In episode #2708, We discuss various marketing strategies and trends, including Netflix's approach of posting clips on YouTube, the impact of social media on distribution, the decline of movie theaters, the importance of attention and engagement, partnering with influencers, AI tools for gift giving, the value of handwritten notes, and the effectiveness of community acquisitions.

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Netflix posts to YouTube to steal back the traffic, Building startups via Telegram, and more (01:18) The Impact of Posting Clips on Social Media (04:20) The Decline of Movie Theaters (05:18) The Importance of Attention and Engagement (06:13) Partnering with Influencers for Marketing (07:09) Exploring Different Marketing Channels (08:06) AI Tools for Gift Giving (09:57) The Value of Handwritten Notes (11:49) The Effectiveness of Community Acquisitions (15:18) That?s it for today! Don?t forget to rate, review, and subscribe!

 

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Pat Flynn and Eric Siu share key insights for entrepreneurial success, emphasizing storytelling, overcoming comparison, and building community. They highlight the evolution of income reports and the importance of delegation in scaling businesses. Their wisdom extends to parenting as entrepreneurs, emphasizing patience and continuous learning.

 

Watch the full interview here: https://youtu.be/Fcq5V2D-euI

 

TIME-STAMPED SHOW NOTES:

(00:00) Introduction and deep pocket monster (02:22) Card party events (03:49) The fallacy of view chasing (06:28) Creating a community experience (09:31) Growing the event and world records (13:04) The cost and value of events (21:35) The power of long-form content

 

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In episode #2707, we discuss Gartner's prediction of a 26% drop in search traffic, the increasing popularity of alternative platforms and social networks, and the significant inflows of assets into Bitcoin ETFs, which indicate strong market demand.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Gartner predicts search traffic will drop 26%, 40% of Americans use TikTok for search, Newsletter businesses are bad, The marketing of Bitcoin, and more (01:24) Alternative platforms and the growth of social networks (04:05) The limitations of newsletters as standalone businesses (05:27) The impact of recessions on sponsorships (07:16) Newsletters as marketing channels (09:06) The marketing genius of Bitcoin and the demand for crypto newsletters (10:03) The growth of Bitcoin ETFs and the inflow of assets (12:44) The success of Bitcoin and the power of a good product (14:42) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2706, we discuss the value of CEOs, the cost of LinkedIn services, the role of AI in sales development, the importance of taste in content creation, creating impactful stories, and expressing personal opinions.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: How much are CEOs actually worth?, How this CEO pays $300k a year for LinkedIn services, The end of inbound SDRs?, and more (02:22) The value of CEOs (03:41) The cost of LinkedIn services (04:48) The role of AI in sales development (07:05) The changing landscape of inbound sales (10:01) The combination of AI and human touch (11:24) The importance of taste in content creation (14:12) Creating impactful stories (15:07) Expressing personal opinions (15:37) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2705, we discuss Zapier's recent surge in traffic, a popular automation tool, and analyze the strategies behind its success, including internationalization and programmatic SEO for driving traffic and conversions. We also explore AI's potential impact on industries like animation studios and customer service, highlighting the need for businesses to adapt and leverage AI for improved efficiency and profitability.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Zapier's traffic jump secret from 1.2 to 6.3M monthly visits, $800M studio expansion halted because of AI, Klarna AI assistant handles two-thirds of customer service chats in its first month, and more  (00:45) Zapier added international pages and programmatic content (01:47) Discussion on the conversion rate of traffic from chat GPT-related pages (02:39) Speculation on the percentage of revenue generated by chat GPT-related pages (04:23) Neil Patel believes chat GPT-related pages drive less than 5% of revenue (05:03) Importance of internationalization and cultural adaptation for success (06:08) Most people are not willing to do the work to achieve certain benefits (07:23) Discussion on average number of flights per year for the average person (08:47) Tyler Perry halts $800 million studio expansion after seeing AI capabilities. (09:21) AI's cost-saving potential is a major game changer for companies. (09:55) Klarna's AI chatbot reduces support ticket time from 11 minutes to 2 minutes. (10:18) Klarna estimates AI bot will add $40 million in profit per year. (11:03) AI can build an entire customer acquisition system for SMBs. (11:27) Custom-built AI solutions may be more suitable for enterprise companies. (12:25) Pay-for-performance marketing agencies will see increased efficiencies with AI. (12:54) Companies will shift spending from human labor to ad dollars or acquisitions. (13:37) M&A opportunities arise from identifying companies lacking AI efficiencies. (13:58) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2704, we explore Elon Musk's lawsuit against OpenAI and delve into the motivations driving it. The conversation also scrutinizes Tesla's position as an AI-focused company, examining the trade-offs inherent in its vehicles. We analyze the financial implications of the lawsuit and reflect on the pivotal role and vision of a CEO in such high-stakes scenarios.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Being the CEO is the worst job ever (01:23) Elon Musk's motivation (03:46) The trade-offs of Tesla cars (04:39) OpenAI's mission and board of directors (05:27) Elon Musk's lawsuit and its implications (06:26) The financial aspect of the lawsuit (07:45) The role of a CEO (08:42) The vision for the company (09:27) Neil's role as CEO (10:22) Managing finances and vision (11:06) The 10-year vision for the company (12:02) Global expansion and M&A (13:22) Work-life balance as a CEO (14:16) The challenges of being a CEO (14:55) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode 2703, we delve into the utilization of GPTs to enhance efficiency within organizations. We examine the significance of dedicated AI teams and the implementation of AI for productivity improvement. Additionally, we discuss the concept of an AI working group, emphasizing its importance in comprehending the tasks and requirements of various departments.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Smart examples of GPTs at work, The most valuable media channels, How Brian Johnson sold for $400M, and more (01:15) Dedicated AI team in organizations. (03:36) The role of an AI working group. (04:29) Examples of using GPTs at work. (05:28) The most valuable media channels. (06:02) Identifying the right media channels. (07:53) Bringing people to the point of sale. (08:22) The value of email, YouTube, and online communities. (09:20) Partnering with influencers for maximum impact. (10:45) Building an audience for business growth. (12:39) Controlling attention and selling products. (13:42) That?s it for today! Don?t forget to rate, review, and subscribe!

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Kevin Espiritu, founder of Epic Gardening, shares his journey from starting a gardening blog to building a multi-million dollar business. He discusses the growth of his YouTube channel, the importance of SEO and content strategy, and the acquisition of other gardening blogs to expand his reach. 

 

Watch the full interview here: https://youtu.be/dticDXdRuh8 

 

TIME-STAMPED SHOW NOTES:

(00:00) Wearing the hat: winning the biggest deal (01:01) Building epic gardening (03:47) The botanical interests deal (05:14) How wearing the hat made a difference (06:06) The angle of the botanical interests deal (09:28) Getting into gardening (10:54) Finding a hobby outside of business (12:44) Going all-in on epic gardening (20:33) Acquiring blogs for growth (25:48) The future of SEO (27:09) The importance of email marketing

