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The #1 Marketing & Business Show on Apple Podcasts
Welcome to Right About Now, where real American business gets a megaphone—and the B.S. gets the boot.
Hosted by marketing disrupter Ryan Alford, entrepreneur, founder, and the guy brands call when they want attention, this show slices through the noise with uncensored insights, hard-earned wisdom, and straight-up truths from the frontlines of business.
Every week, you’ll get two punchy Guest episodes where Ryan talks with legendary business founders, trending authors, and industry titans about what it takes to build a business and some of the most cutting edge tools and services available.
Forget the LinkedIn fluff. This is for doers, builders, and dreamers who want results, not recycled soundbites.
Business the way it really works. Real people. Real wins. Real screw-ups.
No MBA required. Just guts, hustle, and a sense of humor.
Subscribe, listen, and get Right About Now.
Because business isn’t broken—it’s just been boring & stale. Until now.
Most businesses are obsessed with one question:
“How do I spend $1 to make $5?”
According to Jon Davids, that mindset is exactly what’s holding brands back.
In this episode of Right About Now, Ryan Alford sits down with the CEO of Influicity and author of Marketing Superpowers to unpack why the future belongs to brands that build movements, not just marketing funnels.
John shares how he learned to capture attention before social media existed, why most influencers are broke despite large followings, and how brands can create demand that doesn’t rely on algorithms or ad platforms.
In This Episode, We CoverWhy paid ads alone are unsustainable long-term
The difference between building an audience and building a movement
How community connects content to commerce
Why “Minimum Viable Concept” beats “Minimum Viable Product”
How to own customer demand instead of renting it
What brands must do today to stay relevant in the next 10–20 years
If you want to stop chasing customers and start attracting them, this conversation will completely change how you think about marketing.
? Listen now and discover your true marketing superpower.
Why do most podcasts stall long before they reach real scale?
In this episode of Right About Now, Ryan Alford is joined by Tom Webster, one of the most respected voices in podcasting and author of The Audience Is Listening, to unpack the uncomfortable truths behind podcast growth.
With nearly 30 years in audio research and media strategy, Tom explains why:
Promotion won’t save a show that lacks clarity
Editing for flow is the secret weapon of top podcasts
Many creators build for themselves — not their audience
Asking the wrong listener questions leads to bad decisions
Podcasting is far from “on the way down” — and why the data proves it
This conversation is a masterclass in podcast strategy, audience psychology, and long-term content thinking.
Whether you’re launching a show, stuck at a download ceiling, or building branded content, this episode will help you stop chasing vanity metrics and start building real listener loyalty.
? Learn more about Tom’s book: The Audience Is Listening
? Explore industry research at Sounds Profitable
? Subscribe for weekly insights on business, media, and growth
Luxury isn’t accidental—it’s engineered.
On this episode of Right About Now, Ryan Alford is joined by Dr. Deepak Dugar, one of the world’s most respected surgeons and the architect behind one of Beverly Hills’ most exclusive medical brands.
Dr. Dugar shares how he built a global reputation by going all-in on a single niche, refusing to compete with mediocrity, and designing a business that prioritizes quality over volume—in clients, hiring, and brand positioning.
This conversation goes far beyond medicine. It’s a blueprint for entrepreneurs who want to:
Stand out in hyper-competitive markets
Build premium brands with demand built in
Create exclusivity without paid advertising
Hire elite performers and avoid energy vampires
You’ll Learn:Why “riches in the niches” is more than a cliché
How luxury brands intentionally repel the wrong customers
The difference between good revenue and bad revenue
Why elite operators pick their competition carefully
How to build a brand that attracts the world’s best clients
Connect with Dr. Deepak Dugar
Instagram: Deepakdugarmd
Website: www.Scarlessnose.com
? If you want to build something elite—not average—this episode is a must listen.
Taxes are the single biggest expense most Americans will ever face—and yet almost no one is taught how they really work.
In this episode of Right About Now, Ryan Alford is joined by Mark J. Kohler, renowned Main Street tax attorney, to break down how the tax code is designed to reward certain behaviors—and how everyday entrepreneurs can legally take advantage of it.
This conversation covers:
Why side hustles unlock powerful tax advantages
How small business owners can dramatically reduce their effective tax rate
The difference between delegating taxes and leading your tax strategy
Why depreciation, real estate, and alternative investments matter
How wealthy individuals think differently about money and taxes
Why the tax code incentivizes entrepreneurship, housing, and investment
Mark explains that the tax system isn’t broken—it’s behavior-based. Those who understand the rules use them to build wealth, while everyone else overpays out of fear or ignorance.
If you’re a business owner, investor, or building a side hustle, this episode will change how you think about money—and what you keep.
Guest:
Mark J. Kohler – Tax Attorney & Entrepreneur
Website: markjkohler.com
Shownotes:
The New Media Playbook is HERE!
The sports media landscape is changing — and Josh Pate is one of the clearest examples of how new media is winning.
In this episode of Right About Now, Josh Pate joins Ryan Alford to break down how he built a dominant college football media brand without relying on legacy networks, hot takes, or manufactured controversy.
Josh shares why audience trust matters more than reach, how YouTube and live platforms reshaped sports media, and why creators who own their distribution and intellectual property are positioned to win long term.
This conversation explores the intersection of sports, media, and business, offering valuable insight for creators, entrepreneurs, and anyone building a brand in today’s attention economy.
In This Episode:Why legacy sports media models are losing relevance
How Josh Pate built trust through consistency and honesty
The power of niche audiences in sports media
Owning your audience vs renting attention
Monetizing content through direct relationships
What the future of sports media looks like
Connect with Josh PateJosh Pate’s College Football Show on all major platforms
X / Twitter: @JoshPateCFB
Instagram: Joshpatecfb
What separates people who talk about success from those who actually build it?
In this episode of Right About Now, entrepreneur, investor, and Shark Tank personality Matt Higgins explains why burning the boats — eliminating backup plans — is the fastest way to unlock clarity, courage, and exponential growth.
Matt shares deeply personal stories about growing up in poverty, overcoming imposter syndrome, and why optimism, fearlessness, and relentless execution define elite performers. This conversation is a masterclass in commitment, belief before proof, and playing the long game when the evidence hasn’t arrived yet.
If you’re feeling stuck, hesitant, or waiting for permission — this episode will reset how you think about risk and opportunity.
Key PointsIntroduction & mindset shift
The danger of having a Plan B
Compounding ambition over time
Imposter syndrome & self-belief
Optimism as a competitive advantage
Playing bold before evidence exists
Final advice for builders & leaders
Connect with Matt Higgins:
Follow Matt Higgins for leadership, investing, and mindset insights
Learn more about his work at RSE Ventures
Watch Matt on Shark Tank and other business programs