Robert Cialdini is a world-leading psychologist and bestselling author whose groundbreaking research on the science of influence has shaped modern understanding of persuasion and decision-making. Often called the godfather of influence, he introduced the now-classic principles of persuasion that guide leaders, marketers, and communicators around the globe. He is the author of the seminal books Influence and Pre-Suasion, which have sold millions of copies and been translated into dozens of languages. Cialdini's work continues to define best practices in ethical persuasion, earning him recognition as one of the most influential behavioral scientists of our time.

00:00 Introduction to Dr. Robert Cialdini

03:00 Principles of Ethical Influence

09:00 The Power of Reciprocity

15:00 Commitment and Consistency

21:00 Social Proof and Authority

27:00 Unity: The New Principle

33:00 Personal Insights and Anecdotes

39:00 Practical Applications of Influence

In this conversation, RJ Magee and Tommy Mello emphasize the importance of surrounding oneself with smarter individuals and maintaining a strong connection to the blue-collar workforce. They discuss the challenges faced by general managers and operators, highlighting the need for effective communication and understanding of the trades to ensure organizational success.   00:00:00 Cold Open 00:00:11 Title Sequence 00:00:31 Show Notes VO 00:01:17 Intro Into Interview 00:26:46 Insertion Edit 00:27:55 Interview Resumes 00:52:54 Outro  

In this conversation, Paul Kelly discusses the secrets to success that many people overlook. Tommy and Paul emphasize the importance of thinking critically and making informed decisions, which can lead to better outcomes. The speakers also highlight the value of ongoing training and the potential for individuals to improve their thinking skills, ultimately transforming their actions and results.   00:00:00 Cold Open 00:00:07 Title Sequence 00:00:26 Show Notes VO 00:01:12 Intro Into Interview 00:30:47 Insertion Edit 00:32:02 Interview Resumes 01:02:12 Outro

Jeff Hancher is a USA Army veteran, bestselling author, and nationally recognized keynote speaker who helps leaders and organizations unlock elite performance. As the creator of the Firm FeedbackTM methodology, he guides executives and teams to communicate with clarity, embrace bold leadership, and build high-performing, feedback-driven cultures. Through workshops, masterminds, and transformational keynotes, Jeff inspires actionable change, helping leaders elevate their teams, scale performance, and leave a lasting impact on their organizations and communities.

Timestamps:

00:00:00 Cold Open 
00:00:14 Title Sequence
00:00:34 Show Notes VO
00:01:20 Intro to Interview 
01:00:17 Outro

The conversation delves into the psychology of buyers, emphasizing that individuals do not purchase solutions for problems they are unaware of. It highlights the importance of salespeople addressing the problems their products solve. Additionally, it explores the perception of value in purchases, illustrating how personal biases affect the way individuals view the cost of their own purchases versus those of others.

00:00:00 Cold Open 00:00:10 Title Sequence 00:00:30 Show Notes VO 00:01:15 Intro Into Interview 00:41:05 Outro

Scott Clary is a serial entrepreneur, brand strategist, and the creator and host of the top-ranked Success Story podcast, where he's interviewed some of the world's most influential entrepreneurs, leaders, and visionaries. With an impressive career advising startups and building global brands, Scott has become a go-to voice on growth, leadership, and the mindset required to win in today's competitive landscape.

At the heart of Scott's work is a deep belief that success is far more than financial achievement ? it's about ownership, purpose, and the relentless pursuit of meaningful goals. He shares practical strategies for building powerful personal brands, creating content that connects, and cultivating audiences that truly care. His insights have helped countless founders, creators, and business leaders not only grow their companies but also design lives that align with their values.

Driven by an entrepreneurial obsession and a passion for storytelling, Scott is on a mission to empower others to take agency over their ambitions and turn bold ideas into lasting impact. Whether he's behind the mic, on stage, or advising high-growth businesses, Scott brings clarity, candor, and actionable wisdom to every conversation ? inspiring people everywhere to define and achieve success on their own terms.

Timestamps: 00:00:00 Cold Open 00:00:08 Title Sequence 00:00:28 Show Notes VO 00:01:13 Intro Into Interview 00:31:36 Insertion 00:32:58 Interview Resumes 01:08:16 Outro

In this episode, Tommy and Tom Howard discuss the responsibility of leadership, the need for immediacy in follow up calls, and how to be a good CEO. They also discuss how to succeed by doing difficult things.   Timestamps: 00:00:00 Cold Open 00:00:10 Title Sequence 00:00:29 Show Notes VO 00:01:15 Intro Into Interview 00:51:20 Outro

In this conversation, Tommy Mello interviews Peter Roth, a seasoned entrepreneur and expert in the call center industry. They discuss the challenges and strategies of cold calling, the importance of lead management, and the nuances of targeting the right audience in home services. Peter shares insights on building and managing call centers, the role of AI in sales, and the significance of personal branding in business. The discussion also touches on Peter's experiences in the solar and HVAC industries, as well as his journey in the cigar business. The conversation concludes with thoughts on the future of the call center industry and the importance of resilience in entrepreneurship.   Learn more about Peter Roth and Scalify here: www.scalifyco.com   00:00 Introduction to Cold Calling and Marketing Strategies 03:00 The Journey into the Call Center Industry 06:00 Understanding Lead Management and Follow-Up 09:01 Targeting the Right Audience for Home Services 11:55 The Importance of Speed to Lead 15:04 Outbound vs Inbound Marketing Strategies 18:03 The Role of AI in Cold Calling 20:56 Data-Driven Approaches to Lead Generation 23:51 Building Your Own Call Center 26:54 Managing Call Center Agents and Performance 30:07 Insights on the Solar and HVAC Industries 32:47 The Cigar Business and Lifestyle Entrepreneurship 36:03 The Impact of Personal Branding on Business 39:01 Future of the Call Center Industry 41:59 Final Thoughts and Key Takeaways

In this episode, Peter Meyerhoff shares his incredible journey from a troubled youth and time in prison to becoming a successful entrepreneur, motivational speaker, and advocate for change. Peter discusses the pivotal moments that led to his transformation, including overcoming addiction, finding purpose, and building a new life dedicated to helping others. His story is one of resilience, redemption, and the power of mindset in achieving personal and professional success.

