing
This episode is kindly sponsored by:
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Home Service Expansion Tips for Building a Multi-Location Company with Austin Helms
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Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this episode, hosts Tersh Blissett and Joshua Crouch talk with Austin Helms, the Founding Partner of Halftime Rentals - Portable Toilets and the Founder of NuBlue Electric, Plumbing, and Air. They discuss the challenges of growing a service business and how to build a strong team. Austin shares simple ways to use technology to make work easier, save time, and grow faster. He also talks about why businesses need to accept change and stay ready for the future to stay ahead in the industry.
The conversation touches on how to handle fast business growth, the importance of creating a good team and using technology to streamline operations and ensure long-term business success. Austin highlights the role of Service Nation, an organization that supports service professionals by providing valuable education and networking opportunities. He also shares insights about the Boston Education Summit, where business owners can connect and learn from industry experts.
This episode offers practical advice for navigating the complexities of scaling a business, embracing innovation, and building a strong, adaptable team.
We're excited to partner with Service Nation for this episode. Don't miss the upcoming Service Nation event in Boston, an excellent opportunity to connect and learn!
For details and to register, visit Event Registration: https://web.cvent.com/event/71e536cf-dc4d-4942-854c-af514ac496ac/summary
In this episode, here's what you can expect to learn:
Planning for Growth: Learn how good planning helps a business grow fast and run smoothly while handling problems.
Building a Strong Team: Find out why Austin Helms believes having a trusted team is key to business success.
Making Smart Choices: See how learning from past experiences helps in making better business decisions.
Adapting and Growing: Discover how new ideas and smart strategies help a business grow in a strong and steady way.
Using Technology for Success: Learn how technology makes work easier and keeps customers happy in the service industry.
Timestamps ?00:00 - Episode Recap
03:30 - Episode Intro with Austin's Entrepreneurial Journey and Beginnings
06:33 - Building a strong team and leveraging technology to scale business operations.
10:04 - Challenges of rapid expansion and tech's role in scaling.
15:52 - Getting Connected with Service Nation and Discussing Multiple Locations
20:50 - Discussing the Boston Education Summit and Networking Value
24:14 - Discussing Austin's Keynote at the Boston Education Summit and Scaling the Business.
29:29 - Discussing Profit Share Interests, Expansion, and Lessons Learned
39:02 - Discussing Growth Trade-offs and Entrepreneurial Struggles
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Follow the Guests:
LinkedIn:
Website:
Halftime Rentals - Portable Toilets
NuBlue Electric, Plumbing and Air
This episode is kindly sponsored by:
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AI-Powered Scheduling Helping Contractors Get More Leads & Maximize ROI with Nikolai Matveev & Daniel Fuentes
Learn how to automate tasks, save time, and increase your profit.
No coding required! ? Enroll Today- https://bit.ly/3CZTDte
-------------------------------------------------
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this episode of Service Business Mastery podcast, hosts Tersh Blissett and Joshua Crouch engage with Daniel Fuentes and Nikolai Matveev, founders of Cardinal Plumbing, Heating and Air. They look into the challenges of implementing online scheduling systems in a service business, covering everything from technological integration to operational efficiency. Daniel and Nikolai provide valuable insights on navigating the digital transformation, effective adaptation strategies, and preparing for future advancements in service industry technologies.
This discussion emphasizes crucial aspects such as optimizing online booking systems and ensuring long-term operational efficiency for both the service providers and the company.
Timestamps ?00:00 - Episode Recap
03:42 - Episode Intro with Discussing Online Bookings and Market Attributions.
06:17 - Daniel shares his business journey, role, & how he integrates tech after meeting Nikolai.
12:12 - Talking About Strategic Technology Implementation
14:35 - Managing and optimizing online scheduling and operational insights.
12:22 - Adjusting Online Scheduling Fees and Autobot Customizations
22:48 - The Full Process Behind the Marketing Attributions
26:32 - Understanding Marketing Attribution and ROI
36:00 - Discussing AI Integration with Online Booking Systems
43:08 - Understanding Customer Drop-off Points in Online Scheduling
46:36 - Discussing the Future of Cookies and Online Privacy
52:00 - How data-driven customer avatars shape smarter marketing strategies.
