Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Diess dive into the fastest ways entrepreneurs can build wealth, focusing on strategic investments in existing, profitable businesses. They explore how to accelerate financial independence through smart, calculated business acquisitions.

Highlights:

"Let's make active investing cool again."

"If you're looking to retire in 15 years, here's how to do it."

"The best investment is going into a business that already exists with a proven track record."

"You can buy a $6.2 million business with only $125,000 out of pocket."

Timestamps:

00:00 Weather Banter and Personal Introductions

03:42 Disclaimer: Not Financial Advice

05:56 Basic Investment Strategies for Wage Earners

09:05 Entrepreneurial Investment Approach

12:21 Running the Numbers on Business Investments

20:50 Minority vs. Majority Business Investments

22:23 Ideal Characteristics of Business Partners

25:28 Strategies for Buying Out Burnt-Out Business Owners

27:16 Leveraging SBA Loans with Minimal Cash

29:43 The Most Effective Path to Financial Independence

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to another episode of Business Lunch! In today?s episode, Roland dives into one of the biggest reasons businesses fail to scale: hiring the wrong operators or not hiring them at all. He breaks down the key differences between COOs and CFOs, why founders are often terrible at operations, and how to stop building your company on a house of cards. If you?ve ever struggled with finance, HR, or finding someone who can truly run the day-to-day operations, this episode is for you.

Highlights:

?The COO role is the most misunderstood position in the company.?

?If you don?t have great HR, you don?t have a great company.?

?Finance is the GPS of your business. Without it, you?re driving blind.?

?Hiring a fractional CFO before you need one is like turning on headlights before it gets dark?it keeps you safe.?

Timestamps:

00:00 The Operational Blind Spot

01:38 COO vs. Integrator vs. Operator

04:57 The Real Job of a COO

07:21 Why Founders Suck at Ops

09:14 The CFO as Business Strategist

12:06 HR: The Most Undervalued Department

14:43 Don?t Wait to Hire a Fractional CFO

17:50 Delegation vs Abdication

19:46 How to Audit Your Org Chart

22:10 Final Thoughts on Scaling Smarter

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to another episode of Business Lunch! Hosts Ryan Deiss and Roland Frasier dive deep into the current business landscape, exploring how entrepreneurs can navigate economic challenges using strategic thinking and AI technologies. Today's episode offers practical advice for businesses facing uncertain times.

Highlights:

"Keep rowing. We've got to stay in the game."

"AI is the motor that can propel businesses through this season."

"Don't build a new boat, optimize the one you have."

"If you do not embrace computing, the internet, AI, you will find yourself obsolete."

Timestamps:

00:00 Introduction

01:02 Flight Delay Experiences

02:50 Business Downturn Discussion

04:47 Entrepreneurial Survival Strategies

07:39 Avoiding Business Mistakes

12:00 Real-World Business Challenges

16:44 Leveraging AI for Efficiency

22:47 Reducing Client Workload with AI

27:39 How to Create GPTs

36:40 The Importance of Technical Adaptation

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! Join Roland Frasier and Ryan Deiss as they discuss tariffs as an opportunity, not a challenge, exploring how businesses can transform potential economic challenges into strategic opportunities. This episode provides a comprehensive guide to navigating trade complexities, offering practical strategies for entrepreneurs to adapt, innovate, and thrive in an uncertain global marketplace.

Highlights:

"Don't let a good crisis go to waste."

"Friction creates opportunities."

"This is your competitive moment."

"Sometimes better terms are more valuable than better rates."

Timestamps:

00:00 Introduction

01:13 Personal Updates and Podcast Setup

02:22 Initial Tariff Conversation Begins

12:34 Impact on Digital Marketing Agencies

15:12 Supply Chain Redundancy Challenges

22:56 Tariff Engineering Strategies

27:50 Lessons from Pandemic and Economic Changes

30:40 Joint Ventures and Local Production

33:27 Marketing Bundling Techniques

41:12 Final Advice and Entrepreneurial Mindset

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! Roland Frasier and Ryan Deiss dive deep into the changing landscape of media, newsletters, and information consumption. They analyze a recent article about the newsletter era, discussing how AI, unique perspectives, and audience-centric approaches are reshaping how we consume and create content. The episode explores the challenges facing media businesses, the role of AI in content curation, and strategies for creating valuable, irreplaceable content.

Highlights:

"Create content that somebody doesn't want summarized because they want your point of view."

"If you can be summarized, you're pretty commoditized."

"We're getting away from the branded house into hyper-specific, hyper-individualized content."

"Nobody really wants to learn how to do something anymore; they just want it done."

"Define yourself by the audience you serve, not the products you sell."

Timestamps:

00:00 Introduction 

03:26 The Newsletter Era: A Media Transformation

07:38 Challenges in Current Media Consumption

11:49 The Rise of AI and Content Curation

15:12 The Importance of Personality in Media

19:25 Protecting Your Content in the AI Age

22:09 Beyond Email: Owning Multiple Communication Channels

25:08 Creating Irreplaceable, Unmissable Content

27:27 Levels of Information Consumption

29:45 Future of Media and Audience Engagement

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! Today, Roland and Ryan discuss the changing landscape of marketing and branding. In this episode, they explore how businesses can create meaningful connections with customers in an era of AI, economic uncertainty, and information overload. Learn why having a unique point of view and emotional resonance is more critical than ever for brand success.

Highlights:

"We are still going to do business with the brands that we know the most, that we like the most, that we trust the most."

"The tragic error that so many companies make is that they try to speak to everyone, and therefore speak to no one."

"Direct experience which informs a unique point of view shared by a worthy messenger."

"The highest and best use of a CEO at scale is being a spokesperson for their brand."

Timestamps:

00:26 Introduction

5:35 The Power of Experiential Marketing 

6:43 Challenges in Modern Marketing 

10:58 Changing Economic Landscape

14:16 Impact of Government Spending

16:38 Technological Disruption

22:26 Addiction and Consumer Behavior

28:45 Creating a Unique Brand Point of View

32:24 The End of Mass Market Brands

41:24 Elements of a Great Brand

43:44 Emotional Essence in Branding

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss explore an innovative "micro ownership" concept that allows teams to bid on improving specific business metrics. The strategy aims to inject entrepreneurial spirit into organizations by giving teams the opportunity to take ownership of key performance indicators, with potential financial rewards tied to their success.

Highlights:

"We wish that our employees acted more like owners."

"It's designed to create this result."

"Identify three to five key metrics that directly impact profit."

"How do we inject some entrepreneurial life into companies?"

Timestamps:

00:00 Introducing Micro Ownership

03:07 Discussing the Founders' Board Member's Idea

06:11 Employees Acting Like Owners

07:26 Identifying Profit-Impacting Metrics

10:15 Initial Thoughts and Potential Challenges

12:20 Developing a Bidding Mechanism

14:21 Bonus Distribution and Team Incentives

17:47 Potential Consequences for Not Meeting Goals

19:24 Maintaining Entrepreneurial Spirit in Growing Companies

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! In this episode, Ryan and Roland dive into the fascinating world of brand marketing, using Duolingo's recent "killing" of their mascot Duo as a springboard. They explore the nuances of rebranding, the power of storytelling in marketing, and discuss strategies for creating memorable brand identities - from founder-led campaigns to fictional spokescharacters.

Highlights:

"Most rebrands are astoundingly stupid. They're self-congratulatory." 

"If you're going to do a brand change, at least have some fun with it." 

"The founder is typically going to be the most effective key person of influence." 

"Tell a story, not just an announcement." 