00:00 From Addiction to Redemption 03:08 The Journey Through Crime and Prison 05:54 Life Lessons from Solitary Confinement 09:00 The Turning Point: Overcoming Addiction 11:53 Building a New Life After Prison 14:47 The Power of Mindset and Resilience 17:36 Creating Change: Helping Others in Prison 20:41 The Importance of Community and Support 23:41 Finding Purpose and Meaning in Life 26:36 The Role of Faith and Spirituality 29:34 Living a Life of Impact and Service 32:26 Final Thoughts: Never Give Up on Yourself

In this conversation, Tommy Mello and Cameron Herold discuss the importance of caring for employees, the challenges of entrepreneurship, and the significance of employee happiness in driving business success. They explore the differences between coaching and mentoring, the need for optimizing business operations, and the role of leadership in fostering a strong company culture. The discussion also touches on personal growth, the search for meaning beyond work, and the impact of influential books on leadership perspectives.   00:00 Caring for Employees: The Foundation of Success 04:49 The Reality of Entrepreneurship: Challenges and Misconceptions 09:55 The Importance of Employee Happiness 14:58 Coaching vs. Mentoring: Finding the Right Guidance 20:03 Optimizing Business Operations: Doing More with Less 24:45 Building a Strong Company Culture 29:49 The Role of Leadership in Employee Engagement 34:48 Personal Growth and Life Beyond Business 39:44 Books That Shape Leadership Perspectives 44:43 The Journey of Life: Finding Meaning Beyond Work

In this episode of The Home Service Expert podcast, host Tommy Mello interviews Leo Pareja, CEO of eXp Realty, discussing his journey in real estate, the impact of technology and AI on the industry, and the importance of branding and visibility in business. They explore the future of real estate, the challenges posed by AI and automation, and the need for human interaction in a rapidly changing workforce. Leo shares insights on finding purpose beyond success and the significance of prioritizing family and experiences over material achievements.

00:00 Introduction to the Home Service Expert Podcast 01:25 Leo Pareja: Journey in Real Estate 04:23 The Future of Real Estate and Technology 09:27 AI's Impact on Business and Society 12:23 Navigating Change in the Workforce 16:00 The Role of Branding in Business 28:08 Visibility vs. Ability in Leadership 39:25 Finding Purpose Beyond Success

In this conversation, Tommy Mello and Alisa Imperial discuss the importance of belief in business, the challenges faced in the home services industry, and the critical role of trust and delegation. They emphasize the need for a fun training culture, the value of pricing and customer experience, and the impact of mentorship on business growth. The discussion also highlights the significance of community collaboration and leadership in achieving success, as well as the importance of continuous learning and giving back to the community.

00:00 The Importance of Belief in Business

02:54 Navigating Challenges in Home Services

05:47 Understanding Trust and Delegation

08:58 Overcoming Fear and Embracing Change

12:04 Identifying Readiness for Growth

15:01 Creating a Culture of Fun in Training

17:46 The Value of Pricing and Customer Experience

21:07 Building Trust and Loyalty in Business

24:07 The Role of Mentorship in Business Growth

26:43 The Future of Garage Door Services

29:50 The Power of Community and Collaboration

32:48 The Impact of Leadership on Business Success

36:00 Creating a Brand that Resonates

39:02 The Journey of Self-Discovery and Growth

41:58 The Importance of Giving Back

45:07 The Value of Continuous Learning

47:56 The Role of Events in Industry Growth

50:39 Final Thoughts on Business Success

 

In this conversation, Tommy Mello and Benji Carlson discuss the current state of the blue collar economy, emphasizing the bullish outlook for trades and the impact of AI as a growth enabler. They explore the talent shortage in the industry, the need to attract younger workers, and the importance of personal development and performance-based pay. The discussion highlights strategies for making trades appealing again and the necessity of evolving business practices to meet the demands of a changing workforce.

00:00 The Bullish Blue Collar Economy

04:31 AI as an Enabler for Growth

10:50 The Talent Shortage in the Trades

16:31 Making Trades Cool Again

32:08 Six Keys to Attracting Young Talent

38:56 The Importance of Personal Development

49:22 Implementing Performance-Based Pay

56:26 Identifying and Attracting Talent

 

In this conversation, Tommy Mello and Ryan Lee discuss the essential elements of business success, including the importance of mindset, pricing strategies, and building a strong team. They explore the challenges of partnerships, the significance of intentional living, and the need for effective marketing strategies. The discussion emphasizes learning from mistakes, the role of systems in business, and the impact of leadership on company culture. They also touch on financial strategies for sustainable growth and the importance of continuous learning and networking in the business landscape.