In this episode, here's what you can expect to learn:
Technological Integration Planning: Learn how strategic planning enhances the implementation of online scheduling systems and operational efficiency.
Managing Key Roles: Discover how Daniel and Nikolai manage essential team members during technological updates.
Strategic Decision-Making: Explore how insights and strategic thinking facilitate informed management decisions.
Expertise and Innovation: See how combining technical knowledge with innovative planning leads to superior operational results.
Technological Enhancement in Services: Gain strategies for effectively integrating technology to improve service business efficiency and stakeholder satisfaction.
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
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Follow the Guests:
LinkedIn:
Cardinal Plumbing Heating & Air Inc
Website:
Cardinal Plumbing Heating & Air Inc
This episode is kindly sponsored by:
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How to Sell Your HVAC Business for Maximum Profit with Joe Strittmatter & Brian Cohen
Learn how to automate tasks, save time, and increase your profit.
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-------------------------------------------------
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this episode, recorded live at the Service World Expo 2024 in Orlando, Florida, hosts Tersh Blissett and Joshua Crouch engage with Joe Strittmatter, Former Owner, Strittmatter A/C, Heating & Plumbing, Former Regional President at Granite Comfort LP, and Brian Cohen, a business strategist specializing in HVAC transactions at SF&P Advisors. They delve into the challenges of selling a service business, covering everything from the emotional aspects to strategic planning. Joe and Brian provide valuable insights on navigating business negotiations, effective succession planning, and preparing for life after the sale.
This discussion emphasizes crucial aspects such as business valuations and ensuring long-term success for both the seller and the company.
Timestamps ?00:00:00 - Episode Recap
00:03:57 - Episode Intro and Joe Strittmatter Talks About His Business Journey
00:06:19 - Meeting Brian and learning from a failed business deal.
00:08:05 - Brian Introduces His Role and Experience
00:11:30 - Talking About Planning for a Business Owner's Future
00:14:14 - Managing and protecting assets after selling a business and legal insights from Service Nation.
00:23:32 - Market Trends with Hot Topics and Economic Predictions
00:26:12 - Discussing Call Volume and Business Efficiency
00:33:22 - The Role of AI in Business Efficiency
00:41:40 - Discussing Dispatch Software and Technician Revenue
00:44:41 - EBITDA's Impact on Business Operations and Marketing Decisions
00:57:23 - The Importance of Understanding Break-Even Points in Business
01:01:38 - Closing remarks on Investment Trends and the Impact on Business Multiples
In this episode, here's what you can expect to learn:
Planning for Business Sale Success: Learn how careful planning improves the success of selling businesses and makes operations better.
Handling Important Roles: Find out how Joe Strittmatter and Brian Cohen manage important team members and keep everyone informed during business changes.
Using Emotions and Smarts in Talks: Discover how using feelings and smart planning helps in business talks.
Mixing Knowledge with Plans for Better Results: See how using deep knowledge and careful planning leads to better business outcomes.
Growing Service Companies Well: Learn strategies for growing service businesses well, increasing their value, and making stakeholders happier with insights from Joe Strittmatter and Brian Cohen.
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
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How Private Equity Destroys Businesses After Acquisition with Matt Michel and Brandon Jacob
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?-----------------------------------------------------
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this episode, recorded live at the Business Uncensored event in Chattanooga, Tennessee, hosts Tersh Blissett and Joshua Crouch talk with Matt Michel, a speaker, writer, and rancher at Ranchlands of Texas LLC, and Brandon Jacob, the Principal of Contractors Financial Opportunity LLC. They explore the challenges of selling a service business, from emotional struggles to strategic decisions. Matt and Brandon share valuable insights on business negotiations, succession planning, and preparing for life after the sale.
This discussion highlights key factors like business valuations and long-term success for both the seller and the company.
Timestamps ?00:00 - Meet Matt Michel & Brandon Jacob: Insights into Their Expertise
04:05 - The Brief Overview and Journey of Selling a Business
09:38 - Talking About the Day We Sold the Business
13:10 - Discussing Backgrounds with Industry Evolution Investment Trends
16:50 - How Private Equity Changes Company Culture
23:37 - Discussing Pay Structures and Employee Reactions
29:42 - Talking About How to Deal with Brokers and Lawyers
43:05 - Family Business and Future Generations: A Strategic Perspective
50:24 - Closing the Conversation: A Peek into Brandon's Published Works
In this episode, here's what you can expect to learn:
Discover how strategic planning enhances business sale success and operational efficiency.