Timestamps:

00:00 Intro and Personal Updates

04:27 The Duolingo Duo Death Story Begins

10:07 Marketing Strategies Behind the Mascot's Demise

17:57 Brand Changes and Earned Media

22:45 The Power of Founder-Led Campaigns

29:37 Celebrity Endorsements and Equity Stakes

31:20 The GEICO Model: Multiple Fictional Characters

34:58 Principles of Effective Rebranding

36:33 Predictions for Duo's Future

38:23 The Ultimate Goal: Brand Exposure

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the concept of "high agency" - exploring what makes certain individuals stand out in business, how to identify and nurture high agency behavior, and why it matters for organizational success. The conversation ranges from personal anecdotes about challenging workplace norms to a strategic discussion about building innovative teams.

Highlights:

"The only unacceptable thing is, 'That's just the way it's always been done.'" 

"If you're butting heads with them because the status quo seems wrong to them, that's an opportunity, not a threat." 

"I want everybody to know the reason that we do something, the why behind it." 

"Most tests probably won't work better - that's the whole point of having a control." 

Timestamps:

00:00 Introduction

04:41 Defining "High Agency" Concept

09:03 Elon Musk as a High Agency Example

13:01 The Importance of Good Judgment

18:17 Personal Work Histories and Agency

22:23 Creating Environments That Foster Agency

28:50 Can High Agency Be Taught?

32:48 Balancing Testing and Control in Organizations

35:45 Conclusion

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! In this episode, Ryan shares his time blocking strategy, which includes dedicated time for strategy, connecting with team members, deep work, and recovery. They discuss the pros and cons of time blocking and explore alternative approaches like "variable time blocking." This episode is a must-watch for all entrepreneurs.

Highlights:

"Time blocking is telling your time where to go instead of wondering where it went." 

"If every hour of every day is blocked in, that's usually a sign that you're probably micromanaging, that you're probably doing too much of the work that your team should be doing." 

"What gets measured, gets managed." 

Timestamps:

00:00 - Introduction

02:48 - Explanation of time blocking

05:00 - Ryan's strategic time block

08:10 - Ryan's team member connection time block

11:18 - Ryan's deep work time block

14:32 - Roland's perspective on time blocking

20:00 - Ryan's flexibility with time blocks

22:13 - Suggestions for additional time blocks 

25:00 - Roland's approach to becoming a more interesting person

29:44 - Importance of maintaining business relationships

32:52 - The need for a system to manage your time

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss strategies for managing overwhelm and maintaining high agency during challenging times, drawing from their personal experiences with issues like a moth infestation, car accidents, and the impact of external factors like tariffs and interest rates on their businesses.

Highlights:

"Overwhelm is not an acceptable state. I am the agent of change, and I am in control of making this happen." 

"There are two types of people in this world: those who believe the world happens to them, and those who believe they happen to the world." 

"Overwhelm is a state of hopelessness, and the solution to it is, hopelessness is not an option." 

"Don't share this episode with somebody if they're in the midst of this, do go to them. Throw an arm around them and walk within this framework to help them." 

Timestamps:

00:00 - Introduction

02:46 - The importance of maintaining high agency during challenging times

11:38 - Ryan's approach to helping people through difficult situations

15:45 - The value of creating an inventory of overwhelming tasks

22:06 - The importance of prioritizing and sequencing tasks

25:28 - The importance of actively seeking to confirm the impossibility of solutions

30:00 - The value of having a supportive partner or peer to navigate through challenges

34:02 - The choice to be someone who "happens to the world" rather than someone the world "happens to"

37:22 - The importance of providing support and not just offering solutions

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! In this episode, Ryan Deiss and Roland Frasier dive deep into the power of user-generated content (UGC) and how it can transform your marketing efforts. They share their own experiences and strategies for capturing and leveraging compelling customer stories to build brand credibility, drive sales, and foster word-of-mouth marketing.

Highlights:

"The more people who are talking about you, the better it gets. And this is so mouth at scale, right? And this is exactly it is engineered word of mouth at scale."

"Measuring it is big. Incentivizing it is, you know, is important, but if you don't have any right now, yep, go back and tap the list that you have asked them."

"The key is just to go out there and start generating them. You'll come up with lots of ways to use it. Once you have it."

"Every other marketing channel gets worse at scale. It gets more expensive. It converts less as you widen the top of the funnel."

Timestamps: 

00:00 - Introduction

04:18 - The Overlooked Potential of User-Generated Content

08:50 - Applying UGC Across Industries

12:41 - Timing and Nature of the Ask

16:50 - Shifting the Burden with Small Asks

20:06 - Tools and Techniques for Capturing Customer Stories

22:05 - Overcoming Challenges in Implementation

28:23 - Using Customer Stories in Marketing and Sales

41:01 - The Power of Word-of-Mouth Marketing

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan explore the impact of AI on the business landscape, discussing Gartner's prediction of a 25% drop in search engine volume by 2026 and the implications for traditional search engines like Google. They cover the need for employees to upskill and adapt, as well as the opportunities for businesses to optimize their online presence for AI-powered search. The conversation also touches on China's release of a deep AI algorithm and the potential shift in the global AI landscape, as well as the role of AI in automating complex tasks like CRM migrations.

Highlights:

"People would rather have answers, and they want to say it's what Beza said when he said, I look at not what is going to change tomorrow. I look at what's never going to change. What's never going to change is people want their stuff on time. They want it faster. They don't want to pay for shipping. They want what they ordered in search."

"Unless Google basically fuses Gemini with the Google search engine, which probably wouldn't be a terrible idea, and then make it either ad free for 20 bucks a month, or, you know, with ads for not, I think Google search is going to die, you know, a long death like traditional media has."

"If you're in the SEO business, pivot to Gen AI optimization, if you have a legacy website, find somebody who knows how to optimize for generative AI bots, so that you can get listed there when the time comes."

"I still think the timeline is further out than most, okay, we have a good 10 years of so basically, get those vacations and live those dreams in the next 10 years before you're answering to the machines."

Timestamps:

00:00 - The Rise of AI and the Fear of Obsolescence

00:32 - Technical Difficulties and a Podcast Mishap

04:14 - Gartner Predicts a 25% Drop in Search Engine Volume by 2026

05:42 - China's Release of a Deep AI Algorithm and the Implications

07:35 - Analyzing the Gartner Prediction and the Future of Search

12:37 - The Shift from Traditional Search to Generative AI Solutions

16:10 - Pivoting SEO Strategies for the AI-Powered Future

24:20 - The Copywriter's Embrace of AI and the Impact on Roles

28:50 - AI-Driven Efficiency and the Displacement of White-Collar Jobs

34:49 - The Timeline of AI Disruption and the Need for Upskilling

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss the concept of "drift" - the insidious ways in which we can unconsciously veer off course from our goals and aspirations. They explore three types of drift: financial drift, strategic drift, and vision drift, and provide insights on how to consciously shift towards your desired outcomes rather than passively drifting. The conversation covers the importance of habits, the costs and investments required to achieve your goals, and the difference between shifting and drifting.

Highlights:

"What gets measured gets managed."

"If I can only work one hour today, what's the one thing I would do?"

"The only remedy that I've ever had goes back to the habits. Am I at least behaving like someone who has those things that I want?"

"I'm going to quit on a good day, and I'm going to quit after I've been trying it for a while."

