Welcome to a new episode of Business Lunch! In today?s episode, Roland Frasier dives into the concept of turning casual conversations into lucrative business opportunities. Drawing from personal experiences and industry insights, Roland discusses how to make thoughtful connections, earn referral fees, and create value without being pushy. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with advice on building a profitable network.

Highlights:

"There?s so much money floating around; you just have to connect the dots."

"Don?t hold opportunities hostage?be a value enhancer."

"You don?t need to be an extrovert, just thoughtful and curious."

"Ask one question: ?How?s business?? It can lead to incredible opportunities."

Timestamps:

00:00 - Introduction

01:25 - Conversations to Cash

03:22 - Overcoming Fear of Deals

05:00 - Why holding opportunities hostage backfires

06:35 - The Referral Economy

10:00 - Creating Win-Win Relationships

14:12 - Big Referral Wins

17:35 - Thoughtfulness Pays Off

20:00 - Daily Questions for Success

20:40 - Closing Remarks

CONNECT

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier 

 https://msha.ke/rolandfrasier/

Connect with me on social:

 TikTok: / rolandfrasier

 Instagram: / rolandfrasier

 Facebook: / rolandfrasierpage

 LinkedIn: / rolandfrasier

Subscribe to Roland Frasier 

 / @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From

Welcome to a new episode of Business Lunch! In this episode, we dive into the historical context and evolution of Black Friday, exploring how discounting practices have changed over the years. We discuss personalized marketing strategies, the rise of flexible payment options, and emerging trends in Black Friday offers. Finally, we share actionable recommendations for businesses looking to adapt to these changes.

Highlights:

"Deals are a red ocean. Giving something away totally for free is a blue ocean."

"If you discount your services, you're training people not to buy until those events."

"Flexible payments are becoming essential as consumers are cautious with spending."

"The personalization of marketing has reached a level where offers feel tailored to individual consumers."

Timestamps:

0:00 Historical Context of Black Friday

3:14 Evolution of Black Friday

6:52 Impact of Discounting on Business Practices

12:31 Personalized Marketing and Flexible Payments

18:33 Trends in Black Friday Offers

19:58 Future Strategies for Black Friday

32:56 Final Thoughts and Recommendations

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss the process of setting and achieving ambitious 3-year business goals. They explore overcoming limiting beliefs, building scalable operating systems, and practical strategies for exponential growth. This conversation includes insights into setting audacious targets and evaluating realistic paths to success.

Highlights:

"Three years is the sweet spot for meaningful but predictable growth."

"Pessimists look smart, but optimists get rich."

"Audacious goals push you beyond limiting beliefs."

"Optionality wins wars and business."

Timestamps:

00:00 The Power of 3-Year Targets: Why 3 years is ideal for entrepreneurial companies.

05:39 Challenging limiting beliefs in business growth.

09:40 How internal barriers limit strategic thinking.

14:48 Defining what needs to be true for success.

20:53 Assessing existing offerings and market positioning.

25:45 The importance of targeting your "Goldilocks" client.

29:31 Steps to refine realistic paths to growth.

33:45 Comparing solutions like raising capital or partnerships.

39:06 Streamlining services for focused high-value growth.

46:34 Lessons in thinking bigger and maintaining optionality.

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss share insights on the challenges faced during the acquisition and management of the Traffic and Conversion Summit. They discuss the importance of understanding community dynamics versus content value, the pitfalls of corporate decision-making, and how these factors contributed to the event's struggles.

Highlights:

"If you're going to do acquisitions, you need to be really clear on exactly what it is that you're buying."

"The hardest thing in the world to do is to create a place, but you can lose that way faster than it takes to build."

"You cannot let bean counters make business decisions."

"The consulting firm that advised them not to buy Digital Marketer gave some of the worst advice they probably ever paid for."

Timestamps:

00:00 - Introduction

01:54 - Community vs. Content

08:18 - Pre-Pandemic Sales Struggles

10:00 - Financial Implications of the Pandemic

12:35 - Lessons Learned from the Deal

15:30 - Importance of Community Involvement

17:00 - Consequences of Poor Marketing Decisions

20:15 - The Role of Digital Marketers

22:40 - Strategic Partnerships and Growth Opportunities

25:00 - Reflections on Corporate Culture

28:15 - The Future of Events Post-Pandemic

30:40 - Closing Thoughts on Acquisitions

37:22 - Episode Conclusion

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss cover the story of Traffic & Conversion Summit (TNC), detailing its inception, growth, and eventual sale to Clarion Events. They share personal anecdotes from the journey, discuss strategic decisions that led to the event's success, and reveal the complexities of negotiating a sale. This episode provides a unique look at the behind-the-scenes efforts that transformed a simple event into a major business asset.

Highlights:

"Our goal is not going to be to make a lot of money. Our goal is going to be to have everybody leave saying, Wow, that was the best event I've ever been to."

"It felt like it was getting big and scary. I would have these recurring nightmares of something going wrong at this event."

"The reality is, most events suck. They're just a pitch fest."

"We controlled the programming of the event. So who's going to be on stage, which meant we still got the benefit of the platform of the event for our other brands."

Timestamps:

00:00 - Elevating the Event Vision

02:31 - Introduction to Traffic and Conversion Summit

05:23 - Evolution and Growth of the Event

07:52 - Increasing Production Value and Sponsorship Revenue

11:59 - Sale of the Event to Clarion Events

31:51 - Post-Sale Challenges and Pandemic Impact

35:10 - Reasons for the Event's Decline

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch with your host Roland Frasier. In today?s episode, we delve into the current state of the luxury market, discussing its decline, consumer behavior changes, and implications for businesses. We examine factors like the pandemic's impact, Gen Z's preferences, and economic realities reshaping luxury consumerism. Join us as we explore what this means for the future of high-end brands and consumer experiences.

Highlights:

"Luxury is hurting; it's an indication of recession."

"Brands like Louis Vuitton made the mistake that Nike made with drop culture."

"The luxury brands are living in inflationary times of 2021-2022, not aligning with today's economic reality."

"If you are truly luxury, you can charge luxury prices, but the market has to agree that you are luxury."

Timestamps:

00:00 - Introduction to Luxury Market Trends

01:48 - Decline of Luxury and Economic Indicators

03:09 - Gen Z's Impact on Luxury Brands 

04:39 - Pandemic Effects on Consumer Choices 

06:12 - The Lipstick Effect and Consumer Spending 

08:13 - Shift in Spending to Experiences Over Goods 

10:45 - Real World Luxury Pricing vs. Value Proposition 

13:58 - Business Strategies for Adapting to Market Changes 

15:17 - Consumer Behavior Lagging Behind Economic Reality 

17:53 - The Future of Sit-Down Restaurants and Service Industry 

21:20 - Concluding Thoughts on Luxury Market and Business Adaptation

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the intricacies of search marketing versus paid media, exploring how marketing strategies have evolved with technological advancements. They discuss the unpredictability of Google updates, the shift towards social platforms by younger demographics, and the importance of adopting a multi-channel approach in today's digital landscape. Tune in as they share insights on the most effective channels for reaching an audience and why owned media might be more crucial than ever.

Highlights:

"If you?re starting from scratch with marketing, it?s not search marketing I?d double down on." 

"The new model for organic reach should include connection, authenticity, and a surround sound strategy across multiple platforms."

"People are looking for authenticity and consistency in the personalities they follow, not just content." 

"As marketing evolves, the channels that once dominated are being overtaken by more agile, targeted, and engaging mediums." 