Learn about managing stakeholder communications and key employee roles with Matt Michel and Brandon Jacob to optimize transition processes.
Explore the integration of emotional intelligence and strategic insights in business negotiations.
Understand how combining expert knowledge with strategic foresight leads to superior outcomes in business sales.
Uncover strategies for service companies to scale effectively, maximize sale value, and improve stakeholder satisfaction with insights from Matt Michel and Brandon Jacob.
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Website:
Contractor Financial Opportunity LLC
Learn more and Reach out to Brandon Jacob: +1 713 443 8311
Order the Books of Matt Michel and Brandon Jacob on Amazon Now:
This episode is kindly sponsored by:
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How College Debt is Trapping Students While Trade Jobs Create Millionaires with Kate Cinnamo
Learn how to automate tasks, save time, and increase your profit. No coding required!
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Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this engaging episode, recorded at the Nexstar Event in Orlando, Florida, hosts Tersh Blissett and Joshua Crouch sit down with Kate Cinnamo, the Executive Director of Explore The Trades. Kate shares her expertise on the critical role of education and partnerships in the trades industry. They discuss the importance of addressing the technical talent gap, the utilization of educational resources to support industry growth, and personal stories that underscore the impact of strategic educational initiatives on professional and industry development.
Kate also emphasizes the role of Explore The Trades, an organization that facilitates connections between the education sector and the trades industry, promoting collaboration, learning, and ongoing development in a dynamic environment.
In this episode, here's what you can expect to learn:
The importance of educational partnerships in closing the technical talent gap.
Ways contractors can support and engage with educational programs in their communities.
Practical approaches for using educational resources to address labor shortages in the trades.
How fostering understanding of trades in early education can influence career choices and industry health.
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Timestamps ?
03:43 Introduction of Kate Cinnamo as the Executive Director of Explore the Trades.
05:43 Understanding the Role of Contractors in Education Partnerships.
07:02 Conversations on Career Choices for Kids and Self-Growth
17:54 Pandemic Lessons: The Growing Appeal of Hands-On Training
20:02 Personal stories on the impact of education in the trades industry.
24:06 How Contractors Contribute to Education and Community Growth
31:53 Connecting with Explore the Trades to Help Contractors Support Trade Education and Local Initiatives.
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
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How Email Became the Secret Weapon for 8-Figure Trades Businesses with Zac Garside
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this episode, recorded live at Business Uncensored Event in Chattanooga, Tennessee. Hosts Tersh Blissett and Joshua Crouch are joined by Zac Garside, Founder of "Done-For-You Email Marketing." They explore the evolving landscape of email marketing within the Service Industry, addressing current trends, challenges, and the critical role of adapting email strategies to Market Changes. ??
Zac Garside shares expert insights on Improving operational efficiency through tailored email campaigns and the advantages of using AI to enhance customer engagement. This conversation offers valuable tips for service businesses looking to excel in a competitive market by optimizing their email marketing tactics.
Timestamps ?00:00 - Meet Zac Garside: A Glimpse into His Expertise
02:48 - How Education Shapes Email Marketing Trends
09:08 - Debunking Myths in Email Marketing with Zac Garside
13:24 - How AI Enhances Email Marketing Techniques
15:48 - Tackling Email Challenges: Sender Reputation and Shared Ips
20:59 - Top Reasons Why Email Campaigns Fail
31:04 - How Storytelling Transforms Audience Engagement in Email Marketing
36:48 - Zac Demonstrates Live: Crafting Engaging Content
41:18 - Mastering Storytelling in Email Marketing
47:40 - From Emails to Social Media: Creative Content Strategies
49:54 - Navigating Google Ads and Spam Bots: A Digital Dilemma
Learn how to automate tasks, save time, and increase your profit.
No coding required! Enroll Today - https://bit.ly/3CZTDte
In this episode, here's what you can expect to learn:
Discover how tools like Avoca enhance booking rates and operational efficiency.
Learn about automating call handling and customer interactions with Zac Garside to save time and resources.
Explore the integration of new technologies with a personal touch in customer service.