Timestamps:

00:00 - Introduction

01:22 - The pros and cons of working from home vs. in an office

05:00 - National Quitter?s Day

10:00 - The impact of the holiday break on getting back into the swing of things

13:24 - The concept of "drift" and its three deadly forms: financial, strategic, and vision drift

18:27 - The "upper limit problem" and self-imposed limits on success

23:44 - The importance of habits and their role in achieving your goals

30:00 - Investing in your vision

37:03 - Examples of consciously shifting away from goals

44:48 - The distinction between shift and drift

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss discuss Elon Musk's unique approach to problem-solving, where he reportedly solves his companies' biggest problems in a matter of weeks. They analyze the pros and cons of Musk's leadership style, including his willingness to make tough decisions and the potential impact on employees. The hosts also explore whether this approach can be replicated by other business leaders.

Highlights:

"He just came in there and went just ape, you know, and kind of gutted everybody who was essentially middle management."

"The fundamental job, the single most important job that any CEO has, is determining what is the company's right next thing."

"I do love the idea of saying, like, we are going to solve this problem in weeks, to say that every single thing that is our biggest problem can always be solved in a singular week."

"If you're a leader, and if you decide that you're going to take on the role of solving a particular problem in your team, I don't think that's necessarily a bad thing, because, frankly, your people probably are above full capacity already."

Timestamps:

00:00 - Elon Musk's Approach to Problem-Solving

01:20 - Musk's Ability to Solve Problems Quickly

03:08 - Identifying the Real Problem

07:03 - Feasibility of Musk's Approach

09:01 -Downsides of Musk's "Demon Mode"

12:38 - The CEO's Role in Determining the Right Next Thing

13:40 - Shortening the Unit of Measurement

15:00 - Empowering Middle Management

20:00 - Communicating the Problem-Solving Approach

26:35 - The Sustainability of Elon Musk's Approach

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In this episode, hosts Ryan Deiss and Roland Frasier discuss a recent article about a CEO who overhauled his company's budgeting process, moving from annual to quarterly cycles and reorganizing teams every 90 days. They explore how this approach could be applied to smaller businesses and share insights from their own "scalable operating system" philosophy.

Highlights:

"Budgets represent the worst of corporate bureaucracy."

"The annual plan is the worst unit of measurement that there is."

"Every 90 days, people can flow between teams, money can flow between teams, and you're working on the most important thing for the next 90 days."

"The organizational structure is just whatever that structure needs to be to support the goals of the company today."

Timestamps:

00:00 - Introduction

05:00 - Comparing the hosts' existing planning process to the quarterly approach

08:05 - Pros and cons of quarterly comprehensive company reorganization 

12:41 - How a quarterly team-based approach could work for smaller companies

15:00 - Determining who should decide the team composition and how

20:00 - Outlining the roles of the project lead, core team, and support team

25:00 - Discussing the project lead's authority to reprioritize team members

27:10 - Identifying the different team categories: core, support, and stakeholders

29:31 - Explaining the role of stakeholders in the project review process

31:02 - Final thoughts

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In this episode, hosts Roland and Ryan engage in a lively discussion about their predictions for the business landscape, technology trends, and marketing strategies for the year 2025. They cover a wide range of topics, from the expected surge in M&A activity to the rise of micro-influencers and the decline of traditional trade shows. The conversation provides valuable insights and a glimpse into the future, as the hosts share their perspectives on the winners and losers in the ever-evolving business world.

Highlights:

"I think that the people that don't automate will be big, big losers in the automation category." 

"I think the winners are going to be the brands that are willing to do the untrackable, the people willing to do the quote, unquote unscalable."

"I think the people that don't keep up are going to have big challenges?

"I think the winners are going to be the owners of those businesses who sell at giant multiples to private equity firms that pay too much with other people's money, but then ultimately never have to really be accountable for that." 

Timestamps:

00:31 - Welcoming the New Year and Predictions

02:58 - Business Winners and Losers

07:53 - The Rise of Gemini and the Threat to Google Search

12:08 - The Importance of the Internet and Online Presence

17:43 - The Pros and Cons of Subscription Models

23:31 - The Potential Regulation of Social Media

29:24 - The Decline of Apple Products

35:12 - The Importance of First-Party Data and Brand-Building

57:11 - Trends to Watch in 2025

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In today?s episode, Roland Frasier dives into the concept of turning casual conversations into lucrative business opportunities. Drawing from personal experiences and industry insights, Roland discusses how to make thoughtful connections, earn referral fees, and create value without being pushy. Whether you're a seasoned entrepreneur or just starting out, this episode is packed with advice on building a profitable network.

Highlights:

"There?s so much money floating around; you just have to connect the dots."

"Don?t hold opportunities hostage?be a value enhancer."

"You don?t need to be an extrovert, just thoughtful and curious."

"Ask one question: ?How?s business?? It can lead to incredible opportunities."

Timestamps:

00:00 - Introduction

01:25 - Conversations to Cash

03:22 - Overcoming Fear of Deals

05:00 - Why holding opportunities hostage backfires

06:35 - The Referral Economy

10:00 - Creating Win-Win Relationships

14:12 - Big Referral Wins

17:35 - Thoughtfulness Pays Off

20:00 - Daily Questions for Success

20:40 - Closing Remarks

CONNECT

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier 

 https://msha.ke/rolandfrasier/

Connect with me on social:

 TikTok: / rolandfrasier

 Instagram: / rolandfrasier

 Facebook: / rolandfrasierpage

 LinkedIn: / rolandfrasier

Subscribe to Roland Frasier 

 / @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From

Welcome to a new episode of Business Lunch! In this episode, we dive into the historical context and evolution of Black Friday, exploring how discounting practices have changed over the years. We discuss personalized marketing strategies, the rise of flexible payment options, and emerging trends in Black Friday offers. Finally, we share actionable recommendations for businesses looking to adapt to these changes.

Highlights:

"Deals are a red ocean. Giving something away totally for free is a blue ocean."

"If you discount your services, you're training people not to buy until those events."

"Flexible payments are becoming essential as consumers are cautious with spending."

"The personalization of marketing has reached a level where offers feel tailored to individual consumers."

Timestamps:

0:00 Historical Context of Black Friday

3:14 Evolution of Black Friday

6:52 Impact of Discounting on Business Practices

12:31 Personalized Marketing and Flexible Payments

18:33 Trends in Black Friday Offers

19:58 Future Strategies for Black Friday

32:56 Final Thoughts and Recommendations

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

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/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss the process of setting and achieving ambitious 3-year business goals. They explore overcoming limiting beliefs, building scalable operating systems, and practical strategies for exponential growth. This conversation includes insights into setting audacious targets and evaluating realistic paths to success.

Highlights:

"Three years is the sweet spot for meaningful but predictable growth."

"Pessimists look smart, but optimists get rich."

"Audacious goals push you beyond limiting beliefs."

"Optionality wins wars and business."

Timestamps:

00:00 The Power of 3-Year Targets: Why 3 years is ideal for entrepreneurial companies.

05:39 Challenging limiting beliefs in business growth.

09:40 How internal barriers limit strategic thinking.

14:48 Defining what needs to be true for success.

20:53 Assessing existing offerings and market positioning.

25:45 The importance of targeting your "Goldilocks" client.

29:31 Steps to refine realistic paths to growth.

33:45 Comparing solutions like raising capital or partnerships.

39:06 Streamlining services for focused high-value growth.

46:34 Lessons in thinking bigger and maintaining optionality.

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss share insights on the challenges faced during the acquisition and management of the Traffic and Conversion Summit. They discuss the importance of understanding community dynamics versus content value, the pitfalls of corporate decision-making, and how these factors contributed to the event's struggles.

Highlights:

"If you're going to do acquisitions, you need to be really clear on exactly what it is that you're buying."

"The hardest thing in the world to do is to create a place, but you can lose that way faster than it takes to build."

"You cannot let bean counters make business decisions."

"The consulting firm that advised them not to buy Digital Marketer gave some of the worst advice they probably ever paid for."