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In episode #2702, we discuss the power of influencer marketing and its impact on stocks. We delve into two recent examples: Oprah Winfrey's departure from the WeightWatchers board and her public admission of using weight loss drugs, which led to a significant decline in the company's stock, and Marques Brownlee's negative review of Fisker's electric car, resulting in a sharp drop in the company's stock value. We also touch on the challenges faced by media companies like Vice and the importance of experimentation in staying ahead in the ever-changing marketing landscape.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: How one influencer tanked a stock by 80%, How are marketers staying ahead in a world of unknown, The fall of a $5.7B company, SEMrush SEO crushing it? (00:39) Neil explains how Oprah Winfrey's departure from Weight Watchers and her use of weight loss drugs affected the stock. (02:56) Eric Siu shares how influencer Marques Brownlee negatively impacted Fisker's stock by giving a negative review of their car. (05:06) Eric and Neil discuss the bankruptcy and downfall of Vice media company. (08:53) Neil and Eric talk about the challenges of staying ahead in a rapidly changing marketing environment and the importance of experimentation. (09:54) Experimentation is key to staying ahead in business. (10:33) Neil Patel discusses using private data and AI to find trends. (11:34) Neil Patel explains the strategy of updating old content to improve SEO. (12:27) Eric Siu shares the success of Semrush's SEO strategy. (14:19) Discussion on Semrush ranking for irrelevant keywords (15:12) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2701, we discuss the potential ban of TikTok and its impact on influencers and marketers. We delve into the estimated worth of TikTok and the likelihood of it being acquired by another company. Additionally, we touch on the recent Google update and how it has affected organic traffic. We share our thoughts on the proposed four-day work week by Bernie Sanders and the potential trade-offs it may entail. Finally, the episode concludes with a discussion on a controversial marketing campaign that uses race to promote a product.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: What a TikTok Ban means for advertisers and marketers, Google gets a big boost after the March update, Bernie Sanders' 4-day workweek, Advil pain equity ads (00:37) The value of TikTok is estimated to be around $16 billion, but it is believed to be worth closer to $100 billion. (03:00) Eric Siu reveals that Google benefited from its recent update, particularly in the travel and hotel section. (06:20) Bernie Sanders proposes a four-day work week, sparking debate about the potential impact on businesses. (08:26) Neil Patel suggests implementing term limits and age limits for politicians to ensure they stay informed about current technology and trends. (09:48) Neil Patel and Eric Siu discuss their limited knowledge about Facebook. (10:01) Eric predicts that this election year will bring about significant changes. (10:44) Eric shares a tweet about a controversial Advil commercial promoting pain equity. (12:31) Neil and Eric condemn companies for exploiting woke ideology for profit. (12:48) They discuss the unethical use of race and systemic racism for marketing purposes. (12:55) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2700, we discuss the new SEO feature released by TikTok and its potential impact on social media content creation. We delve into the process of creating social media content and share our own strategies for ideation. The conversation also touches upon the recent ban on TikTok in the US and its potential consequences for the social media industry. We highlight the importance of understanding data privacy and the prevalence of data tracking across various platforms. Additionally, we explore the ideal posting frequency for different social networks and provide insights based on our own experiences. The episode concludes with a discussion on the effectiveness of podcast advertising and its impact on businesses.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Tiktok releases new SEO feature, US House Bans TikTok, The ideal posting frequency for each social network (you?re not going to like the Facebook data), What it's like to be on a big podcast (00:41) Neil Patel explains TikTok's new feature for keyword insights (01:23) Neil Patel discusses the popularity and video suggestions in TikTok's keyword search (02:35) Eric Siu talks about the potential ban of TikTok in the US (03:12) Neil Patel expresses his belief that TikTok won't disappear completely (04:22) Eric Siu mentions that all social platforms collect user data (05:11) Neil Patel shares the story of Target's pregnancy prediction based on purchase patterns (06:14) Eric Siu discusses the retaliation between the US and China in terms of social platforms (07:24) Neil Patel predicts that TikTok will not be permanently banned and may be divested (08:40) Neil Patel introduces the topic of ideal posting frequency for social networks (12:12) Eric Siu discusses the benefits of being on a big podcast. (13:28) Eric Siu shares a story about a poker player who bought products after hearing about them on a podcast. (15:24) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2699, we delve into the growing influence of AI. We kick off by exploring RetellAI, a startup utilizing conversational voice AI to streamline customer support and appointment scheduling. Neil then recounts his firsthand encounter with AI within the dental field, detailing a scenario where he invested $600 in dental appointments and scans prompted by AI software's detection of a potential issue with his teeth.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: How To Get Massive Reach on LinkedIn in 2024 (00:00) Eric introduces the topic of Retell AI and its potential impact. (00:45) Eric discusses the features and capabilities of Retell AI's conversational voice API. (01:28) Eric predicts that agencies can play a role in transforming companies with AI. (01:58) Neil asks about Retell AI's funding and potential for raising more money. (02:12) Eric mentions their agency owners group and redirects listeners to their website. (02:30) Neil shares his experience with a dental appointment and AI technology. (03:24) Neil explains how the AI software detected a potential issue with his teeth. (04:13) Neil describes his visit to a specialist recommended by the AI software. (04:57) Neil expresses frustration over the cost of the specialist appointment. (06:09) Eric reflects on the short-term frustration but remains optimistic about the long-term potential of AI. (06:42) Neil shares his disappointment with the AI technology and the wasted time and money. (08:39) The conversation shifts to the potential accuracy of AI software in dentistry. (10:30) Neil Patel shares the expensive cost of glass water and the lack of space in his condo. (11:48) The hosts acknowledge that marketing plays a role in consumer choices. (12:32) Eric Siu emphasizes the importance of thinking for oneself and making independent decisions. (12:59) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2698, we explore the concept of masterminds and their potential for success. We begin by examining insights into Sam Ovens, whose highly successful mastermind generated $35 million annually with just five employees. We delve into Ovens' unique approach to his mastermind, which included intimate in-person sessions and virtual events. The discussion then transitions to a tweet by Ross Hudgens, which examines the correlation between specific website features and their impact on search rankings, whether positive or negative.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: The mastermind that does $35M a year with 5 employees, What correlates with positive or negative search rankings?, Political agendas now affect a company?s marketing plan, and more (00:39) Eric explains the unique format of Sam Ovens' mastermind, where participants discuss their problems and share expertise. (03:14) Eric mentions another mastermind that charges $85,000 for a year and a half, targeting a specific industry. (05:01) Neil Patel brings up a tweet by Ross Hudgens about website features that correlate with positive or negative search rankings. (05:40) Eric shares the positive website features that correlate with increased traffic, including first person pronouns and cookie consent. (06:14) Neil expresses skepticism about the impact of adding pronouns to articles on search rankings. (07:13) Eric reveals the four most negative website features that correlate with decreased traffic, including fixed ads and stock images. (08:26) Pronouns likely do not affect website rankings. (09:09) Political issues are impacting marketing decisions. (13:35) Organizations are making drastic changes based on personal beliefs. (15:10) Gemini's prompt for diverse images sparked controversy. (17:00) That?s it for today! Don?t forget to rate, review, and subscribe!

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Eric Siu interviews Greg Isenberg, the CEO of Late Checkout, delving into the nuances of community building. Greg, a master in this domain, shares insights on fostering online communities for substantial growth. They explore the future of programming, the importance of design skills, and the power of social media. Greg also discusses the role of AI in entrepreneurship and the challenges of diversity and inclusion.

 

Watch the full interview here: https://youtu.be/kdnX63OEP5I

 

TIME-STAMPED SHOW NOTES:

(00:00) Greg Isenberg has built communities of various sizes, from dozens to millions of people. (06:24) Greg Isenberg shares a story of paying for an expensive dinner as a teenager. (08:41) Greg Isenberg recounts attending a party at a co-founder of PayPal's house. (10:02) Greg Isenberg talks about his experience with StumbleUpon and how it led to the sale of his company. (12:19) Greg Isenberg discusses his interest in AI and how it relates to his innovation agency, LCA. (14:44) Greg Isenberg explains his approach to starting businesses as Twitter accounts or Discord communities. (16:49) Eric Siu and Greg Isenberg discuss the trend of influencer-led agencies and the importance of going deep into a business rather than starting new ones. (18:25) Greg Isenberg explains why solopreneurship may not work for everyone and the benefits of having a team. (20:28) Eric Siu and Greg Isenberg discuss the challenges and potential success of hiring CEOs and GMs for businesses. (22:23) Eric Siu and Greg Isenberg discuss the importance of experience and expertise in giving advice. (25:46) Eric and Greg discuss their approach to coaching and supporting the businesses they invest in. (27:26) Greg shares his perspective on the future of venture capital, emphasizing the value of adding more than just financing to startups.