Timestamps:

00:00 - Introduction: The Current State of Search Marketing 

02:52 - The Inefficacy of Traditional Search for Nationwide Businesses 

05:03 - Shifting Priorities: Paid Media vs. Organic Search 

08:24 - The Impact of AI and Generational Changes on Search Behavior 

11:05 - The Importance of Multi-Channel Marketing Strategies 

14:00 - Connection and Authenticity in Content Marketing 

17:00 - Discussing Owned Media and Its Advantages Over Organic Search 

20:21 - User Experience and the Shift Away from Traditional Search 

23:18 - Reddit as an Emerging Search Platform 

26:28 - The Role of Specialized Sites and Social Groups in Niche Searches 

27:24 - Conclusion: Future Outlook on Search Marketing

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram:

Welcome to a new episode of Business Lunch! In this episode, we sit down with Craig Siegel, a former Wall Street professional turned motivational speaker and entrepreneur. Craig shares his transformative journey from financial trading to finding fulfillment in helping others achieve their potential through personal development and entrepreneurship. Tune in to discover how Craig's experiences and insights can inspire you to reinvent your career and align your professional life with your personal values.

Highlights:

"Success is more than just making money; it's about finding your purpose and sharing your unique gifts with the world."

"I believe once you have the willingness and step into discomfort, that could be your portal to expansion."

"If you can look up, then you can get up, even if you're in the darkest valleys."

"Playing small is canceled. Consider what else is possible and how."

Timestamps:

00:51 - Introduction 

02:06 - Craig's Transition from Wall Street to Entrepreneurship

04:09 - The Initial Draw to Financial Trading

05:42 - The Concept of Reinvention Based on Personal Experiences

09:45 - Addressing Limiting Beliefs

14:57 - Moments of Doubt and Personal Challenges

20:00 - Surprising Personal Discoveries During Reinvention

22:17 - Common Skepticisms and Misbeliefs

26:56 - Upcoming Marathon and Personal Goals

29:36 - How to Connect with Craig and Learn More About His Work

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In today?s episode, we dive into the latest strategic shift at Starbucks, where the company is moving away from discounts and back towards a premium coffee house model. Roland and Ryan discuss the potential challenges of this move, comparing it to similar strategies seen in companies like Domino's and Target. Can Starbucks reclaim its reputation as a high-end coffee brand, or will it fall into the same traps that have plagued many businesses trying to shift positioning?

Highlights:

"Starbucks went from premium to discount?can they bring back the coffee house vibe?"

"Discounts attracted the wrong customers?Starbucks is now ready to ditch that approach."

"The challenge is, can Starbucks be both premium and everywhere?"

"Loyalty, not discounts?that's the new Starbucks strategy."

Timestamps:

00:00 - Introduction: Starbucks? Discount Dilemma

01:09 - Shift to Online and App Ordering: A Retailer in Disguise

04:44 - Problem with Discounts: Attracting the Wrong Crowd

05:50 - A Return to Premium: Starbucks? New Strategy

06:26 - Roland's Take: Discounts vs. Loyalty Programs

09:23 - Can Starbucks Gain Premium Positioning Again?

12:23 - Case Study: How Domino?s Pizza Made Its Comeback

15:00 - The Third Place: Rebuilding the Coffee House Vibe

16:15 - How Brands Lose Their Way: Insights for Business Owners

21:31 - Predictions: Will Starbucks Stick to Its Plan?

CONNECT

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

? Get my book, Zero Down, FREE

To learn more about Roland Frasier ? https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: / rolandfrasier

? Instagram: / rolandfrasier

? Facebook: / rolandfrasierpage

? LinkedIn: / rolandfrasier

Subscribe to Roland Frasier ? / @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! In this session, hosts Roland Frasier and Ryan Deiss dive deep into the nuances of building a cohesive leadership team, the importance of clarity days, and the role of personality tests in enhancing team dynamics. They explore strategic exercises that foster better communication and trust among team members. This discussion is packed with actionable advice on handling conflict, aligning team goals, and the significance of understanding individual communication styles within a team.

Highlights:

"The key is just as a leadership team, you're talking about stuff."

"If you haven't done the five dysfunctions, highly recommend it."

"Consensus kills because it's everybody basically creating what they call artificial harmony."

"Giving people the benefit of the doubt and you will have a happier life and better relationships."

Timestamps:

00:00 - Introduction to Clarity Days and Team Building

01:26 - Roland's Hectic Schedule and the Importance of Team Facilitation

04:16 - Insights on Personality Tests and Team Dynamics

06:36 - The Concept of Clarity Day Explained

10:11 - When to Initiate Leadership Exercises in a Company

13:24 - The Importance of Asking the Right Questions to Co-founders

17:32 - The Role of the CEO in Decision Making and Conflict Resolution

20:04 - Building Trust and Understanding within Leadership Teams

22:57 - The Importance of Regular Team Meetings and Personal Connections

27:29 - The Impact of Personal Wins and Team Cohesion

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to another episode of Business Lunch! In today?s episode, Roland and Ryan discuss the key differences between building a business for cash flow versus building it for a large exit. They dive deep into whether these two approaches are mutually exclusive, especially for bootstrapped businesses versus those with VC funding. If you?re wondering how to maximize cash flow while preparing for an exit or striking the right balance between reinvesting and taking money out of the business, this episode is packed with insights to guide your decisions.

Highlights:

?If you?re bootstrapped, you have a lot more flexibility than if you?re funded.?

?A healthy business kicks out large amounts of distributable cash regularly.?

?Cash left in a company can lead to bloat and actually slow down growth.?

?Exits aren?t always what you anticipate?there?s a lot more to the story.?

Timestamps:

00:36 ? Introduction 

00:55 ? Can you build a business for both cash flow and exit?

01:57 ? Insights into the path you pick when seeking VC funding

03:45 ? Bootstrapped businesses and the flexibility they offer

09:19 ? How excess cash in businesses can lead to bloat

11:35 ? Cash flow management strategies: cash flow waterfall and budgeting

12:34 ? How VC-backed businesses affect the path to an exit

14:06 ? Building reserves for refunds and emergencies in cash-flow businesses

16:20 ? Getting regular distributions VS waiting for a big exit

18:54 ? Conclusion

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of the Business Lunch podcast! In this episode, hosts Roland Frasier and Ryan Deiss dive deep into the complexities of hiring for executive leadership roles, particularly when you're unfamiliar with the specific function of the role. They discuss practical strategies for identifying and recruiting top talent, leveraging both traditional search firms and AI tools to define roles and refine hiring processes. Whether you're scaling up your business or just starting, this episode offers valuable insights into making strategic hires that align with your company's growth objectives.

Highlights:

"If you achieve any level of scale, you're going to have to hire people that are truly exceptional at those functional roles that you're not good at." 

"The very first thing is to determine what is the actual need in the organization and then document what does the person who is going to fill the need look like." 

"A good search firm is going to help you significantly."  

"You need to tap an outside expert if you don't know anything about the role."

Timestamps:

00:01 - Introduction to Executive Hiring Challenges

01:01 - Welcome and Recap of Recent Activities

01:17 - Post-Event Fatigue and Personal Anecdotes

02:02 - Challenges of Attending a Music Festival Post-Business Event

03:59 - Transition from Personal Recap to Business Discussions

05:11 - Detailed Discussion on Hiring for Unknown Roles

08:09 - Identifying Business Needs and Role Requirements

11:18 - The Value of Leveraging Search Firms and AI in Hiring

15:00 - Discussing Cultural Fit and Defining the Hiring Process

20:00 - Effective Interview Techniques and Utilizing AI for Questioning

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a New Episode of Business Lunch! In this episode, the hosts dive deep into what it means to live intentionally and avoid the most common regrets people face in life. From financial planning to life planning, they explore powerful questions like "What would you do if you had only 5 years left to live?" They also discuss the idea of balancing work with family, the importance of agency over your life, and how to create a legacy you can be proud of. Tune in to learn how to live with purpose and avoid looking back with regret.