Timestamps:

00:00 - Introduction

01:54 - Community vs. Content

08:18 - Pre-Pandemic Sales Struggles

10:00 - Financial Implications of the Pandemic

12:35 - Lessons Learned from the Deal

15:30 - Importance of Community Involvement

17:00 - Consequences of Poor Marketing Decisions

20:15 - The Role of Digital Marketers

22:40 - Strategic Partnerships and Growth Opportunities

25:00 - Reflections on Corporate Culture

28:15 - The Future of Events Post-Pandemic

30:40 - Closing Thoughts on Acquisitions

37:22 - Episode Conclusion

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss cover the story of Traffic & Conversion Summit (TNC), detailing its inception, growth, and eventual sale to Clarion Events. They share personal anecdotes from the journey, discuss strategic decisions that led to the event's success, and reveal the complexities of negotiating a sale. This episode provides a unique look at the behind-the-scenes efforts that transformed a simple event into a major business asset.

Highlights:

"Our goal is not going to be to make a lot of money. Our goal is going to be to have everybody leave saying, Wow, that was the best event I've ever been to."

"It felt like it was getting big and scary. I would have these recurring nightmares of something going wrong at this event."

"The reality is, most events suck. They're just a pitch fest."

"We controlled the programming of the event. So who's going to be on stage, which meant we still got the benefit of the platform of the event for our other brands."

Timestamps:

00:00 - Elevating the Event Vision

02:31 - Introduction to Traffic and Conversion Summit

05:23 - Evolution and Growth of the Event

07:52 - Increasing Production Value and Sponsorship Revenue

11:59 - Sale of the Event to Clarion Events

31:51 - Post-Sale Challenges and Pandemic Impact

35:10 - Reasons for the Event's Decline

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch with your host Roland Frasier. In today?s episode, we delve into the current state of the luxury market, discussing its decline, consumer behavior changes, and implications for businesses. We examine factors like the pandemic's impact, Gen Z's preferences, and economic realities reshaping luxury consumerism. Join us as we explore what this means for the future of high-end brands and consumer experiences.

Highlights:

"Luxury is hurting; it's an indication of recession."

"Brands like Louis Vuitton made the mistake that Nike made with drop culture."

"The luxury brands are living in inflationary times of 2021-2022, not aligning with today's economic reality."

"If you are truly luxury, you can charge luxury prices, but the market has to agree that you are luxury."

Timestamps:

00:00 - Introduction to Luxury Market Trends

01:48 - Decline of Luxury and Economic Indicators

03:09 - Gen Z's Impact on Luxury Brands 

04:39 - Pandemic Effects on Consumer Choices 

06:12 - The Lipstick Effect and Consumer Spending 

08:13 - Shift in Spending to Experiences Over Goods 

10:45 - Real World Luxury Pricing vs. Value Proposition 

13:58 - Business Strategies for Adapting to Market Changes 

15:17 - Consumer Behavior Lagging Behind Economic Reality 

17:53 - The Future of Sit-Down Restaurants and Service Industry 

21:20 - Concluding Thoughts on Luxury Market and Business Adaptation

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the intricacies of search marketing versus paid media, exploring how marketing strategies have evolved with technological advancements. They discuss the unpredictability of Google updates, the shift towards social platforms by younger demographics, and the importance of adopting a multi-channel approach in today's digital landscape. Tune in as they share insights on the most effective channels for reaching an audience and why owned media might be more crucial than ever.

Highlights:

"If you?re starting from scratch with marketing, it?s not search marketing I?d double down on." 

"The new model for organic reach should include connection, authenticity, and a surround sound strategy across multiple platforms."

"People are looking for authenticity and consistency in the personalities they follow, not just content." 

"As marketing evolves, the channels that once dominated are being overtaken by more agile, targeted, and engaging mediums." 

Timestamps:

00:00 - Introduction: The Current State of Search Marketing 

02:52 - The Inefficacy of Traditional Search for Nationwide Businesses 

05:03 - Shifting Priorities: Paid Media vs. Organic Search 

08:24 - The Impact of AI and Generational Changes on Search Behavior 

11:05 - The Importance of Multi-Channel Marketing Strategies 

14:00 - Connection and Authenticity in Content Marketing 

17:00 - Discussing Owned Media and Its Advantages Over Organic Search 

20:21 - User Experience and the Shift Away from Traditional Search 

23:18 - Reddit as an Emerging Search Platform 

26:28 - The Role of Specialized Sites and Social Groups in Niche Searches 

27:24 - Conclusion: Future Outlook on Search Marketing

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram:

Welcome to a new episode of Business Lunch! In this episode, we sit down with Craig Siegel, a former Wall Street professional turned motivational speaker and entrepreneur. Craig shares his transformative journey from financial trading to finding fulfillment in helping others achieve their potential through personal development and entrepreneurship. Tune in to discover how Craig's experiences and insights can inspire you to reinvent your career and align your professional life with your personal values.

Highlights:

"Success is more than just making money; it's about finding your purpose and sharing your unique gifts with the world."

"I believe once you have the willingness and step into discomfort, that could be your portal to expansion."

"If you can look up, then you can get up, even if you're in the darkest valleys."

"Playing small is canceled. Consider what else is possible and how."

Timestamps:

00:51 - Introduction 

02:06 - Craig's Transition from Wall Street to Entrepreneurship

04:09 - The Initial Draw to Financial Trading

05:42 - The Concept of Reinvention Based on Personal Experiences

09:45 - Addressing Limiting Beliefs

14:57 - Moments of Doubt and Personal Challenges

20:00 - Surprising Personal Discoveries During Reinvention

22:17 - Common Skepticisms and Misbeliefs

26:56 - Upcoming Marathon and Personal Goals

29:36 - How to Connect with Craig and Learn More About His Work

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In today?s episode, we dive into the latest strategic shift at Starbucks, where the company is moving away from discounts and back towards a premium coffee house model. Roland and Ryan discuss the potential challenges of this move, comparing it to similar strategies seen in companies like Domino's and Target. Can Starbucks reclaim its reputation as a high-end coffee brand, or will it fall into the same traps that have plagued many businesses trying to shift positioning?

Highlights:

"Starbucks went from premium to discount?can they bring back the coffee house vibe?"

"Discounts attracted the wrong customers?Starbucks is now ready to ditch that approach."

"The challenge is, can Starbucks be both premium and everywhere?"

"Loyalty, not discounts?that's the new Starbucks strategy."

Timestamps:

00:00 - Introduction: Starbucks? Discount Dilemma

01:09 - Shift to Online and App Ordering: A Retailer in Disguise

04:44 - Problem with Discounts: Attracting the Wrong Crowd

05:50 - A Return to Premium: Starbucks? New Strategy

06:26 - Roland's Take: Discounts vs. Loyalty Programs

09:23 - Can Starbucks Gain Premium Positioning Again?

12:23 - Case Study: How Domino?s Pizza Made Its Comeback

15:00 - The Third Place: Rebuilding the Coffee House Vibe

16:15 - How Brands Lose Their Way: Insights for Business Owners

21:31 - Predictions: Will Starbucks Stick to Its Plan?

CONNECT

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

? Get my book, Zero Down, FREE

To learn more about Roland Frasier ? https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: / rolandfrasier

? Instagram: / rolandfrasier

? Facebook: / rolandfrasierpage

? LinkedIn: / rolandfrasier

Subscribe to Roland Frasier ? / @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! In this session, hosts Roland Frasier and Ryan Deiss dive deep into the nuances of building a cohesive leadership team, the importance of clarity days, and the role of personality tests in enhancing team dynamics. They explore strategic exercises that foster better communication and trust among team members. This discussion is packed with actionable advice on handling conflict, aligning team goals, and the significance of understanding individual communication styles within a team.