Understand how merging technology with expert knowledge leads to superior outcomes.
Uncover strategies for service companies to scale effectively, reduce costs, and improve customer satisfaction with insights from Zac Garside.
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
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How Time Management & Delegation Transform Contracting Businesses in 2025 | Danielle & Suzanne
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this episode, Recorded live at Business Uncensored 2024, hosts Tersh Blissett and Joshua Crouch sit down with Danielle Putnam and Suzanne Wedeven from The New Flat Rate team. They discuss industry trends, challenges, and the importance of pricing strategy adjustments to cope with market shifts. ??
Danielle and Suzanne share insights on enhancing operational efficiency through strategic price book updates and the benefits of coaching in navigating these changes. This conversation is filled with practical tips for service businesses aiming to thrive in dynamic conditions.
Timestamps ?
03:38 - Introduction to the Episode Along with Guests Danielle Putnam and Suzanne Wedeven.
04:22 - Industry Trends: Sales Decline, Call Volume Impact & Pricing Inflation.
05:51 - Box Replacements vs. Repairs: Pricing Challenges & Automation Solutions
09:25 - Optimizing Business Processes & Time Management Before Automation
13:09 - Boosting Efficiency: Delegation, Virtual Assistants & Performance-Based Pay Considerations.
18:03 - Maximizing Industry Events: The Power of Networking & Effective Strategies
23:14 - Breaking Into Industry Circles: Networking, Planning & Engagement at Events
26:43 - Adapting to Industry Changes: Tech Trends, Experience & Consumer Education
30:53 - Closing Remarks and Appreciation for Event Participation.
In this Episode, here's what you can expect to learn:
Exploring how tools like Avoca boost booking rates and operational efficiency.
Automating call handling and customer interactions to save time and resources.
Integrating new technologies while retaining a personal touch in customer service.
Merging technology with expert knowledge for superior outcomes.
Strategies for service companies to scale effectively and reduce costs while improving customer satisfaction.
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
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Leadership Hacks for Service Professionals to Drive Growth Through Accountability with Leah Paige
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this insightful episode, recorded at the Nexstar Event in Orlando, Florida, hosts Tersh Blissett and Joshua Crouch engage with Leah Paige, a customer experience coach with Nexstar. Leah shares her expertise on leadership and coaching within the service industry. They explore the significant impact of embracing failures and learning from them, the integration of AI and automation into service business practices, and the personal anecdotes that highlight the transformative power of personal development on professional success.
Leah also highlights the role of NexTeams by Nexstar, a platform that connects coaches and members, fostering collaboration, learning, and continuous growth in a dynamic environment.
In this episode, here's what you can expect to learn:
The crucial role of personalized coaching and embracing failures in leadership development.
Strategies for integrating AI and automation to enhance customer and employee experiences
How personal growth directly influences professional performance and service delivery.
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Timestamps ?
03:28 Introduction of Leah Paige as the Customer Experience Manager & Real Estate Advisor.
04:29 The challenges and strategies in coaching for service business
06:04 The importance of personality types in coaching
14:55 Practical coaching strategies for service managers
17:57 How attire influences professional performance
20:06 Guest anecdotes on personal and professional growth
28:36 Importance of CSR Coach and Leadership on Service Business
35:43 The role of authenticity and vulnerability in leadership
41:24 Closing thoughts and the importance of continuous learning.
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
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AI Tools for Service Business Owners to Maximize Profits and Efficiency with Mark Paup
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this episode, recorded at the Nexstar Super Meeting in Orlando, Florida, hosts Tersh Blissett and Joshua Crouch chat with Mark Paup, owner of Golden Rule Plumbing, Heating, Cooling, and Electrical. They explore how AI and automation are revolutionizing the trades industry. ???
Mark dives into the cutting-edge tools his company uses to optimize dispatching, streamline business operations, and boost customer engagement. From enhancing scheduling efficiency to overcoming resistance to new technology, this conversation is packed with actionable strategies to help your business grow and stay ahead of the competition. ??
In this episode, here's what you can expect to learn:
How AI-driven tools like Buck are making dispatching smarter and more efficient.
Ways to automate operations without losing the human touch in customer service.
Strategies to introduce new technology in your business without overwhelming your team.
How combining AI with human expertise can boost productivity and customer satisfaction.