Highlights:

"Are you living the life you want, or the one others expect?"

"Money should serve you, not the other way around."

"Happiness is a choice, but too many people forget that."

"If today was your last day, how would you spend it?"

Timestamps:

00:00 ? Introduction and reflections on intentional living.

02:39 ? Discussing the dangers of low agency and a life spent on autopilot.

04:51 ? Reflection on life planning and the importance of pursuing passions.

09:06 ? Question 1: "What would you do if you were set for life financially?"

16:55 ? Question 2: "How would you live if you had 5-10 years left?"

24:08 ? Question 3: "What would you do if you had only 24 hours left to live?"

28:36 ? Exploring financial planning vs. life planning: Living with purpose.

31:14 ? Reflecting on legacy and how to avoid common life regrets.

34:27 ? Making financial decisions with the end in mind.

37:58 ? Closing thoughts on living a balanced life and avoiding regret.

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! Today, we dive into the intriguing dynamics between being in 'founder mode' and 'manager mode' within a business. Our hosts, Ryan Deiss and Roland Frasier, engage in a rich discussion about the challenges and strategies of balancing hands-on leadership with the necessity of delegation as companies scale. They explore insights inspired by Paul Graham's article on 'founder mode' and share real-world experiences that highlight the importance of a hybrid approach to management and leadership.

Highlights:

"This is not a problem to be solved, this is a tension that needs to be managed." 

"Nobody cares as much about the company as the founder that created it." 

"A good founder is a coach to the people they are mentoring." 

"If you implement just one or two key insights from any of our sessions into your business, you are bound to see a return on investment much higher than what we could ever charge for admission." 

Timestamps:

00:00 - Introduction 

04:26 - The scalability and the practicality of a hybrid management mode

07:25 - Maintaining company culture and the dangers of founder dependency

09:34 - The cyclic needs of a business from founder and manager perspectives

12:45 - Shifting from manager to founder mode

16:36 - Micromanagement VS empowering employees

19:15 - The concept and application of skip-level meetings

23:26 - When and how to conduct skip-level meetings effectively

27:11 - Avoiding common pitfalls during skip-level meetings

29:00 - Final thoughts

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss dive deep into the nuances of deal-making. They dissect a real-life business deal they're considering, discussing everything from potential conflicts with partners and how to handle equity distribution to the importance of strategic alignment in business ventures. Join them as they provide valuable insights that can help any business owner or entrepreneur looking to expand through acquisitions or partnerships.

Highlights:

"Opportunities to grow your business come in many forms, whether through acquisition or strategic partnerships." 

"The potential conflicts and complexities in deals are what make discussing them so beneficial."

"Handling equity and understanding everyone's value add is crucial in any business deal."

"Every deal has its own challenges and alignment issues, especially when multiple partners are involved."

Timestamps:

00:00 - Introduction

00:58 - Setting the Stage

04:09 - Analyzing Deal Conflicts

08:11 - Strategic Alignments

12:01 - Discussing Partner Contributions

17:06 - Equity and Value Discussions

22:30 - Practical Examples

28:06 - Full-Time Commitment Challenges

34:49 - Closing the Deal

40:07 - Reflecting on the Deal's Complexity

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the critical role that metrics and scorecards play in managing and growing a business. They explore common pitfalls, such as tracking vanity metrics or setting unclear targets, and share insights on how to build a scorecard system that aligns with your business goals. By keeping it simple and actionable, they reveal how businesses can avoid overwhelm and achieve growth, all while holding teams accountable and driving performance. Whether you?re managing affiliates or refining sales processes, this episode offers practical, hands-on advice.

Highlights:

"Tracking vanity metrics is like driving with the wrong map?you?ll never reach your destination."

"A great scorecard isn?t just about data; it?s about telling the story of your business."

"A scorecard that?s always red is a clear signal: something needs to change."

"Keep it simple: The fewer metrics you track, the clearer your business story becomes."

Timestamps:

00:00 - Tracking the right vs. wrong metrics

01:13 - Ryan's water fast experience and its connection to reset habits

03:48 - The impact of water fasting on health and mindset

07:25 - The importance of downtime for leaders

10:10 - The negative effects of tracking the wrong metrics

13:30 - The challenges of onboarding affiliates

19:11 - Avoiding common scorecard mistakes

21:25 - Simplifying the scorecard-building process

27:28 - The main purpose of scorecards 

31:35 - Resources for building effective CEO scorecards 

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch with your host, Roland Frasier, featuring guests John and Maria Assaraf. Today, we explore the shift from knowledge-based to wisdom-based roles in the workplace, emphasizing the growing appreciation for experience in a tech-heavy environment. We'll discuss the dynamics of younger bosses leading more experienced employees and share strategies for fostering a culture of mutual learning and mentorship across generations.

Highlights:

"It is truly amazing what can happen when you step out of the day-to-day and spend just a little bit of time surrounded by other powerful business owners."

"Physiologically, 60 may be the new 40, but when it comes to power in the modern workplace, 30 is the new 50."

"We need actual wisdom around so the pendulum in some organizations is shifting back."

"We're equals in learning, and we're equals in getting things done."

Timestamps:

00:00 - Introduction

02:38 - Wisdom Work vs. Knowledge Work

06:50 - Tech and Experience in the Workplace

12:52 - Formalizing Mentorship Programs

18:52 - Implementing Mentorship Programs

25:38 - Hiring and Ageism

31:22 - Actionable Steps for the Audience

33:53 - Conclusion

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan dive into the world of networking?something that many dread but is crucial for business success. They discuss the difference between transactional and relational networking, the importance of curiosity, and how to build genuine connections without feeling forced or awkward. You'll hear real-life examples of what works, what doesn?t, and how even self-proclaimed introverts can become great networkers by leading with curiosity and kindness.

Highlights:

"Good networking isn?t strategic, it?s curious."

"The best way to approach networking is from a ?go first? mindset."

"True networking is about being a good human, not about collecting business cards."

"Networking isn?t for sale?don?t cheapen your connections by making them transactional."

Timestamps:

00:00 ? Introduction to Networking

02:00 ? Why Most People Hate Networking

05:10 ? Transactional vs. Relational Networking

08:20 ? Curiosity Over Strategy

10:45 ? Networking for Introverts

14:00 ? Creating Opportunities for Others

17:15 ? The Power of Being Generous

20:30 ? Building a Trustworthy Network

23:45 ? Leveraging Super Connectors

28:30 ? Final Thoughts: Becoming a Great Networker

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch with Roland Frasier! Today, we have an incredible guest?Sam Khorramian, a visionary entrepreneur and real estate mogul. Sam shares his inspiring journey from humble beginnings to building a multi-million dollar empire in the real estate industry. This episode is packed with actionable insights on scaling businesses, adopting a millionaire mindset, and leveraging massive action to achieve exponential growth. Sam also dives deep into the mindset shifts that propelled him to success, his biggest lessons in leadership, and how to approach risk and opportunity in business. Don?t miss this engaging conversation with one of the most successful entrepreneurs in the game!

Highlights:

"Success comes down to taking massive action, not just thinking about it."

"You don't need to be the smartest person in the room, just the one willing to work the hardest."

"The biggest risk in business is not taking one."

"To scale, you must let go of control and trust the process."