Highlights:

"The key is just as a leadership team, you're talking about stuff."

"If you haven't done the five dysfunctions, highly recommend it."

"Consensus kills because it's everybody basically creating what they call artificial harmony."

"Giving people the benefit of the doubt and you will have a happier life and better relationships."

Timestamps:

00:00 - Introduction to Clarity Days and Team Building

01:26 - Roland's Hectic Schedule and the Importance of Team Facilitation

04:16 - Insights on Personality Tests and Team Dynamics

06:36 - The Concept of Clarity Day Explained

10:11 - When to Initiate Leadership Exercises in a Company

13:24 - The Importance of Asking the Right Questions to Co-founders

17:32 - The Role of the CEO in Decision Making and Conflict Resolution

20:04 - Building Trust and Understanding within Leadership Teams

22:57 - The Importance of Regular Team Meetings and Personal Connections

27:29 - The Impact of Personal Wins and Team Cohesion

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to another episode of Business Lunch! In today?s episode, Roland and Ryan discuss the key differences between building a business for cash flow versus building it for a large exit. They dive deep into whether these two approaches are mutually exclusive, especially for bootstrapped businesses versus those with VC funding. If you?re wondering how to maximize cash flow while preparing for an exit or striking the right balance between reinvesting and taking money out of the business, this episode is packed with insights to guide your decisions.

Highlights:

?If you?re bootstrapped, you have a lot more flexibility than if you?re funded.?

?A healthy business kicks out large amounts of distributable cash regularly.?

?Cash left in a company can lead to bloat and actually slow down growth.?

?Exits aren?t always what you anticipate?there?s a lot more to the story.?

Timestamps:

00:36 ? Introduction 

00:55 ? Can you build a business for both cash flow and exit?

01:57 ? Insights into the path you pick when seeking VC funding

03:45 ? Bootstrapped businesses and the flexibility they offer

09:19 ? How excess cash in businesses can lead to bloat

11:35 ? Cash flow management strategies: cash flow waterfall and budgeting

12:34 ? How VC-backed businesses affect the path to an exit

14:06 ? Building reserves for refunds and emergencies in cash-flow businesses

16:20 ? Getting regular distributions VS waiting for a big exit

18:54 ? Conclusion

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of the Business Lunch podcast! In this episode, hosts Roland Frasier and Ryan Deiss dive deep into the complexities of hiring for executive leadership roles, particularly when you're unfamiliar with the specific function of the role. They discuss practical strategies for identifying and recruiting top talent, leveraging both traditional search firms and AI tools to define roles and refine hiring processes. Whether you're scaling up your business or just starting, this episode offers valuable insights into making strategic hires that align with your company's growth objectives.

Highlights:

"If you achieve any level of scale, you're going to have to hire people that are truly exceptional at those functional roles that you're not good at." 

"The very first thing is to determine what is the actual need in the organization and then document what does the person who is going to fill the need look like." 

"A good search firm is going to help you significantly."  

"You need to tap an outside expert if you don't know anything about the role."

Timestamps:

00:01 - Introduction to Executive Hiring Challenges

01:01 - Welcome and Recap of Recent Activities

01:17 - Post-Event Fatigue and Personal Anecdotes

02:02 - Challenges of Attending a Music Festival Post-Business Event

03:59 - Transition from Personal Recap to Business Discussions

05:11 - Detailed Discussion on Hiring for Unknown Roles

08:09 - Identifying Business Needs and Role Requirements

11:18 - The Value of Leveraging Search Firms and AI in Hiring

15:00 - Discussing Cultural Fit and Defining the Hiring Process

20:00 - Effective Interview Techniques and Utilizing AI for Questioning

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a New Episode of Business Lunch! In this episode, the hosts dive deep into what it means to live intentionally and avoid the most common regrets people face in life. From financial planning to life planning, they explore powerful questions like "What would you do if you had only 5 years left to live?" They also discuss the idea of balancing work with family, the importance of agency over your life, and how to create a legacy you can be proud of. Tune in to learn how to live with purpose and avoid looking back with regret.

Highlights:

"Are you living the life you want, or the one others expect?"

"Money should serve you, not the other way around."

"Happiness is a choice, but too many people forget that."

"If today was your last day, how would you spend it?"

Timestamps:

00:00 ? Introduction and reflections on intentional living.

02:39 ? Discussing the dangers of low agency and a life spent on autopilot.

04:51 ? Reflection on life planning and the importance of pursuing passions.

09:06 ? Question 1: "What would you do if you were set for life financially?"

16:55 ? Question 2: "How would you live if you had 5-10 years left?"

24:08 ? Question 3: "What would you do if you had only 24 hours left to live?"

28:36 ? Exploring financial planning vs. life planning: Living with purpose.

31:14 ? Reflecting on legacy and how to avoid common life regrets.

34:27 ? Making financial decisions with the end in mind.

37:58 ? Closing thoughts on living a balanced life and avoiding regret.

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! Today, we dive into the intriguing dynamics between being in 'founder mode' and 'manager mode' within a business. Our hosts, Ryan Deiss and Roland Frasier, engage in a rich discussion about the challenges and strategies of balancing hands-on leadership with the necessity of delegation as companies scale. They explore insights inspired by Paul Graham's article on 'founder mode' and share real-world experiences that highlight the importance of a hybrid approach to management and leadership.

Highlights:

"This is not a problem to be solved, this is a tension that needs to be managed." 

"Nobody cares as much about the company as the founder that created it." 

"A good founder is a coach to the people they are mentoring." 

"If you implement just one or two key insights from any of our sessions into your business, you are bound to see a return on investment much higher than what we could ever charge for admission." 

Timestamps:

00:00 - Introduction 

04:26 - The scalability and the practicality of a hybrid management mode

07:25 - Maintaining company culture and the dangers of founder dependency

09:34 - The cyclic needs of a business from founder and manager perspectives

12:45 - Shifting from manager to founder mode

16:36 - Micromanagement VS empowering employees

19:15 - The concept and application of skip-level meetings

23:26 - When and how to conduct skip-level meetings effectively

27:11 - Avoiding common pitfalls during skip-level meetings

29:00 - Final thoughts

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss dive deep into the nuances of deal-making. They dissect a real-life business deal they're considering, discussing everything from potential conflicts with partners and how to handle equity distribution to the importance of strategic alignment in business ventures. Join them as they provide valuable insights that can help any business owner or entrepreneur looking to expand through acquisitions or partnerships.

Highlights:

"Opportunities to grow your business come in many forms, whether through acquisition or strategic partnerships." 

"The potential conflicts and complexities in deals are what make discussing them so beneficial."

"Handling equity and understanding everyone's value add is crucial in any business deal."

"Every deal has its own challenges and alignment issues, especially when multiple partners are involved."

Timestamps:

00:00 - Introduction

00:58 - Setting the Stage

04:09 - Analyzing Deal Conflicts

08:11 - Strategic Alignments

12:01 - Discussing Partner Contributions

17:06 - Equity and Value Discussions

22:30 - Practical Examples

28:06 - Full-Time Commitment Challenges

34:49 - Closing the Deal

40:07 - Reflecting on the Deal's Complexity

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the critical role that metrics and scorecards play in managing and growing a business. They explore common pitfalls, such as tracking vanity metrics or setting unclear targets, and share insights on how to build a scorecard system that aligns with your business goals. By keeping it simple and actionable, they reveal how businesses can avoid overwhelm and achieve growth, all while holding teams accountable and driving performance. Whether you?re managing affiliates or refining sales processes, this episode offers practical, hands-on advice.