Practical tips for scaling your service business while keeping costs under control.
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Golden Rule Plumbing, Heating, Cooling & Electrical
Email: [email protected]
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
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How AI Automation is Transforming Customer Service for HVAC and Plumbing Companies with Tyson Chen
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Tyson Chen, Co-Founder of Avoca AI, to discuss how technology is transforming the service industry. ??
Tyson dives into the innovative tools Avoca offers, helping businesses improve booking rates, streamline operations, and deliver exceptional customer service. From automating everyday tasks to reducing call center overhead, this conversation is packed with actionable strategies to enhance efficiency and drive growth in your business. ??
In this episode, here's what you can expect to learn:
- How modern tools like Avoca are helping businesses increase booking rates and improve efficiency.
- The benefits of automating call handling and customer interactions to save time and resources.
- Strategies for introducing new technologies into your business while maintaining a personal touch.
- Insights into combining technology and human expertise to deliver better results.
- How service companies are scaling and cutting costs while enhancing customer satisfaction.
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Email: [email protected]
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
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Redefining Customer Service with AI Tools for Call Centers & Operators | Boris Valkov & Dave Schmidt
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this episode, host Tersh Blissett is joined by Boris Valkov, CEO of Lace, and Dave Schmidt, Director of Operations at Frederick Air, to explore the transformative impact of AI in the service industry. ??
Boris shares cutting-edge insights into how Lace's AI-driven platform uncovers lost revenue and optimizes call center performance, while Dave reveals real-world results from implementing these tools in his HVAC business. From boosting booking rates to creating a data-driven culture, this conversation is a goldmine of strategies for service business leaders aiming to scale and innovate. ??
In this episode, here's what you can expect to learn:
How AI-driven tools like Lace are uncovering lost revenue opportunities in call centers.
The role of actionable data in improving booking rates and making smarter decisions.
Strategies to create a technology-friendly culture that drives business success.
Insights into hybrid operations with AI agents for better customer experiences.
A deep dive into how Frederick Air boosted booking rates from 75% to 98%.
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
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Membership Strategies for HVAC Professionals to Boost Customer Retention with Billy Stevens
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Billy Stevens, founder of Sera Systems and a pioneer in revolutionizing the service industry. ??
Drawing on his decades of experience in HVAC and plumbing, Billy unpacks how to optimize business operations, transition to membership models, and leverage hyperlocal branding to drive growth. From the power of AI-driven efficiency to strategies for retaining customers, this conversation is packed with practical insights to help service professionals thrive in today's competitive landscape. ??
In this episode, here's what you can expect to learn:
How to transition from selling products to building long-term customer relationships.
The key differences between traditional maintenance plans and membership models?and why the latter is a game changer.
Practical strategies to boost booking efficiency and improve first-call resolution rates.
How hyperlocal branding and community events can transform your customer acquisition strategy.
A sneak peek into how AI-driven tools, like Sera, are shaping the future of the service industry.
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
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This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
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How to Convert More Leads into Paying Customers with Kevin LeSage and Jonathan Torrey
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Kevin LeSage, CEO of SearchLight and Jonathan Torrey, Director of Marketing at SearchLight. A cutting-edge analytics platform for the service industry. ??
With backgrounds in digital marketing and a passion for operational excellence, Kevin and Jonathan share how Searchlight connects marketing efforts directly to revenue, helping contractors optimize their investments and streamline operations. From addressing unsold estimates to leveraging technician performance data, this episode is packed with actionable strategies to help service businesses thrive in today's competitive market. ??
In this episode, here's what you can expect to learn:
How to use data analytics to connect marketing investments directly to revenue.
The limitations of traditional metrics like cost-per-lead and the importance of customer acquisition costs.
Strategies to capitalize on unsold estimates and convert them into revenue.
The role of data in bridging marketing and operational inefficiencies.
Insights into future trends, including technician performance metrics and advanced CRM integrations.
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Website:
Explore Jonathan Torrey's blog for data-driven insights: The Data-Driven Trades
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
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The Secret to Calculating True Billable Hours for Contractors with Ruth King
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this insightful episode, hosts Tersh Blissett and Joshua Crouch are joined by financial expert Ruth King to tackle one of the most pressing challenges for contractors: mastering the financial side of their business. Ruth, an accomplished author, speaker, and advisor, shares practical strategies to improve profitability, manage overhead, and avoid common mistakes that can cost your business dearly.