Timestamps:

01:45 - Sam's Early Beginnings

05:30 - Taking Massive Action: Sam?s Key to Success

08:15 - Millionaire Mindset: How to Think Big

12:00 - Overcoming Fear in Business

15:45 - Scaling Your Business: Tips from Sam

19:20 - Trust and Delegation: Growing a Team

23:00 - The Power of Relationships in Business

26:45 - Navigating Risk and Opportunity

30:10 - Leadership Lessons from Sam

34:25 - Final Thoughts and Takeaways from Sam

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok:  / rolandfrasier  

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? Facebook:  / rolandfrasierpage  

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Welcome to a new episode of Business Lunch! In today?s enlightening discussion, Roland and Ryan delve into the evolving landscape of private equity, particularly highlighting the transition from financial engineering strategies to valuing effective operations within businesses. They discuss the historical context of private equity transformations, the increasing importance of capable operators in business scalability, and the practical implications for entrepreneurs looking to grow or sell their companies in this competitive environment.

Highlights:

"Private equity's evolving: It's less about financial maneuvers and more about real growth through effective operations." 

"In the world of buying and selling businesses, the real stars now are the operators." 

"If you've got a solid ops team, private equity is going to see that as a huge plus." 

"We need to focus not just on engineering finances but on actually growing companies." 

Timestamps: 

00:00 - Introduction to Private Equity and Business Growth 

02:21 - Shifts in Private Equity Focus 

04:13 - The Role of Operators in Today's Business Environment 

07:24 - Challenges in Finding Valuable Business Deals 

11:46 - Validation of New Business Strategies 

13:26 - Historical Perspective on Private Equity Strategies 

15:34 - Ethical Considerations in Business Acquisitions 

18:42 - Competitive Landscape in Private Equity 

22:03 - The Need for Effective Business Operations 

24:54 - Opportunities for Entrepreneurs in Current Market 

28:19 - The Importance of Entrepreneurial Skills in Business 

32:04 - Hiring Strategies for Growing Businesses 

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

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Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into leveraging YouTube for business growth, highlighting strategies that avoid the typical creator grind. They discuss the importance of producing a 'pillar content' video that encompasses the essence of their message and using it as a lead generation tool. They also explore the efficient use of discovery ads to increase content reach without overwhelming content production demands.

Highlights:

"You don't have to post all the time, but you do have to do what they're unwilling to do, which is to spend some advertising dollars."

"We're not purely dependent upon the algorithm to make sure if we ever pause, then it goes away."

"It's truly amazing what can happen when you step out of the day-to-day."

"If you're a business person, you're not a YouTuber, and you're not a creator, and you want to give YouTube a shot... what's the one piece of content you wish everybody saw before they talked to anybody in your sales team?"

Timestamps:

00:00 - Introduction to YouTube Struggles and Strategies

01:52 - The Merit of Consulting and Content Creation

03:53 - Approaches to Social Media and Content Impact

05:57 - Special Event Announcement: Get Scalable Live

10:15 - Detailed Discussion on Content Strategy and YouTube

12:43 - Deciding on Pillar Content for Business

16:22 - Relaunching with Optimized Content

20:00 - Driving Traffic with Discovery Ads

22:24 - Analyzing Budget and Audience Impact

25:28 - Sustaining Business through Strategic Ad Spending

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable Workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

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Welcome to a new episode of Business Lunch! Today, join Roland Frasier and his business partner Ryan Deiss as they unpack the insights and strategies from a recent equity consulting session. In this episode, they delve into their unique approach to consulting for equity, where they not only advise but also implement strategies for significant business growth. They discuss the importance of identifying and solving for the right problems, leveraging their extensive experience to help businesses achieve a substantial return on investment. Whether you're a business owner looking to scale or a consultant seeking to enhance your methods, this episode is packed with valuable takeaways.

Highlights:

"Our goal is to provide at least ten times the return on investment for the companies we consult." 

"Much of successful consulting is about asking the right questions."

"You can't read the label from inside the jar?that's why outside perspectives are crucial.?

"If you're clear on the problem and someone's playbook can solve it, that's a perfect match." 

Timestamps:

00:00 - Introduction and Context Setting

04:44 - Explaining Consulting for Equity

09:29 - Starting Points in Consultation

16:07 - The Consultation Process: Listening and Understanding

21:58 - Implementing Solutions: Discovery to Action

26:59 - Managing Stakeholder Pushback and Resistance

31:35 - Narrowing Down the Ideal Customer Profile (ICP)

36:21 - Understanding Levels of Customer Awareness

40:57 - Business Strategy Adjustments and Recommendations

44:38 - Conclusion: Summarizing Key Actions and Steps

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! Today, hosts Ryan Deiss and Roland Frasier delve deep into the practical applications and the realistic expectations of artificial intelligence in business. They discuss the current state of AI, debunking the hype and exploring its genuine impact on productivity and business strategy. From investment insights to AI's role across various business departments, this episode provides a grounded perspective on what AI truly offers to entrepreneurs.

Highlights:

"AI continues to amaze, it's the investors who are way ahead of the curve." 

"The conversation about AI isn't just about the technology; it's about how we're using it to make real business impacts." 

"AI isn't just a tool; it's becoming a central player in strategic business planning." 

"Implementing AI isn't just an option; it's a necessity for staying competitive." 

Timestamps:

00:00 - Introduction: Breaking Down AI's Role in Business

02:09 - Analyzing AI's Financial Impact and Investor Behavior

03:27 - Evaluating AI Against Investor Expectations

07:30 - AI's Evolution in Major Tech Companies

10:15 - Discussion: Where AI Stands in the Hype Cycle

12:35 - Practical Applications of AI in HR and Strategic Planning

17:09 - In-Depth: AI's Integration Across Business Functions

20:45 - Essential AI Tools and Their Business Applications

25:40 - AI's Role in Enhancing Business Creativity and Efficiency

28:42 - Providing 24/7 Customer Service Through AI

30:41 - AI's Potential in Sales and Marketing

34:10 - Final Thoughts: Embracing AI for Business Innovation

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! Today, we dive deep into the nuances of direct response marketing, the importance of knowing your ideal client, and how this understanding transforms your brand messaging. Whether it's discussing the delicate balance between high-end perception and effective market reach or exploring specific strategies for engaging your audience without compromising brand integrity, this episode is packed with insights tailored for both up-and-coming and established businesses.

Highlights:

"You've got to be crystal clear on who your ideal client is."

"Every business under the sun is only ever selling two things: transformation or identity reinforcement."

"If you're not creating that initial attention and turning it into engagement almost immediately, you're going to miss."

"No one test is going to bring down a brand; if it did, your brand was insanely fragile."

Timestamps:

00:00 - Introduction to Ideal Client Clarity

01:00 - Surprise Discussion Topic with Ryan Deiss

03:33 - Examining Marketing Shifts in High-End Brands

07:39 - Historical Advertising Tactics and Brand Evolution

10:12 - Practical Tips on Segmenting Your Audience

15:34 - The Significance of Testing in Marketing

18:18 - Direct Response Advertising in High-End Markets

21:24 - Chanel's Marketing Strategy Analyzed

23:59 - Framework for Assessing Marketing Impact

25:24 - Closing Remarks on Testing and Brand Integrity

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In this episode, hosts Ryan Deiss and Roland Frasier dive into the importance of community, especially for entrepreneurs. They discuss the transformational power of getting together in person and how masterminds and advisory boards can significantly impact your business growth. From discussing large-scale entrepreneurship conferences to exploring the nuances between boards of directors and advisory boards, this episode offers a wealth of knowledge on scaling your business through strategic networking.

Highlights:

"Something changes when you're actually there in person; you?re missing out if you don't have that kind of community."

"The magic isn't having a board of directors; it's about having peers that guide you."

"You definitely do better when you have a board of directors, but it's hard to find peers to do that."

"Masterminds accelerate your connectivity much more than anything else you could do."

Timestamps:

00:00 - Introduction and the importance of in-person meetings.

00:44 - Welcome to Business Lunch Podcast.

03:11 - The impact of COVID-19 on business networking.