Highlights:

"Tracking vanity metrics is like driving with the wrong map?you?ll never reach your destination."

"A great scorecard isn?t just about data; it?s about telling the story of your business."

"A scorecard that?s always red is a clear signal: something needs to change."

"Keep it simple: The fewer metrics you track, the clearer your business story becomes."

Timestamps:

00:00 - Tracking the right vs. wrong metrics

01:13 - Ryan's water fast experience and its connection to reset habits

03:48 - The impact of water fasting on health and mindset

07:25 - The importance of downtime for leaders

10:10 - The negative effects of tracking the wrong metrics

13:30 - The challenges of onboarding affiliates

19:11 - Avoiding common scorecard mistakes

21:25 - Simplifying the scorecard-building process

27:28 - The main purpose of scorecards 

31:35 - Resources for building effective CEO scorecards 

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

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Welcome to a new episode of Business Lunch with your host, Roland Frasier, featuring guests John and Maria Assaraf. Today, we explore the shift from knowledge-based to wisdom-based roles in the workplace, emphasizing the growing appreciation for experience in a tech-heavy environment. We'll discuss the dynamics of younger bosses leading more experienced employees and share strategies for fostering a culture of mutual learning and mentorship across generations.

Highlights:

"It is truly amazing what can happen when you step out of the day-to-day and spend just a little bit of time surrounded by other powerful business owners."

"Physiologically, 60 may be the new 40, but when it comes to power in the modern workplace, 30 is the new 50."

"We need actual wisdom around so the pendulum in some organizations is shifting back."

"We're equals in learning, and we're equals in getting things done."

Timestamps:

00:00 - Introduction

02:38 - Wisdom Work vs. Knowledge Work

06:50 - Tech and Experience in the Workplace

12:52 - Formalizing Mentorship Programs

18:52 - Implementing Mentorship Programs

25:38 - Hiring and Ageism

31:22 - Actionable Steps for the Audience

33:53 - Conclusion

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! In this episode, Roland and Ryan dive into the world of networking?something that many dread but is crucial for business success. They discuss the difference between transactional and relational networking, the importance of curiosity, and how to build genuine connections without feeling forced or awkward. You'll hear real-life examples of what works, what doesn?t, and how even self-proclaimed introverts can become great networkers by leading with curiosity and kindness.

Highlights:

"Good networking isn?t strategic, it?s curious."

"The best way to approach networking is from a ?go first? mindset."

"True networking is about being a good human, not about collecting business cards."

"Networking isn?t for sale?don?t cheapen your connections by making them transactional."

Timestamps:

00:00 ? Introduction to Networking

02:00 ? Why Most People Hate Networking

05:10 ? Transactional vs. Relational Networking

08:20 ? Curiosity Over Strategy

10:45 ? Networking for Introverts

14:00 ? Creating Opportunities for Others

17:15 ? The Power of Being Generous

20:30 ? Building a Trustworthy Network

23:45 ? Leveraging Super Connectors

28:30 ? Final Thoughts: Becoming a Great Networker

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch with Roland Frasier! Today, we have an incredible guest?Sam Khorramian, a visionary entrepreneur and real estate mogul. Sam shares his inspiring journey from humble beginnings to building a multi-million dollar empire in the real estate industry. This episode is packed with actionable insights on scaling businesses, adopting a millionaire mindset, and leveraging massive action to achieve exponential growth. Sam also dives deep into the mindset shifts that propelled him to success, his biggest lessons in leadership, and how to approach risk and opportunity in business. Don?t miss this engaging conversation with one of the most successful entrepreneurs in the game!

Highlights:

"Success comes down to taking massive action, not just thinking about it."

"You don't need to be the smartest person in the room, just the one willing to work the hardest."

"The biggest risk in business is not taking one."

"To scale, you must let go of control and trust the process."

Timestamps:

01:45 - Sam's Early Beginnings

05:30 - Taking Massive Action: Sam?s Key to Success

08:15 - Millionaire Mindset: How to Think Big

12:00 - Overcoming Fear in Business

15:45 - Scaling Your Business: Tips from Sam

19:20 - Trust and Delegation: Growing a Team

23:00 - The Power of Relationships in Business

26:45 - Navigating Risk and Opportunity

30:10 - Leadership Lessons from Sam

34:25 - Final Thoughts and Takeaways from Sam

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok:  / rolandfrasier  

 ?  Instagram:  / rolandfrasier  

? Facebook:  / rolandfrasierpage  

? LinkedIn:

Welcome to a new episode of Business Lunch! In today?s enlightening discussion, Roland and Ryan delve into the evolving landscape of private equity, particularly highlighting the transition from financial engineering strategies to valuing effective operations within businesses. They discuss the historical context of private equity transformations, the increasing importance of capable operators in business scalability, and the practical implications for entrepreneurs looking to grow or sell their companies in this competitive environment.

Highlights:

"Private equity's evolving: It's less about financial maneuvers and more about real growth through effective operations." 

"In the world of buying and selling businesses, the real stars now are the operators." 

"If you've got a solid ops team, private equity is going to see that as a huge plus." 

"We need to focus not just on engineering finances but on actually growing companies." 

Timestamps: 

00:00 - Introduction to Private Equity and Business Growth 

02:21 - Shifts in Private Equity Focus 

04:13 - The Role of Operators in Today's Business Environment 

07:24 - Challenges in Finding Valuable Business Deals 

11:46 - Validation of New Business Strategies 

13:26 - Historical Perspective on Private Equity Strategies 

15:34 - Ethical Considerations in Business Acquisitions 

18:42 - Competitive Landscape in Private Equity 

22:03 - The Need for Effective Business Operations 

24:54 - Opportunities for Entrepreneurs in Current Market 

28:19 - The Importance of Entrepreneurial Skills in Business 

32:04 - Hiring Strategies for Growing Businesses 

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

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Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into leveraging YouTube for business growth, highlighting strategies that avoid the typical creator grind. They discuss the importance of producing a 'pillar content' video that encompasses the essence of their message and using it as a lead generation tool. They also explore the efficient use of discovery ads to increase content reach without overwhelming content production demands.

Highlights:

"You don't have to post all the time, but you do have to do what they're unwilling to do, which is to spend some advertising dollars."

"We're not purely dependent upon the algorithm to make sure if we ever pause, then it goes away."

"It's truly amazing what can happen when you step out of the day-to-day."

"If you're a business person, you're not a YouTuber, and you're not a creator, and you want to give YouTube a shot... what's the one piece of content you wish everybody saw before they talked to anybody in your sales team?"

Timestamps:

00:00 - Introduction to YouTube Struggles and Strategies

01:52 - The Merit of Consulting and Content Creation

03:53 - Approaches to Social Media and Content Impact

05:57 - Special Event Announcement: Get Scalable Live

10:15 - Detailed Discussion on Content Strategy and YouTube

12:43 - Deciding on Pillar Content for Business

16:22 - Relaunching with Optimized Content

20:00 - Driving Traffic with Discovery Ads

22:24 - Analyzing Budget and Audience Impact

25:28 - Sustaining Business through Strategic Ad Spending

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable Workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! Today, join Roland Frasier and his business partner Ryan Deiss as they unpack the insights and strategies from a recent equity consulting session. In this episode, they delve into their unique approach to consulting for equity, where they not only advise but also implement strategies for significant business growth. They discuss the importance of identifying and solving for the right problems, leveraging their extensive experience to help businesses achieve a substantial return on investment. Whether you're a business owner looking to scale or a consultant seeking to enhance your methods, this episode is packed with valuable takeaways.