If you've ever struggled to understand your finances or wondered how to make your business more profitable, this episode is for you. Ruth provides clear, actionable advice that you can implement immediately to start seeing results.
She also provides a two-day, on-site training program "Building Profit and Wealth School".
Register Now: https://keap.page/rk139/building-profit-and-wealth.html
In this episode, here's what you can expect to learn:
Why billable hours are the cornerstone of revenue generation for contractors.
How to avoid the most common financial mistakes that could cost your business thousands.
The role of inventory management in boosting business valuation and ensuring accurate financial reporting.
Practical tips for calculating overhead costs and net profit per billable hour.
How to design a maintenance program that is profitable and sustainable.
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
Link to episode
Why I Coach My Competition and Invite Them Into My Business with Tommy Mello
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this episode, hosts Tersh Blissett and Joshua Crouch are joined by Tommy Mello, founder of A1 Garage Door Service at the Home Service Freedom Event 2024. Tommy is a recognized leader in the home service industry. ?
He shares his journey of building a multimillion-dollar business, emphasizing the power of strong vendor relationships, leveraging technology, and fostering a culture of giving back. From scaling his business to prioritizing personal health for leadership clarity, Tommy offers actionable insights for service business owners looking to scale and succeed.
In this episode, here's what you can expect to learn:
How Tommy scaled A1 Garage Door Service into a multimillion-dollar business.
Why giving back and building partnerships drive industry success.
The role of personal health in effective leadership.
Key tech tools that streamline operations in service businesses.
How to adopt a growth-focused mindset to stay competitive.
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Website:
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
Link to episode
Why AI Will Be the Biggest Technological Revolution of Our Lifetime with Boris Valkov
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.comIn this episode, hosts Tersh Blissett and Joshua Crouch sit down with Boris Valkov, Co-Founder & CEO of Lace, live from the Service World Expo 2024 in Orlando, to explore how AI is revolutionizing service-based businesses. ??
Boris, an expert in AI and former member of Meta's PyTorch team, shares actionable insights on leveraging AI to optimize call center performance, boost booking rates, and increase revenue without extra marketing spend. He also discusses the future of AI-driven tools, balancing innovation with simplicity, and redefining operations in the service industry. ??
In this episode, here's what you can expect to learn:
Why AI is set to revolutionize service businesses and transform call centers.
Practical ways to leverage AI for real-time call data analysis and team coaching.
Steps to improve booking rates and revenue without additional marketing spend.
The importance of fast product iterations and simplified AI implementations.
Future trends in AI-driven tools reshaping traditional business operations.
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Website:
Book a demo at Lace.AI to see how their AI solutions compare to what you're using today: https://www.lace.ai/demo
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
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How to Transform Your Business with Disney-Style Customer Experience Strategies with John Formica
Welcome to the Service Business Mastery Podcast!
Visit our website for more episodes and insights! www.servicebusinessmastery.com
In this episode, hosts Tersh Blissett and Josh Crouch are live from Service World Expo 2024, joined by John Formica, a former Disney leader and expert in customer experience transformation. ??
Drawing from over 30 years in the service and hospitality industry, including a decade at Disney Resorts, John shares how businesses can create magical moments for customers, build loyalty, and foster a thriving team culture. From leveraging Disney's "plus one" philosophy to hiring for cultural fit, this conversation offers actionable insights to help service professionals stand out in a competitive market. ??
In this episode, here's what you can expect to learn:
How to design customer experiences that build loyalty and stand out from competitors.
The difference between customer service and creating memorable customer experiences.
Actionable tips from Disney's "plus one" strategy to enhance service delivery.
How leadership influences culture and drives team performance.
Best practices for hiring employees who align with your company values.
If you enjoy the episode, please don't hesitate to leave us a review (5 stars preferably ?)
Links & References:
LinkedIn:
Website:
John Formica - The Ex Disney Guy
This episode is kindly sponsored by:
CompanyCam Visit CompanyCam and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
Connect with us!
Join the Service Business Mastery Facebook group for more updates!
Visit our website: www.servicebusinessmastery.com
Affiliate links:
Link to episode