06:18 - Insights into joining paid groups and the value of exclusivity in networking.

10:55 - Differences between various advisory and directors groups.

17:13 - Personal experiences with masterminds and advisory boards.

23:57 - The concept of a 'deconstructed board' and personalized advice networks.

28:11 - Closing thoughts on choosing the right type of advisory setup for your needs.

33:05 - Episode wrap-up and invitation to the next episode.

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Jesse Jackson, one of his business partners and a successful entrepreneur who has scaled her automotive business to an eight-figure company in just a few years. Jesse shares her journey, the challenges she faced, and the strategies that helped her succeed, including the power of cold outreach and the importance of finding the right business partner. Whether you're interested in acquisitions, the automotive industry, or simply looking for inspiration, this episode is packed with valuable insights.

Highlights:

"You can?t help but have a deal arrive in your lap if you commit to cold outreach."

"I?m a mom of seven, and if I can grow an eight-figure business, so can you."

"Every business problem can be solved with a solid process."

"You?re not taking something from someone; you?re giving them a gift by buying their business."

Timestamps:

00:35 - Introduction to Jesse Jackson 

01:56 - Building an Eight-Figure Business 

03:12 - Shifting from Software to Automotive

09:29 - Choosing the Right Business to Buy 

16:33 - Raising Capital and Investor Relations 

18:43 - Overcoming Challenges in Acquisitions 

24:06 - Hustling After Acquisitions 

26:55 - Implementing Systems and SOPs

29:49 - Franchising vs. Company-Owned Expansion 

35:46 - Final Advice and Encouragement 

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

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Welcome to a new episode of Business Lunch! In today's discussion, hosts Roland Frasier and Ryan Deiss dive into the nuances of the FIRE (Financial Independence, Retire Early) movement. They explore the philosophy behind early retirement, the potential pitfalls of extreme frugality, and the importance of balancing financial planning with enjoying life in the present. The conversation offers valuable insights on how to approach financial independence without sacrificing the joy of living.

Highlights:

"Life is short and life is long?you never know which it's going to be."

"What are you retiring to? The most miserable people are those who retire into nothing."

"You can have both?financial independence and a rich life."

"Don't defer joy; balance your financial goals with living fully today."

Timestamps:

00:00 - Core Belief of FIRE

01:03 - Introducing Retirement

02:37 - FIRE Variations

08:26 - Risks of Deferring Life Events

11:13 - Balancing Financial Goals and Enjoyment

13:49 - Having Children and FIRE

18:16 - Advice on How to Do FIRE Right

20:47 - Importance of Meaningful Work

25:27 - Dangers of Retiring from Hate

27:34 - Conclusion and Wrap-up

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

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/ rolandfrasier  

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Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss have a discussion about the genius behind Duolingo's marketing strategies. From the brand's bold use of emotional blackmail to keep users engaged to the fine line between effective persuasion and manipulation, this conversation unpacks the lessons that all marketers can learn. Discover how to balance brand personality, customer retention, and ethical marketing, with insights drawn from one of the most successful language learning platforms in the world.

Highlights:

"The best marketers and businesses lead, even when it means taking arrows."

"Is it unethical to manipulate your audience if it serves their best interests?"

"Duolingo's brilliance lies in making you feel like you?ve failed ? in the best way."

"A brand?s personality can make or break its connection with customers."

Timestamps:

00:00 The Power of Leadership in Marketing

01:04 Welcome and Catch-Up

02:09 Duolingo?s Unique Brand Personality

05:35 The Ethics of Manipulative Marketing

10:16 The Fine Line Between Encouragement and Manipulation

16:08 Defining Success for Your Customers

20:37 Guilt and Shame in Marketing

24:47 Earning the Right to Push Your Customers

29:14 Differentiating Your Brand?s Personality

35:45 Applying Duolingo?s Tactics to Your Business

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

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Welcome to a new episode of Business Lunch! In this session, we dive into the complexities of tax management and business scaling with John Briggs, a tax expert and business strategist from Insight Tax. John shares his journey from struggling with traditional employment to building a thriving business that helps entrepreneurs navigate the intricate world of taxes. Roland Frasier, your host, explores John?s insights on operational efficiency, the impact of proper entity selection, and strategic hiring practices that can propel a business forward.

Highlights:

"Owning a business made more sense through the trial of hard knocks." 

"By being smarter with processes, you can actually work less." 

"Our first project with robotic process automation... will save us a significant amount in labor costs." 

"Structure is a big issue... making sure they understand how expenses work is the biggest opportunity." 

Timestamps:

00:00 - Introduction

02:53 - Insight Tax and the Entrepreneurial Mindset

05:25 - Transitioning from Employment to Entrepreneurship

08:25 - The Evolution of Insight Tax and Operational Efficiency

13:14 - Implementing Robotic Process Automation

16:06 - Scaling the Team from 30 to Over 200

20:02 - Strategic Partnerships and Business Growth

23:34 - Publishing the 3.3 Rule and Insightful Insights

28:11 - S Corp Benefits and Reasonable Compensation Strategies

31:33 - Exploring Deductions: Ordinary and Necessary Expenses

34:22 - The Misconceptions of Tax Deductions in Digital Marketing

37:53 - The Line Between Business and Personal Expenses

40:00 - Closing Remarks and Further Resources

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! Today, Roland Frasier sits down with his longtime friend and business partner, DeAnna Rogers. Together, they discuss DeAnna's journey of overcoming fear to successfully acquiring and growing businesses. Through candid insights and personal anecdotes, DeAnna reveals the challenges and triumphs of her entrepreneurial path, and the crucial role of mindset in achieving success. Whether you're an aspiring entrepreneur or a seasoned business owner, her story will motivate you to step out of your comfort zone and seize opportunities. Tune in for a dose of inspiration and actionable advice!

Highlights:

"When you believe in something, and you want it, and you're passionate about it, then you'll do it. You'll live it."

"You have to be passionate and excited. When they see that you believe in yourself, then they know you?ll believe in them."

"It's all about mindset. The confidence to do it comes from just getting out there and doing it."

"Opportunities are everywhere if you?re curious, observant, and ready to connect."

Timestamps:

00:00 - Introduction

01:49 - DeAnna's Story

04:25 - DeAnna?s First Business Acquisition

07:02 - Food Truck Park Deal

12:16 - Consulting for Equity

19:31 - How DeAnna?s Event Management Skills Translated into Growth.

22:26 - Confidence and Personality in Business Deals.

29:49 - DeAnna?s Venture into an Accounting Business.

34:12- How DeAnna Strategized her Business Acquisition Deals.

41:14 - DeAnna's Advice on Overcoming Mindset Barriers

CONNECT

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

? Get my book, Zero Down, FREE

To learn more about Roland Frasier ? https://msha.ke/rolandfrasier/

Connect with me on social:

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? Instagram: / rolandfrasier

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Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss discuss the real-life challenges of entrepreneurship, personal growth, and finding that elusive work-life balance. They emphasize the importance of maintaining non-work activities for a fulfilling life. Discover practical strategies for financial resilience, the power of fresh perspectives in business, and the myth of work-life balance. Tune in for an honest conversation that goes beyond the usual ?everything's great? facade and provides actionable advice for thriving in both business and life.

"Anybody who, when you ask them like, 'Oh, how's it going?' If they're always like, 'great,' you're probably not that close to them."

"It's very possible to be self-employed or start a business from scratch and still have a family life. You will work differently than a nine to five typical job."

"There's a big difference between being an entrepreneur and being self-employed. You have to be responsible for the allocation of your time."