Highlights:

"Our goal is to provide at least ten times the return on investment for the companies we consult." 

"Much of successful consulting is about asking the right questions."

"You can't read the label from inside the jar?that's why outside perspectives are crucial.?

"If you're clear on the problem and someone's playbook can solve it, that's a perfect match." 

Timestamps:

00:00 - Introduction and Context Setting

04:44 - Explaining Consulting for Equity

09:29 - Starting Points in Consultation

16:07 - The Consultation Process: Listening and Understanding

21:58 - Implementing Solutions: Discovery to Action

26:59 - Managing Stakeholder Pushback and Resistance

31:35 - Narrowing Down the Ideal Customer Profile (ICP)

36:21 - Understanding Levels of Customer Awareness

40:57 - Business Strategy Adjustments and Recommendations

44:38 - Conclusion: Summarizing Key Actions and Steps

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! Today, hosts Ryan Deiss and Roland Frasier delve deep into the practical applications and the realistic expectations of artificial intelligence in business. They discuss the current state of AI, debunking the hype and exploring its genuine impact on productivity and business strategy. From investment insights to AI's role across various business departments, this episode provides a grounded perspective on what AI truly offers to entrepreneurs.

Highlights:

"AI continues to amaze, it's the investors who are way ahead of the curve." 

"The conversation about AI isn't just about the technology; it's about how we're using it to make real business impacts." 

"AI isn't just a tool; it's becoming a central player in strategic business planning." 

"Implementing AI isn't just an option; it's a necessity for staying competitive." 

Timestamps:

00:00 - Introduction: Breaking Down AI's Role in Business

02:09 - Analyzing AI's Financial Impact and Investor Behavior

03:27 - Evaluating AI Against Investor Expectations

07:30 - AI's Evolution in Major Tech Companies

10:15 - Discussion: Where AI Stands in the Hype Cycle

12:35 - Practical Applications of AI in HR and Strategic Planning

17:09 - In-Depth: AI's Integration Across Business Functions

20:45 - Essential AI Tools and Their Business Applications

25:40 - AI's Role in Enhancing Business Creativity and Efficiency

28:42 - Providing 24/7 Customer Service Through AI

30:41 - AI's Potential in Sales and Marketing

34:10 - Final Thoughts: Embracing AI for Business Innovation

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! Today, we dive deep into the nuances of direct response marketing, the importance of knowing your ideal client, and how this understanding transforms your brand messaging. Whether it's discussing the delicate balance between high-end perception and effective market reach or exploring specific strategies for engaging your audience without compromising brand integrity, this episode is packed with insights tailored for both up-and-coming and established businesses.

Highlights:

"You've got to be crystal clear on who your ideal client is."

"Every business under the sun is only ever selling two things: transformation or identity reinforcement."

"If you're not creating that initial attention and turning it into engagement almost immediately, you're going to miss."

"No one test is going to bring down a brand; if it did, your brand was insanely fragile."

Timestamps:

00:00 - Introduction to Ideal Client Clarity

01:00 - Surprise Discussion Topic with Ryan Deiss

03:33 - Examining Marketing Shifts in High-End Brands

07:39 - Historical Advertising Tactics and Brand Evolution

10:12 - Practical Tips on Segmenting Your Audience

15:34 - The Significance of Testing in Marketing

18:18 - Direct Response Advertising in High-End Markets

21:24 - Chanel's Marketing Strategy Analyzed

23:59 - Framework for Assessing Marketing Impact

25:24 - Closing Remarks on Testing and Brand Integrity

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In this episode, hosts Ryan Deiss and Roland Frasier dive into the importance of community, especially for entrepreneurs. They discuss the transformational power of getting together in person and how masterminds and advisory boards can significantly impact your business growth. From discussing large-scale entrepreneurship conferences to exploring the nuances between boards of directors and advisory boards, this episode offers a wealth of knowledge on scaling your business through strategic networking.

Highlights:

"Something changes when you're actually there in person; you?re missing out if you don't have that kind of community."

"The magic isn't having a board of directors; it's about having peers that guide you."

"You definitely do better when you have a board of directors, but it's hard to find peers to do that."

"Masterminds accelerate your connectivity much more than anything else you could do."

Timestamps:

00:00 - Introduction and the importance of in-person meetings.

00:44 - Welcome to Business Lunch Podcast.

03:11 - The impact of COVID-19 on business networking.

06:18 - Insights into joining paid groups and the value of exclusivity in networking.

10:55 - Differences between various advisory and directors groups.

17:13 - Personal experiences with masterminds and advisory boards.

23:57 - The concept of a 'deconstructed board' and personalized advice networks.

28:11 - Closing thoughts on choosing the right type of advisory setup for your needs.

33:05 - Episode wrap-up and invitation to the next episode.

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier sits down with Jesse Jackson, one of his business partners and a successful entrepreneur who has scaled her automotive business to an eight-figure company in just a few years. Jesse shares her journey, the challenges she faced, and the strategies that helped her succeed, including the power of cold outreach and the importance of finding the right business partner. Whether you're interested in acquisitions, the automotive industry, or simply looking for inspiration, this episode is packed with valuable insights.

Highlights:

"You can?t help but have a deal arrive in your lap if you commit to cold outreach."

"I?m a mom of seven, and if I can grow an eight-figure business, so can you."

"Every business problem can be solved with a solid process."

"You?re not taking something from someone; you?re giving them a gift by buying their business."

Timestamps:

00:35 - Introduction to Jesse Jackson 

01:56 - Building an Eight-Figure Business 

03:12 - Shifting from Software to Automotive

09:29 - Choosing the Right Business to Buy 

16:33 - Raising Capital and Investor Relations 

18:43 - Overcoming Challenges in Acquisitions 

24:06 - Hustling After Acquisitions 

26:55 - Implementing Systems and SOPs

29:49 - Franchising vs. Company-Owned Expansion 

35:46 - Final Advice and Encouragement 

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In today's discussion, hosts Roland Frasier and Ryan Deiss dive into the nuances of the FIRE (Financial Independence, Retire Early) movement. They explore the philosophy behind early retirement, the potential pitfalls of extreme frugality, and the importance of balancing financial planning with enjoying life in the present. The conversation offers valuable insights on how to approach financial independence without sacrificing the joy of living.

Highlights:

"Life is short and life is long?you never know which it's going to be."

"What are you retiring to? The most miserable people are those who retire into nothing."

"You can have both?financial independence and a rich life."

"Don't defer joy; balance your financial goals with living fully today."

Timestamps:

00:00 - Core Belief of FIRE

01:03 - Introducing Retirement

02:37 - FIRE Variations

08:26 - Risks of Deferring Life Events

11:13 - Balancing Financial Goals and Enjoyment

13:49 - Having Children and FIRE

18:16 - Advice on How to Do FIRE Right

20:47 - Importance of Meaningful Work

25:27 - Dangers of Retiring from Hate

27:34 - Conclusion and Wrap-up

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss have a discussion about the genius behind Duolingo's marketing strategies. From the brand's bold use of emotional blackmail to keep users engaged to the fine line between effective persuasion and manipulation, this conversation unpacks the lessons that all marketers can learn. Discover how to balance brand personality, customer retention, and ethical marketing, with insights drawn from one of the most successful language learning platforms in the world.

Highlights:

"The best marketers and businesses lead, even when it means taking arrows."

"Is it unethical to manipulate your audience if it serves their best interests?"

"Duolingo's brilliance lies in making you feel like you?ve failed ? in the best way."

"A brand?s personality can make or break its connection with customers."