 

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TIME-STAMPED SHOW NOTES:

 

 

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In episode #2697, we discuss the current state of the economy, the impact of AI on content creation, and the strategies used to generate leads through webinars. We explore the concept of recession and its definition, highlighting economic conditions in different countries. Additionally, we delve into the future of AI-generated content and its potential to revolutionize the way content is created. Throughout our discussion, we share our experiences with webinars and provide valuable insights on optimizing webinar strategies for maximum results.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Signs we're actually in a recession, Effects of ChatGPT on Upwork jobs, The perfect webinar, and more (00:25) Eric discusses the stock market and unemployment rates in Japan, Germany, and the UK (01:54) Eric mentions that economists can revise numbers and classify past recessions (04:44) Neil believes that AI-generated content is not yet able to produce high-quality content (05:15) Neil predicts that AI content creation will improve in a few years (06:49) Eric discusses the importance of storytelling and impactful points in content creation (08:06) Eric shares his experience of a successful webinar setup with Nathan Latka (08:55) Eric mentions the participation of the CEO of theretention.com in the webinar (09:13) Eric Siu and Neil Patel discuss retention.com promoting a webinar. (09:30) Eric Siu talks about his and the retention.com CEO's limited time in the webinar. (10:19) Eric Siu mentions Nathan Latka's effective marketing strategies during the webinar. (10:51) Neil Patel discusses clickfunnels' growth through affiliate marketing. (11:37) Eric Siu talks about Nathan Latka's post-webinar message asking for Trustpilot reviews. (12:19) Neil Patel explains why they don't require video participation in their webinars. (13:02) Neil Patel shares how they increased webinar sign-ups through Twitter strategies. (14:04) Neil Patel reveals the significant increase in revenue per webinar from their new approach. (16:00) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2696, we delve into the success story of an agency generating over $100 million in profit. The discussion emphasizes the significance of concentrating on enduring, seemingly "boring" industries like HVAC and water, which boast a steady demand. The conversation also explores the hurdles associated with long-form podcasts and underscores the importance of establishing a distinct angle and brand differentiation.

 

Discover valuable insights from the triumphs and setbacks of companies like Casper, Allbirds, and Peloton. Uncover how crafting a robust brand identity can serve as the ultimate differentiator in the competitive landscape.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: The agency that makes $100m+ a year in profit, The best industry to be an entrepreneur in, The problem with podcasting today, Why Casper, Allbirds and Peloton Are All Struggling, and Liquid death checkmate (00:19) Business model of managing influencers on platforms like OnlyFans (01:15) Discussion on the potential profit and team size of the agency (02:15) Importance of focusing on basic needs and industries with longevity (03:23) Example of a billionaire in the water industry (04:07) Success story of a company in the furniture industry (06:42) Problem with excessively long podcasts and the need for focused conversations (07:38) Conclusion and feedback request from the audience (07:37) People going long with podcasts for more listens (08:15) Problem with podcasts is the same guests and contradictions (08:46) Eric's podcast has been around longer than Neil's kids (09:19) Having a unique angle is important for podcasts (09:52) Branding is the real moat in business (10:29) Casper, Allbirds, and Peloton's unit economics broke (11:02) Quality and brand separate companies like Fenty and Jordan shoes (11:54) Casper, Allbirds, and Peloton failed to build community and brand (12:17) Albird's revenue is tiny compared to Nike (13:15) 23andMe stock down 92% due to lack of recurring business model (14:06) Eric Siu and Neil Patel discuss the success of Liquid Death (14:43) Liquid Death CEO responds to Coca Cola's ad request (15:26) Eric Siu and Neil Patel discuss the importance of building a brand (16:28) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2695, we delve into the intricacies of strategizing for a one-person marketing team within a small business. Our emphasis lies in initiating the process by investigating where the competition drives sales, and we suggest leveraging marketing tools to analyze competitor channels. Additionally, we explore the power of ChatGPT prompts to identify ideal customer profiles and develop effective marketing strategies. Join us as we uncover valuable insights to empower solo marketers in small businesses.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: How To Get Massive Reach on LinkedIn in 2024 (00:32) Neil Patel advises focusing on the channel driving the most traffic and sales for competitors. (01:24) Eric Siu emphasizes the importance of finding where the target audience hangs out. (02:49) Neil Patel mentions using Chat GPT to identify the ideal customer and their preferred platforms. (03:51) Eric Siu shares a method to get Google Gemini to write like you. (05:11) Neil Patel suggests using Gemini with blog posts to train the system better. (06:27) Eric Siu discusses Mark Zuckerberg's belief in making decisions and being involved in many areas. (07:30) Neil Patel relates this approach to Amazon's strategy of involving the founder in idea development. (08:46) Eric Siu humorously refers to Neil Patel and Dharmesh Shah's lack of direct reports as the "Indian billionaire way." (09:29) Neil Patel admits he is a terrible manager and prefers being an individual contributor. (10:10) Neil Patel enjoys taking matters into his own hands and getting things done. (10:56) Neil Patel emphasizes the importance of seeking feedback from others, even for individual contributors. (13:10) Eric Siu discusses the "zone of genius" exercise and shares his own areas of expertise. (13:58) Neil Patel focuses on strategy and enjoys it the most. (14:39) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2694, we discuss the strategies and practices that have made Amazon a powerhouse in the business world. From their unique approach to meetings?using narratives instead of PowerPoint presentations?to their hiring practices and the Bar Raiser program, discover how Amazon's methods can be applied to your own business. Gain insights into the current state of the tech industry and the importance of investing in valuable skills. Tune in for all this and more on Marketing School.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: How to run your company like Amazon and Why Google and Microsoft Are Laying Off People  (01:02) Eric explains how Amazon replaced powerpoint presentations with written narratives and memos to encourage clear thinking. (01:32) Eric shares his experience implementing the memo-writing practice in his own company. (02:04) Eric gives an example of a memo he recently wrote and how it helped clarify the company's goals. (03:10) Eric explains the process of reading memos during meetings at Amazon. (04:34) Neil mentions Amazon's focus on hiring talented individuals with strong systems and processes skills. (06:00) Eric shares that Amazon pays most of its employees in stock and limits salaries to $160,000 to align long-term interests. (06:49) Eric reveals that Amazon no longer relies on traditional reference checks during the hiring process. (08:03) Neil discusses his company's approach to reference checks and the value of (negative feedback. (08:04) Reference checks can save you from making a bad hiring decision (09:09) Amazon's Bar Raiser program focuses on hiring people smarter than you (09:57) Amazon's hiring process is thorough and values-driven (10:33) What works for Amazon may not work for everyone (11:08) Azure's growth is outpacing AWS (11:57) Google and Microsoft may be cutting costs to increase profitability (12:30) Keep investing in valuable skills and providing value to succeed (12:51) Make a company more money to earn more money (13:14) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2693, we delve deep into the intricacies of email list enrichment, YouTube strategies, and the nuances of managing and closing enterprise deals. This conversation is packed with valuable insights for marketers aiming to leverage social media profiles for richer customer data, optimize their YouTube presence, or comprehend the sales pipeline for high-value agency contracts.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: How to enrich your email list, Eric?s thumbnail coaching call, Boost YT CPM by 50% (01:14) Mega Hit App: Finding inbound clients and sponsors (03:17) YouTube thumbnail coaching call with Mike Stack (04:05) Testing new thumbnails for higher click-through rates (07:48) Enriching lead data for better targeting (08:06) Collecting additional information for effective sales pitches (08:18) Qualifying leads and sales pitches for decision-makers (08:39) The process of creating proposals and presentations for clients (09:36) The extensive follow-up process and multiple touchpoints in enterprise sales (10:24) Targeting seven to eight-figure contracts in enterprise sales (11:06) Testing different sales strategies and approaches (11:33) Generating leads through RFPs and homework assignments (12:11) Monetizing YouTube ads and boosting CPM (13:37) Enabling gambling and alcohol ads to boost CPM (14:15) Evaluating the revenue from YouTube ads (15:09) Using mid-rolls and promoting offers in podcasts (16:02) That?s it for today! Don?t forget to rate, review, and subscribe!

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Patrick Campbell shares his entrepreneur's perspective on relationships and the parallels between business management and marital success. This episode packs in revelations about the value of alignment in relationships, the importance of a partner's shared vision, and practical approaches to nurture a deeply bonded partnership.