00:00 - Real Talk on Entrepreneurship

00:18 -  Reflecting On New Year's Resolutions

01:14 - Honest Conversations

02:10 - Cash Reserves Strategy

03:31 - Operating Expenses Reserve

06:26 - Andy Jassy's Leadership at Amazon

09:10 - Setting a Rallying Theme

11:07 - Metrics and Goals

12:34 - Work-Life Balance Myth

15:27 - Time Management for Entrepreneurs

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

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Welcome to a new episode of Business Lunch! Today, we?re looking back at some of Roland Frasier and Ryan Deiss? discussions. They cover the Hermes anti-trust allegations, Alex Hormozi?s content creation experiment, and Jeff Bezos? thoughts on the myth of work/life balance and how it could be harmful to workers and business owners alike.

Highlights:

"Jeff Bezos says that work life balance is a ?debilitating phrase? and that work and life are actually a circle."

?It's actually significantly less expensive to buy a Birkin in Hermes than it is to buy one on the secondary market."

?The grind of going out there and producing tons and tons of content just to grow the audience. If you're doing this as a business owner, not as a celebrity, not as an entertainer, if you're doing this to grow your business brand, it just wasn't worth it.?

Timestamps:

00:00 - Intro

00:15 - Discussing the Hermes Birkin Bag Lawsuit

01:43 - Analyzing the Legality of Hermes' Sales Practices

04:46 - Alex's Shift to Educational Content

05:45 - The Challenges of Chasing Views vs. Quality

07:22 - Turning Off Alex's Content Due to Irrelevance

08:52 - Bezos on Work-Life Balance as a "Debilitating Phrase"

09:12 - Bezos' Perspective on Work and Life as a "Circle"

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss key strategies for maximizing business efficiency and fostering innovation. Drawing lessons from Amazon's turnaround under Andy Jassy, they explore actionable insights that can be applied to businesses of all sizes, from small startups to large enterprises. Tune in to learn about the importance of process mapping, streamlining operations, and balancing innovation with operational efficiency to drive profitability and growth.

Highlights:

"What gets measured gets managed?if you don't know the process, you can't improve it."

"The CEO at scale is fundamentally the chief communications officer."

"You can optimize only after you visualize; mapping out your processes is the first step to improvement."

"Creating a safe space for employee ideas is crucial for fostering an innovative company culture."

Timestamps:

00:00 - The Importance of Process Mapping for All Business Sizes

01:03 - Case Study: Amazon?s Turnaround

04:42 - Streamlining Operations

07:08 - How to Access Resources on BPO

10:24 - The Role of CEOs in Quality Control and Oversight

16:09 - Encouraging Innovation Among Employees

18:39 - Business Strategies in a Post-Pandemic World

22:19 - Personal Touch in Leadership During Transition Periods

27:23 - Communicating Effectively as a CEO 

32:37 - Conclusion

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

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Welcome to a New Episode of Business Lunch! This episode is all about the transformative leadership strategies employed by Andy Jassy, the CEO of Amazon, after taking over from Jeff Bezos. Roland and Ryan explore the significant measures Jassy implemented to steer Amazon towards renewed profitability and operational efficiency, discussing both the benefits and potential pitfalls of these changes. The episode also emphasizes the importance of embracing frugality, the power of a fresh perspective, and the critical role of engaging with stakeholders. 

Highlights:

"The power of a fresh perspective can't be underestimated."

"Frugality is a campaign of efficiency, not just cost-cutting."

"Engaging with shareholders can prevent blind trust and ensure transparency."

"Every business from time to time needs to reevaluate its expenses."

Timestamps:

00:43 - Welcome and Introduction

20:62 - 4th of July Weekend Stories

05:06 - Transition to Business Topics

07:32 - Andy Jassy's Fresh Perspective

10:20 - Importance of Themes and Metrics

13:54 - Embracing Frugality and Efficiency

18:21 - Innovation and the Risk of Over-Cutting

25:00 - Role of Everyone in Innovation

31:17 - Engaging with Shareholders and Investors

37:06 - Summary and Parting Thoughts

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss tackle the controversial topic of 'shadow standards' in the workplace. They explore the ethics and implications of employees outsourcing their own jobs to other workers, often in other countries, without their employers' knowledge. The discussion touches on the legal, ethical, and practical ramifications of this growing trend and offers insights into how both employees and employers can navigate this complex landscape.

Highlights:

"Employees are outsourcing their jobs, effectively becoming mini-agencies themselves."

"Is it deceptive if you wouldn?t proudly announce what you?re doing?"

"Good employers will always support efficiency and innovative ideas."

"Outsourcing your job without transparency is setting yourself up for liability."

Timestamps:

00:00 - Introduction 

01:12 - The Great Resignation and Quiet Quitting

02:49 - Ethical Dilemma: Outsourcing Personal Jobs

05:30 - Employer Perspective on Shadow Standards

08:49 - Legal and Security Implications

12:19 - Hypocrisy and Exploitation in Shadow Work

14:41 - Building a Team Ethically and Transparently

18:35 - Crucial Policies and Handbook Updates

20:31 - Encouraging Transparent Efficiency

23:02 - The Problem with Shadow Work

24:37 - The Value of High-Level Employees

30:55 - Conclusion and Takeaways

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! Today, Roland Frasier is joined by the renowned network marketing expert, Eric Worre. In this episode, Eric shares his incredible journey from starting in network marketing at 23 to becoming a successful entrepreneur, coach, and mentor. He discusses the rise of social media, the importance of building a personal brand, and the value of community in network marketing. Eric also reveals insights into his decision to build a $25 million studio and his plans for the future. Get ready for an inspiring conversation filled with valuable lessons for entrepreneurs and business enthusiasts alike.

Highlights:

"Network marketing can't really be understood from the outside; it has to be experienced."

"The gift of desperation is one of the greatest gifts you could have."

"Whoever talks to the most people wins."

"If you're not making money and you have this [smartphone], it's on you."

Timestamps:

00:00 - Introduction to Eric Worre and His Journey

03:33 - The Impact of Social Media on Network Marketing

08:00 - Building the Network Marketing Pro Brand

12:00 - The Importance of Risk Tolerance in Business

16:25 - Finding the Right Rooms for Growth

20:50 - Utilizing Network Marketing as a Distribution Channel

27:34 - Emotional Strength Required for Network Marketing

31:26 - Developing a Personal Brand in Network Marketing

36:32 - Building Community from Scratch

38:28 - How to Connect with Eric Worre

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss essential strategies for businesses to not just survive but thrive during economic downturns. They cover topics such as diversifying revenue streams, reducing debt, leveraging AI, and much more to ensure your business remains resilient and profitable.

Highlights:

"Investing in technology can cut costs and boost efficiency."

"Strengthen your customer relationships; they're your most valuable asset."

"Always be upskilling your employees to enhance their value."

Timestamps:

00:00 - Diversifying Revenue Streams: The Smart Way

01:17 - Introduction and Current Business Climate

02:28 - Economic Shifts and Business Adjustments

05:00 - Indicators of Economic Recession

06:14 - Building Cash Reserves for Stability

08:08 - Reducing Debt to Free Up Cash Flow

10:14 - Reassessing and Prioritizing Expenses

17:11 - Leveraging AI for Cost Reduction

18:54 - Upskilling Employees for Greater Efficiency

27:41 - Acquisitions as Growth Opportunities

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! In today's episode, we dive deep into the critical challenges of lead conversion, exploring how businesses can shorten sales cycles and improve conversion rates. Roland and Ryan share their latest insights and strategies, focusing on the power of pillar content and effective follow-up techniques. They discuss real-world data and experiences, revealing what works and what doesn't in today's competitive market. Whether you're in B2B or B2C, selling products or services.

Highlights:

"The faster we followed up, the less it made a difference; it?s the quality of engagement that counts."

"Differentiation is key ? without a compelling offer, you're just another option on a crowded shelf."

"What is the one piece of content that you wish everyone would see before making a decision? That?s your pillar content."

"We found that the ungated content on YouTube drove more qualified leads than traditional methods."

Timestamps:

00:00 - The Challenge of Differentiation

01:13 - Welcome and Introductions

04:45 - Achieving Top 200 Podcast Status

05:50 - Slow Growth and Sales Data Insights

10:00 - Consumer Skepticism and Marketing Claims

17:28 - Testing Speed to Lead and Volume

20:00 - Importance of Pillar Content

28:27 - Step-by-Step Implementation

34:32 - Optimizing Lead Follow-Up

39:57 - Final Thoughts and Call to Action

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch with hosts Roland Frasier and Ryan Deiss. In this episode, we discuss the importance of shifting from a victim mentality to taking active control of one?s life and reflect on powerful commencement speeches by Nora Ephron, Kurt Vonnegut, and Steve Jobs, extracting timeless wisdom applicable to today?s socio-political climate. 

Highlights:

"You are the person that needs to make the change in your life. It's how we deal with the things that happen to us that empower us."

"Remembering that you're going to die is the best way I know to avoid the trap of thinking that you have something to lose."

"Our whole world right now feels very punishment-based, not ameliorative like how do we make it better."

Timestamps

00:00 - Introduction

00:42 - It?s graduation season.

01:21 - The value of commencement speeches

02:06 - Reflection on powerful commencement speeches.

02:45 - Nora Ephron's speech at Wellesley College.

04:30 - The core plot of every great story.

04:51 - Kurt Vonnegut on living without vindictiveness.

05:48 - Maturity and letting go of the need to settle scores.

07:32 - The importance of grace and support over punishment.

09:02 - Steve Jobs' speech.

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable Workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch. In today?s episode, we dive into the unorthodox management styles of tech titans like Jeff Bezos and Elon Musk. From vacation policies that gauge scalability to the famous two-pizza rule, uncover how these leaders shape their companies in ways that defy the norm. 

Highlights:

"It?s about breaking that habit of just wanting to stay in that cycle of work because it?s also good to separate yourself from it."

"If you?ve got 100 people and you?ve got ten 10-person teams, I like that because then the teams can be competitive and be held accountable to each other."

"Leadership is ultimately about saying 'This is the hill we?re going to take; you need to march in that direction.'"

Timestamps:

00:00 - Introduction to Management Styles

00:45 - Start of the Episode

02:12 - The 30-Day Vacation Metric

04:20 - Unorthodox Management Philosophies

05:38 - The Two-Pizza Rule

06:01 - Team Performance

07:15 - Hierarchical Team Management

08:50 - Comparing Management Styles

10:00 - The Role of Middle Management

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! Today, we dive into a topic that's critical for every business owner and entrepreneur: accounting and finance. We'll explore how to make financial data work for you, ensuring it provides the insights needed to make informed decisions. Join us as we discuss practical tips, personal stories, and strategies to bridge the gap between raw financial data and actionable business insights.

Highlights:

"As an entrepreneur, it's crucial to ensure your financial data is not just reported but truly understood and actionable."

"The difference between helpful and unhelpful financial data can make or break your decision-making process."

"Entrepreneurs must demand financial reports that reflect realistic projections, not just worst-case scenarios."

"If your financial reports are depressing, it's time to change the narrative and include projections for success."

Timestamps

00:00 - The importance of understanding financial data.

01:03 - Challenges and misconceptions about accounting.

04:14 - The impact of daily financial reports 

06:38 - Entrepreneurial optimism and conservative financial reporting.

09:27 - Balancing realistic financial reporting with positive entrepreneurial outlook.

13:37 - The importance of getting accurate financial data

16:13 - The necessity of purging unhelpful data and reports regularly.

18:31 - Transitioning from cash-based accounting to accrual-based accounting

24:54 - Dealing with financial reporting changes and the impact on perceived profitability.

31:45 - Strategies to structure financial reporting that empowers business growth.

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss walks us through the ins and outs of managing business finances. He explains the potential pitfalls of keeping more than a month's worth of operating expenses in the account. He explains how that can lead to complacency and unnecessary spending. He also explains how business can cover unexpected events and tricky payroll situations, like those pesky months with three payroll cycles or prepaying for holidays. We go beyond the glamor of being an entrepreneur to the real details behind the scenes.

Highlights:

"We're very big on lifestyle and freedom and all those kinds of things. But it's also important to acknowledge that it's not a perfect situation very often."

"There are times when things are absolutely amazing. And there's times when things could frankly be a hell of a lot better. And I think that's called life. I think that's called entrepreneurship"

"If we're buying a business, I hate the agreement part. I love negotiation and strategy. But when it comes to reading a 75-page document, I just absolutely can't stand it."

Timestamps:

00:00 - Operating Account Insight

01:15 - Personal Calendar Reflection

02:15 - Acknowledging Imperfections

03:15 - Loving Strategy but Hating Legal Work

06:52 - The Reality of Entrepreneurship

07:39 - Cyclicality in Business

08:54 - Handling Excess Profit

10:20 - Minimum Operating Reserve

10:37 - Importance of Operational Cash

10:44 - Prepaying Payroll Challenges

CONNECT

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier 

  https://msha.ke/rolandfrasier/

Connect with me on social:

 TikTok:  / rolandfrasier 

 Instagram:  / rolandfrasier 

 Facebook:  / rolandfrasierpage 

 LinkedIn:  / rolandfrasier  

Subscribe to Roland Frasier 

    / @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch. Today, we discuss practical strategies to navigate economic slowdowns, particularly during summer. They share insights on creative marketing, leveraging internal resources, and maximizing downtime. Whether you're experiencing a seasonal dip or a broader economic challenge, this episode is packed with actionable advice to keep your business thriving.

Highlights:

"The quickest way to drown out negativity is with an abundance of positivity."

"The Lord puts you into these situations knowing you can handle them. It's a test."

"Hard makes you resilient. Soft and easy doesn't make you resilient."

Timestamps:

00:00 - Introduction

02:30 - Current Economic Trends

05:00 - Seasonal Slowdowns

10:00 - Strategies to Combat Slowdowns

15:00 - Leveraging Internal Resources

20:00 - Creative Marketing Ideas

25:00 - The Importance of Not Panicking

30:00 - Enhancing Offers and Bundles

35:00 - Acquisition Opportunities

40:00 - Long-Term Planning and Testing

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook: 

Welcome to a new episode of Business Lunch, Ryan Deiss and I dive deep into the concept of work-life balance. Is it a myth, a circle, or a harmonious blend of both? Get ready for a candid discussion filled with insights, personal anecdotes, and practical advice on how to achieve harmony in both work and life. Whether you're an entrepreneur, a business owner, or anyone striving for a better balance, this episode is packed with valuable takeaways to inspire you.

Highlights:

"There's plenty of work that I don't necessarily enjoy in the moment. But I'm glad that I did it when it's done. It's like exercise."

"If you can get your work life to where you enjoy half of it, that's amazing. Very few people ever achieve that."

"We're always living, I think, in extremes. I'm at my best when I'm working really, really, really hard, and then I'm in extreme rest and play mode."