Timestamps:

00:00 The Power of Leadership in Marketing

01:04 Welcome and Catch-Up

02:09 Duolingo?s Unique Brand Personality

05:35 The Ethics of Manipulative Marketing

10:16 The Fine Line Between Encouragement and Manipulation

16:08 Defining Success for Your Customers

20:37 Guilt and Shame in Marketing

24:47 Earning the Right to Push Your Customers

29:14 Differentiating Your Brand?s Personality

35:45 Applying Duolingo?s Tactics to Your Business

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! In this session, we dive into the complexities of tax management and business scaling with John Briggs, a tax expert and business strategist from Insight Tax. John shares his journey from struggling with traditional employment to building a thriving business that helps entrepreneurs navigate the intricate world of taxes. Roland Frasier, your host, explores John?s insights on operational efficiency, the impact of proper entity selection, and strategic hiring practices that can propel a business forward.

Highlights:

"Owning a business made more sense through the trial of hard knocks." 

"By being smarter with processes, you can actually work less." 

"Our first project with robotic process automation... will save us a significant amount in labor costs." 

"Structure is a big issue... making sure they understand how expenses work is the biggest opportunity." 

Timestamps:

00:00 - Introduction

02:53 - Insight Tax and the Entrepreneurial Mindset

05:25 - Transitioning from Employment to Entrepreneurship

08:25 - The Evolution of Insight Tax and Operational Efficiency

13:14 - Implementing Robotic Process Automation

16:06 - Scaling the Team from 30 to Over 200

20:02 - Strategic Partnerships and Business Growth

23:34 - Publishing the 3.3 Rule and Insightful Insights

28:11 - S Corp Benefits and Reasonable Compensation Strategies

31:33 - Exploring Deductions: Ordinary and Necessary Expenses

34:22 - The Misconceptions of Tax Deductions in Digital Marketing

37:53 - The Line Between Business and Personal Expenses

40:00 - Closing Remarks and Further Resources

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! Today, Roland Frasier sits down with his longtime friend and business partner, DeAnna Rogers. Together, they discuss DeAnna's journey of overcoming fear to successfully acquiring and growing businesses. Through candid insights and personal anecdotes, DeAnna reveals the challenges and triumphs of her entrepreneurial path, and the crucial role of mindset in achieving success. Whether you're an aspiring entrepreneur or a seasoned business owner, her story will motivate you to step out of your comfort zone and seize opportunities. Tune in for a dose of inspiration and actionable advice!

Highlights:

"When you believe in something, and you want it, and you're passionate about it, then you'll do it. You'll live it."

"You have to be passionate and excited. When they see that you believe in yourself, then they know you?ll believe in them."

"It's all about mindset. The confidence to do it comes from just getting out there and doing it."

"Opportunities are everywhere if you?re curious, observant, and ready to connect."

Timestamps:

00:00 - Introduction

01:49 - DeAnna's Story

04:25 - DeAnna?s First Business Acquisition

07:02 - Food Truck Park Deal

12:16 - Consulting for Equity

19:31 - How DeAnna?s Event Management Skills Translated into Growth.

22:26 - Confidence and Personality in Business Deals.

29:49 - DeAnna?s Venture into an Accounting Business.

34:12- How DeAnna Strategized her Business Acquisition Deals.

41:14 - DeAnna's Advice on Overcoming Mindset Barriers

CONNECT

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

? Get my book, Zero Down, FREE

To learn more about Roland Frasier ? https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: / rolandfrasier

? Instagram: / rolandfrasier

? Facebook: / rolandfrasierpage

? LinkedIn: / rolandfrasier

Subscribe to Roland Frasier ? / @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! Today, Roland Frasier and Ryan Deiss discuss the real-life challenges of entrepreneurship, personal growth, and finding that elusive work-life balance. They emphasize the importance of maintaining non-work activities for a fulfilling life. Discover practical strategies for financial resilience, the power of fresh perspectives in business, and the myth of work-life balance. Tune in for an honest conversation that goes beyond the usual ?everything's great? facade and provides actionable advice for thriving in both business and life.

"Anybody who, when you ask them like, 'Oh, how's it going?' If they're always like, 'great,' you're probably not that close to them."

"It's very possible to be self-employed or start a business from scratch and still have a family life. You will work differently than a nine to five typical job."

"There's a big difference between being an entrepreneur and being self-employed. You have to be responsible for the allocation of your time."

00:00 - Real Talk on Entrepreneurship

00:18 -  Reflecting On New Year's Resolutions

01:14 - Honest Conversations

02:10 - Cash Reserves Strategy

03:31 - Operating Expenses Reserve

06:26 - Andy Jassy's Leadership at Amazon

09:10 - Setting a Rallying Theme

11:07 - Metrics and Goals

12:34 - Work-Life Balance Myth

15:27 - Time Management for Entrepreneurs

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

Welcome to a new episode of Business Lunch! Today, we?re looking back at some of Roland Frasier and Ryan Deiss? discussions. They cover the Hermes anti-trust allegations, Alex Hormozi?s content creation experiment, and Jeff Bezos? thoughts on the myth of work/life balance and how it could be harmful to workers and business owners alike.

Highlights:

"Jeff Bezos says that work life balance is a ?debilitating phrase? and that work and life are actually a circle."

?It's actually significantly less expensive to buy a Birkin in Hermes than it is to buy one on the secondary market."

?The grind of going out there and producing tons and tons of content just to grow the audience. If you're doing this as a business owner, not as a celebrity, not as an entertainer, if you're doing this to grow your business brand, it just wasn't worth it.?

Timestamps:

00:00 - Intro

00:15 - Discussing the Hermes Birkin Bag Lawsuit

01:43 - Analyzing the Legality of Hermes' Sales Practices

04:46 - Alex's Shift to Educational Content

05:45 - The Challenges of Chasing Views vs. Quality

07:22 - Turning Off Alex's Content Due to Irrelevance

08:52 - Bezos on Work-Life Balance as a "Debilitating Phrase"

09:12 - Bezos' Perspective on Work and Life as a "Circle"

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: 

/ rolandfrasier  

? Facebook:

Welcome to a new episode of Business Lunch! In this episode, hosts Roland Frasier and Ryan Deiss discuss key strategies for maximizing business efficiency and fostering innovation. Drawing lessons from Amazon's turnaround under Andy Jassy, they explore actionable insights that can be applied to businesses of all sizes, from small startups to large enterprises. Tune in to learn about the importance of process mapping, streamlining operations, and balancing innovation with operational efficiency to drive profitability and growth.

Highlights:

"What gets measured gets managed?if you don't know the process, you can't improve it."

"The CEO at scale is fundamentally the chief communications officer."

"You can optimize only after you visualize; mapping out your processes is the first step to improvement."

"Creating a safe space for employee ideas is crucial for fostering an innovative company culture."

Timestamps:

00:00 - The Importance of Process Mapping for All Business Sizes

01:03 - Case Study: Amazon?s Turnaround

04:42 - Streamlining Operations

07:08 - How to Access Resources on BPO

10:24 - The Role of CEOs in Quality Control and Oversight

16:09 - Encouraging Innovation Among Employees

18:39 - Business Strategies in a Post-Pandemic World

22:19 - Personal Touch in Leadership During Transition Periods

27:23 - Communicating Effectively as a CEO 

32:37 - Conclusion

CONNECT 

? Ask Roland a question HERE.

RESOURCES:

? 7 Steps to Scalable workbook

 ? Get my book, Zero Down, FREE

To learn more about Roland Frasier ?  https://msha.ke/rolandfrasier/

Connect with me on social:

? TikTok: 

/ rolandfrasier  

 ?  Instagram: