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How I Built This with Guy Raz

How I Built This with Guy Raz

Guy Raz interviews the world?s best-known entrepreneurs to learn how they built their iconic brands. In each episode, you?ll hear deep, intimate moments of crisis, failure and eventual triumph. How I Built This is a master-class on innovation, creativity, leadership and how to navigate challenges of all kinds.

New episodes on Mondays and Thursdays for free, with 1-week early access when you join Amazon Music or 1-week early and ad-free for Wondery+ subscribers. 

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Episodes

ButcherBox: Mike Salguero

Back in 2015, when Mike Salguero set out to buy some grass-fed beef for himself and his wife, he had to meet a farmer in a parking lot, who handed him the beef in a trash bag. Naturally, Mike figured there had to be a better way. At the time, he was running a company that was slowly cratering, and he didn?t know the first thing about sourcing or packaging meat. But he had a hunch that if he could figure it out, he could build a successful home subscription business, shipping humanely-raised meat across the country. Mike connected with farmers and packers, launched a Kickstarter campaign, and began working with food and fitness influencers to promote ButcherBox. Today, without taking on a shred of VC investment or even a bank loan, the company does roughly half a billion dollars in revenue.  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-10-03
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HIBT Lab! OpenAI: Sam Altman

Artificial Intelligence was once the realm of science fiction. But over the last several years, advances in machine learning and deep neural networks have moved us closer to a reality where computers can learn and solve problems independently, the way a human does. From art and music to medicine and politics, the potential applications of AI are nearly endless, and the technology just keeps getting better.

This week on How I Built This Lab, Guy talks with one of the leaders in the field of AI development, Sam Altman. Sam talks about his journey from Stanford dropout and teenage entrepreneur to president of the legendary startup incubator Y Combinator and co-founder of the nonprofit OpenAI. Plus, Sam shares his hopes and fears for the future of AI and how his company is working to ensure it ultimately benefits all of humanity.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-09-29
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HOORAE: Issa Rae

Obsessed with TV and passionate about writing, Issa Rae sent an unsolicited script to CBS?s Cosby when she was still in middle school. By her 20's, she realized there was a certain type of character that was absent from the media landscape?a character she would eventually inhabit in her breakout YouTube series, "Mis-Adventures of Awkward Black Girl." From there, Issa created the five-season HBO hit Insecure, but first went through a bruising gauntlet of rejections and reversals as she learned to navigate Hollywood. Today, Issa has built a company?HOORAE Media?which produces her new HBO show, Rap Sh!t, and multiple other TV and film projects. 

Listen to The Great Creators launching September 20th

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-09-26
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HIBT Lab! Wonder: Marc Lore

Picture this: you just wrapped a long day of work and you are starving! You open a delivery app and place an order from your favorite restaurant. About an hour later, you get a notification that your meal has arrived. You?re practically salivating as you tear open the bag, and then...a rude awakening ? your dinner became cold and soggy in transit. 

This frustrating and all-too-common experience is exactly what Marc Lore is trying to solve with his latest venture, Wonder.

This week on How I Built This Lab, Marc returns to the show to share how Wonder, recently valued at $3.5 billion, has the potential to disrupt the entire food delivery and home dining industry. Plus, Marc offers advice on how to approach big challenges and discusses several other business ideas he?s been cooking up since leaving Walmart last year.

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2022-09-22
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Introducing: The Great Creators with Guy Raz

The Great Creators with Guy Raz premieres on September 20th, featuring conversations about creativity with some of the most celebrated actors, musicians and performers of our time. Each week, Guy sits down with notable and beloved entertainers to trace their life?s journey, dive deep into their work, and illuminate the source of their creativity. With each episode you?ll have a true appreciation for how your favorite creators found greatness, and might even feel inspired to ignite your own creativity.

In a recent episode, Guy interviewed actor, comedian and talk show host Stephen Colbert. They talked about Colbert?s journey, from his early days doing stand-up in Chicago to taking the coveted late-night gig at CBS, and how each experience helped sculpt him into the legend we know today, and his source of creativity throughout it all.

Listen to The Great Creators with Guy Raz: wondery.fm/tgc-hibt

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2022-09-20
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Bombas: David Heath and Randy Goldberg

David Heath and Randy Goldberg saw an opportunity to disrupt a long dormant?and arguably boring sector...socks. They met at a startup in their 20s, each already had their own side hustles before they hatched a plan to launch a business together. Randy and David didn?t initially intend to get into the sock business, but in 2011, David read that socks are the most requested clothing item at homeless shelters. That led them to start a company they called Bombas based on a promise: for each pair of socks a customer bought, another would be donated to the homeless. Within about ten years, their one-for-one start-up turned into a quarter of a billion dollar business that has expanded into sweatshirts, underwear, and t-shirts.