Timestamps:

00:00 - The Exercise of Work

00:50 - Welcome and Introduction

01:15 - Jeff Bezos' Take on Work-Life Balance

01:41 - Impact of Work on Home Life

03:08 - Immersing in Work and Play

04:21 - Work-Life Harmony

05:35 - Defining Happiness in Work and Life

06:03 - Parenting Analogies and Work

07:14 - The Spectrum of Enjoyment in Work

09:23 - Blessed Work: Enjoying Your Job

CONNECT

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier 

  https://msha.ke/rolandfrasier/

Connect with me on social:

 TikTok:  / rolandfrasier 

 Instagram:  / rolandfrasier 

 Facebook:  / rolandfrasierpage 

 LinkedIn:  / rolandfrasier  

Subscribe to Roland Frasier / @rolandfrasierepic 

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Join Ryan Deiss and I in this enlightening episode of Business Lunch, where they delve into the often-overlooked yet crucial topic of accounting and finance. We discuss how entrepreneurial optimism can clash with the harsh realities of financial reporting. Learn how to navigate these challenges and foster a productive relationship with your CFO to ensure your company's financial health.

Highlights:

"You've got to be incredibly optimistic to be an entrepreneur. It's about walking very thin ropes without a net."

"If it's only doom and gloom, it?s incredibly depressing and inaccurate. We need a balance between optimism and realistic financial reporting."

"Support the team you've got to get the results you need, or you need a different team."

Timestamps:

00:00 - Entrepreneurial Optimism vs. Financial Realism

01:05 - Introducing the Topic

02:37 - Impact of Changing Accounting Methods

03:17 - The Problem with Depressing Financial Reports

05:00 - Changing the Financial Reporting Process

05:12 - Importance of Accurate Financial Reporting

09:38 - Avoiding Obstacles, a Common Entrepreneurial Pitfall

10:00 - Support Your Team, or Change It

10:29 - Frustrations with Unimplemented Solutions

11:15 - The Role of Leadership in Financial Health

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok:  / rolandfrasier  

?  Instagram:  / rolandfrasier  

? Facebook:  / rolandfrasierpage  

? LinkedIn:  / rolandfrasier   

Subscribe to Roland Frasier ?

Welcome to a new episode of Business Lunch, Ryan Deiss and I dissect the recent hype surrounding two new AI-powered gadgets - the Humane AI pen and the Rabbit. Both products promised to revolutionize our lives with features like real-time feedback and enhanced productivity. However, reviews have been scathing, exposing the devices as clunky, unhelpful, and ultimately a letdown. We delve into the challenges of launching new hardware products in a crowded market and explore the dangers of overpromising and failing to deliver, highlighting how a great marketing campaign can backfire if the product itself isn't exceptional.

Highlights:

"The people are not stupid long term, we're all a little stupid short term from time to time."

"It's a game of replacement, not enhancement."

"The better you are at marketing, the better your product better be.?

Timestamps:

00:54 - Introduction

02:36 - Memorial Day

05:26 - AI Devices and Hype

07:17 - The Future of AI Gadgets

12:24 - Apple Vision Goggles

14:21 - Lessons Learned

16:30 - Nobody Wants More Stuff

17:32 - Rabbit Using Chat GPT

23:10 - Marketing Lessons (and Mistakes)

CONNECT

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

? Get my book, Zero Down, FREE

To learn more about Roland Frasier ? https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: / rolandfrasier

? Instagram: / rolandfrasier

? Facebook: / rolandfrasierpage

? LinkedIn: / rolandfrasier

Subscribe to Roland Frasier ? / @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Launch! Ryan Deiss and I explore the critical importance of personal branding. We share our experiences with launching Scalable. We discussed how the lack of a personal brand initially hindered our success and how consumers connect more with real people than faceless companies. Through engaging stories and practical tips, we explain how building a strong personal brand can enhance trust, foster loyalty, and drive business growth. 

Highlights:

"You've got to have a personal brand associated with any product or service that you're launching."

"The exact same message and the exact same offer dramatically outperformed once we added a personal touch."

"Your personal brand is your ambassador to the world, telling your story and connecting with your audience."

Timestamps:

03:15 - Launching Scalable Without a Personal Brand

06:45 - Why Personal Branding is Essential

09:30 - Lessons Learned from Scalable's Journey

12:00 - Building Trust and Connection

14:15 - Strategies for Creating a Personal Brand

16:30 - Overcoming Resistance to Personal Branding

18:45 - Real People vs. Faceless Brands

21:00 - Personal Branding Beyond Business Owners

23:30 - Final Thoughts and Resources

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! Today, I?m joined by Ryan Deiss, Matt Gray, and Ryan Frasier to dive into the latest breakthroughs in AI technology. This episode dives into the world of Artificial Intelligence (AI) and its potential to revolutionize music creation. We explore how AI can generate entire songs based on simple prompts, pushing the boundaries of artistic expression.

Highlights:

"I think humans will always pay to watch other humans do human work; we'll always find that more interesting and valuable."

"The ability to give it a URL and it spits out a bunch of ads, even if they're not great, means our team isn?t starting with a blank page."

"If you bring amazing ideas, you're no longer restricted by mechanical movement or in-depth technical knowledge; you just need to be able to bring the ideas."

Timestamps:

00:00 - Introduction to AI in Music

02:14 - Professional Voice Cloning with 11 Labs

04:08 - AI-Generated Music Examples

07:23 - Implications for Creators

09:33 - AI as a Co-Creator

10:40 - Future of AI Assistants

12:12 - Innovations with HeyGen

14:09 - Consolidation of AI Tools

15:00 - Introducing the Roland Brain

CONNECT

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

? Get my book, Zero Down, FREE

To learn more about Roland Frasier ? https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: / rolandfrasier

? Instagram: / rolandfrasier

? Facebook: / rolandfrasierpage

? LinkedIn: / rolandfrasier

Subscribe to Roland Frasier ? / @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I dive deep into the art of creating effective offers and adapting sales strategies for different business models. From navigating the challenges happening because of rising ad costs to understanding the nuances of sales motions, we share valuable insights and practical tips. Whether you're selling high-ticket items or aiming to optimize online conversions, this episode is packed with advice to help you convert successfully .

Highlights:

"Sales motion impacts offer structure."

"You?ve got to say at what point in this process do we get agreement on the problem? Because there?s got to be problem agreement before anything else."

"If you can understand levels of awareness, you understand probably 80% of what you need to know to be really good at sales and marketing."

Timestamps:

00:00 - Problem Agreement

04:05 - Shifting Sales Strategies

05:07 - Sales Motion and Offer Structure

07:30 - Ad Cost Challenges

10:00 - Sales Assist and Sales Function

11:45 - Levels of Awareness

13:20 - Problem Awareness to Solution Awareness

14:40 - Crafting Effective Lead Magnets

15:50 - Adapting to Market Changes

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok:  / rolandfrasier  

?  Instagram:  / rolandfrasier  

? Facebook:  / rolandfrasierpage  

? LinkedIn:  / rolandfrasier   

Subscribe to Roland Frasier ?

Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I discuss the current challenges and opportunities in real estate and the contrasting landscape of business investments. Tune in to gain a deeper understanding of how market conditions are influencing investment decisions in real estate and business, and what strategies might be most effective in today's economic landscape.

Highlights:

"It's like illegal waterboarding to get approved for a loan for real estate these days."

"You're competing against a retail buyer... They just need a roof over their head."

"I am having a hard time finding real estate that makes sense to do. And I'm not having any problem at all finding business deals to do."

Timestamps:

00:00 - T Real Estate Debt and Tax Benefits

04:01 - Increased Interest Rates in Real Estate

05:02 - The New Normal in Market Pricing

06:08 - Where to Invest Today

06:58 - The Process of Securing Loans

09:23 - Business Deals in a Tight Real Estate Market

10:00 - The Long-term Viability of Real Estate Investments

12:04 - Real Estate and Beyond

CONNECT

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

? Get my book, Zero Down, FREE

To learn more about Roland Frasier ? https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: / rolandfrasier

? Instagram: / rolandfrasier

? Facebook: / rolandfrasierpage

? LinkedIn: / rolandfrasier

Subscribe to Roland Frasier ? / @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training