 

Watch the full interview here: https://youtu.be/ew91lnFKYyI

 

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TIME-STAMPED SHOW NOTES:

(00:00) Patrick Campbell's background and introduction to his expertise in relationships (03:12) Importance of weekly one-on-one meetings with your partner (04:08) Setting boundaries and shared vision in a relationship (07:00) Conducting off-site retreats to discuss goals and aspirations (10:01) Conclusion and benefits of implementing relationship frameworks (11:24) Importance of alignment and shared values (12:05) Finding peace and contentment in life (14:40) Money does not solve emotional problems (15:45) Cutting out toxic loved ones (18:18) Existential crisis after selling a company (19:37) Learning to navigate wealth and deploy capital (20:24) Anxiety around money even with significant wealth (23:09) The value of frugality for entrepreneurs (24:52) The importance of challenging hard and fast rules

 

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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In episode #2692, we explore the effectiveness of various marketing channels and examine some of the most common marketing myths circulating in the industry today. We discuss the importance of user intent behind channel selection and where businesses can truly find return on investment (ROI) within their marketing strategies.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: The best marketing channel is where people spend the least amount of time, The greatest marketing myths, 1 person companies (some doing $300M+) (01:10) Neil Patel and Eric Siu discuss the main purpose of email and the number of emails they receive (01:39) Eric Siu and Neil Patel talk about their social media habits (02:09) Neil Patel shares his experience with streaming services and ads (03:39) Neil Patel explains the intention-based nature of Google searches (04:05) Neil Patel compares the ad revenue generated by Meta and Google (04:58) Eric Siu mentions the myth that SEO is dead (05:27) Neil Patel and Eric Siu discuss the myth of "build it and they will come" (06:01) Neil Patel talks about the misconception that more creative equals more effectiveness (06:56) Eric Siu and Neil Patel debunk the myth that nobody reads long-form content (07:28) Neil Patel discusses the value of long-form writing and insights gained from analyzing competitors. (08:06) Neil Patel dispels the myth that SEO and email marketing are dead. (08:40) Eric Siu and Neil Patel discuss the enduring importance of email communication in business. (09:26) Eric Siu and Neil Patel debate the necessity of tracking ROI for every marketing effort. (10:48) Eric Siu shares examples of successful one-person companies generating significant revenue. (11:03) Neil Patel explores the farming game Stardew Valley as an example of a successful one-person company.

 

(13:06) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2691, we delve into the study conducted by Lily Ray, which unveils the domains that have experienced significant decreases in visibility. While search traffic continues to decline overall, we offer valuable insights on how to adapt and thrive in the evolving SEO landscape. We emphasize the importance of creating fresh and engaging content, building brand authority, optimizing click-through rates, and exploring creative link-building strategies. Additionally, we are thrilled to announce the launch of the Agency Owners Association, a community for agency owners to share growth strategies and collaborate.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Biggest SEO losers of 2023, You?re wasting your time on SEO, and Why we?re doing an agency owner?s association (00:42) Traffic is decreasing, but people are still searching for stuff. (02:23) SEO is not dead, but the old school approach is ineffective. (03:02) To succeed in SEO, continually update content, focus on new and trending topics, build authority, optimize click-through rates, and find creative ways to build links. (05:24) Building a brand is crucial for SEO success. (07:43) Introducing the Agency Owners Association, a community for agency owners to share growth strategies and learnings. (08:45) Neil Patel and Eric Siu discuss the importance of community for agency owners. (09:14) Neil Patel asks Eric Siu about the top three things he has done to grow Single Grain in a bad economy. (09:23) Eric Siu mentions acquisitions and super serving clients as two strategies for growth. (10:23) Neil Patel highlights the importance of hiring amazing talent and selling multiple service lines to clients to reduce churn. (12:17) Neil Patel explains how acquisitions can lead to growth by cross-selling services to existing clients. (13:37) Eric Siu emphasizes the importance of following up with leads and the middle 60% of potential customers. (14:31) Neil Patel and Eric Siu discuss the value of having practitioners as salespeople and providing free proposals to potential clients.

 

(17:17) That?s it for today! Don?t forget to rate, review, and subscribe!

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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In episode #2690, we share valuable insights on how we achieved high rankings in the Apple Podcast charts. We explain the importance of focusing on the number of followers rather than ratings and reviews, as it directly impacts the podcast's ranking. We also emphasize the need for consistent, high-quality content and stress the importance of retaining listeners through engaging episodes. Additionally, we touch upon the power of generative AI and its potential to revolutionize various industries.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: How we got our podcast to #3 marketing and #21 business, and Is GenAI a fad? (00:31) Strategy to hit a million podcast downloads (01:36) The importance of getting followers on Apple Podcasts (03:03) Increase in unique listeners after climbing the charts (04:44) The value of snipping audio content (06:03) Stats on web pages with zero Google traffic (07:20) Collaboration with the Perpetual Traffic podcast (08:38) Neil Patel and Eric Siu discuss the viability of Gen AI (09:12) Bill McDermott's quote about investing in Gen AI (09:36) Cutting support staff and sales due to unit economics (10:26) Differentiating between fads and the underlying technology of AI (11:05) Adapting to technology or getting left behind (11:29) Neil Patel's social media success with new and specific topics (13:00) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2689, we delve into various topics, including Uber's undisclosed business practices, the surge of deep fake scams, the pivotal role of blockchain technology in safeguarding identities, and the insider secrets of email marketing for 2024 and beyond.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Uber's $650m secret business, Deepfake CFO, and Email marketing hacks for 2024  (01:01) Eric and Neil launch the Agency Owners Association (01:56) The rise of deep fake scams and the need for blockchain technology (06:34) Neil shares a personal experience with a deep fake scam (08:13) Blockchain's resurgence and potential (08:31) Neil and Eric discuss the resurgence of blockchain and investment opportunities. (09:10) Matt Paulson shares email marketing secrets for 2024 and beyond. (10:06) Tips for improving email open rates and list hygiene. (11:24) Techniques to monitor and improve email deliverability. (13:26) Neil shares his simple email marketing playbook. (14:21) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2688, we discuss our recent founders' retreat in Phoenix, Arizona, where we gathered with a group of successful entrepreneurs and business owners. We share insights and lessons learned from the retreat, including the importance of focusing on the middle 60% of the sales funnel, the value of effective follow-up with leads, and the power of negotiation tactics in business deals. We also touch on the concept of buying towns as a unique investment strategy.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Exposing Secrets From a Founder's Retreat (01:34) Discussion on the importance of middle-of-the-funnel marketing (02:54) Implementing lead-to-auto message and nurturing conversations (05:36) Debate on removing budget from agency websites (07:09) Importance of retreats for learning through osmosis (07:58) Discovering that some successful individuals are actually in debt (08:40) It's not a profitable business. They use a lot of cash to buy other businesses. (08:56) Many companies have their net worth tied up in non-liquidatable stocks. (09:27) Syed's negotiation tactic involves using an assistant to make it seem like he has no time for demos. (10:06) Neil Patel suggests having a team handle demo calls and ask for the best price. (12:01) Eric Siu shares how Al Doan buys towns, but it's unclear what he does with them. (13:33) Some members of the group own stakes in towns, though not in expensive areas. (14:36) That?s it for today! Don?t forget to rate, review, and subscribe!

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Humphrey Yang discusses the financial challenges faced by younger generations and offers insights on building wealth. He highlights the significance of saving and investing, recommending a focus on index funds. He explains the compounding effect of wealth and the benefits of reaching $100K net worth. 

 

Watch the full interview here: https://youtu.be/V4iPHetTgaI

 

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TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Humphrey Yang (03:04) Opportunities for making more money (04:56) The benefits of job hopping (06:47) Personal experiences with job changes (09:36) Building wealth through saving and investing (13:16) How to become rich (19:19) Strategies to reach $100K net worth (21:13) The importance of owning assets (23:40) Asset allocation and real estate

 

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In episode #2687, Eric Siu, Ralph Burns, Kasim Aslam, and Neil Patel discuss various strategies and insights related to AI in marketing. They share their experiences and highlight what has been working for them in terms of leveraging AI tools and techniques. The guests discuss the power of long-form YouTube ads and the importance of utilizing the high watch times on the platform. They also explore the concept of the Lindy effect and its implications for businesses. Additionally, they delve into the significance of staying on platforms like Instagram and Facebook to drive conversions and engagement. The episode concludes with a discussion on the importance of leadership in building and scaling successful organizations.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Counterintuitive YouTube ads strategy, Google's 7-11-4 rule, Multiplying content using AI, Amazon's excellent operations & more (00:35) Utilizing long-form YouTube ads with high watch times (02:16) Running ads to other YouTube videos for engagement (03:14) The 711 four rule for customer engagement (03:48) Introduction to Rachel Miller's AI product, Busy AI (05:10) Using Opus Pro for creating short-form videos (07:30) Using AI-assisted content for blog posts and SEO (09:22) Selling on platforms instead of driving traffic to websites (10:10) Kasim discusses the benefits of staying in an app for engagement and meaningful data (10:57) Ralph shares his experience using video ad sequences on YouTube (12:39) Ralph emphasizes the importance of thinking through sequences and understanding that people's actions are chaotic (13:54) Eric mentions the challenge of tracking offline purchases influenced by online research (15:13) Kasim talks about the Lindy effect, a principle of longevity (15:27) Eric recommends the book "Make Your Brand Legendary" for insights on building a legendary brand (20:49) Neil shares his insights on hiring amazing talent and the importance of cultural fit (21:54) Neil Patel: Leaders should be able to train and bring up lower-performing employees (22:36) Neil Patel: Most of the time, you'll have 10% A players in your organization (23:36) Find more about Marketing School and Perpetual Traffic hosts online

 

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In episode #2686, we delve into the issue of political bias in Google News and its implications on the information people consume. We refer to a study conducted by AllSides, revealing that 61% of the articles on Google News originate from left-leaning news websites, while only 3% come from right-leaning websites. We express our concern about the absence of neutrality in the algorithms and AI that dictate the content users encounter, highlighting the potential for censorship and control of information.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Google's huge flop with woke Gemini, Google?s search results getting worse, and Google News showing political bias (01:03) Eric Siu and Neil Patel emphasize the importance of neutrality in coding algorithms and AI. (02:11) Eric Siu mentions Elon Musk's statement on the price of buying Twitter for restoring freedom. (02:23) Neil Patel talks about the censorship of a short video on marketing school. (03:26) Eric Siu and Neil Patel discuss the removal of the image feature from Google Gemini. (04:22) Neil Patel mentions a tweet about programming algorithms for Gemini to be "woke." (05:36) Eric Siu and Neil Patel discuss the influence of media companies and propaganda. (06:18) Eric Siu mentions Trump selling gold shoes and nfts. (07:35) Eric Siu highlights the power of Trump's brand and his ability to sell various products. (09:02) Neil Patel discusses the lack of revenue and negative value of a business. (09:10) The power of branding and the stock market performance of a company. (09:45) Neil Patel shares his experience using Google as a search engine and the issues he has encountered. (10:56) Neil Patel expresses frustration with Google ranking other people's content over his own. (12:32) Neil Patel discusses the bias and potential manipulation in Google search results. (14:29) Eric Siu states that merit is the only form of discrimination that matters. (15:14) Neil Patel talks about hiring based on qualifications and performance rather than personal characteristics. (16:11) Eric Siu discusses the effectiveness of remote work for high performers. (16:24) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2685, Eric Siu, Neil Patel, Ralph Burns, and Kasim Aslam discuss the latest trends and changes in the world of paid advertising. The conversation delves into the need for marketers to take a full-funnel approach and invest in impression-based ad channels to drive long-term growth.

 

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Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: What's Changing in Paid, Brandformance vs Performance Marketing, It's Impossible to Track the Customer Cycle & more (00:14) Brands are shifting from performance marketing to brand marketing. (01:39) Shifting conversion-based ads to consideration and awareness campaigns. (03:29) Creating brand and conversion audiences for better results. (04:48) Strategy works well for mid-sized brands, not for smaller or enterprise brands. (06:43) Attribution in digital marketing is unreliable and lacks data. (08:28) Agencies often provide misleading data and metrics. (09:53) Full-funnel marketing is essential in a world with limited attribution. (11:00) Top of funnel traffic compressed, need to spend where you can't see. (11:51) Need to spend on impression-based ad channels and a full funnel. (12:17) Sales cycles are longer than 30 days, need to zoom out and analyze beyond 90 days. (13:26) Impact of campaigns can be seen downstream beyond 90 days. (14:08) Controversial take: business coaches are the stupidest things ever. (14:34) Platforms like Facebook and Google don't accurately measure return on ad spend. (15:53) Data and analytics are important but can't measure everything, rely on directional movement. (17:25) Leap of faith required for top of funnel campaigns, patience and incremental spending. (19:32) Importance of good agencies in navigating data and analytics. (20:33) Hope to be among the remaining agencies in the industry.

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In episode #2684, we delve deep into the value of podcasting, particularly from an M&A perspective as our guest, Ralph Burns, discusses purchasing a podcast and its impact on business. 

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: How I bought a podcast, The valuation of podcasts, The risk of being overtaken & more (00:13) Ralph shares his experience of buying a podcast and the valuation process. (02:28) Ralph talks about negotiating the price of the podcast with Ryan Dice. (04:04) Ralph discusses the value they derived from the podcast in terms of business leads and revenue. (06:10) Kasim asks Eric and Neil who they think could potentially surpass them as top content creators. (07:12) Neil explains that larger brands and a shift in content strategy can pose a challenge to their dominance. (09:01) Neil shares how they shifted their content strategy to focus on technical and complex topics to drive revenue.

 

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In episode #2683, we discuss the effectiveness of Super Bowl ads and the rise of deepfake technology. We delve into the astronomical costs of Super Bowl ads, questioning their return on investment (ROI) compared to other digital advertising channels. Additionally, we explore the impact of deepfake technology on elections and businesses, highlighting recent incidents and emphasizing the need for increased security measures.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Yeezy $0 production spend on Super Bowl ad to make $19.7m, Super Bowl Ad or MrBeast Ad?, Microsoft, OpenAI, Google and others agree to combat election-related deep fakes  (00:26) Marketers spend on Super Bowl ads for branding, not ROI (01:17) Super Bowl ad costs breakdown (03:00) Kanye West's $7 million Super Bowl ad (03:55) High-quality production not necessary for high ROI (04:24) Tech companies pledge to combat election-related deepfakes (05:31) Company loses $25 million to a deepfake scam (06:12) Importance of having internal security team and cyber insurance (07:46) That?s it for today! Don?t forget to rate, review, and subscribe!

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Syed Balkhi and Eric Siu discuss the power of compounding and the importance of maintaining friendships with other high performers. Syed shares his philosophy of giving unconditionally and compounding goodwill, emphasizing the need to avoid the frustration coefficient that can hinder progress. He also shares insights on the power of compounding, the challenges of passing on generational wealth, and the value of learning from historical patterns. This conversation provides valuable lessons and perspectives for both aspiring and experienced investors. 

 

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(00:00) Syed Balkhi defines himself as a blogger who helps people build better websites using WordPress. (01:18) Syed Balkhi discusses the concept of running a profitable business every year to achieve a continuous exit. (02:46) Syed Balkhi shares his belief that most businesses won't hit venture scale and advocates for running profitable businesses. (04:41) Syed Balkhi explains the value of masterminds and peer groups for personal and professional growth. (04:58) Syed Balkhi advises teenagers and young adults to start building a network by following people they admire. (06:03) Syed Balkhi discusses the different benefits he gains from various mastermind groups and forums. (07:58) Eric Siu and Syed Balkhi highlight the importance of persistence and continuous effort in networking and meeting influential people. (08:49) Syed Balkhi introduces the concept of the frustration coefficient and warns about its negative impact on decision-making and relationships. (09:59) Syed Balkhi advises practicing radical candor and addressing frustrations directly to interrupt negative compounding. (13:29) The power of compounding goodwill and giving unconditionally. (14:43) Going deep instead of wide in networking and learning. (16:11) The structure of Awesome Motive as a management company. (17:07) The importance of alignment with founders and minority stake deals. (19:56) The driving forces of incentives and insecurities in human behavior. (20:47) Two driving forces shaping human behavior: insecurities and incentives. (24:59) The importance of empathy and aligning goals with team members. (26:07) Viewing acquisitions as a more lucrative alternative to paid media.

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In episode #2682, we discuss the impact of OpenAI's Sora on the marketing and business world. We highlight the significant loss in market cap experienced by Adobe stock after the announcement of Sora. The conversation delves into the hype and long-term potential of AI, the limitations of generative AI, and the role of prompt engineering in maximizing AI output. We also touch upon the future of YouTube as a search engine, the risks associated with AI companies, and the importance of strategy and quality content in marketing.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Sora causes Adobe to lose $18 billion dollars in 1 day,  The best way to make money in AI isn?t to create something like ChatGPT? (00:16) Adobe stock loses $18 billion in market cap due to Sora. (00:32) AI is overhyped in the short term, underhyped in the long term. (01:01) Sora can create a 1-minute video based on a prompt. (01:43) AI-generated content lacks engagement compared to human-created content. (02:17) Generative AI lacks editing capabilities, limiting its usefulness. (03:02) Creating AI projects like Chat GPT requires significant investment and talented engineers. (03:35) Jasper, an AI content writer, struggles to compete with Chat GPT. (05:02) Prompt engineering is a valuable skill in the AI field. (06:09) Selling multiple services reduces churn for agencies. (07:38) YouTube's Gemini AI can crawl and analyze video content. (08:22) Neil and Eric discuss the popularity of YouTube and Google (09:06) Neil and Eric share their experiences with YouTube optimization (10:17) Neil suggests starting a new YouTube channel if stuck in YouTube jail (10:29) Neil explains the importance of producing quality content for YouTube (12:01) Neil and Eric discuss investing in AI stocks for the next ten years (12:29) Neil and Eric both choose Microsoft as their top AI stock (13:18) Eric explains why Microsoft is a strong AI investment (13:43) Eric highlights Microsoft's ownership of Skype, LinkedIn, and Xbox (14:12) Eric discusses Microsoft's involvement with OpenAI (14:34) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2681 of Marketing School, hosts Eric Siu, Neil Patel, and Ralph Burns along with Kasim Aslam from the Perpetual Traffic podcast delve into the future of agencies and the evolving landscape of digital marketing. They explore the challenges agencies confront in an era dominated by automation and AI, emphasize the necessity for agencies to deliver value beyond mere media buying, and underscore the significance of possessing profound expertise and fostering client success. Additionally, the hosts discuss the oversaturation of the agency market, the transition from percentage-of-spend management fees to performance-based models, and the potential for agencies to introduce equity or profit-sharing arrangements. Ultimately, the conversation underscores the imperative for agencies to adapt and innovate to thrive in the dynamic digital marketing industry.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Introduction to the collaboration between Perpetual Traffic and Marketing School. (00:23) Ralph introduces himself and his agency, Tier Eleven. (03:18) Kasim talks about the challenges agencies face and the need for value-producing services. (05:05) Eric asks Ralph and Kasim about the future of agencies and the percentage of ad spend management fees. (06:07) Kasim discusses the obsolescence of media buying agencies and the need for deeper services. (07:05) Ralph talks about the oversaturation of agencies and the outdated model of selling specific ad platforms. (08:11) Ralph mentions the importance of client success and the need to prioritize clients over profit. (09:56) Ralph discusses the challenges faced by agencies and the high turnover rate. (12:03) Percentage of media model can still work if providing value. (13:06) Agencies need strategy and problem-solving skills to provide value. (14:54) Agencies' value and multiples are more realistic now, not artificially inflated. (16:10) 15-20x multiples for agencies will not come back. (16:49) Platforms will win with automation, agencies need to find value outside of that. (17:50) Charging per meeting, page, or lead can be an alternative pricing model. (19:13) Big corporations prefer fixed costs, not performance-based pricing. (20:36) Agencies may seek equity or profit-sharing to justify the effort and value provided. (21:43) Large accounts may still pay fees, but small accounts may require alternative pricing models. (22:23) SMBs struggle to afford comprehensive agency services. (23:19) Agencies need to understand the value of each customer to determine pricing. (25:08) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2680, we delve into the success of Mr. Beast's YouTube video and the strategies that propelled it. We analyze how Mr. Beast's extensive social following and top-notch content played pivotal roles in generating significant revenue. The discussion also explores the importance of sharing content across various platforms and underscores the value of engagement, even in its minimal form. Furthermore, we emphasize the significance of focus in attaining success and shed light on the role of luck in business ventures. Lastly, we touch upon the future of advertising and discuss the potential impact of technologies such as Apple's Vision Pro.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: MrBeast makes $250k on X, Using ViewStats, and How to avoid the fate of legacy media (00:40) Mr. Beast's revenue per view and video performance (01:30) Mr. Beast's leveraging attention for more engagement (02:17) Introduction to View Stats, a YouTube analytics tool (03:39) The profitability of "ugly" businesses (05:15) Examples of successful entrepreneurs with "ugly" businesses (06:02) The importance of focus for success (07:46) The role of luck in business success (08:59) Examples of lucky acquisitions: YouTube and Instagram (09:30) Google's product updates improved YouTube's success. (09:49) Graph shows decline of newspaper advertising due to Google's rise. (11:01) Facebook and Netflix monetize through ads. (11:45) Amazon integrates ads into shows and movies. (11:59) Neil Patel's experience with Apple Vision Pro. (12:45) Discussion on the potential of AR and VR technology. (13:17) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2679, we discuss our experiences in taking back control of our marketing strategies. Neil shares his frustration with the overload of content being produced by his team and explains how he has streamlined his approach. He now focuses on creating content on Twitter, repurposing it for various platforms, and using data to guide his decisions. Eric talks about the concept of eavesdrop marketing and how it can create desire and engagement. They also discuss the benefits of incorporating AI into marketing processes and the importance of getting employees to adopt new technologies. Overall, they emphasize the importance of storytelling, creating engaging content, and staying up to date with trends.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Revealing Neil Patel's marketing strategy, Eavesdrop Marketing, 30% of Zapier employees now have AI zaps doing stuff automatically for them, and the 25 qualities of a great piece of content (00:43) Neil expresses frustration with the marketing efforts of his agency. (01:41) Neil explains his new content creation process and distribution strategy. (02:38) Eric and Neil discuss the effectiveness of reading tweets in their videos. (04:06) Eric introduces the concept of eavesdrop marketing and shares an example. (06:18) Neil cautions against jumping on trends for marketing purposes. (06:47) Eric shares the statistic that 30% of Zapier employees use AI zaps. (07:44) Neil and Eric discuss the benefits of employees learning and using AI. (08:52) Neil Patel discusses the adoption of new strategies by others in the industry. (09:03) Eric Siu mentions the misconception that everyone has the same energy as founders. (09:26) Neil Patel shares his thoughts on finding employees with more energy than the founder. (09:54) Eric Siu suggests saving the discussion on characteristics of great content for the next episode. (10:29) Neil Patel lists qualities of great content, including incorporating storytelling and optimizing for social sharing. (11:21) Neil Patel emphasizes the importance of having a great hook in content. (11:44) That?s it for today! Don?t forget to rate, review, and subscribe!

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Nathan Barry, founder of ConvertKit, shares his journey from software designer to content creator to software founder. With ConvertKit now sending 2.5 billion emails per month and generating $40 million in revenue, Nathan discusses the power of building an audience and leveraging it to create long-term enterprise value. He also delves into his passion for flying and the parallels between flying and entrepreneurship. Nathan emphasizes the importance of having goals outside of work and optimizing for the journey rather than just the destination.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Nathan Barry introduces himself and his journey from software designer to software founder (02:57) Nathan Barry discusses his passion for flying and the process of getting a pilot's license (06:43) Nathan Barry expresses his goal of using flying for both personal and work-related purposes (08:14) Nathan Barry discusses the limitations and considerations of owning a larger plane (09:49) Eric asks Nathan about the payment structure for the pilot. (12:30) Nathan talks about his podcast and the journey of building an audience. (14:02) Nathan shares the story of Mark Sisson and the value of redirecting audience attention to a product. (15:08) Nathan explains the power of an audience in promoting and selling products. (16:03) Nathan discusses the success of Mark Sisson's Primal Kitchen and the value of an audience. (18:19) Nathan talks about the three rules for building an audience and creating enterprise value. (19:46) Nathan shares his experience building ConvertKit and its long-term enterprise value. (20:05) Nathan Barry and Eric Siu discuss the potential of agencies as successful businesses. (21:25) Nathan Barry shares his perspective on monetization options for creators.

 

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In episode #2678, explore the impact of AI on organic search traffic with Neil Patel, Eric Siu, Kasim Aslam, and Ralph Burns. They delve into the rise of AI-generated content and its potential to hijack clicks and divert high-value traffic. While Google's Search Generative Experience (SGE) aims to provide context and citations, they debate whether unsophisticated buyers will actively seek out the original source. Neil Patel shares examples of how Google continually drives more clicks to websites but acknowledges the potential impact of AI on website traffic. Tune in to delve into the intricate relationship between AI, SEO, and website traffic.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: AI is Nothing But Stolen Clicks, Google's War Against Publishers, Google's Revenue Playbook & more (00:18) SGE responses may not be sufficient for hiring decisions (01:24) Google may provide citations, but unsophisticated buyers may not seek them out (02:49) Google's citation system may not accurately reflect the value provided by content creators (04:17) SGE may affect website traffic, but the extent is uncertain (05:31) Google will prioritize maintaining its search ecosystem over short-term earnings (06:26) Google's playbook involves testing changes on a small scale before full implementation (06:49) Google cannot afford to cut off traffic as it depends on content creators (07:01) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2677, we discuss Sam Altman's ambitious plan to raise $7 trillion for a chip mission and Jack Altman's fundraising efforts for his startup and philanthropic endeavors. We also explore the trend of entrepreneurs transitioning into venture capital and the challenges and misconceptions associated with starting a fund. Emphasizing the importance of being aware of platform risks and diversifying marketing efforts across multiple channels, we delve into the complexities of these strategies. Additionally, we share insights on the content creation landscape, highlighting the need for high-quality, engaging content to stand out in a saturated market.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Sam Altman?s 7 trillion dollar chip mission, Jack Altman raises 150M for Alt Capital, and You?re wasting your time creating content for social media (00:17) Neil doubts Sam will get more than $5-10 billion. (01:42) Jack Altman raised $150 million for alt capital. (02:06) Is raising a fund the right move after your business? (03:35) Being a venture capitalist is a grind. (06:31) Meta cut off third-party access to Facebook groups. (07:29) Platform risk and the importance of building your own audience (08:12) The misconception of social media content and the need for quality (09:19) The impact of creating poor content on social media (09:54) The increasing bar for content quality and the effort required (10:52) The challenge of standing out in a crowded content landscape (11:27) Using LinkedIn thought leader ads to target your ideal audience (12:03) The struggles of agency owners and the need for more leads (12:27) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2676, we discuss Tucker Carlson's recent interview with Vladimir Putin and the implications it has for media and marketing. We delve into the details of the interview, including the viewership numbers and the different platforms on which it was streamed. We also discuss the rise of new media and the shift in power from traditional news networks to independent media companies. We explore the importance of controlling the narrative in marketing and media, drawing parallels to historical examples. The episode concludes with a discussion of the upcoming Super Bowl and the exorbitant costs of advertising during the event.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Tucker Carlson Interviews Vladmir Putin and gets over 179 million views just on X alone, Superbowl ads, and Why media sites are shutting down their subscription products (03:25) Tucker Carlson's subscription plans on his website (04:33) Speculation on Tucker Carlson's revenue from subscriptions (05:50) Power shift to new media and control of narrative (06:40) Neil Patel suspects that Russia controlled Tucker Carlson's interview with Putin. (07:39) Everyone, including companies, tries to control the narrative. (08:14) The YouTube interview with Putin likely has over a billion views globally. (09:24) Super Bowl commercials cost millions of dollars, including additional expenses for airtime. (11:40) Media sites are shifting away from subscription models due to poor content quality. (12:23) Tucker Carlson's decision to bet on himself instead of accepting a $100 million deal. (12:47) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2675, we discuss the advantages of being niche famous versus being well-known in a massive Total Addressable Market (TAM). We explore examples such as Kylie Jenner and Sam Altman, highlighting the importance of monetization and privacy. Learn why building a brand like Google or Tesla can be more lucrative than personal branding, and discover how niche fame can offer power and protection.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: The Best Type of Fame to Get the Most Money (00:06) Neil's opinion on the best type of fame: Being well-known in a massive total addressable market (TAM) (00:32) Kylie Jenner's fame in the beauty industry (01:11) Eric's opinion on the best type of fame: Niche fame for industry recognition and privacy (02:00) Neil discusses the challenges of monetizing fame in a wide audience (03:33) Eric shares an example of a niche audience with potential for monetization (03:59) Neil highlights the importance of a niche with a large TAM for profitability (04:28) Discussion on Sam Altman's niche fame and potential for future recognition (05:35) Conclusion: Balancing fame, privacy, and profitability (06:00) Neil mentions Brian Dean's new YouTube channel for exploding topics (06:29) Neil describes the content of Brian Dean's first video and its relevance (07:23) Neil emphasizes the financial potential of building non-personal branded companies (08:02) Eric adds an example of a factory that produces products for a lower cost (08:50) Eric clarifies the limitations of accessing the factory mentioned (09:10) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2674, we explore innovative strategies for acquiring major customers and delve into the shifting landscape of content marketing. Neil shares his favorite marketing hack for landing big clients, highlighting the effectiveness of utilizing podcasts for networking with high-profile executives. We examine the technique of using podcasts not only as a platform for thought leadership but also as a stepping stone for relationship-building and business opportunities. Focusing on authenticity and standout content, we explore the critical role of content quality in the age of algorithms that prioritize genuine and engaging material.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: My favorite marketing hack to get big customers, Social media is becoming a democracy,  How Sam Sulek gets millions of views & more (00:35) Hitting up well-known executives through LinkedIn (00:59) Interviewing executives and discussing their business (01:37) Asking executives for introductions to potential customers (02:19) Example of using podcasts to sell a company (03:15) Gathering a community around your podcast (04:17) Using social networks to reach out to potential guests (06:06) The democratization of social media and content quality (07:28) YouTube algorithm rewards merit-based content (08:33) Examples of successful content creators on TikTok and YouTube (08:41) Eric and Neil discuss Sam Sulek's interesting content and his success on YouTube. (09:24) Eric mentions Kevin Esprito and his gardening YouTube channels, highlighting the importance of authenticity in content creation. (10:34) Neil shares the alarming statistic that 94.29% of web pages tracked by ubersess and answer the public receive no organic traffic from Google. (11:41) Neil emphasizes the need for authentic and amazing content to stand out in the saturated market. (12:29) Eric compares Instagram reels, TikTok, and YouTube shorts to a slot machine, emphasizing the importance of consistency and quality in content creation. (14:48) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2673, we discuss Eric's tremendous success in generating 2.1 million YouTube views within a short period. We explore the strategies and insights behind this growth, delving into topics such as content quality, effective hooks, audience retention, and the significance of consistency. Neil also shares his content framework and how it has transformed their view count.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: How Eric got 2.1M YT views from 66k views, Neil and Eric's Content Creation Framework, & more (04:54) On YouTube views, consistency, and growth. (07:59) Test hooks at a bar or online. (10:50) Selecting popular content and repurposing it into short videos, blog posts, and webinars for various social media platforms.  (12:44) Spending time on podcast research, creating unique questions, and different learning styles. (15:53) That?s it for today! Don?t forget to rate, review, and subscribe!

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In episode #2672, we discuss the monumental success of Eightify.app in driving 70 million visitors through AI-driven content. The conversation delves into the efficacy and potential implications of AI content strategies, highlighting both short-term gains and the importance of long-term, sustainable business growth. We also analyze the evolving landscape of media and content creation, shedding light on recent events at LA Times and Sports Illustrated. The discussion further explores the impact of Google Web Stories on web traffic and dives into the strategic potential of mergers and acquisitions in the current economic climate.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Eightify.app got 70M users in one year using AI, LA Times stages Walkout, SI lays off all of its staff & more (03:08) Advocating for ethical SEO techniques over black hat methods. Utilizing link wheels with strong websites for better results.  (09:26) Marketing focuses on bottom-line metrics, not just traffic/sales. (11:57) In a down economy, there will be opportunities in private equity and M A. (13:12) Outsource social media marketing to agencies for increased revenue and client retention. (14:45) That?s it for today! Don?t forget to rate, review, and subscribe!

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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In episode #2671, we discuss the future of salespeople in the face of emerging AI technology. We delve into the potential impact of AI-driven tools such as Air AI and Bland AI on the sales process, emphasizing the importance of being consultative and helpful in sales. We also explore the factors that influence rankings on Chat GPT and the evolving landscape of AI-powered tools, such as the GPT store from OpenAI. Additionally, we share insights from an intriguing experiment on the impact of selling on Amazon versus through one's own website.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic:  Is this the end of salespeople?, Calling 500k people simultaneously, How to Rank Your Website on ChatGPT & more (03:49) ChatGPT recommends companies and products based on 82 factors, with six showing strong correlation. (07:01) OpenAI launched a GPT store with various tools and services. (10:16) Netflix, Amazon, ads, sales experiment on 18 websites. (13:10) Testing shows branding impact with Amazon, uncertain with other marketplaces. (13:28) That?s it for today! Don?t forget to rate, review, and subscribe!

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2670, we delve into a thought-provoking discussion on why deplatforming Donald Trump didn't work. We explore the surprising data and analyze the impact of attempts to silence him. The conversation evolves into a fascinating exploration of investment strategies, drawing parallels to the approach of Warren Buffett.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: Why deplatforming trump didn't work, How to invest like Warren Buffett, and What Assets Make Up Wealth Based on Your Net Worth (00:33) Neil disagrees, graph shows stable opinions on Donald Trump, 42% favorable, 52% unfavorable. Constant from Jan 2021 to Jan 2024. (05:19) Speculation on crypto safety and market volume. Ripple wins SEC case. (07:29) Invest with high concentration, like Warren Buffett did. (12:07) Net worth breakdown: 25% primary residence, 10% vehicle, 5% liquid, rest in retirement and insurance. (12:43) Assets shift from percentages to higher values. (15:30) That?s it for today! Don?t forget to rate, review, and subscribe!

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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Eric Siu interviews Noah Kagan, the founder of AppSumo, to explore essential entrepreneurial insights. They discuss the significance of having a clear vision, maintaining high standards, and finding joy in the entrepreneurial journey. Noah shares practical strategies for achieving business success, emphasizing the importance of focus, goal setting, and overcoming challenges. Noah's wealth of experiences and practical advice offers valuable insights for aspiring entrepreneurs.

 

Watch the full interview here: https://youtu.be/Dqccee-F0QA 

 

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TIME-STAMPED SHOW NOTES:

(00:00) Introduction to Noah Kagan (02:06) Importance of internal satisfaction rather than external achievements (03:35) Noah Kagan's experience with hiring coaches and elite advisors (06:00) Noah Kagan's approach to hiring elite advisors (07:20) Example of Mark Zuckerberg having a business coach (08:12) Noah Kagan's coaching framework and the coaches he has (14:26) Noah Kagan's approach to reaching out to prefluencers and the importance of engagement (16:06) Introduction to Noah Kagan's business, Appsumo (19:06) Noah Kagan's goal for Appsumo's growth (22:14) Balancing running a business, YouTube channel, and book writing (27:17) Ayman's role in growing Appsumo

 

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

See omnystudio.com/listener for privacy information.

In episode #2669, we delve into the controversial practice of buying followers on social media. We discuss the impact of purchased followers, likes, and views on engagement rates and reach, shedding light on the pitfalls of chasing vanity metrics. The conversation also delves into the relevance of video editing in achieving social media views, sharing findings from a captivating experiment involving Instagram reels. Furthermore, we explore the implications of third-party cookie deprecation on digital advertising and the potential impact on agencies.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: More people are buying followers, Does video quality and editing affect views?, They are listening to you to serve you better ads? & more (06:26) Videos with and without visual design elements, Top-performing reels had captions and hooks. (08:47) Create quality content, focus on messaging punchiness. (12:28) Changes to cookies make agencies more valuable due to increased need for data and analytics, especially for Fortune 1000 companies. (14:32) Preference for personalized, relevant content over random; appreciates targeted advertising and browsing suggestions. (16:50) That?s it for today! Don?t forget to rate, review, and subscribe!

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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In episode #2668, we discuss the emerging trend of pay-per-task models in the software industry. We highlight how companies like Intercom and Zapier are shifting from traditional subscription-based pricing to charging customers based on the tasks performed or resolved. Additionally, we delve into the impact of AI on software development and its potential implications for the future of work and the economy. Finally, we share a nifty SEO trick that can help increase website traffic for free.

 

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Check out more of Eric?s content (Leveling UP YT) and Neil?s videos (Neil Patel YT) 

 

TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: "Pay per Task: Intercom & Zapier, a Nifty SEO Trick That Will Increase Your Traffic for Free, New Data: Here?s What You Should Change in Your B2B SEO Strategy (00:00) Introduction to the topic of pay per tasks (00:35) Intercom's shift to a pay per task model (01:11) Zapier's introduction of flexible pay per task billing (02:30) Chamath's incubator offering 80% feature complete software at a 90% discount (04:27) The potential impact of AI on the workforce and economy (07:40) SEO trick to increase traffic by optimizing top keywords (08:39) Shift in B2B SEO strategies for 2023 (09:06) Analysis of NP Digital's traffic and revenue growth (09:06) SEO services pricing starts at five figures per year (09:59) Three to six word phrases drive most qualified leads and generate most revenue (12:14) Users are getting specific with search queries (13:06) Long-tail search queries drive the most leads (13:45) $100 giveaway for writing "marketing is cool" and leaving a review (13:52) That?s it for today! Don?t forget to rate, review, and subscribe!

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

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In episode #2667, we discuss the benefits of speaking at conferences and the impact it can have on personal branding, social content, business opportunities, press coverage, and networking. We also delve into the importance of ranking on Google and how it contributes to success in terms of brand building, lead generation, and email list building. The conversation highlights the value of leveraging speaking engagements and SEO to grow a business and establish thought leadership in the industry.

 

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TIME-STAMPED SHOW NOTES:

(00:00) Today?s topic: What Does Speaking at Conferences Really Do for You? And Why Quora Is Back in a Big Way (01:04) Speaking at events helps with personal branding and building a deeper connection with the audience. (01:50) Speaking at events can lead to business opportunities, such as getting leads and advisor shares in other companies. (02:54) Speaking at events can generate press opportunities and media features. (03:42) Speaking at conferences adds perspective and humility, and increases social proof. (04:23) Maximizing events by doing podcasts, hosting dinners, and curating the audience. (05:23) Hosting dinners can lead to business deals, equity opportunities, and valuable connections. (07:13) Introducing oneself and offering and requesting assistance during the dinner. (08:33) Examples of business opportunities resulting from dinner connections, including contracts worth hundreds of thousands of dollars. (08:54) Eric Siu discusses the cost of dinners, ranging from two to three grand, and even up to ten grand. (09:15) Eric Siu emphasizes the importance of curating the dinner guest list and having the right people in the audience. (10:13) Neil Patel highlights the benefits of ranking on Google, including speaking engagements, brand building, and email list building. (11:09) Eric Siu shares how ranking on Google helped save his company, Single Grain, and generate millions of dollars. (12:40) Neil Patel suggests that Eric Siu should have taken over Single Grain for free and explains the financial issues with the business. (13:28) Neil Patel estimates that he has made over $100 million in revenue from Google rankings, considering the various benefits it brings. (15:10) Eric Siu discusses the recent funding and growth of Quora, highlighting its value as a source of commonly asked questions. (16:23) Eric Siu and Neil Patel share their personal experiences with Quora and its impact on their businesses. (17:40) That?s it for today! Don?t forget to rate, review, and subscribe!

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Single Grain << Eric?s ad agency NP Digital << Neil?s ad agency X @neilpatel  X @ericosiu

See omnystudio.com/listener for privacy information.