Listen to The Great Creators launching September 20th

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-09-19
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HIBT Lab! SOURCE Global: Cody Friesen

Water is all around us?quite literally, there is enough water in the air we breathe to meet all of humanity?s needs and then some. Engineering professor Cody Friesen invented a solar-powered device that captures this vapor and transforms it into drinking water. Cody began manufacturing these ?hydropanels? with his Arizona-based company SOURCE in 2014, and today they?re used in more than 50 countries worldwide.

This week on How I Built This Lab, Cody talks with Guy about the prevalence of water scarcity in the U.S. and around the globe, and his company?s work to become the world?s first renewable, fully-digitized drinking water utility. Plus, the two discuss how entrepreneurs should be thinking about the growing renewable energy market.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-09-15
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Rivian: RJ Scaringe

When you consider the risk of doing business, it doesn?t get much bigger than starting a car company: competition is formidable, startup costs are in the billions, and very few people believe you can pull it off. That?s the massive challenge RJ Scaringe walked into in 2009, when he launched his truck and SUV company, Rivian. To add to the risk, RJ wanted to build fully electric vehicles while attracting drivers who?d never bought them, so he knew his trucks had to be fun and sporty: appealing in their own right. Rivian?s journey has taken RJ from an old warehouse in Florida to a massive Midwestern car manufacturing plant; and from years of stealth planning to months of anticipatory buzz from buyers and the industry. Rivian rolled its first trucks off the line in 2021, and is hustling to fulfill tens of thousands of vehicle reservations from excited customers. There have been pivots, sleepless nights, and, of course, multiple supply chain issues, but today, Rivian is valued at $30 billion and is a major player in the electric vehicle industry.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-09-12
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HIBT Lab! Malala Fund and Our Place: Shiza Shahid

On October 9, 2012, Shiza Shahid?s life changed forever. It was on that day that 15-year-old Pakistani activist Malala Yousafzai was shot in the head by a Taliban gunman, capturing the world?s attention. Before long, 22-year-old Shiza found herself leaving her corporate job to join a recovering Malala and her father in launching the Malala Fund, a nonprofit that advocates for girls? education across the globe. 

Little did Shiza know, this venture was actually just the beginning of her entrepreneurial journey...

This week on How I Built This Lab, Shiza recounts the childhood experiences that forged her commitment to public service and advocacy?ultimately shaping her worldview and leading to her first encounter with Malala. She also discusses her pivot to the for-profit world with Our Place, the cookware company she co-founded in 2019 that?s both profitable and making an impact.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-09-08
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S'well: Sarah Kauss (2020)

In 2009, Sarah Kauss had a well-paying job in real estate development, but she was itching to do something more. On a hike in Tucson with her mom, she got an idea for a business while swigging warm water from a metal thermos: Why not design a water bottle that kept cold things cold and hot things hot, but was also beautiful to look at? Just six years after launch, S'well reportedly made $100 million, and today, Sarah is especially focused on how the brand can help eliminate plastic waste around the world.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-09-05
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HIBT Lab! Bored Ape Yacht Club: Greg Solano and Wylie Aronow

You might not expect a deep friendship to bloom from an argument about favorite authors...in a Miami bar...during spring break. Yet that?s exactly how Greg Solano and Wylie Aronow?s long journey to becoming business partners began... 

Fast forward more than a decade, and Greg and Wylie are now co-founders of Yuga Labs?the company behind the Bored Ape Yacht Club NFT collection. Since the collection was unveiled in spring 2021, the value of each digital ape has skyrocketed, with celebrities like Paris Hilton, Snoop Dog and Madonna getting in on the action. Within a year of its founding, Yuga Labs received a whopping $4 billion valuation, making it one of the fastest companies ever to achieve unicorn status. 

This week on How I Built This Lab, Greg and Wylie recount their whirlwind success story in one of their first-ever public interviews. We hear how a shared love of storytelling and online gaming helped spawn the idea for the bored apes; plus, Greg and Wylie tell Guy about the next big endeavor for Yuga Labs: expanding into the metaverse.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-09-01
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Men's Wearhouse: George Zimmer (2019)

In 1970, George Zimmer was a college graduate with no real job prospects and little direction. That's when his father, an executive at a boy's clothing company, asked him to go on an important business trip to Asia. It was that trip that propelled him into the world of men's apparel. In 1973, the first Men's Wearhouse opened in Houston with little fanfare, but by the mid-80s, George Zimmer managed to carve out a distinct niche in the market?a place where men could buy a good quality suit, at "everyday low prices," along with all the shirts, ties, socks, and shoes they need.

With George as the face of the brand, Men's Wearhouse became a multi-billion dollar empire with hundreds of stores across the U.S. But then, in 2013, a bitter battle forced him to give it all up.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-08-29
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HIBT Lab! Yolélé: Pierre Thiam

Pierre Thiam was robbed within days of arriving in New York City. It was 1989, and he had just traveled to the U.S. from Senegal to study chemistry and physics. This chance incident, however, set Pierre?s life on an entirely different course. Today, he?s a renowned chef, restaurant owner, cookbook author, and co-founder of Yolélé ? a company working to introduce the world to an ancient West African grain called fonio.

This week on How I Built This Lab, Pierre talks with Guy about his company?s work to circulate this nutrient-dense and drought-resistant food source. Pierre also shares how he overcame cultural norms to embrace his cooking career, and his take on the connection between colonization and the vulnerability of our global food systems.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-08-25
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Jo Loves: Jo Malone CBE (2020)

As a girl in 1970s London, Jo Malone learned how to make face creams by going to work with her mom at a private skin care clinic. By the time she was in her 20's, Jo was running her own skin care and cosmetics business, which eventually grew to include bath oils, scented candles, and fragrances under the brand Jo Malone London. Jo sold the brand to Estée Lauder in 1999 and then left the business after a life-changing diagnosis. She now has a fragrance company called Jo Loves, where she innovates with new kinds of scents and explores new ways to present them.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-08-22
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HIBT Lab! Babish Culinary Universe: Andrew Rea

Growing up, Andrew Rea dreamed of becoming a Hollywood filmmaker. But the special effects production job he landed after college left him feeling?uninspired. After a series of creative defeats and mounting relationship troubles, his therapist suggested he find a new creative outlet. Andrew decided to make a short cooking video inspired by an episode of Parks and Recreation and uploaded it to YouTube...

This week on How I Built This Lab, Guy asks Andrew about his journey from TV and movie buff to YouTube cooking sensation. His channel, Babish Culinary Universe now has nearly 10 million subscribers. Plus, Andrew candidly shares how his struggles with mental health have shaped his career.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-08-18
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Roblox: David Baszucki

In 2003, David Baszucki wanted to go viral. He had already sold a company that made educational software, and now he wanted to build something with mass appeal; with build-your-own avatars and myriad opportunities for users to compete and connect online. So in 2006, he and his co-founder Erik Cassel launched Roblox, a platform where you can play millions of different games, set in a wide array of virtual worlds.

You can adopt a pet, escape from jail, build and run your own restaurant, or solve a murder mystery; you can even create games of your own. During the start of the pandemic in 2020, half of the kids in the US were keeping in touch via Roblox, and today, the company is worth over 28 billion dollars.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-08-15
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HIBT Lab! Universal Standard: Polina Veksler

In 2014, friends Polina Veksler and Alex Waldman went clothes shopping at a major department store. To Polina?s surprise, Alex?s options were quite limited, and tucked away in one of the store?s less-traveled upper levels: the ?plus-size? section. 

This unnerving realization that women could have such completely different shopping experiences at the same store drove Polina into research mode. She found that about 70% of women in the U.S. wear a size 14 or larger, but less than 20% of clothing is made in those sizes. Meanwhile, much of the double-digit-sized clothing available is fast fashion: not particularly well-fitting or built to last.

Alex and Polina decided to create Universal Standard: a clothing brand where size was irrelevant ? where any woman could shop and ask herself, ?do I like this?? ? not ?does this come in my size??

This week on How I Built This Lab, Guy and Polina discuss the $100 billion opportunity to serve women of all sizes, as well as the challenges that come with building a size inclusive clothing brand.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-08-11
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Noom: Saeju Jeong

When Saeju Jeong moved from South Korea to the U.S. in his mid-20's, he barely knew anyone, didn't speak much English, and had only $5,000 in savings. Today, he's the CEO of Noom, one of the most popular weight loss/wellness apps in the U.S. Inspired by his late father?a doctor who criticized the profession for treating people only after they got sick?Saeju and his co-founder built their first fitness product in 2007. Several pivots later, they arrived at Noom, an app that carefully tracks what you eat, how you sleep and when you're stressed out. Noom has hinted it may go public this year?if so, the valuation could be as high as $10 billion.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-08-08
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HIBT Lab! Quaise Energy: Carlos Araque

Growing up in Colombia, Carlos Araque and his father liked to take apart bicycles and motorcycles then put them back together. This love of tinkering led Carlos to study engineering at MIT and eventually launch a career in the oil and gas industry. After 15 years of this work, Carlos realized he was uniquely suited to be a part of the global energy transition away from fossil fuels. He returned to his alma mater to help run a startup accelerator, and soon, Quaise Energy was born.

This week on How I Built This Lab, Carlos shares how his company plans to drill the deepest holes ever to unlock the nearly limitless potential of geothermal energy. Carlos explains why he sees such promise with this energy source and how he spread his optimism to investors to raise more than $70 million and counting. 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-08-04
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Dogfish Head Craft Brewery: Sam and Mariah Calagione

Sam and Mariah Calagione started dating in high school, and have been on a wild ride ever since. Their biggest, craziest adventure? Founding Dogfish Head Brewery and forever changing the landscape of American craft beer. From the moment Sam started home-brewing in his NYC apartment, he infused his beer with unusual ingredients like cherries, maple syrup, roasted chicory, and licorice. When he and Mariah officially launched Dogfish Head in 1995, it was the smallest brewery in America?s smallest state. 24 years (and countless pints) later, it was acquired by the Boston Beer Company for $300 million. Along the way, Sam and Mariah had one random experience after another: writing a bill to legalize their own brew-pub, winning best recipe at the Delaware Punkin Chunkin, and inviting Ricki Lake to their first tasting at Sam's apartment (spoiler alert: she showed up).

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-08-01
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HIBT Lab! IDEO: David Kelley

It wasn?t unusual for David Kelley to take calls from Steve Jobs in the middle of the night. This came with the territory, as David worked on designing dozens of products for Apple over the years ? including their first computer mouse back in 1980. 

Since then, David and his firm, IDEO, have helped all sorts of companies design new products. David also led the founding of Stanford?s d.school, where students learn to use design principles to solve complex problems.

This week on How I Built This Lab, David shares stories from some of the most notable projects of his career. He discusses how diverse perspectives and backgrounds help teams generate new ideas, and explains how organizations can use design thinking to transform culture and foster innovation.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-07-28
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Tumi & Roam Luggage: Charlie Clifford

Over nearly 50 years in the luggage business, Charlie Clifford has built two premium brands and weathered three existential crises: the recession of 1982, the travel slowdown post- 9/11, and the extreme aftershocks of Covid. His fist luggage company, Tumi, was inspired by his time as a Peace Corps volunteer in Peru. Charlie began by importing hand-crafted leather duffels from South America, but quickly pivoted into more durable and distinctive ballistic nylon bags. Business travelers loved them, and by the 1990?s, Tumi was spreading to Europe and Japan. Today, Tumi is owned by Samsonite and its stores are in airports and shopping malls around the world. Meanwhile, Charlie?unfazed by the challenges he?s faced over the years?has launched another premium luggage brand, Roam. 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-07-25
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ICYMI... HIBT Lab! Colin and Samir: Colin Rosenblum and Samir Chaudry

This week on How I Built This Lab, we're throwing it back to our very first Lab episode.

In this episode, Guy sits down with Colin Rosenblum and Samir Chaudry, or better known as YouTubers Colin and Samir?a pair of creators who create content for other creators. (We know, pretty meta.) The creator economy barely existed a decade ago, but has quickly become a multi-billion dollar industry with a massive global reach. Colin and Samir discuss their 10-year business journey, and share insights on how to break into this rapidly-growing industry.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-07-21
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Twitch: Emmett Shear

In 2011, when Emmett Shear pivoted the live streaming service Justin.tv into the video game platform Twitch, people warned him that gaming was just a niche. But unlike his first two ventures, video games were something Emmett instinctively understood: he and his co-founder Justin Kan had been playing them together since they were kids. Emmett built a user base on Twitch by asking streamers exactly what they wanted and giving it to them: revenue opportunities, streamer fan clubs, customizable emoji. As it grew, Twitch attracted users from the darker corners of the web, but Emmett believes the site is first and foremost a way for people to come together and build supportive communities. In 2014, Emmett sold Twitch to Amazon for just under a billion dollars but stayed on as the CEO. Today, the platform has 31 million daily visitors who stream trillions of minutes of live video every year. Not bad for a niche business. 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-07-18
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HIBT Lab! The Financial Diet: Chelsea Fagan

Chelsea Fagan got her first credit card when she was a senior in high school. She quickly maxed it out, racking up debt that would burden her through her early twenties. Then, in 2014, Chelsea started a blog as a way to keep track of her spending habits and get her financial life back on track. She called it ?The Financial Diet.?

This week on How I Built This Lab, Guy talks with Chelsea about how she turned that blog into the multimedia personal finance business it is today. Plus, Chelsea shares why she prioritizes employee satisfaction over growth and explains her judicious approach to brand partnerships.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-07-14
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TaskRabbit: Leah Solivan

One snowy night in Boston, Leah Solivan ran out of dog food for her 100-pound yellow lab. She wondered: shouldn?t I be able to resupply Kobe without going to the store? That was the origin of TaskRabbit, an online errand service that matches users with ?taskers? to do deliveries and other chores. When Leah left her IBM job to start coding the service, the peer-to-peer economy was still in its infancy. But she saw that three important developments?mobile, location services, and social media?were about to converge. She recruited errand-runners from Craigslist, and took an expensive gamble on a 15-minute meeting with Tim Ferriss to get advice and investors. After some management hiccups and a difficult rebranding, TaskRabbit sold to IKEA in 2017. 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-07-11
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HIBT Lab! BlocPower: Donnel Baird

When Donnel Baird was a child, his parents would regularly use the oven to heat their Brooklyn apartment ?? a dangerous and energy-inefficient practice that?s unfortunately not unique to New York City. As an adult traveling the country with the Obama for America campaign, Donnel saw countless homes and apartments wasting power and jeopardizing resident safety because of dated infrastructure. He founded BlocPower in 2014 to address this precise problem, focusing on low-income communities so often overlooked by innovative startups. 

This week on How I Built This Lab, Donnel talks with Guy about BlocPower?s work to modernize buildings nationwide and transition them to clean energy sources. BlocPower has raised more than $100 million from Wall Street and Silicon Valley investors, and has partnered with cities across the country to create greener, safer spaces for their residents.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-07-07
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Happy Family Organics: Shazi Visram (2020)

While she was a student at business school, Shazi Visram ran into an old friend?a new mother of twins. The friend confided she felt like a bad mom because she had no time to make her kids healthy meals. That gave Shazi her initial idea: why not make organic pureed baby food, and sell it frozen instead of jarred? People told her she was crazy to take on Gerber, but she convinced dozens of friends and family to invest in Happy Baby. Nearly 20 years later, the brand is known as Happy Family Organics and reportedly makes more than $200 million a year.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-07-04
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HIBT Lab! Climeworks: Jan Wurzbacher

According to the 2022 report from the Intergovernmental Panel on Climate Change (IPCC), the world needs to cut carbon emissions drastically to avoid the worst effects of global warming. But that?s not all. In addition to reducing emissions, we also need to remove 6 to 10 billion tons of carbon dioxide from the atmosphere each year by 2050. 

This week on How I Built This Lab, Guy talks with Jan Wurzbacher, co-founder and CEO of Climeworks. They discuss how Jan and his team built the world?s largest direct air capture facility, which filters carbon dioxide from the air and stores it permanently underground. Plus, Jan?s optimistic vision of how humans can achieve the goal of reversing climate change.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-06-30
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The Tonight Show & Electric Hot Dog: Jimmy Fallon

Jimmy Fallon may talk like a comedian, but he thinks like a restless entrepreneur. In addition to his day job as host of The Tonight Show, he runs a TV production company, writes best-selling children?s books, and creates products you never knew you needed, like all-day pajamas and ?hands high? jerseys that show the name of your favorite team in the armpit. As a kid, Jimmy was obsessed with perfecting his impressions of Richard Pryor and Steve Martin, with the goal of one day starring on Saturday Night Live. After an incredibly successful 6-year run on that show, he tried to make it in film, only to eventually find his way to one of the most coveted jobs in television. Today, he?s constantly generating new ideas, whether for a new TV show, or a Christmas tchotchke called Elvis on the Shelvis.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-06-27
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HIBT Lab! The Sorry Girls: Kelsey MacDermaid and Becky Wright

YouTubers Kelsey MacDermaid and Becky Wright ? better known as The Sorry Girls ? have always had an affinity for production. When they met as film students back in 2010, little did they know that the DIY videos they were creating for fun would eventually lead to full-fledged careers co-founding and leading their own media company. But building to where they are now, with over 2 million subscribers and counting, didn?t exactly come with a blueprint?

This week on How I Built This Lab, Kelsey and Becky talk to Guy about pursuing the uncharted territory of a YouTube career, their philosophies on navigating brand deals, and their take on growing a business in the creator economy without compromising on values. 

Check out The Sorry Girls on YouTube and try your own hand at DIY: https://www.youtube.com/c/TheSorryGirls/featured 

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-06-23
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Affirm: Max Levchin (Part 2 of 2)

After PayPal sold to eBay in 2002, Max Levchin could have relaxed on a beach for the rest of his life. But that?s not the kind of person he is. He isn?t happy unless he?s coming up with new ideas and building companies ? so much so that he actually fell into a dark place after leaving PayPal. He didn?t fully find himself until years later, when he rediscovered his passion for the ?hard, valuable, fun? problems of fintech. Now, Max runs another billion-dollar company: Affirm, a ?buy now, pay later? service that?s transforming how we purchase things on credit. This is the second part of a two-part conversation with Max; to hear the story of PayPal, be sure to listen to part 1!  

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-06-20
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HIBT Lab! Mark Cuban Cost Plus Drug Company: Mark Cuban

Serial entrepreneur Mark Cuban was one of the very first guests on How I Built This, way back in 2016. Mark has been founding and investing in startups for decades, but he?s never put his name on a company until now. 

This week on How I Built This Lab, Mark joins Guy to talk about what he?s been up to since he was last on the show. They discuss his interest in NFTs and how his latest business, the Mark Cuban Cost Plus Drug Company, is looking to disrupt the pharmaceutical industry. 

Listen to Mark?s original How I Built This episode: https://wondery.com/shows/how-i-built-this/episode/10386-serial-entrepreneur-mark-cuban/

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

2022-06-16
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PayPal: Max Levchin (Part 1 of 2)

During its formative years in the late 1990's, Paypal attracted an extraordinary group of young entrepreneurs, who then went on to build some of the best known companies in tech. They became known as The PayPal Mafia?and Max Levchin was one of the leaders. A computer genius from Soviet Ukraine, Max joined Peter Thiel, Elon Musk, Reid Hoffman and others as they grew PayPal into a massively successful online payment service. Along the way, they encountered almost every start-up challenge imaginable, including the emotional ouster of Elon Musk as CEO. After PayPal was acquired by eBay in 2002, Max couldn't sit still, so he launched a startup lab that eventually led to another successful fintech company: Affirm. Guy will talk to Max about Affirm next week, in the second episode of this two-part series. 

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2022-06-13
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HIBT Lab! Google: Sundar Pichai

Drive. Docs. Chrome. Maps. Gmail. Android. What do these products have in common? Of course, they?re all Google, but what you may not know is that they all came to fruition under the management of the same person: Sundar Pichai. This track record in product development ultimately landed Sundar the CEO role at one of the biggest, most innovative companies in the world.  

This week on How I Built This Lab, Sundar reflects on the unique journey that led him to Google, and the values that inspire and drive his leadership today. He and Guy also discuss Google?s recent advances in artificial intelligence, and how the company is reimagining the workplace as offices across the globe reopen.

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2022-06-09
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Pitchfork: Ryan Schreiber

While working at his local record store at age 20, Ryan Schreiber dreamt that his scrappy music review webpage might one day grow into an influential music publication. Working out of his parents? house, he wrote about indie music because he loved it, and recruited like-minded friends to do the same. In 2000, a rhapsodic review of Radiohead?s ?Kid A? got huge attention online, and soon Ryan?s site began to attract tens of thousands of users?building a reputation for pointed reviews that could make or break careers. In 2015, Pitchfork joined The New Yorker and Vogue when it was acquired by Condé Nast, one of the most prestigious magazine publishers in the world.

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2022-06-06
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HIBT Lab! Wildtype: Aryé Elfenbein and Justin Kolbeck

When Aryé Elfenbein and Justin Kolbeck met in 2011, they had no intention of starting a business. Aryé was a cardiologist, and Justin was a diplomat who had lived in countries all over the world. But their chance meeting at a dinner party led to a deep friendship focused on working together to change the world. Through regular Saturday morning brainstorming sessions, they settled on pursuing a scientific approach to growing meat for human consumption.

This week on How I Built This Lab, Aryé and Justin discuss the problems with modern seafood production and how their company, Wildtype, hopes to revolutionize the industry by using stem cells to cultivate real, sushi-grade salmon...without harming any actual fish.

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2022-06-02
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Houzz: Adi Tatarko

When Adi Tartako and her husband started the home design and renovation website Houzz in 2009, they had no expectation that it would grow into a global business. In fact, Adi was a hesitant entrepreneur, preferring to foster Houzz as a lifestyle business and pushing back when experts told her it could grow into something much bigger. But as Houzz morphed into a go-to site for users to get ideas for home improvement and connect with industry professionals, Adi decided to go all-in. She walked away from a promising career in finance to become the CEO of Houzz, helping lead it to a platform that now has 65 million users worldwide. 

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2022-05-30
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HIBT Lab! Burn Rate: Andy Dunn

From the outside, it seemed like Andy Dunn was living the dream. His menswear company, Bonobos, was acquired by Walmart for $310 million in 2017 ? the same year he married the love of his life, Manuela. Of course, Andy?s entrepreneurial journey wasn?t without its challenges. Under the surface were much darker struggles that he largely kept hidden?

This week on How I Built This Lab, Andy returns to the show to talk to Guy about his new book, Burn Rate: Launching a Startup and Losing My Mind. In this radically honest memoir, Andy finally opens up about the struggle with bipolar disorder that nearly cost him everything. 

Check out Andy?s book here: https://www.amazon.com/Burn-Rate-Launching-Startup-Losing/dp/0593238265 

Listen to Andy?s How I Built This interview from 2019: https://www.npr.org/2019/01/18/686640146/bonobos-andy-dunn 

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2022-05-26
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Nature?s Path: Arran and Ratana Stephens

Starting a business with your spouse can either bring you closer together or tear you apart. For Arran and Ratana Stephens, their business has lasted for nearly 40 years, and their marriage has thrived for much longer. As business partners, they seem perfectly matched: he?s the hard-charging visionary, she?s the practical, business-minded one who sometimes has to talk him out of a bad decision. But in 1985, Arran made a very smart move: seeing how organic food was starting to take off, he mixed up his first batch of Manna bread in a bathtub and started selling it, eventually expanding to national distribution. From there, he and Ratana pivoted to breakfast cereal, initially purchasing a factory that couldn?t make a single cornflake. Today, Nature?s Path sells organic cereals, tortilla chips and other snacks in more than 50 countries around the world. 

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2022-05-23
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HIBT Lab! Stolen Focus: Johann Hari

Like so many of us, author Johann Hari noticed that the more time he spent looking at screens and switching from device to device, the harder it became for him to concentrate and achieve his goals. After talking to more than 200 doctors, researchers, and neuroscientists around the world, Johann came to a sobering conclusion: the human race is in the middle of an attention crisis. He examines this societal challenge in his new book, Stolen Focus: Why You Can?t Pay Attention and How to Think Deeply Again.

This week on How I Built This Lab, Johann and Guy discuss the factors chipping away at our ability to focus, and what we can do to reclaim our attention. They also talk about flow states ? how we get into them, and why everyone in the business world should be working to achieve them. 

Check out Johann?s book here: https://amzn.to/3L3wsMC

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2022-05-19
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HIBT Lab! UNLESS Collective: Eric Liedtke

Eric Liedtke spent 26 years at Adidas, working his way up from an entry level position to Executive Board Member and Global Brand President. During that time, he helped revitalize the Adidas brand through high profile partnerships with celebrities like Kanye West and Beyonce. But he was also known for his focus on sustainability. It was Eric who pushed Adidas to commit to using only 100% recycled polyester in its clothing by 2024. 

This week on How I Built This Lab, Eric joins Guy to talk about the environmental impact of the fashion industry. Eric shares why he left Adidas and started his own apparel brand, UNLESS Collective, which makes 100% plant-based, biodegradable clothing.

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2022-05-16
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HIBT Lab! ClassPass: Payal Kadakia

When Payal Kadakia first appeared on How I Built This in June of 2020, the future of ClassPass, a subscription service for in-person exercise classes, seemed very uncertain. The pandemic had shuttered gyms and fitness studios across the world, and ClassPass was relying on virtual events and wellness offerings in order to stay afloat. 

This week on How I Built This Lab, Payal returns to talk with Guy about leading ClassPass through the worst of the pandemic and eventually selling the company to Mindbody in October 2021. Plus, Payal discusses her unique method of goal setting and her new book, LifePass: Drop Your Limits, Rise to Your Potential.

Listen to Payal's original How I Built This episode: https://wondery.com/shows/how-i-built-this/episode/10386-classpass-payal-kadakia/

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2022-05-12
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PODS & Red Rover: Pete Warhurst

Pete Warhurst probably would not have picked ?entrepreneur? as a career when he was growing up. He loved his job as a firefighter and paramedic and might have done it for life, had a colleague not recruited him to help launch a company to build 911 call systems. After that business sold, Pete began to think about new problems to solve ? like a better way to move and store our stuff. In 1998, he began disrupting the self-storage industry with PODS, a system that brings storage containers to the consumer, then transfers them to a warehouse. The business quickly spread from Clearwater, Florida to franchises across the country, eventually selling for about $450 million. But Pete still thought there was a better way to schlep your stuff to a storage facility, so he launched yet another business?Red Rover?that now competes with PODS. 

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2022-05-09
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HIBT Lab! Blogilates: Cassey Ho

Cassey Ho is the face of Blogilates, best known for its free online workout videos which have more than a billion views on YouTube alone. As impressive as that is, digital content is just one part of Cassey?s multi-million dollar entrepreneurial portfolio, which has grown to include her POPFLEX apparel brand, additional product lines at Target, a Pilates certification program and more. 

This week on How I Built This Lab, hear about the risks Cassey took to defy cultural expectations in pursuit of a more fulfilling ? and in some ways, forbidden ? career, along with her perspective on what it takes to grow a business in the creator economy.

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2022-05-05
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Strava: Mark Gainey and Michael Horvath

Mark Gainey and Michael Horvath were two friends from college with a good idea and bad timing: in 1995, they set out to create a digital community where athletes could chart their progress and actively compete with one another. But it was just too early: software engineers said it couldn't be built, and investors didn't want to take the risk. So the two founders wound up launching an entirely unrelated business, one that was so perfectly timed that it led to a successful IPO a few years later. Still, Michael and Mark couldn't shake their original idea, and in 2008, they launched a website where cyclists could map and monitor their rides, and compete with riders across the country. The prototype was clunky?Mark jokes that "we wanted to make it as hard to use as possible"?but the timing was perfect, and Strava was born. Today, it?s a mobile app used by 100 million athletes in nearly 200 countries around the world.   

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2022-05-02
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HIBT Lab! Armbrust American: Lloyd Armbrust

Lloyd Armbrust spent the bulk of his career in newspaper operations and advertising...until early 2020 when he started hearing about the spread of a dangerous new virus and a critical shortage of surgical masks. Most masks at the time were made in Asia, and when supply chains started to break down that March, many Americans had a really hard time finding them. 

This week on How I Built This Lab, Lloyd walks us through the whirlwind journey of launching a mask manufacturing business at the height of the pandemic, along with some of the factors that hold us back from producing more goods within the United States.

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2022-04-28
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Raising Cane's: Todd Graves

By his early 20s, Todd Graves knew exactly what he wanted to do?open a restaurant near Louisiana State University that would make four things better than anyone else: chicken fingers, crinkle-cut fries, Texas toast, and coleslaw. After he and his partner Craig Silvey got rejected from every bank in Baton Rouge, Todd set out to fund his dream by working two treacherous jobs; first at an oil refinery and then on an Alaskan fishing boat. With roughly $150,000, he remodeled an old bike shop and opened his first restaurant in 1996. As word spread, Todd began building more restaurants, fueling the expansion on a rickety system of loans, and dreaming of making Cane?s as ubiquitous as McDonald's. Over the years, he has retained ownership of the business and watched it grow to over 600 stores, with 3 billion dollars in sales projected this year.

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2022-04-25
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HIBT Lab! WeWork: Miguel McKelvey

When Miguel McKelvey was first featured on How I Built This in 2017, his company was growing at an astounding rate. WeWork was considered the unicorn of unicorns. But after reaching a $47 billion valuation in 2019, WeWork?s tide began to turn. Investors raised concerns about the company?s rapid expansion and unsustainable spending. Miguel?s co-founder Adam Neuman faced accusations of mismanagement and was forced to resign. The company withdrew a long-anticipated IPO filing, and not long after, Miguel left the company he had worked so hard to build.

Since then, the cautionary tale of WeWork has become a bit of a cultural obsession, retold on podcasts, a Hulu documentary, and even an Apple TV series this year. 

This week on How I Built This Lab, Miguel McKelvey returns to reflect on his experience at WeWork, the lessons he?s learned, and what he?s working on now. 

Listen to Miguel?s original How I Built This episode: https://wondery.com/shows/how-i-built-this/episode/10386-wework-miguel-mckelvey/ 

Listen to the WeCrashed podcast from Wondery: https://wondery.com/shows/we-crashed/

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2022-04-21
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Zola: Shan-Lyn Ma

In a way, Shan-Lyn Ma started attending business school when she was 11 years old and hasn't stopped since. She was hooked on entrepreneurship after winning her first business competition in grade school; and a few years later, she began accumulating lessons from the successes and failures she observed while working at Yahoo and other young companies. In 2013, she and a former colleague applied many of those lessons to their own startup: an online registry designed to make wedding planning easier and more personal. Still, Shan had a lot more to learn?starting with how to convince dubious investors that the world needed another wedding registry. Today, despite the gut-punch of COVID, Zola has grown into a robust wedding-planning platform, valued at $600 million in 2018.

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2022-04-18
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