 

00:00 Setting the Stage for Success

03:03 Intentional Living and Business Growth

05:51 The Importance of Mindset in Business

08:58 Navigating Partnerships and Family in Business

12:06 The Power of Pricing and Value

14:49 Building a Winning Team and Culture

17:45 Marketing Strategies for Growth

20:36 Learning from Mistakes and Failures

23:32 The Role of Systems and Processes

26:31 The Impact of Leadership on Business

29:51 Financial Strategies for Sustainable Growth

32:37 The Importance of Continuous Learning

35:24 Building Relationships and Networking

38:27 The Future of Business and Innovation

41:28 Final Thoughts and Key Takeaways

 

In this conversation, Tommy Mello and Tim Brown discuss the intricacies of home service marketing, emphasizing the importance of niche marketing, community engagement, and the balance between SEO and PPC strategies. They explore the challenges faced by home service businesses, the significance of building relationships, and the value of enterprise planning. The discussion also touches on the role of humor in marketing and the necessity of understanding one's market. Tim shares insights from his book, 'How to Become a Hometown Hero,' and highlights the importance of giving back to the community while building a successful business.

Don't forget to register for Tommy's event, Freedom 2025! This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. 

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00:00 Introduction to Home Service Marketing

05:02 The Importance of Niche Marketing in Home Services

09:41 Challenges and Opportunities in Home Service Marketing

14:46 Navigating SEO, PPC, and Local Marketing Strategies

19:35 Community Engagement and Building Brand Loyalty

24:37 The Role of Humor and Persuasive Communication in Marketing

29:42 Building Relationships and Networking for Business Growth

34:22 The Value of Enterprise and Long-Term Planning

39:09 Final Thoughts and Key Takeaways

In this conversation, Tommy Mello interviews Dave Yoho, a pioneer in the home improvement industry, discussing the keys to sales success, the importance of understanding human behavior, and effective communication techniques. They explore how to build a winning team, the role of personality in sales, and the necessity of adapting sales techniques to meet customer needs. The discussion emphasizes the significance of creating a positive company culture and the impact of effective communication on customer relationships.

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  00:00 Understanding Sales Success and Human Behavior 12:14 The Importance of Effective Communication in Sales 24:45 Building a Winning Team and Company Culture 40:11 The Role of Personality in Sales 51:17 Adapting Sales Techniques for Success

In this conversation, Tommy Mello and fleet management expert Renee Milam discuss the intricacies of managing a fleet of vehicles, particularly in the home service industry. They explore the benefits of leasing versus buying vehicles, the importance of maintaining a new fleet for employee morale and customer perception, and how effective branding can enhance business visibility. Additionally, they delve into the role of technology in optimizing fleet operations and the significance of understanding total cost of ownership in fleet management.

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Timestamps:

00:00 Understanding Fleet Management and Vehicle Lifecycle

08:01 The Benefits of Leasing vs. Buying Vehicles

16:01 Optimizing Fleet Operations and Maintenance

23:16 The Importance of Vehicle Branding and Image

30:34 Leveraging Technology in Fleet Management

 

 

In this conversation, Tommy Mello interviews Aaron Stokes, a seasoned expert in the automotive repair industry. They discuss Aaron's journey from humble beginnings to becoming a successful entrepreneur and coach. The conversation covers essential business concepts such as understanding financial metrics, the importance of gross profit by the hour, effective sales techniques, and the significance of live events in fostering community and growth. Aaron emphasizes the need for business owners to embrace change, understand their numbers, and create a supportive environment for their employees. The discussion concludes with insights on personal growth and the challenges of scaling a business.

Don't forget to register for Tommy's event, Freedom 2025!

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

For more details visit freedomevent.com

Timestamps:

00:00 Embracing the Future

01:07 Introduction to Aaron Stokes

03:04 Aaron's Journey in the Automotive Industry

06:03 Understanding Business Numbers

15:03 The Importance of Gross Profit by the Hour

25:00 Staffing and Employee Management

34:29 Sales Techniques and Customer Engagement

44:32 The Power of Live Events

54:31 Final Thoughts and Advice

 

Russell Brunson is the co-founder of ClickFunnels and a driving force behind the online marketing revolution. From hustling potato gun DVDs in college to building a $100 million software company, he's proof that big ideas and relentless execution can change everything. With ClickFunnels, he's empowered over a million entrepreneurs to launch, scale, and automate their businesses without needing a tech team. He's also a best-selling author of DotCom Secrets, Expert Secrets, and Traffic Secrets ? books that have become the go-to playbooks for digital marketers worldwide. Known for his electrifying stage presence and practical, no-fluff strategies, Russell doesn't just talk funnels ? he builds empires with them. His mission? To help everyday people turn their passion into profit, and their message into a movement.

Don't forget to register for Tommy's event, Freedom 2025!

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

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00:00:00 AI Intro 00:00:45 Title Sequence Music 00:01:05 Show Notes VO 00:01:50 Intro into Interview 00:28:59 AI Insertion 00:30:14 Interview Resumes 01:13:06 Outro

In this conversation, Jim Leslie discusses the journey of navigating business challenges, the importance of technology and marketing in scaling a business, and the need for a supportive community. They emphasize the significance of focus, execution, and creating value for all stakeholders involved. The discussion also highlights the common pitfalls that business owners face and the necessity of surrounding oneself with the right people to achieve long-term success.

Don't forget to register for Tommy's event, Freedom 2025!

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

For more details visit freedomevent.com

Timestamps:

00:00:00 Cold Open

00:00:16 Title Sequence

00:00:36 Show Notes VO

00:01:22 Intro Into Interview

00:32:23 Insertion

00:33:32 Interview Resumes

01:01:38 Outro

 

In this conversation, Austin Zaback shares insights on entrepreneurship, the importance of commitment, and the evolving landscape of real estate and home services. He discusses strategies for building a sellable business, the challenges of navigating the real estate market, and the significance of mentorship and company culture. The dialogue emphasizes the need for execution, the value of saying no, and the impact one can have on others. Austin reflects on personal growth, the importance of enjoying the journey, and the lessons learned from both successes and failures.

Don't forget to register for Tommy's event, Freedom 2025!

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

 

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00:00 The Importance of Commitment

02:58 Exploring Home Services

05:46 Building a Sellable Business

09:13 Real Estate Insights and Strategies

11:58 The Evolution of Wholesaling

14:56 Navigating the Real Estate Market

17:58 The Future of Real Estate and AI

20:41 Challenges in Home Services

23:54 The Art of Saying No

26:46 Creating a Positive Company Culture

29:50 The Role of Mentorship

32:55 Defining Success and Impact

35:50 Advice for Future Generations

38:36 The Value of Execution

41:46 Final Thoughts and Reflections

 

In this conversation, Lawrence Castillo shares his insights on building a successful business in the HVAC industry, emphasizing the importance of budgeting, recruiting top talent, and learning from mentors. He discusses the challenges of operating in California's market, the role of technology in business growth, and the significance of maintaining healthy profit margins. The conversation also touches on effective marketing strategies, the debate between acquisitions and greenfield opportunities, and the power of customer reviews in driving business success.

Don't forget to register for Tommy's event, Freedom 2025!

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00:00 Building a Strong Budget  

02:52 Recruiting A-Players for Success  

05:57 The Journey of an Accidental Entrepreneur  

08:37 Learning from Great Mentors  

11:33 The Importance of Process and Accountability  

14:39 Navigating the Challenges of California's Market  

17:49 The Role of Technology in Business Growth  

20:35 Understanding Healthy Profit Margins  

23:30 Marketing Strategies for Success  

26:11 The Debate: Acquisitions vs. Greenfield  

29:04 Creating Demand in Home Services  

32:01 Negotiating with Vendors Effectively  

34:53 The Power of Reviews in Business  

38:00 Final Thoughts and Advice for Contractors 

 

In this conversation, Brian Gottlieb shares his insights on the importance of management in shaping organizational culture, the challenges and strategies in the home improvement industry, and the significance of leadership and decision-making in business success. He emphasizes the need for effective recruitment, innovative marketing strategies, and the five pillars of leadership that can drive a company towards growth and excellence. The discussion also touches on the importance of financial management and the role of culture in employee engagement and retention.

 

Don't forget to register for Tommy's event, Freedom 2025!

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00:00 The Role of Management in Organizational Culture  

04:16 Navigating the Home Improvement Industry  

08:47 The Journey of Starting a Business  

13:00 Sales Strategies and Customer Engagement  

19:44 Building a Strong Company Culture  

24:36 Leadership and Decision-Making  

30:16 The Importance of Financial Management  

35:27 Recruitment and Talent Acquisition  

39:23 Innovative Marketing Strategies  

46:27 The Five Pillars of Leadership  

53:33 Closing Thoughts and Key Takeaways  

 

In this engaging conversation, Tommy Mello and Ellen Rohr discuss the critical importance of financial clarity in business, the value of mentorship, and the strategies for choosing the right business to invest in. They explore the significance of understanding financials during business transactions, the dynamics of team success, and the role of effective communication and leadership. The discussion also highlights key performance indicators for growth, leveraging technology for financial management, and the personal journey of entrepreneurship. Finally, they touch on future endeavors and the importance of community engagement.

 

Don't forget to register for Tommy's event, Freedom 2025!

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00:00 The Importance of Financial Clarity

06:02 Mentorship and Learning from Experience

11:47 Choosing the Right Business to Invest In

17:51 Understanding Financials in Business Transactions

23:42 The Role of Team Dynamics in Business Success

29:41 The Power of Communication and Leadership

35:59 Key Performance Indicators for Business Growth

41:49 Leveraging Technology for Financial Management

47:43 The Journey of Entrepreneurship and Personal Growth

53:47 Future Endeavors and Community Engagement

 

In this conversation, Ismael Valdez discusses the significance of profitability, the impact of private equity on the industry, and the necessity of preparation for business growth. The discussion also touches on leadership, company culture, and the legacy that entrepreneurs leave for future generations. He emphasizes the importance of leading by example in parenting, the necessity of delegation in business, and the value of cultivating a high-performance team. He also touches on the challenges of navigating business growth, the drive for success, and the role of AI in enhancing customer service.

Don't forget to register for Tommy's event, Freedom 2025!

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00:00 The Journey to Success  

03:01 Building a Winning Team  

05:58 The Role of Competition in Business  

08:54 Learning from Industry Leaders  

12:05 The Importance of Profitability  

15:01 Navigating Private Equity  

17:49 The Impact of Private Equity on the Industry  

20:58 Preparing for Business Growth  

23:53 Leadership and Company Culture  

26:57 Legacy and Future Generations  

32:29 Parenting with Purpose  

34:08 The Importance of Delegation  

36:28 Cultivating a High-Performance Team  

39:06 Learning from Mistakes  

41:13 Navigating Business Growth  

44:47 The Drive for Success  

45:25 Market Expansion Strategies  

48:20 The Role of AI in Home Services  

52:23 Innovations in HVAC Technology  

In this conversation, Dr. Ivan Misner, founder of BNI, discusses the significance of networking and relationships in business. He emphasizes the importance of surrounding oneself with positive influences and the impact of networking on personal and professional growth. Misner shares insights on the VCP (Visibility, Credibility, Profitability) process and how to effectively build relationships that lead to success. He delves into the significance of world-class service, the importance of building meaningful relationships, and the art of networking.

 

Don't forget to register for Tommy's event, Freedom 2025!

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

 

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00:00 The Importance of Relationships  

02:59 The Birth of BNI  

05:59 Networking as a Superpower  

09:10 Identifying Engines and Anchors  

11:49 The Room Metaphor  

14:47 Managing Toxic Relationships  

18:12 Luck vs. Hard Work  

21:13 The VCP Process in Networking  

23:51 Effective Networking Strategies  

29:22 The Power of World-Class Service  

30:45 Building Meaningful Relationships  

32:48 The Importance of Networking  

34:09 Balancing Time and Relationships  

36:44 Making a Difference in Others' Lives  

39:43 The Art of Storytelling  

41:11 Mindset vs. Skillset in Leadership  

44:51 The Role of Leadership in Business  

52:20 Identifying and Building Leaders  

55:05 Key Principles for Business Success  

 

This conversation delves into the importance of enhancing communication skills within the home service industry, focusing on call conversions, customer service, and the balance between technology and human interaction. Brigham discusses the impact of private equity on training, the necessity of ongoing coaching, and the role of leadership in achieving business success. They emphasize the need for technicians to improve their performance and the importance of understanding customer needs. In this conversation, the speakers discuss the evolving landscape of call centers, the importance of technology in customer engagement, and the need for better communication skills among technicians. They explore investment trends in the home service industry, the significance of personal touch in customer experience, and strategies for staying ahead in the market. Additionally, they provide insights for aspiring speakers and outline the onboarding process for Power Selling Pros.

Don't forget to register for Tommy's event, Freedom 2025!

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For more details visit freedomevent.com

00:00 Enhancing Communication Skills in Home Services  

02:23 Identifying Blind Spots in Call Conversions  

04:46 The Impact of Private Equity on Training  

08:31 Maximizing Technician Performance and Lead Generation  

11:56 The Importance of Comprehensive Customer Service  

15:15 Balancing Technology and Human Interaction  

21:33 The Role of Leadership in Business Success  

24:57 The Value of Ongoing Training and Accountability  

29:11 Rising Awareness in Call Centers  

30:45 Leveraging Technology for Customer Engagement  

31:51 The Importance of Technological Adaptation  

33:07 Investment Trends in Home Services  

34:54 Enhancing Customer Experience through Personal Touch  

35:59 Training Technicians for Better Communication  

39:17 Transforming Service into Sales  

44:19 Staying Ahead in the Home Service Industry  

47:35 Advice for Aspiring Speakers  

57:21 Onboarding and Next Steps for Power Selling Pros 

In this conversation, Brandon Turner shares his journey from a blue-collar background to becoming a successful real estate investor and entrepreneur. He discusses the importance of focusing on one's primary business before diversifying into real estate, the various ways to make money in real estate, and the significance of personal branding. Turner also highlights the challenges faced by many real estate educators who may not actively invest anymore and emphasizes the importance of trust and commitment in both personal and professional relationships. The discussion touches on the mindset of wealthy individuals and their desire to give back to the community, as well as the need for entrepreneurs to stay focused on their business growth and stability. 

 

Don't forget to register for Tommy's event, Freedom 2025!

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00:00 The Real Estate Dilemma  

02:54 Brandon Turner's Journey into Real Estate  

06:06 Understanding Real Estate Investment Strategies  

08:59 The Mechanics of Real Estate Profitability  

11:57 The Role of Personal Branding in Real Estate  

14:51 The Guru Cycle in Real Estate Education  

18:09 The Importance of Trust and Commitment  

21:06 Navigating the Challenges of Entrepreneurship  

23:51 The Mindset of Wealth and Giving Back  

26:56 The Power of Focus in Business  

30:07 The Importance of Business Growth and Stability  

33:22 The Plague of Mediocrity  

37:17 Building a Personal Brand to Attract Talent  

39:28 Hiring Strategies for Success  

42:02 Navigating Entrepreneurial Challenges in Hiring  

44:31 Investment Strategies and ROI  

48:12 Raising Capital in a Competitive Market  

51:08 Leveraging Personal Branding for Growth  

53:38 Common Pitfalls in Building a Personal Brand  

58:23 The Key to Consistency and Success  

 

Sam Wakefield discusses the importance of continuous learning in sales, particularly in the HVAC industry. He emphasizes building strong relationships with clients, understanding their needs, and the emotional aspects of selling. Sam shares his journey in creating Close It Now, a sales training company, and highlights the need for a shift in the home service industry towards better pricing strategies and valuing quality over cost. He also addresses common pitfalls in sales processes and the importance of starting with sales training early in business development. Ultimately, Sam advocates for a service-oriented approach that prioritizes the customer's experience and satisfaction.

 

Don't forget to register for Tommy's event, Freedom 2025!

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00:00 Sharpening the Ax: The Importance of Continuous Learning  

02:14 The HVAC Industry: A Foundation for Sales Mastery  

04:00 Building Relationships: The Key to Sales Success  

09:57 The Birth of Close It Now: A New Approach to Sales Training  

13:54 Upleveling the Home Service Industry: A Call to Action  

19:04 Pricing Strategies: The Value of Quality Over Cost  

27:03 Common Pitfalls in Sales Processes: Building from the Ground Up  

32:50 The Value of Service and Pricing Integrity  

35:01 Essential Sales Advice for New Professionals  

38:06 Understanding Customer Needs vs. Wants  

40:01 Restoring Trust in Sales and Home Services  

42:00 The Importance of Consistent Training  

47:05 NLP and Its Impact on Sales  

51:36 The Art of Follow-Up in Sales  

58:11 Recognizing Buying Signals in Sales Conversations  

In this conversation, Dan Antonelli & Ryan Redding delve into the critical role of branding, digital marketing, and the long-term investment required for effective SEO. The conversation also highlights common misconceptions about the process of creating unique brand identities and the operational challenges businesses face in their growth journey. They emphasize the need for businesses to invest adequately in marketing channels, to leverage data for decision-making, and to engage with their communities through grassroots efforts. 

 

Don't forget to register for Tommy's event, Freedom 2025!

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

 

For more details visit freedomevent.com

 

00:00 The Responsibility of Branding  

03:02 Kick Charge Creative's Evolution  

06:06 The Importance of Digital Marketing  

08:58 SEO vs. PPC: The Long Game  

11:53 The Power of Branding in Home Services  

15:00 Creating Unique Brand Identities  

18:09 The Process of Effective Branding  

21:00 Common Misconceptions About Branding  

23:54 The Impact of Branding on Business Growth  

26:57 Operational Challenges in Business Growth  

29:51 The Philosophy Behind Responsible Branding  

32:20 Building A-Plus Teams and Effective Marketing Strategies  

39:55 The Importance of Branding and Community Engagement  

40:04 The Role of Logos and Intellectual Property  

44:54 The Power of Grit and Adaptability in Business  

51:32 Leveraging Storytelling for Customer Loyalty  

59:16 The Mindset Shift After Rebranding  

 

In this conversation, Tommy Mello and Patrick Francey delve into the world of real estate investing, discussing the mindset required for success, the concept of the 'Everyday Millionaire', and the importance of investing wisely. They explore various strategies for real estate investment, including the innovative 'self-funding house' concept, and emphasize the significance of courage and risk-taking in business.

 

Don't forget to register for Tommy's event, Freedom 2025!

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

 

For more details visit freedomevent.com

 

00:00 The Mindset of Real Estate Investing

03:13 Understanding the Everyday Millionaire

05:57 Investing in Real Estate: The Right Way

08:49 Strategies for Real Estate Investment

11:56 The Self-Funding House Concept

15:04 The Importance of Real Estate in Wealth Building

17:59 Courage and Risk in Business

20:49 The Role of Mindset and Performance Coaching

30:37 Transforming Mindsets in Sports

32:29 The Role of Coaches in Player Development

34:02 The Importance of Mentorship

37:09 Living Below Your Means for Financial Growth

38:49 Creating Meaningful Experiences

45:39 Advice for New Investors

46:40 The Purpose Behind the Everyday Millionaire Podcast

49:42 Embracing Discomfort for Growth

56:33 Navigating Challenging Times with Clarity

 

In this conversation, Tommy Mello discusses the importance of courage, embracing rejection, and financial literacy with his niece and nephews. They explore key lessons from the book 'Rich Dad Poor Dad' and the philosophy of 'Go For No,' emphasizing the value of learning from failure and the significance of pursuing one's dreams without fear of rejection. The discussion also touches on future aspirations, sales strategies, and the power of curiosity in personal and professional growth.

 

Don't forget to register for Tommy's event, Freedom 2025!

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

 

For more details visit freedomevent.com

 

00:00 Courage and Fear: The Foundation of Success

01:18 Lessons from 'Rich Dad Poor Dad' and Financial Literacy

03:37 Embracing Rejection: The 'Go For No' Philosophy

12:26 The Importance of Learning from Failure

16:04 Future Aspirations: Business Goals and Education

24:05 Sales Strategies and Overcoming Rejection

30:06 The Power of Curiosity and Asking for Help

35:10 Final Thoughts: Courage, Rejection, and Personal Growth

 

In this conversation, Marcus Sheridan discusses the evolving landscape of marketing in the home services industry, emphasizing the importance of video content, disruption, and building trust with customers. He shares insights on how businesses can adapt to changes brought about by AI and commoditization, and highlights the need for transparency and innovation to stand out in a competitive market. He also discusses the evolving landscape of sales and marketing, emphasizing the importance of adapting to new consumer preferences and leveraging technology while exploring the significance of self-service tools, pricing estimators, and the psychological factors influencing buyer behavior.

Don't forget to register for Tommy's event, Freedom 2025!

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

For more details visit freedomevent.com

 

Show Notes:

00:00 The Future of Media in Home Services

02:11 Navigating Change in Marketing

04:31 Disruption and Innovation in Industries

09:50 Creating Trust Signals

13:39 The Role of AI in Marketing

17:11 Commoditization and Differentiation

19:03 The Power of Transparency

31:05 Building a Trusted Brand

37:01 The Future of Selling: Embracing Change

40:50 Self-Service Tools: Revolutionizing Buyer Experience

46:35 The Power of Pricing Estimators

52:34 Understanding Buyer Psychology

56:02 Building Trust Through Personal Connection

01:01:21 Leveraging AI for Business Growth

 

In this conversation, Mike Barnhart, COO and CFO of Eco Plumbers, discusses the essential role of hope in leadership, financial growth strategies, and the importance of curiosity in business. The discussion also covers customer retention through membership models, the importance of incentive plans, and effective budgeting practices. Additionally, Tommy and Mike delve into team development, the use of technology for efficiency, and managing expenses for profitability. The conversation also highlights the role of technology in improving sales processes and the necessity of effective recruitment and training to build a strong workforce. 

 

Don't forget to register for Tommy's event, Freedom 2025!

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

 

For more details visit freedomevent.com

 

00:00 The Role of Hope in Leadership

01:43 Introduction to Mike Barnhart and Eco Plumbers

02:11 Financial Growth and Strategic Planning

03:00 Greenfield vs. M&A Strategies

06:55 The Importance of Curiosity in Business

08:41 Leveraging AI for Financial Insights

10:54 Rebranding and Expanding Services

12:20 Marketing Strategies and Storytelling

15:13 Navigating Economic Challenges

16:40 Membership Models and Customer Retention

19:51 Incentive Plans and Employee Engagement

20:57 Key Performance Indicators in Business

23:06 Budgeting and Financial Planning

26:10 Top Grading and Team Development

28:55 Utilizing Technology for Efficiency

30:43 Revenue per Employee and Operational Efficiency

32:42 Managing Expenses and Profitability

36:13 Navigating Pricing Strategies for Profitability

39:20 The Importance of Reviews and Conversion Rates

41:20 Sales Techniques and Customer Engagement

46:09 Leveraging Technology for Improved Sales

51:05 Recruitment and Training for Success

55:07 Building Relationships and Networking

01:00:59 Work-Life Balance and Purpose in Business

 

In this episode, Jeff Dudan delves into the intricacies of franchising, emphasizing the importance of personal control and decision-making in business. He discusses the high failure rates of franchisees, the passion required for successful franchising, and the growth potential within the service industry. He also touches on the transition from being an operator to an entrepreneur, the significance of personal standards, and the quest for purpose beyond business success: the importance of community and the positive effects of successful business practices on individuals and families.

Don't forget to register for Tommy's event, Freedom 2025!

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

 

For more details visit freedomevent.com

 

For more information about Jeff Dudan, visit https://www.dudangroup.com/founder

 

00:00 Taking Control of Your Business and Life 02:39 The Reality of Franchising: Success and Failure 05:50 The Passion Behind Franchising 09:06 The Growth of Service Franchising 10:56 Transitioning from Operator to Entrepreneur 19:23 Finding Purpose Beyond Business 32:43 The Importance of Personal Standards and Growth 38:51 The Importance of Choosing the Right People 42:00 Navigating Franchise Business Dynamics 44:42 The Value of Long-Term Thinking in Business 48:20 Understanding Equity and Control in Deals 51:07 The Role of Leadership and Accountability 55:40 Teaching Financial Literacy and Generational Wealth 01:01:04 The Impact of Money on Relationships 01:06:11 Encouraging an Outcome-Focused Mindset 01:09:13 Celebrating Success and Community Impact

In this conversation, Josh Young discusses the challenges and successes in the commercial construction industry, focusing on business growth, leadership, and the impact of private equity. He explores the importance of pushing team members to exceed their limits, learning from mistakes, and the complexities of navigating the commercial landscape. The discussion covers strategizing for scaling businesses, restructuring profitability for sustainability, and maximizing productivity through effective time management. The conversation also delves into the role of technology and AI in business operations, the future of autonomous vehicles, and the need for education and apprenticeship programs in trades to bridge the talent gap.

 

Don't forget to register for Tommy's event, Freedom 2025!

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

For more details visit freedomevent.com

 

Show Notes:

00:00 Transforming Challenges into Opportunities 09:57 Navigating Growth and Leadership 20:00 The Role of Private Equity in Business Success 26:42 Performance Pay System Insights 28:09 Customer Experience and Upselling Techniques 29:46 Building Trust and Relationships in Business 31:07 The Importance of Networking and Support Systems 33:51 Choosing the Right Circle for Growth 35:30 Exploring New Markets and Business Opportunities 37:43 Revenue Goals and Business Planning 39:12 The Importance of Profitability in Business 40:56 Lead Generation Strategies 42:31 Time Management and Productivity 45:20 Leveraging AI in Business 47:23 The Future of Autonomous Vehicles 49:06 Long-Term Business Strategies 52:54 Addressing the Skills Gap in Trades

 

In this conversation, Dr. Chris Phelps shares his journey in dental marketing and the principles of influence that transformed his business. He discusses the importance of commitment within teams, understanding client mindsets, and the techniques of pre-suasion to enhance client engagement. Phelps also emphasizes the implementation of membership plans as a successful strategy in his practice, while addressing the ethical considerations of using influence in business. He also delves into the seven principles of influence, the role of scarcity in marketing, and how to optimize websites for better conversion rates.

Don't forget to register for Tommy's event, Freedom 2025!

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

For more details visit freedomevent.com

For more information about Dr. Chris Phelps, visit https://www.thephelpsinstitute.com/

 

In this conversation, Tommy Mello and Brian Kaskavalciyan discuss the mindset and strategies necessary for achieving success in business. Brian emphasizes the importance of building a supportive network, understanding market dynamics, and the necessity of creating a profitable business model. Additionally, Brian highlights the value of mentorship and mastermind groups in personal and professional growth, the significance of investing in oneself, and the process of building a profitable business through structured financial management. The discussion culminates in a practical exercise for listeners to reverse engineer their financial goals, ensuring they understand the lifestyle and wealth they aspire to achieve.

 

Don't forget to register for Tommy's event, Freedom 2025!

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

For more details visit freedomevent.com

 

For more information about Brian, visit https://www.thewealthycontractor.com/

 

Tommy sits down with Mike Andes, CEO of Augusta Lawn and host of the Home Service Millionaire podcast. Mike discusses his journey in the landscaping industry, the challenges of franchising, and the importance of building systems in your business. They discuss the challenges faced by young entrepreneurs and the strategies for turning around struggling businesses, emphasizing the need for a mindset shift towards profitability and growth. 

 

Don't forget to register for Tommy's event, Freedom 2025!

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025.

For more details visit freedomevent.com

 

For more information about Mike, visit mikeandes.com

In this episode, Tommy talks with Weldon Long, an ex-con turned successful entrepreneur, author, and CEO. Weldon shares his journey of overcoming adversity and the powerful mindset shifts that fueled his success. They dive into essential topics such as the role of transparency in sales, understanding customer expectations, and building trust. Weldon also discusses the future of sales, the impact of mindset on personal growth, and how simple marketing techniques and storytelling can drive business success.

 

For more information about Weldon Long, visit https://weldonlong.com/books/

 

Don't forget to register for Tommy's event, Freedom 2025! 

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. 

For more details visit freedomevent.com

In this episode, JD Ploetz, a long-time area manager at Tommy's company, shares his journey as a seasoned leader and manager, growth, leadership, and overcoming challenges in the trades industry. JD reflects on his early days as a technician and the evolution of his role into management, eventually overseeing multiple locations. He opens up about the struggles of managing people, balancing business growth, and the importance of leadership in creating a successful team culture. JD also discusses his recent book, Nothing Changes When Nothing Changes, which highlights actionable advice on personal development, time management, and financial responsibility. He shares how these principles have transformed his own life and how he's using them to mentor his team and help them navigate not only their careers but also their personal challenges. This episode is packed with insights on leadership, personal growth, and the power of building trust within a team.

You can purchase JD's new book here! 

https://www.amazon.com/Nothing-Changes-When-Universal-Meaningful/dp/1953487211

Don't forget to register for Tommy's event, Freedom 2025! 

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. 

For more details visit freedomevent.com

In this episode, Tommy speaks with John Jantsch, a marketing expert and founder of Duct Tape Marketing, about the critical role of marketing in small business success. John is an expert at creating marketing strategies, building trust with customers, and creating tailored marketing systems for small and large businesses. In this episode, John provides actionable strategies for generating leads and retaining customers through effective sales training and referral systems, and gives his advice on how to adapt to the future of AI in marketing. 

For more information about John and his company, you can visit ducttapemarketing.com

Don't forget to register for Tommy's event, Freedom 2025! 

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market in 2025. 

For more details visit freedomevent.com

 

Boris Valkov is the Co-Founder & CEO at Lace, and a technology leader with expertise in artificial intelligence and machine learning. With a background in engineering leadership at top tech companies, he is dedicated to bringing AI-driven solutions to the home service industry. His work focuses on optimizing call center operations, improving booking rates, and helping businesses unlock new growth opportunities through data-driven decision-making.

In this episode, we talked about common call center challenges, automation, marketing ROI?

 

Tommy Mello is the author of Home Service Millionaire and Elevate, and the founder of A1 Garage Doors, a $200 million-plus home service business with over 700 employees in 22 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses.

In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about lead generation, delegation, financial intelligence?

DJ Carroll is the CEO of Carroll Media. He is an expert on sales psychology and advertising strategy, focused on helping others achieve their business goals. As an author and speaker, he travels the country motivating and training entrepreneurs in social media strategies and how to make the most of their advertising budget.

In this episode, we talked about employee support, AI integration in business, profitability strategies...

Tony Hoffman is the Founder of PH Wellness, a drug and alcohol addiction treatment facility in Southern California. After being released from prison in 2008, Tony overcame his addiction and achieved significant milestones as a former BMX Elite Pro, including placing 2nd at the 2016 World Championships.

In this episode, we talked about mental health, addiction recovery, habits...

This week we're re-airing an episode from 2023 with business LEGEND Dan Martell.

Dan Martell is the founder and CEO of SaaS Academy. He is a serial entrepreneur, investor, and coach who has helped thousands of entrepreneurs worldwide build successful businesses. He is passionate about helping entrepreneurs achieve their goals and has consequently developed a range of resources to support them, including his podcast, "The Martell Method," and his best-selling book, "Buy Back Your Time."

Don't forget to register for Tommy's event, Freedom 2025!

This is the event where Tommy's billion-dollar network will break down exactly how to accelerate your business and dominate your market.

For more details visit freedomevent.com

Tommy Mello is the author of Home Service Millionaire and Elevate, and the founder of A1 Garage Doors, a $200 million-plus home service business with over 700 employees in 22 states. Through HomeServiceMillionaire.com and the Home Service Expert podcast, Tommy shares his experience and insights to help fellow entrepreneurs scale their businesses.

In this special episode of the Home Service Expert podcast, Tommy answers your biggest questions about operational efficiency, branding, team management...

Chris Lee and Daryl Kelly are long-time business partners and entrepreneurs, known for co-founding Solgen Power, a solar energy company that rapidly scaled to over $200 million in revenue through innovative sales strategies and operational excellence.

In this episode, we talked about scaling operations, maintaining margins, long-term partnerships, home-grown talent development...

Steven Kotler is the Executive Director of the Flow Research Collective and a leading expert in peak performance. He is an 11-time national bestselling author, known for successful books such as "The Art of Impossible," and "The Future is Faster Than You Think."

In this episode, we talked about the science and application of flow, recovery and energy management, motivation and goal-setting?